How to rank your website first on Google (PPC vs SEO for beginners)

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[Music] the only two ways to get your website to appear on the first page of a google...
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[Music] the only two ways to get your website to appear on the first page of a google search the first is by using adwords also known as ppc pay-per-click and the second search engine optimization also known as seo the first method adwords requires money and expertise the second seo requires time and effort to understand the difference between these two methods you need to understand how google divides the page layouts for search results now google makes its money from selling advertising and the top search of each page is the most valuable position as it gets the most views google has therefore designated this space for advertising and companies bid using an auction-based system known as adwords which allows the highest bidder to have their website displayed in this space depending on how competitive the auction is google may display up to four competing
Advertisers in this prime space with the highest bidder taking top...
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advertisers in this prime space with the highest bidder taking top position this is the google pay-per-click model which earns them billions of dollars each year the space directly below these adverts is often used to display a map of companies in your area which offer a service you may be searching for and directly below the map is often a concertina display of questions people have asked which are related to your search request after these three elements usually towards the middle or bottom of the page there is the organic search results are displayed these are the free listings which usually deliver the best quality search results as they are ranked by google's now famous algorithms and not by the biggest marketing budget users are becoming more aware of the difference between organic search results and paid for advertisers with people actively seeking out the organic search results to get your website to display in the
Organic search results your website must accommodate for the...
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organic search results your website must accommodate for the algorithm to rank it this is called search engine optimization so how does seo work well google has bots or web crawlers that search the entire internet with the intention of indexing all websites these bots are essentially just lines of code but they record key information from all websites and then ranks them according to specific criteria to match your search request the best results are then displayed at the top of the organic section the benefit of search engine optimization is that it does not cost you anything other than your time and effort spent optimizing your site to ensure that it is ranked in the top view it does however take time for the algorithm to move your site higher up on the page ranking system and therefore requires ongoing work and input but the benefit is that it has longevity on the other hand
Pay-per-click can deliver almost instant results and can be targeted to specific keywords...
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pay-per-click can deliver almost instant results and can be targeted to specific keywords but this does require money and expert knowledge to set up a google adword campaign you need to research and understand which keywords your potential customers would use for your product or service and then bid in an auction-based pricing system you can set daily and monthly budget limits to control your costs as well as customize your landing pages for key search words which will help improve your conversion rate however once you have reached your budget limit your advert disappears so when starting a new business the best option would be to start with adwords as this is the quickest way to get your business into cash flow but at the same time constantly work on search engine optimization of your website as this has more longevity in the end the best strategy is to work on both ppc and seo i hope this video has been
helpful so as always remember we are here to help
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helpful so as always remember we are here to help

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