The SEO Tools That I Use To Rank On Google

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What's up seo pros welcome to another live stream today i'm going to be sharing with you...
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what's up seo pros welcome to another live stream today i'm going to be sharing with you my top favorite seo tools that i use to rank on google and just disclaimer if you don't know who i am i've been able to rank a bunch of different websites on google going from local websites like iphone repair all the way up to national websites ranking for things like bicep workouts full body workouts all kinds of cool stuff so these tools are the ones that i've actually accumulated in my my tool kit or my my tool chest whatever you want to call it for the last five years and i'm gonna be sharing with you all these tools and my opinions on them now one other thing i want to tell you is that most most of these tools are free to use i like to use free tools as much as i can i use very little paid tools because i i really do believe that you can do well for your business online without needing to pay for any sort of tools now the thing i'm going to be sharing with you today is actually a free resource you can grab i'm going to leave a link to this in the description of this video but here you can see this is
Actually a spreadsheet along with tons of other things that you can use...
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actually a spreadsheet along with tons of other things that you can use that will enable you to do audits uh do local seo check out all the different experts online this is a list that i actually add to as much as i can and there's even videos that go with each of these lists and blog posts that you can head over ahead to uh like the chase reiner um let me see the chaser on our website i have all these things on the website so you can actually read about them you can watch the video and uh this one right here you can see this little picture right here is where the video is going to be for the for this one for all the tools um so let's get into it and actually one more thing before we get into it i wanted to mention that we have i have an seo university i only open this up about once every um every three weeks i'll open this up for about uh about four or five days and this is a university it's about it's only 297 dollars and what this university does is it's uh it's a bunch of different
Live zoom trainings that you can join with me and other people and you can get like...
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live zoom trainings that you can join with me and other people and you can get like almost a a group environment like a classroom environment where you get assignments you get to ask questions um you get to take whatever business you're doing right now uh doing with seo and really improve it with this group so this is a really cool place to be i've been doing a couple of months of classes now and you actually get the replays for those other months if you missed out on them we talked about local seo we talked about um you know national seo and hacking your authority and we're this month we'll be talking about seo services so again it's about 15 hours of live sessions we're going to be doing over the next month for about 297 bucks uh it closes in a day so i really hope i get to see you in there i'll leave a link to this as well in the description and that's pretty much it let's get right into it so the first tool i'm going to share with you is google sheets now why is google sheets important look even the spreadsheet that i just shared with you it's google it's on google sheets everything that i do basically my seo checklist
My templates everything that i build is based off a google sheet i'm just a...
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my templates everything that i build is based off a google sheet i'm just a super uh bit i'm super big into selling sheet or selling up uh laying things out with sheets length uh laying opt-ins out everything i do is generally based off something i'll put into a spreadsheet because it's just easy to see you can change information easily you don't have to go into a website and figure out how to design it it's easy it doesn't require a lot of design the information is is is very easy to use so um as you guys probably know you know the seo audit checklist which is my other free thing that i have um is actually uh it's all on google sheets it's this template that you can go through and has all these tabs that um that you can go and check on a website with you can see you know how is the how fast the page speed you know what's the indexation look like and there's little there's these little check boxes that you can use to go through each section of that website so
Google sheets super important next we have google analytics so...
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google sheets super important next we have google analytics so google and licks also very very important to have another free tool and look if you don't have google analytics set up it's it's the very first thing you should do for a website um the reason why is because if you can't really see how people are actually interacting with your website from an analytics perspective you're going to have a big problem in the long run because let's say you go and add a page to a website or let's say you're trying to rank number one for a certain keyword or whatever you're trying to do if you can't see how people are interacting with your website that's a big problem right so uh you know what i do is with any site first thing i do is i set up the analytics i set up the conversion tracking and i start looking at metrics you know who's who's on certain pages how are they converting how are they opting in i want to see how people are interacting my website so again analytics very very important another free tool again another free tool google search console
Notice how this is also from google so if you're not familiar with google...
