How to RANK YOUR VIDEOS N#1 on YOUTUBE and the First Page of GOOGLE - My Trade Secrets Revealed

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I'm not going to lie to you seeing one of my videos ranking number one in...
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I'm not going to lie to you seeing one of my videos ranking number one in YouTube for the first time was an awesome feeling which I never anticipated when I first started since I had zero experience in video making or marketing but seeing the same video ranked on the first page of Google as well was the icing on the cake beside the ego boost it has also helped me generate a ton of leads and new clients for my business that's why in today's tutorial I'm going to share with you the process I have used to rank at the top of the two biggest search engines on the planet for many of my videos so you can use the same approach and drive more customers to your own business if you're ready hold your breath because we're diving in now hi there my name is Luke Duran the founder of ranking Academy Cote UK if this is your first time here today and you want to grow your local business's online presence why don't you start by subscribing now and picking on the Bell button so you don't miss a thing since I started my channel in 2016 I have managed to rank number one in
YouTube for many keywords which have helped my videos generate millions of...
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YouTube for many keywords which have helped my videos generate millions of views like for how to create a facebook business page this video alone has so far been viewed 1.1 million times other examples include google analytics tutorial Google my business tips and tricks how to get Google reviews and much more but views on YouTube videos can be triggered by many external sources outside of YouTube such as Facebook your website or anywhere else there might have been posted or shared and one of the most important external sources of traffic is Google itself the reason behind this is because when relevant Google includes videos in its results if you search for the keywords I have just mentioned you can find some of my videos included in a video listing format ranking in Google search results obviously ranking number one on YouTube is what will drive the vast majority of your video views but Google will also be a great contributor in my case Google drives on average 10 percent of my overall video views you may think this
Is not a lot for ranking on page 1 of Google but so far this year after 4...
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is not a lot for ranking on page 1 of Google but so far this year after 4 months it has helped me generate an additional 90 thousand views to my channel which is way more than my website traffic alone I'm not telling you any of this to show off by the way I'm just showing you how powerful this stuff is so you can do it yourself and before you ask no I haven't received any help from anybody along the way I do everything myself keyword research video scripting recording anything optimization design etc most of which I had no clue about before I started and if I can do it you can do it too Pabu Tom I have come up with my very own approach which I am happy to share with you so you don't have to spend hundreds of hours trying things out like I did it all starts with this who is the video for I know this sounds basic but it is important to zoom in on the right audience if you want people to engage with your videos if your answer to this question is everyone I suggest you do a bit more research and figure out exactly who you are trying to
Appeal to a video about the top 5 drugstore foundations is unlikely to...
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appeal to a video about the top 5 drugstore foundations is unlikely to appeal to a big crowd of young men try to be as specific as possible my target audience is English speaking local business owners with limited marketing budget we try to improve their online visibility through search engine optimization and social media channels so they can get more clients this is so detailed it helps me craft videos that are likely to appeal to most of the target people I am trying to reach over time I have managed to refine this even further and I know the majority of people watching me are 70% male aged between 18 to 44 and mainly located in the US and India knowing this I now include example of businesses located in America or India within my tutorial so it resonates a lot more with them and they are more engaged with the videos if you need help defining your audience you can use some of the tools you already have access to such as Facebook insight if you run a Facebook page Google Analytics if you have a website and
YouTube analytics if you already run a YouTube channel once you define your...
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YouTube analytics if you already run a YouTube channel once you define your audience you can move on to the next step purpose of the video before you grab your video camera and start shooting you must decide what the purpose of your video is going to be as a business there are multiple angles you can take into consideration such as demonstrate a new to a product or service educate people about your industry with how-to videos build your brand reputation through customer testimonial videos cover an event which you hosted or attended answer frequently asked questions a versus B type of videos pros and cons before and after results if you are familiar with my channel you've probably noticed almost a hundred percent of my videos are for educational purposes and I use the how-to approach one of the main reasons behind this is because how-to related videos are searched over three million times every month on YouTube based on the keyword volume I
Pulled out from video qu more on this tool later but also highly searched in...
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pulled out from video qu more on this tool later but also highly searched in Google so I have more chances of appearing in both not to mention it also works well for my business model you can use a mix of everything it is entirely up to you whatever you feel fits best for your business the next step is to start doing some research and find popular topics the purpose of this stage is to help you build a list of popular topics related to your business you can turn into videos that are likely to rank in both YouTube and Google start off with opening a Google sheet or an Excel spreadsheet then go to youtube first once then simply enter your business type or service you provide in the search box and what youtube try to complete your query with the most popular suggestions let's say I run a hair clinic for instance when I search for the word hair transplant I can see a list of suggested phrases such as hair transplant results hair transplant UK hair transplant before and after hair
Transplant three months hair transplant women which are video topics worth...
