Meet SE Ranking: A Leading All-In-One SEO Tool [40-min Overview]

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All right hello and welcome Chris Ralph here with Boulder SEO marketing and I...
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all right hello and welcome Chris Ralph here with Boulder SEO marketing and I have with me Andrew moly Mon Andrew you are with se ranking it's an all-in-one SEO software are you there Andrew yes yes hello Chris excellent hey thanks so much for joining me I'd love to give us an overview of your tool just a little bit of background information so I speak globally about search engine optimization in digital marketing as search tools reach out to me they want me to test their tools you know often I get free access so that I can showcase the tools during my speeches but that said you guys gave me access to your tool I absolutely loved it I did not realize how many features that you will have so I'd love for for you to give my audience you know maybe a 15 20 minute
Overview of some of the main features because I think you took a benefit many...
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overview of some of the main features because I think you took a benefit many many many people companies out there Andrew with that said I'm gonna hand it over to you take it away please yes guys thank you for having me today like I said I'm working at SU ranking as a customer support agent and also an account manager so today I'm going to show some some of the main features of the tool and some some of the ways this will help users and you know you've it'll to get more from your website and see how it's going so let's proceed to the projects in the account so this is the main view of an account once you've signed up and added some websites as you can see it has some graphs here you can easily switch between them and it also has some settings I won't go through
Them today but feel free to check them out yourself we do have a free trial so...
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them today but feel free to check them out yourself we do have a free trial so and I was like sorry to interrupt Andrew so basically I found that you really have to just poke around you know explore and click on things I mean there are so many features and I understand you're not gonna be able to show everything but if you guys are gonna you know check out ranking you know spin about now or a couple of hours just poking around exploring things sorry back to you yeah that's okay so so yeah we do have a lot of features so this is why before I start let's let me just show real quick the knowledge base because as most tools like SEO tools some of the competitors also have these kinds of videos and guides so it may be sometimes kind of difficult to get ahold likely get a hold of all the tools that
You have the which is why we do have a knowledge base which is something really...
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you have the which is why we do have a knowledge base which is something really useful for new users and has some some great insights into into the tools so it actually explains a lot about the features that we have so it's available for like for free for any users so it works fine yeah okay let's go so as there as you've added some websites that they are going to be displayed on the dashboard it has some general information you can switch some cons off or on which will change the the table here you could also create groups for websites that you add so like if you have it all a lot of clients or just a lot of websites to track you could easily manage them on the dashboard so they will not be like a whole huge list of websites in the main window so these are these are the websites that I've
Just tried get over here so yeah and I will go through the project creation...
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just tried get over here so yeah and I will go through the project creation window now so basically I guess I would say that one of the most maybe like every piece of s ranking is the first one is rank tracker so we've spent a lot of time on this and it actually gives a lot of information so it's not like in addition to rankings obviously so I'm gonna go through the creation window to show some key features of the websites mmm website rankings that you did you can collect basically so I will just test on our website let it be calm this is just the project name so there are a few types of
Websites like three types of projects that you could add the first one is like...
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websites like three types of projects that you could add the first one is like basic domain we also have an option to track rankings in YouTube so you know Chris maybe this that's something that you'll be interested in later so you could actually insert like a channel URL or a specific video URL and then track rankings for that video for like in the youtube search yeah that is very useful because you know more and more videos is starting to rank at the top of the search results so this is an absolute great feature yeah so this actually allows you to see exactly things of what those videos in not not just in you know in Google search but in internal youtube search yeah so you could track rankings for it for the domain also for all this it's subdomains which is them in default
Section here and we collect rankings from top 100 or top 200 results I won't...
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section here and we collect rankings from top 100 or top 200 results I won't say that top 200 is like a very popular option here but it's still there and also as for some additional features we do have a website audit which is something that starts automatically for all new projects but if you don't want to see it disable those these parts I will talk through talked about later as I go through the tool now I will just go to the next step which is an awesome I think so the so the next step is keywords basically you add keywords that you want to track rankings for there are four several options here the first one I would like to say about is the suggestion option which uses our database of keywords for a lot of countries right now we have I believe 36
Countries which you can select so for example an Ukraine so it uses my...