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notice how this is also from google so if you're not familiar with google search console it's a tool that lets you see what your website traffic actually looks like um let me go into here make sure i get into the right property and keep signing me out of this one property here we go so google search console lets you actually see what's going on with your traffic from a keyword perspective um you know how many people are actually clicking on your site it lets you see you know if your sitemap if there's any errors with your sitemaps anything going on with your technical it gives you messages if you're getting any sort of penalties manual penalties um and so this is just a really great tool to actually see you know how your website's really showing up you know different keywords that your website's showing up for you can actually see comparisons on uh this is actually a free rank trackers a lot of people don't really know you can even go into your comparison let's say you go into your last seven days
You can sort by only position and see how your positions are changing for your...
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you can sort by only position and see how your positions are changing for your different keywords a lot of people don't know that so you can see okay in the last seven days i went from position two to position one for the keywords godaddy seo reviews um so very very good tool to have and it will save you a lot of money if you're paying for rank tracking and that kind of stuff and by the way um don't let me forget to welcome everybody in live chat because again this this is a live video so uh thank you all who are in live chat for being here um welcome scott welcome mark uh welcome mr solutions tommy what's up man smash that like button thank you very much uh cool so let's get into the next one which is uh google trends so google trends is a good one as well um i don't know who rated this i guess i had somebody else go in here and add some of their opinions i have this guy named kevin um
Who's been helping me add uh tools to the to this list so it's a little bit...
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who's been helping me add uh tools to the to this list so it's a little bit more complete but google trends is also a very good tool to have if you're not familiar with it it is a uh it's it's basically a um it's almost like a keyword research tool and you can use it to find you know what's going on with like different uh topics so like let's say i wanted to type in seo it'll show me what's been going on in terms of interest how many people have been searching it it'll show you by location it'll show you what related things people have been looking for when it comes to that and so uh some of my more successful videos that i've actually been able to rank for on youtube has been from google trends for instance i had one i had one video it's called you know it was like how to make money in snapchat and i was just looking up random platforms like snapchat and one of the things that showed up was you know there was a new feature how to send money in snapchat and so i did a video on it wound up getting like a hundred thousand views now you can see here snapchat acon 2020
Same sort of thing you can make a video around that since it's a brand new...
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same sort of thing you can make a video around that since it's a brand new emerging topic if nobody else has it you can optimize for that keyword you can make a video for that keyword or a post and rank for it before everyone else does so trends is just a super cool thing to have if you're trying to rank around certain topics and you're waiting for you know if you're looking for you know breakouts basically these things that um uh you know these new things that people are looking for around these topics you can use these as a way to start building content for it and optimize before you know the things actually blown up so uh google rich results test so let's go check this one out this will actually show you um if your page supports rich results um and rich results are experiences on google services such as search that go beyond the standard blue link so um carousel's image or non-contextual elements let's go see if chase reiner does your sem youtube seo and marketing seminar was excellent today thank you
We did a little uh little session on semrush today that was fun...
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we did a little uh little session on semrush today that was fun so while we wait for this to load um we'll go into the next one so the mobile friendly tester you can see if your website's mobile friendly also very important you want to make sure that you're you know these are all checks that you want to have before um you know you before you go and start adding content to your website you want to make sure that you're you're really sound from a technical perspective so it looks like my breadcrumbs isn't set up on the website but this is on a home page so that's a little bit weird why would there be breadcrumbs on a home page but everything else looks good we got logos we got site links and i'm not sure if you have to have schema markup to set this up i know i have seen a markup on my website i know this is the organization mark up here so i think you actually do so i think this actually replicates how your um website is working based off the schema markup you set up and then page is mobile friendly we got a page loading issue page partially load it looks like some
Of these things aren't loading like my um my javascript and stuff like that this...
