Google Search Console Tutorial 2020 - Website SEO Analysis Using Search Console
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Hey what's up guys my name is anh and welcome back to my channel in today's...
hey what's up guys my name is anh and welcome back to my channel in today's video I'm going to be talking about Google search console this is a fabulous tool that will allow digital marketers to analyze their website content you will be able to figure out your keywords that you are ranking for what are your top pages top queries how many impressions you are getting what is your click-through rate how do you are content perform and organically and so many other videos you know so I highly suggest utilizing this tool because not just in terms of content performance but even in terms of technical SEO you'll be able to figure out any crawl errors are there any issues with you know robots.txt so without further ado let's get started the first thing that you want to do is
Go to webmasters or Google comm and once you go to that website this is where you...
go to webmasters or Google comm and once you go to that website this is where you will land up you you might you may sign in with your existing you know Google account or you might have to create a new one but click on the search console button and as soon as you log in this is how the dashboard looks like now if it's a new account then you will have to go to your top left now panel over here click on the drop down and then click on add property and then once you click on that property you basically have to enter your domain name which will then require a very simple verification process and basically what you're doing is here is adding your website's as one of your property on the google search console you can think about it as adding a property in your Google Analytics account so once you have your
Website added this is how it will look like now in your main dashboard overview...
website added this is how it will look like now in your main dashboard overview Google will show you your performance that is how many websites search clicks you're getting and these are organic clicks and then it will show you like if there are any errors when you're crawling what's the coverage and then few information about your mobile usability cycling's you know speed on mobile and desktop now let's jump into the most important section of Google search console and that is performance now in a click on performance as you can see it's going to give you a ton of information but let's enable all of them so basically you will be able to analyze total clicks that is how many clicks you're getting to your site from organic sources letters from Google com
The next one is total impressions for every keyword or query how many times...
the next one is total impressions for every keyword or query how many times your site has been appeared on Google search engine results page and that is called as total impressions your average click-through rate is the percentage of impressions that resulted in a click and then your average provision shows you bear on Google's search engine results page your website appeared it can be and is based on the pollution so if it's from position 1 to 10 then you appear on page 1 from 11 to 20 from page 2 and so on and so forth so that's your average position so now what you can do is you can basically distill down your information and you can just see like what metric is important to you now in this case I am looking at my average provision for all
The queries that I'm currently lacking so if you scroll down the queries tab...
the queries that I'm currently lacking so if you scroll down the queries tab will show you all the keywords that you're currently ranking and then you can basically fill to this position stabbed in ascending or descending order so these are some of the key words that I'm ranking at number one now I always like to enable average provision and impressions because that gives me a good idea in terms of which keyword is at what position and how many impressions it's getting so let's see this digital marketing in pharmaceutical industry that's why I stopped performing keyword it's at position 5.3 and then it's getting an on thousand impressions so basically what you can do is you can go to incognito mode and then you can say digital marketing and pharmaceutical
Industry and then you can verify it if it's correct or not now let's see two -...
industry and then you can verify it if it's correct or not now let's see two - two - yeah sometimes it's yeah okay it's almost right so as you can see basically you can figure out what position your keywords are and how many impressions you're getting so that's one good way to analyze your website content now the other thing is your average click-through rate so for every keyword you will be able to figure out your click-through rate so for example for this keyword I'm getting a click to read off of 2.7 this one is getting a higher click-through rate 6.8 so if you are getting low click-through rate but high impression then you may want to change the title or try to sound or try to make the title much more you know catchy
And try to get more number of clicks so that's how you can improve your...
and try to get more number of clicks so that's how you can improve your dialogues and Meta Description okay oh that's a good point so Meta Description plays an extremely important role because your query is highlighted when google displays the results so maybe try to adapt your Meta Description to improve your click-through rate as well and then you can even click on total clicks so which keyword is getting you maximum amount of text so for example again this keyword is getting me around 30 clicks a month so that's a great way to figure out what are your top performing organic keywords and how many clicks they're getting what's your impression and you can basically build on top of it so these are some of the good keywords they are getting a lot of traffic so if I was a cotton marketing manager of this company I would definitely pick those keywords and try to extend and build on top of it all
Right so the other thing I want to show you is the filter option so you can be...