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countries which you can select so for example an Ukraine so it uses my location but you can switch to any I would say United Kingdom search so these are actually keywords that the website is ranking for in here in the United Kingdom so I could select them add them and they will be just just there so on this screen there is also an option to create groups for those keywords so it's like easily to manage high numbers like high months with of keywords and also there is an option to add target links for those keywords in comments so this is this was the first option the second one is keyword import it has some some
Options like import keywords from Google Analytics and also from some other...
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options like import keywords from Google Analytics and also from some other services for that so you could actually import keywords with history of rankings from the forum different service I won't mention those here but you know if you want to do that you can just go to your customer support may be me so we will ask our developers and they will import actually the keywords with ranking history from from other services that's also something that's possible yeah I found that a very useful feature if somebody wants yeah we'll jump over to se ranking it just makes you know it's if someone wants to switch from from some other service to two hours it just make this makes this whole process easier for them you know to not lose any data in that process yeah so so the other one is import from files which allows to import keywords
Together with target links and also group so you don't have to create groups...
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together with target links and also group so you don't have to create groups here on their own on this screen you can just do that by importing them from a file like this which is also also mostly useful for big numbers of kids so the next step would be to add search engines which are so the limit here is five search engines for project we do have all of the applications from Google so basically you can add any location that is available in Google any country postal code city districts and and so on so so let's say I'm in Ukraine I want to add okay yeah so yeah there are a lot of series here give city the language of Google interface which effects some what's the rankings that you're going to get from the rank checker so my keywords
Mostly are in English so I definitely like English the other options are worth...
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mostly are in English so I definitely like English the other options are worth mentioning the wonder it allows you to track the results from local tech you know the first three map positions or like a website so you just need to insert the business name as in Google my business and also the company phone that is displayed in there and you can also track paid campaigns so it will give you information about organic rankings in Google search and also as rankings so you can go through this process five times you could switch you could like delete search engines from from Project at any time you can you know move them around if I add like two that might take a few
Seconds yeah so you could actually so the order here means that this is the order in which...
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seconds yeah so you could actually so the order here means that this is the order in which the search engines will be displayed in the ranking part of the project so so you can add five of them you can select some settings for them and go to the next step which is also interesting because we could actually add five more websites for a project for each each of your project and we will check rankings for those who have sites as well for the same keywords and same search engines and also show you like the comparison in rankings for any given day that the rankings were checked let's try and find some yeah so the most the most prominent competitors in Ukrainian for for our website just hit add next the last part is optional you don't have to you don't
Have so that you could connect Google Analytics to get traffic data from there...
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have so that you could connect Google Analytics to get traffic data from there into your project in SEO ranking and also Google search consults to get backlinks from there in some backlink monitoring tools and also you can find some keywords from Google search pencil and report them into the project so let's go ahead and finish so I had eight web sites now I have nine and the rankings of almost finished for those 500 keywords that I just had it so let's go ahead so this is a new project it won't have much in terms of data here but it's let's go into one of the projects that I had before which is I'm sorry my connection is not very good right now alright so so you could say that the
Rankings part is like our main feature right I want to mention that they they...
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rankings part is like our main feature right I want to mention that they they all like the overview of the project is going to be changed soon because actually we are currently working on some design updates for for the help craft platform we'll have like a side menu here all this will be changed soon but still the amount of information that you can get see this it's really good so I'm going to start with the table here so as I've said on the project patient whenever you can track again you can paid results so you can switch between those maybe Tesla does not have any adds further for those keywords because there's actually ranking first places for most of the the keywords so these are rankings basically these numbers indicate on which position the website is ranked for for a specific keyword and
If you click on that you can actually see the exact page that was ranked for...