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of these things aren't loading like my um my javascript and stuff like that this is why i say never go with wix but you know again all this is based off the seo audit that we have you know all the recommendations that i have in here are based on the things that you're going to want to check in your seo audit if you don't have an audit if you're not auditing your website and you're just basing it off of you know oh i want to rank for a keyword that kind of thing again you want to make sure you are setting up all the basics first mobile friendly fast page speed indexable you know schema markup all these things that matter manychat so as a lot of you know i have manychat and what manychat is it's this great platform that lets you interact with people on facebook and the reason why i like manychat so much is because it gives you the ability to set up these funnels where once somebody opts in let me actually show you this once somebody opts in to uh you know a checklist or something oops let me go into uh automation
Checklist oh i got the wrong flow builders so i gotta set it up like this...
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checklist oh i got the wrong flow builders so i gotta set it up like this so whenever somebody grabs my checklist what i can do is i can bring them through the sequence where i ask um you know if for instance if somebody's gonna grab my checklist and they watch the video like this video it's gonna say hey could you go leave a comment on that video or can you leave a comment from wherever you got the checklist from so that way i get more engagement and then it goes you know about 20 minutes later and it says hey first name i i just wanted to mention you know if you need to get a hold of me send me an email or to contact me on my phone number and so this flow here that i have gets me uh people every single day like hundreds of people messaging me on facebook and my email and texting me and calling me i get so many people and you know some of you guys might not like that but obviously if you have a business where you want to get a bunch of leads to somebody this is a perfect way to do it you create the opt-in and then you just offer as much value as you can for free so many chats very important i even have a tutorial on my channel if you look up uh chase reiner mini chat
You'll actually see a video i did where i show you the exact layout the...
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you'll actually see a video i did where i show you the exact layout the one i was just showing you here and you can download actually the flow that i have for free and use this flow to to replicate what i'm doing what i'm talking about here so i would definitely check out this tutorial it's an awesome tutorial um if you don't know anything about manychat all right so let's go to the next one so by the way everything up until manychat got a 10 out of 10 score mini chalk chat got an 8 out of 10 score mainly because it's the first paid tool and again i you know i try to keep it as free as possible but many chat is only like 10 a month starting out it starts to be a little bit more expensive as you get a bigger audience and you're starting to send out a ton of emails but even then it's cheaper than mailchimp which mailchimp is extremely expensive for some reason i don't understand why uh the next one is google's free keyword planner and before i keep going let me just interact with chat for a second uh big set big joseph says hey i already bought local s university and authority hacking university by themselves before
How can i get access to seou services university so if you're already enrolled in the...
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how can i get access to seou services university so if you're already enrolled in the previous classes and you're and you're wanting to enroll in the new one i actually have a 50 off discount code if you go on the discord group that we have um there's actually a code in there and if you can't find that code feel free to send me a um email i'm at chaserender.com anybody who's been a current class member for the um university classes you get 50 off the next class so as long as it's within the same quarter uh the water jug is almost finished i know i need to get my own branded water jugs um so big okay so big thing again free google keyword planner notice how i'm not saying ahrefs i'm not saying anything like you know competitor research any of that google keyword planner is awesome because you can find tons of keywords for 100 free and you can even plug in other people's websites and it'll tell you what those keywords are ranking for for free most people don't know that so
Let me go into my keyword planner here and the way you do that is you go into...
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let me go into my keyword planner here and the way you do that is you go into google ads you go to tools and settings and then you're going to go to the keyword planner and i'm gonna go to discover new keywords and i'm gonna um what i can do is i can take a website so let's just take chaserender.com and we're gonna just do get results for the entire website or you can do just the page and now i get all these different recommendations based on the website what the website's ranking for and i believe you can even use this for youtube videos i'm not actually sure on that let me see let's see if we can do it with for this manychat guide i actually haven't tested this yet this is a new test right here let's try this we'll do only this page no it doesn't look like it might it might with bigger bigger ranking videos i'm not sure it looks like it probably has to be ranking on google they really should make this for youtube as well that'd be nice but either way i can go to chasewriter.com and i can get a bunch of
Ideas on what i want to rank the website for but the truth is is with...