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transplant three months hair transplant women which are video topics worth exploring for my clinic just select one and check the number of views the top videos I've received that should give you an idea if it's worth exploring or not repeat this process for other suggestions and add those topics to your list for more ideas you can add verses to your search let's say I'm a carpet fitter for example if I type the word carpet and add verses to it suddenly I have 12 video ideas I can to my list this technique will also work with pros and cons now here is a hot tip within the YouTube search box you can use what are known as search operators they will help you narrow down your search for something a lot more specific let's say ui plumber and you want to rank for boiler related keywords and I've decided to go with the alt you type of video but you're not sure what problem people are trying to solve type how-to within quotes then the plus sign followed by a space and the keyword you
Want to rank for in this case boiler and you should see a list of suggested...
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want to rank for in this case boiler and you should see a list of suggested how-to you video you should consider check each suggested keyword to see how many views the videos related to those words are and add those keywords to your list when relevant once you have completed this step head over to Google and conduct a search for each keyword or keyphrase you have discovered as part of your YouTube research scroll down the page to see if Google includes videos as part of the search results for those keywords and make a note of it into your spreadsheet if it does not ignore them for the moment and focus on no ones which do so you have the opportunity to rank on both YouTube and Google time to move on to our next step keyword analysis once you've narrowed down the topics you will create videos for you'll want to do some keywords analysis in other words you want to figure out which keywords you should be targeting based on their volume of searches there are two major tools on the market you can do this with one is called tubebuddy and
The other one v like you I have used them both and I feel vid IQ is better...
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the other one v like you I have used them both and I feel vid IQ is better but it's entirely up to you they both offer free basic versions and I have put links to both of them in the description below but if you are serious about growing your channel you will want to at least subscribe to their pro level license the vid IQ pro level license start at 7.50 a month and gives you access to many features including keyword research I'm going to use VI Q for this video to show you how easy this is once you've logged in click on the magnifying glass icon from the toolbar from there select the keyword option and search for one of the topics you have identified in a previous stage let's with hair transplant results which seems a worthy topic for my business and where video results appear in Google bid IQ will display the average number of times this keyword is being searched for every month on YouTube but will also provide tons of other related keywords in this example I can see that hair transplant result is searched almost forty seven
Thousand times on average every month making it a particularly good option for...
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thousand times on average every month making it a particularly good option for me to target but I can also see a much broader term which is hair transplant with almost three hundred and ninety thousand searches a month other interesting options are hair transplant surgery hair transplant results month by month hair restoration hair loss hair transplant before and after hair loss treatment and many more as you scroll down the results at this stage I'm confident there is enough search volume for the keyword I want to target and select all the keywords I feel would be relevant to my video and copy and paste them into a free comma separating tool so I can easily add them into my Google sheet for the right topic then I move on to my next step crafting a killer title your video title is a crucial component for two main reasons it's where you must include your keywords which will help you rank in YouTube just like a webpage in Google search but most importantly it is what draws people into watching it and the
More people watch your video the more it will be promoted by YouTube's algorithm...
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more people watch your video the more it will be promoted by YouTube's algorithm and likely to rank in both YouTube and Google websites like BuzzFeed's have built an entire business based on title optimization and work on dozens of variations for each of the articles do you make them irresistible to click on video titles work the same this is a key part of my optimization process and I spend a great deal of time trying to find the best possible titles for each of my videos I include this step even before I start shooting as it will drive the direction of my script writing here is how I would approach the hair transplant example I would use some of the keywords I have come up with from vid IQ and try a few permutations something like this would be a good start hair transplant month-by-month results after surgery I will then add what is known as power or emotional in the title this is a technique used by copywriters to trigger an emotional response and make your title a lot more
Compelling since I'm not a copywriter I use online resources to help me out like...
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compelling since I'm not a copywriter I use online resources to help me out like this one which includes seven hundred power keywords to choose from and here is my final results hair transplant jaw-dropping month-by-month results a year after surgery in this title I have obviously included my main target keyword hair transplant results but also the broader term hair transplant which I discovered had the biggest search volume and that's why I decided to put it right at the front of the title as it carries more weight also included is hair transplant results month by month and hair transplant surgery this is obviously a quick example and the options are limitless just be as creative as you want to be but here is a golden rule do not try to fool your audience with an appealing title so people click on it and produce below-par content your title is only one key to the puzzle of ranking high the other is the quality of your content which is the next point I will cover content creation
Every content creator is different I personally spend a huge amount of time...
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every content creator is different I personally spend a huge amount of time creating content there are several reasons behind this first if I'm going to make a video I want to deliver the best I can otherwise I don't see the point of doing it in the first place aiming for mediocrity never pays off second and most importantly I also want to deliver the absolute best value to the viewers because if they like what they see they will want to come back for more and are likely to become subscribers in the process and finally the longer the audience remains engaged the more likely YouTube will promote the video and push it up the rankings because user engagement is another key component of the YouTube algorithm and if you rank high on YouTube your video will likely rank on Google to deliver the best possible value I use one strategy and one strategy only I try to produce videos that are much better than what already exists for the same keywords using the hair transplant example I would first go on YouTube to check what
I am competing with and watch the top 3 or or videos I'll start taking notes of...