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if you click on that you can actually see the exact page that was ranked for that keyword yeah so so the homepage and there are a few links so maybe as a you know as a business owner or someone who is working on their own website you'll likely need to make sure that the rankings that you see here are correct so there are two ways to do that the first one is we just store cached copy of all the results for bank tracker so if you click on that it will open you a copy of Google results for that keywords in selected regions so to actually see or the web suppose located which is Ted and I I think oh yes I love that feature it has highlights the position you have to search for it yeah but sometimes the copy sounds like you know something redundant or old so for that reason you
Also have a link for live results which will forward me to Google for for the US...
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also have a link for live results which will forward me to Google for for the US right so this is the live page of search if I go down I'm sorry for that it just hangs yeah okay if you go down you'll actually see that I'm not in the United States but the country United States because you fold this so you can do that for any country and see the delay results full extension so it's not personal search results but still those are these are life actually so yeah so let's move on see I don't you the next part is the table because in addition to rankings we also show some additional metrics like search foreign competition and also some other ones like they suggested B which is collected from
Google Ads this is like like they suggested cost per click for those keywords like the...
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Google Ads this is like like they suggested cost per click for those keywords like the number of results that you can see in Google search or any other search engine search features which is also for only for Google so you can actually see which which features are displayed for for the website that you're tracking so if it's a tesla website quarters like you would so the blue ones show you the actual search features in the sources so basically the that's the website is displayed in twitter feature knowledge graph images and sightings so this is something that you know it's a it's like an option but it's still kind of useful for people to maximize their visibility on
On on the service right yes so so I have to search engines here in this project...
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on on the service right yes so so I have to search engines here in this project so the first one is just for like national results and the second one is for New York which actually will show some kind of different rankings for centers like we say Motors here six to six and water here for so it's better always to use the more accurate location for search engine is you know everyone who is at least somewhat versed in SEO knows that Google always uses the precise location to show the most useful search results for users so which is why we do recommend to always set up a specific location for search to get more
Accurate rankings let's go ahead and go through some other features for a...
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accurate rankings let's go ahead and go through some other features for a project so in the rankings part as you can see there are a lot of filters to use I won't go through all of them because there are pretty self-explanatory you can switch between also between dates to see the rankings collected on the specific range of dates so basically I could want to see the first week of October last year if I click on apply this will show me the rankings that were collected them which is well I believe most most of the tools should show that but still still the feature right all right so it's a feature I like a lot because you can go back in time right yeah where have you been where or you know yeah so so the the rankings part
Has some few tabs well they actually show the same data but...
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has some few tabs well they actually show the same data but in a different way so the detail shows all of the rankings for specific dates the overall shows that like like a breakdown of the most important ones because so the the overall shows you basically the last day of the selected period here and shows there's a matrix here and you can see all the search engines that have had so basically these are the rankings for each of the location that I have in the project but just in one table not not in two tables or three or five just just more important like more useful to get an overview of a whole keywords and their rankings and the last one is the historical data which will show you the whole project rankings as they went from the first day of the rankings checks on to the last one so this is like the the whole project that I have the first one the first time it was created was in
2017 and we did have more keywords down but still you know you can see that...
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2017 and we did have more keywords down but still you know you can see that throughout a few years the the rankings actually came up for for most of the search engines as I have here okay so the next one would be the analytics and traffic but because we didn't connect any of those services it doesn't show anything but I'm gonna let's say that the analytics integration allows you to get like I said before the traffic data goes some some metrics like geo metrics from from Google and Leafs and some tests that you've done hit there so it will show a lot of numbers but it's still the same as as in GA and the second one is Google search console which will show the keywords here with
Some information about the skills like impressions and clicks so you will...