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ideas on what i want to rank the website for but the truth is is with most keywords i'm less concerned about ranking for that keyword as i am ranking for whatever the thing is that it leads whatever the opt-in is so let's say i wanted to rank number one for the you know the ultimate seo checklist because i'm really about you know making really great checklists as you can see for here and it's a free checklist right so what i want to do is i want to figure out okay what is this that what should i rank for around this and if i do free seo audit checklist this will give me a bunch of ideas on you know kind of what the best keyword is around this now i can optimize based off the keyword that's in here that's probably a good idea but all of the opt-ins that lead to it it's just going to be unique to that checklist so we got free seo audit template free seo audit checklist they're all about the same doesn't really matter you know one has a bigger commercial value so i probably want to go for that or let's just say it's free seo checklist now what i'm going to do is i'm going to build an awesome checklist right if i know that there's some searches free seo auto checklist
I'm going to build an awesome checklist and then what i'll do...
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i'm going to build an awesome checklist and then what i'll do is i'll start building all these different things around it right like let's say i wanted to rank instead of for a free seo check let's put it towards something else let's say i wanted to rank for um best bicep workouts i could create like the ultimate bicep workout checklist slash guide slash whatever and i can build content that supports that thing so let's say you know there's um also the best leg workouts the best full body workouts what to eat i could create this whole environment right the best sort of uh a way to learn around you know what that thing leads to drive all the traffic to that main thing like you know people who want to learn how to get bigger biceps and so what happens is i'm not only just ranking this one page i'm ranking all these other pages i'm not necessarily focused on keywords i'm just focused on building the best resources possible around my main subject that works way better as far as your keywords you know google will semantically relate what you're
Saying as long as you're somehow specifying it in your title...
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saying as long as you're somehow specifying it in your title and on your page you shouldn't have to worry too much about keywords for the most part a lot of what i do isn't even keyword related you know i take whatever my current keywords are in search console it's way better to optimize based off what data you have versus what data you don't have so you know for instance if i have a bunch of data on search console that shows me about um you know how to rank on google let me let me go into here so if i have a bunch of data in here about my seo checklist page so if i go to open report pages and i go to seo audit checklist template and then i go back to queries here you can see all the things that this page is ranking for and the cool thing about this is now i can optimize based off the data that i have versus some you know uh keyword tool that might not be very specific you can see here look at this so i have seo
Audit template seo roadmap template seo audit template free...
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audit template seo roadmap template seo audit template free and uh you can see the one with the most impressions is besides my name is uh seo audit template and seo audit checklist so i can optimize for the thing that has more impressions versus the thing that has less and uh that's kind of how you can do your your optimizations technically versus you know doing it for something that you might not really have a full grasp of the data on having your own data is going to be way better than not having your data um all right so google keyword planner best best free tool you can get uh keyword wise um hosting we have siteground it's just an overall good hosting platform to have um i i just i've used godaddy i got super mad at them because they were just terrible and um you know buying your domains on godaddy's fine but if you want to get good hosting i always go with siteground i've used some other platforms like wp engine and i don't even remember i just i used a bunch of them but siteground's what i've found to be the
Most the best the most affordable and just the overall just best uh...
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most the best the most affordable and just the overall just best uh facebook debugger so this is a cool little tool you can use that i use a lot um a lot of people don't realize this but uh you know your website does show up on facebook in a certain way just like it shows up on google in a certain way and if you don't specify your data your metadata around it you're gonna get a weird result on facebook or wherever you're doing it so here you can see my open graph data that's what it's called so just like how you have a title tag or meta description for google you actually have an open graph data for facebook and twitter and other social platforms and you can see my opengraph data is not that great because i got a big old cut off picture of my face and you can set you can actually fix this really easily if you go into uh your website and you set up something like yoast uh all you have to do if you have yoast actually the yoast plugin is you can go into the featured image on your website set up a featured image
And it'll change this layout for you but there's other plugins you can use if you...