right so the other thing I want to show you is the filter option so you can be seen a filter based on in the last three months last 28 days six months and then you can also click on this compare thing so that way it will show you like how did you perform month on month over month or last quarter versus you know the current quarter so as you can see you can do this compared on the board and it will show you like how exactly you're performing such as the bear option okay now the the other other important aspect of Google search console is the pages staff so if you click on pages you would actually get to see like all the top performing pages or all the pages on your website and how many impressions we are getting and how many click sighs click ok as you can see
These are some of my best performing pages and that just shows you like how...
these are some of my best performing pages and that just shows you like how well your content is performing organically again you can you know analyze more about your content using the pages tab if there are certain pages that are not generating any traffic at all then those are like dead weight pages you know that that's just gonna utilize your resources in terms of crawling and you might want to unpublish them or combine those pages into one long-form content the countries tab will show you like which countries are giving you maximum amount of traffic again a good way to figure out what I or top you know top performing countries that are driving a maximum amount of traffic the devices tab will show you you know traffic by device or desktop mobile and
Tablet and then search appearance I mean this is again an added additional new...
tablet and then search appearance I mean this is again an added additional new feature that Google has implemented and this tab will show you performance by date so as you can see guys Google search console is a very powerful tool in terms of finding your organic ranking your top keywords your top pages which countries are giving you traffic so that's in terms of your content but then the the other thing I want to show you is the URL inspection so let's say you want to inspect a certain page on your website and see if if Google has indexed it properly if it's ranking and if you want to make sure that there is no issues with that particular webpage then basically you can use this tool you can enter the URL and it will show you whether it's been indexed and whether it's looking good in terms of mobile and usability so as you can see everything
Looking good if it's a new page that you have published and it's google has not...
looking good if it's a new page that you have published and it's google has not yet indexed it then you can actually enter that URL and head this button called a request induction and that that's like a shortcut and it's like telling Google to take take it on a high priority basis and Google will index a page the coverage tab is more like giving more information about any errors or crawl errors that you might have on your website so that's something to keep in mind this tab will sitemaps tab will allow you to provide Google sitemap of your website and I highly recommend creating a sitemap so that you can submit it to Google now it's just going to help Google to find all your pages find all your category pages sub pages and help Google understand your site
Architecture and make sure that Google discovers all the information and all...
architecture and make sure that Google discovers all the information and all the content so removals this is a brand new feature and I think Google introduced this I guess last week or maybe in the last two days and basically you can request Google to remove certain content and remember that it's a temporary removal request so you can use this tab so sometimes you know what happens is Google will index you know taxonomy pages for admin pages and and then all of a sudden you realize that they show up in your they show up on Google's search engine results page you know you can use this tab I think I'm right you can use this removes feature to remove those content site speed now if you get a ton of traffic then you
Will get to see more information about how well your site is performing in...
will get to see more information about how well your site is performing in terms of site speed on while and desktop but you can click on this page student side it's just another way of looking at that same information again mobile usability Google it throws some errors if your website is not properly you know rendering on the phone so for example I'm getting this small error saying text is too small to read clickable elements too close together so these are some of the errors that you might want to take a look at and basically into your technical SEO security and man election if someone at Google has manually reviewed your website and have implemented implemented a manual penalty then this is where you will get to see more information about that so over here everything looks good
For me so there's no issues again if your website gets a lot of spam or no...
for me so there's no issues again if your website gets a lot of spam or no malware then Google will show you more information about security issues so over your everything looks to be fine so we can just move on links tab again this is a extremely powerful tab on the Google search console this will actually show you all the links or websites external and internal links for your website so I'm linking so these are all the internal links that I'm getting these are all the top domains that are looking back to me they are anchor text so basically it's like understanding your backlink profiles which domains are linking back to you and what are their target pages so these are some of the websites that are letting back to me and then these are the links so again links tab is
Again a great way to figure out your backlink profile so that's just a quick...
again a great way to figure out your backlink profile so that's just a quick overview guys in terms of Google search console I know it's long video but I just wanted to go through different sections very quickly you can really get to understand your accountant performance your website technical performance and make real decisions based on your Google search console information and I highly recommend utilizing this tool more often because what better way to understand your website performance than by utilizing a tool from Google themselves so that's the guide if you have any questions let me know in the comment section and I'll see you next time thank you
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