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some information about the skills like impressions and clicks so you will actually get those here from Google search console and you will a be able to imports from from this part into the ranked track yeah I like the feature it's not like you have everything in one place you need a switch you know screens or jump to another application so you know I love that feature yeah that's that's actually like the most like like that's the whole reason we do have those the traffic part just to have it all in one place the search consolidates are also the same but with some additional ones so it's also needed for the backing monitoring as well so they can patch search part well let's go into the other project that I've created so we could go to competitors so these are the five websites that I've added as my competitors I can still did not go
Through but if I go to for example the first one so the table are just like the...
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through but if I go to for example the first one so the table are just like the tables similar to to the one direction before in rankings but it just shows this thank you is that I have in the project but it shows rankings for my competitor here and from my website but because still haven't finished yet we don't have any data yet but yeah like that so this is the position for my competitor for today and this is a deposition for my website so actually kind of useful for managing like the best players in the market and see if you're still going close for them yeah that's I think it's also great to do a keyword gap analysis between you know I don't recommend all gone crazy check out you know five yeah commit us maybe you talk to you know otherwise can get
Overwhelming but I found that's a great feature to see you know is there a gap...
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overwhelming but I found that's a great feature to see you know is there a gap between you and your main competitors where you got to potentially add some keywords into your overall SEO strategy yeah we do have I will show like in a few minutes I will show it to we should you have which allows you to basically to compare a few websites and see the unique keywords of those like specific websites and the common keywords and and so on so so I will go through that we really have such like a like a specific tool for that which is which is new actually yeah cool so so let's go ahead and go through the the rest of the of the pictures here so the marketing plan is actually a to-do list which is like a general list of most important recommendations in SEO for like for most websites it's it's not
Like integrated with a website but it just shows some useful information maybe...
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like integrated with a website but it just shows some useful information maybe education so it's not like for everyone but it still has some some some really cool tips so I do actually I do love to section because you wouldn't believe it but many of the you know the potential clients that we talk with I mean they don't even have a marketing plan so it's actually nice to show them hey look these are the things that we need to think about that you should think about in terms of you know more SEO specific so I absolutely love this section it's very very useful especially for other agencies you know it's super helpful right to drum up more business using you tool oh yeah I absolutely love this feature yeah well I do love this feature we are kind of working on some some updates to its to this part as well because not only it has the list but it
Also you know allows you to check mark them so you can mark your progress and...
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also you know allows you to check mark them so you can mark your progress and there is also an option to add your own tasks so if something is not covered in this list you can actually create your own list and you know if there are some specific requests from if you're working at an agency and have a client with some specific quests you could easily create your own tasks and send those tasks and progress on them in reports to the customer as well yeah and the second part is the business business listings which is kinda new it's not also integrated but it just has a list of the most and I believe the most like in not important but the most popular listings that you can use to add your sister yep again you know specifically for local SEO projects this feature is super helpful again all
In one place we got the main directory listings catalogs business listings yeah that's...
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in one place we got the main directory listings catalogs business listings yeah that's again a great feature to have yeah especially I do so we're doing more and more international SEO projects I do like that you can break it down by region so they're very useful yeah you know there are some some things like you do my business which are in any country basically but there are some local ones if you go to you know you say so change like the first one is being this yeah so these are definitely something to go through and see because it's not necessary to to add your own website to all of them that's some you might find some some some good ones here and then you know by specifically for local clients simply adding your business to
These business listings directories etc you you will get backlinks from many of...
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these business listings directories etc you you will get backlinks from many of these directories so just that alone will improve your rankings in the search engines yeah well you know backlinks are like a good way to to get some traffic you're from you know because Esther is good back links aren't good but it's it's like a combination of things that you should do on the website to get more traffic conversions and such yeah all right let's go into the website I want to go through all of it because how it's not finished yet let's go to the Tesla websites the same okay that's yet alright so the website is odd it is but I will go through some some of the parts
That we show so this list doesn't change from I'm not it's been a while but still...