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and it'll change this layout for you but there's other plugins you can use if you don't want to use yoast there's one called wpsso but for the most part just use yoast use a featured image and you'll be good to go um screaming frog uh it's a tool i used to use a lot more i don't use it as much today but basically what screaming frog is is it's a tool that lets you crawl websites and see basically everything that's going on with their urls and you know what's on there so if i go to the application and i type in a website url at chaseliner.com let it crawl it'll show me all the different pages on the website it'll show me what's wrong with them it'll show me um you know if there's any pages blocked by robots.txt it's going to show me if there's any pages with missing titles it's going to give me a bunch of information and the cool thing is if you really want to set it up you can you can actually configure it to sync with google analytics and google search console if you have the pro version and uh and you can get a lot more information about your urls which is what i usually do when i'm
Doing audits now if you want to know a lot more about screaming fraud go check...
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doing audits now if you want to know a lot more about screaming fraud go check out my chase reiner 2020 screaming frog tutorial i think if you just do chase rider screaming 2020 you'll find it and this is a guide i made about how to actually how to use screaming frog with the analytics api access all the stuff that i was telling you about and should help you a lot if you don't know how to do audits yet if you're not familiar with um you know how to actually operate audit tools and set up conditional formatting and that kind of thing how's everybody doing in chat by the way i know it's uh it's kind of a later night i'm usually not doing streams this late but i've been going all day i've been doing semrush webinars getting on all kinds of calls so i wasn't able to do a video up until now um but i really wanted to get on here because i really wanted to do a video for you guys so i hope you guys uh are doing all right as well
Anyways next one we got is gt metrics this is great for measuring your site...
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anyways next one we got is gt metrics this is great for measuring your site speed and uh this is what i use to measure all the you know all my websites how fast they load so if i put in chase center.com it'll show me how fast this website loads and just an overall good tool to have being webmaster tools this is also a good tool to have it just gives you um you know measurements on how your traffic's doing on a bing if anybody uses that platform anymore apparently some people still do mailchimp uh unfortunately i still use this and the reason why i say unfortunately is because i kind of hate this website the reason why mailchimp kind of sucks is because the ux on it's just so bad like i don't know if any of you set up a mailchimp campaign but it's literally just awful like you have to go through 50 steps before you can send off an email and it's just it's not a great platform um but it integrates with manychat and that's kind of the reason why i use it
I have uh uh manychat integration just so i can keep sending emails through manychat which go...
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i have uh uh manychat integration just so i can keep sending emails through manychat which go which gets routed through mailchimp so that's the only reason why i still use it ahrefs um so i used to love ahrefs and the reason why is because it's just a great tool it gives you a ton of keyword data it shows you how your competitors are doing um i can actually show you what the layout looks like on it but the problem with ahrefs is their marketing is just terrible like the people who run their company are just not smart and the reason why i say that is because they're just like so um they're so concerned about making money that anytime somebody goes to help you know promote them like for instance i was i was trying to promote them for a long time i've sent them hundreds if not thousands of customers to their platform i actually had a fallout with them because when i was trying to integrate with their platform with screaming frog somebody off one of my streams actually took my api and used all of my my rows that i could
Export with my audits you could actually see all the kds for the different keywords...