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I am competing with and watch the top 3 or or videos I'll start taking notes of what is being talked about and identify the various themes or topic that are being discussed across all of them so for instance I could come up with include line testimonial recommendation before the surgery how long does it take to see first results potential side-effects costs I will also do the same things in Google and add information from there to my document such as frequently asked question like how long does hair transplant last or his hair transplant painful which I feel could add more value to the video and be beneficial to the viewers I will also check the top three web results in Google it's a lot harder to rank in a top three results in Google than it is to rank in a top three results of YouTube this means that the top three websites ranking in Google are likely produced some outstanding content to rank so high so I would check them out
Too and add anything I think might be relevant to my word document finally I...
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too and add anything I think might be relevant to my word document finally I will also check the comments posted in the videos where you can find some real nuggets of info like could you still use hair products like styling powder or clays or in this one where the use of a specific medicine is being referred to in several instances these questions were clearly not answered in the videos so adding content about them in mine will add even more value once I have finished this exercise I review and organize the information I have collected on my word document into a fluid structure I will then use this structure to write a full script this is when I use my own expertise in my own field so the content becomes unique once my script is finished it is time to shoot the video I'm not going to cover this process here as it is not the topic of this tutorial and would take far too long once the video is created all you need to do is publish it right well not so fast to maximize the chances of your video being found on YouTube you need to
Think about how you're going to optimize it which is our next step optimization...
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think about how you're going to optimize it which is our next step optimization there are several elements you need to optimize when publishing your videos you can do this during the video publishing process but I think it's easier to prepare it in advance in a Google Doc or Word document there are two key elements you must pay specific attention to when publishing a video on your channel the first one is the title of your video we have already covered this at length so no need to dwell on it any further the second one is the thumbnail of your video both elements should work hand in hand as there will be the reason why people decide to view your video or not get both right to draw people in and that will increase your click-through rate which is yet another signal yuichi we'll look at the higher your click-through rate is going to be and the more YouTube will recommend your video and rewarded with higher rankings I'm not going to cover how to design a YouTube thumbnail today because it warrants a tutorial on its own but a good place to start is canva.com
You can use predefined YouTube thumbnail templates and modify them at will so it...
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you can use predefined YouTube thumbnail templates and modify them at will so it fits perfectly with your channel theme and colors using drag-and-drop technology you can create awesome graphics for all your social media channels on the fly in minutes not just for YouTube everything is based on templates so you don't even need to worry about sizes and the beauty is most of it it's free of use here is a quick example of an effective thumbnail I could create in a few minutes for my hair transplant video the other element you will need to optimize is your video description you can write up to 5,000 words in the description field I wouldn't recommend you do but make sure you add at least three or four paragraphs in there and include your targeted keyword as early in the copy as possible like in this example why I'm targeting the keyword how to change a zoom background I find it easier to prepare this in advance and add this to my script page so everything is in one place the final element that will play a part
In your video being discovered are your tags you can add descriptive tags to...
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in your video being discovered are your tags you can add descriptive tags to your video to help YouTube understand what it is about this is where our keyword research file comes in handy remember our list these would be perfect to use as tags and highly relevant if you downloaded vid IQ or tubebuddy you can also spy on your competitors tags and where they rank for them you can literally copy and paste them into your document the combination of the title thumbnail description and tags will be strong signals to help YouTube understand what your video is about let's move on to our next step publication this is the easy part of the process by now you should have everything you need just follow the step by step loading procedure on YouTube starting with your video go to your word document or Google sheet and start copying the elements you have created beginning with your carefully crafted title then add your description import your custom thumbnail and finally add your tags then continue with the rest of
The process until you get to the publishing option you can publish your...
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the process until you get to the publishing option you can publish your video immediately or schedule it I always schedule mine for a very specific time and this is because you want to reach the biggest possible audience no need to publish a video on a Saturday night if most of your audience is likely to be online on a Tuesday morning this takes a bit of time to figure out so you'll need to pay attention to your YouTube analytics to understand what the best time is and now for the final step promotion the more views a video gets the more YouTube will promote it especially if it's just been launched the early stages are crucial to create an initial view boost you must promote your video on all your channels such as your Facebook page your Instagram account your website your email list and drive as much traffic to it as you can if you don't have any of the above just ask your friends to watch it that's how I started if you follow this process I feel confident you will get positive results and will be found on both YouTube and Google search result
I started my channel from scratch and this is exactly how I did it...
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I started my channel from scratch and this is exactly how I did it it allowed me to hit many number-one positions in both YouTube and Google for highly searched terms which after two years are still ranking number one that's it for today if you have any questions as always don't hesitate to ask and I'll do my best to answer them until next time happy marketing

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