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that we show so this list doesn't change from I'm not it's been a while but still as you can see it's a technical audit of all the pages of the website which will show you a lot of things to fix probably or all that if you have a good website but as you can see there are a lot of checks that we do they are breaking down into the categories to the left switch between them to forward you there and you will actually see you could actually see the exact pages with those issues there will be like a small link here which will show you the pages with those issues so it checks errors on pages checks meta tags for crawled pages as well it checks some parts of the contents to show if there are defecates or any other problems it checks internal and external links to
Show you if there are too many links which is not a really critical error but...
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show you if there are too many links which is not a really critical error but still and the other stuff as well I do like the layout the way you guys present the information it's very intuitive for me basically it's a list right and technical SEO fixes probably the the lowest hanging fruit optimization opportunities because you don't you know you don't need to have all that other on-page off-page SEO knowledge it's basically a list of things that you can assign to a technical person at your company and easily fix it in E we'll improve your visibility in the search engines basically right away yeah I would say that we like we we like to say that I see ranking is a tool for like for all-in-one SEO so basically if you have a team like you have an SEO
Specialist you have a marketing person you have some developers to work on the...
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specialist you have a marketing person you have some developers to work on the website it's really useful for for anyone in your in your team because we do have tools for for all of them right so the website audit is mostly for for developers and webmasters right so it starts it's not a bit like it's not like a specific tool just just just for one specialist it's just just all the way yeah no I mean the thing is SEO is team word you know and that your tool actually does a really good job over your some of your competitors tools where I think the information is suitable for a variety of people with you know different knowledge so I think that's what it makes makes this tool so appealing to me it's it's not just for a technical person or a non-technical it's a nice mix of things it's really a collaboration tool that will help you
Improve your rankings in the search engines yeah I couldn't say the better ok so the...
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improve your rankings in the search engines yeah I couldn't say the better ok so the website area is really huge I won't go through all the tabs here but it's actually kind of self-explanatory most mostly so so I don't have a fresh audit to show but there is a second part called pages which no it doesn't show anything for her for the old audits let's see oh you might be later well or maybe this is something that's any person who used this video could go on and check themselves yeah so the cross pages so I should have a like a table with all the links in a list and all of the information about those things so actually like like anchor texts titles h1s so everything to know about the page in technical aspect will be like shown in the in on single table which could be
Also exported and sent to a developer or anyone responsible for that yeah and...
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also exported and sent to a developer or anyone responsible for that yeah and again I mean it's very hard I think to give a you know comprehensive overview in a relatively short amount of time again yeah I found myself you know starting to poke around and all the sudden it was like two hours later I was really fascinated so go ahead okay so so they're the two tools yeah you guys for university project is the back pink monster which I talked about before which actually monitors statuses of backlinks so you can add your own list using a file or import them automatically from Google search console which is partially the reason to integrate Google search console into your I second project so it actually shows you if the link is good so so if it has a nofollow tag if you test the
Mars-like for three or four for error so so the page does not exist or it doesn't...
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mars-like for three or four for error so so the page does not exist or it doesn't work anymore so we do check those links once a week and you will see we have it here you also get a notification about those status changes changes sorry yeah so the parameters here are just some pretty basic so the Alex rank must be a destination URL and protects the source which could be adjusted for yourself so you can assign some sort your own sources for these backlinks this is the part of the tool that I use won't be objectives real soon so maybe by the time someone watches which is the video as you will look like differently from from one I'm showing now but yeah the information you can get here is huge and you can also sign some notes for those backlinks to the second
The last part of the project is the social social media management which...
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the last part of the project is the social social media management which offers you an auto posting feature which which is something that you can use to create delayed posts for Facebook and Twitter so you can actually create a post which I'm not going to show right now but you can create create post for example with links and images and set up a time when it will be posted to your Facebook or Twitter page and also this section will show you some metrics from Facebook and Twitter so like views and clicks and likes I believe yeah are you planning its Facebook and Twitter or the only platforms right now or are you adding more yes those are the only ones for now but we do have Instagram Pinterest and LinkedIn in there in the
Pipeline so so it will be added later I'm not I don't have a like an exact...