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export with my audits you could actually see all the kds for the different keywords that you have on your pages actually in all the all the page authority as well which is not a terribly big metric but it's helpful and i contacted them and said hey could you reset my account they said no you have to wait till next month and this is on top of me asking for you know i've asked before if they could uh you know give me a sponsored account if they would just you know give me a free account so i could do tutorials without having to pay their absurd fee which by the way this is the most expensive tool on the market it's like 300 a month just to get their basic features and a lot of the time you can't even do what their basic features give you like this account i think is like a 300 account here and we still can't even see um we can't even see the historical data for the rankings on these keywords because you need to upgrade your plan even more we're on 179 dollars you have to be at the 400 a month plan and it might not even be that it might even be the 900 a month plan so you can see their yearly cost is like
What is this uh four thousand dollars a year if you get on their actual...
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what is this uh four thousand dollars a year if you get on their actual like okay plan that's nuts and so i just this i think this company is just they they just milk it and i i mean look if if people want ahrefs great but i think it's just they need to they need to do something else for real it's a total rip off so um semrush on the other hand is a lot better of a deal i think their platform is a little bit less good in the sense that the kd is uh not as accurate but i think that their traffic measurement is great i think their keyword tools are great um i think a lot of what they have is great and i actually have an affiliate link for them and by the way the only reason i promote them is because you know they're to actually get data it's only like 99 bucks a month on their platform where you know ahrefs it's like their minimum plans like 200 and it's the the data is not even that great so i'll
Leave a link to that if you guys want it um but again i don't really uh say that you should...
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leave a link to that if you guys want it um but again i don't really uh say that you should buy tools unless you absolutely have to um i i totally would get by without buying any tools whatsoever but that's me some of you guys might like having tools um yoast is another great tool to have you know just a plug-in that you can put on your website if you want to see a tutorial of me setting up yoast i think i actually have a tutorial for this on my youtube channel if you're not sure how to set it up on your website let me see chase rainer seo yoast uh looks like i have a tutorial on how to set it up in about five minutes it's a quick tutorial it's not a hard tool to set up so people tell you it is don't worry about it's not um go check out this tutorial siteliner so so a lot of time when you're working with bigger websites or you know websites that have a ton of content they're going to have a ton of duplicate content you don't want to have your content duplicated so siteliner will actually go and crawl websites and tell you what content's duplicated and what you want to look for
So you basically want to look in your search console and see okay...
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so you basically want to look in your search console and see okay if i have a bunch of pages you know that are ranking are they showing up as highly duplicated in siteliner and if they are you need to go fix those immediately make sure they're unique content now one thing you do need to know and this is something that a lot of people don't know is that you have two different types of content you have your your content that exists on the actual website that google reads which is called your main content that's kind of like what people are there to read and then you have something called supplementary content like your menus your sidebars your footer links if you have duplicate content in those places on your website don't worry about it but if you have duplicate content on your main content area where people are reading like if i have a bunch of duplicate content on my main area on my home page i want to make sure i make that unique as fast as possible um next we have well we already have semrush so i put that one in there um there's some there's some few others in here a lot of these have been recommended based on
Uh what kevin was recommending but uh if you want to see all my talk...
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uh what kevin was recommending but uh if you want to see all my talk top recommendations again go to chaser.com you'll see all the other recommendations i have under free resources and then uh top seo tools now i just want to mention that every single day i try to add a new tab and sort of a new video for these lists i'm going to keep giving lists to you of all my you know top favorite seo experts my top seo tools my top favorite seo blogs everything so if you guys want to have us you know you want to be associated with a channel or a person like me that tries to give you as much free value as possible please stick around feel free to constantly updating download guys and if you want to spend a little bit more money if you have a little bit of money and you want to get into the seo university again it's only 297 dollars closes in a day i only open up sales for about one week out of the month and uh you can join me and actually interact with me on live zoom calls you get the paid seo checklist with all the videos
In it um super great deal to have so i do encourage you to get that i would love...
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in it um super great deal to have so i do encourage you to get that i would love to see you guys in those classes and i really hope to see a lot of you there and thank you all for joining me today um thank you for spending your time on this video and uh we'll see you guys very soon and until we do happy oc owing see you next time bye

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