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pipeline so so it will be added later I'm not I don't have a like an exact release date but probably this year the diverse those those will be added so the first one is Instagram and interest and then there are a lot of tools so so the others we do have a white label option so it as an agency you could use that lets you should we change the logo on the on the platform and change the color scheme and you know make it like your own so it will reflect your company name and to pair that you could create user accounts for your clients so they will log in so the platform and see the exact
Information from the projects that you have in their own like like a user...
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information from the projects that you have in their own like like a user profile so those could be just view only so they will not be able to change anything but you it's just a good way to show some results for clients okay I think especially for like a newer H&C or somebody getting started with their own SEO agency I mean this is probably all you need at the beginning right UKF you know provide clients with you know really good data and a nice format so absolutely highly recommendable yes it actually gives you an option to restrict some specific sections of of the project or some tools so if you don't want to show some some some parts of the project you you can actually do that and you will assign a specific project for a specific user those will be multiple multiple projects or just one and there
Are two types of users actually the first one is the manager which is...
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are two types of users actually the first one is the manager which is basically your employee or someone who is working together with you on the project so the manager is able to make their own projects and also edit the project that were assigned to them so and the difference between the manager and client is just the client cannot change that so it defined you normally read the information from projects but they cannot do anything with other's projects will change or delete keywords you know or search engines and gosh and thanks so much actually I got a weave in a little bit over time I am happy we did because there's so much to know about this to will actually I'm gonna have to jump on another call soon here I just want to mention so I I'm not getting paid if anybody signs up for se ranking I don't do affiliate programs I'm an educator so I'm happy to get complimentary access to
These tools because I you know I want to provide you know real opinions to you...
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these tools because I you know I want to provide you know real opinions to you know potential users out there so I do not get paid Andrew if somebody wants to how can somebody sign up for you to will you do a try or well it's actually kinda easy so you just go to S rank and that car and look just look at it real quick so so there are two buttons to start a trial the first one is in the home page right here yep and second one would be just just at the top menu so it's a 14-day trial it doesn't require any credit card details you just enter your email you need and you will get access to the optimum plant so this at least this one they like the first one yeah so it's 14 days you could try I love like all the tools that we have there and you can see for yourself how it works and you know
Check it out so I didn't show some some of the tools the report builder and the...
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check it out so I didn't show some some of the tools the report builder and the competitor research but these tools are something maybe that you but you're gonna try yourself oh yeah again you know I would say take it for a spin sign up for the the trial 14 days is a good amount of time just poke around see if it's a good fit for you pricing mice it's definitely very very competitive to some of you no other tools in that space gosh Andrew thank you so much for the overview any any last tips thoughts before we wrap this up well well yeah there is one last tip I believe I also explained us but the help section as you know as I worked in customer support every day I get a lot of questions about the stuff that we
Have in the tool so so the knowledge base the first is the first place to...
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have in the tool so so the knowledge base the first is the first place to look for for those because not only it has explanations about the tools it also has some video tutorials so unlike this this demo right now if those are much shorter yeah but it has to be the library so so you could go through them it it gives answers for like two ohm like most questions if you don't know anything about SEO tools I would really recommend to go through the getting started so it explains like the most basic stuff involved SEO tools and our tools specifically yeah so Owen and I want to mention so I'll be doing a webinar for you guys about how to get started with international SEO some really showcasing some of the more international features that the tool offers I'll add that webinar in the YouTube description as
Well as link to the tool gosh with that said Andrew thank you so much for this...
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well as link to the tool gosh with that said Andrew thank you so much for this overview let's keep in touch I look forward to learning more about the tool and you know I'll follow it ask you guys a lot more features and again it's it's a great tool for anybody to out there to use it as part of your SEO strategy again thank you so much Andrew yeah thank you thank you for having me yeah absolutely have one for me yes sir bye

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