AccuRanker Walkthrough (Rank Tracker Tutorial)

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Hello guys my name is Cristian I work here that creme dress customer success...
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hello guys my name is Cristian I work here that creme dress customer success manager and today I'll be giving you a tour of our tool so this video is primarily targeted towards new trial customers beginners people who are just learning our system so so we'll be going through for a setup process and what the best practices are making sure that you understand all the data that we provide for you as well if you are someone who who already uses the system but feels like you can get more out of it I think you'll probably get some value out of this video as well if you're watching this on youtube i'll be putting timestamps down below so you can jump straight on to say the thing that you you feel like you can you can learn some more about with that being said let's jump straight into it so the first thing
That you're going to see is it's the dashboard when you when you start to log...
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that you're going to see is it's the dashboard when you when you start to log in first time logging in you'll be promising to make your own domain and and you can do so by clicking here on the orange button at domain this is pretty self-explanatory but yeah filling in the domain name what you wanted to manger to be named say for example if or it's for a specific country Google business name helps as well in order to identify local resource so definitely put that in and there's some other smaller small details here as well so when you make your your first to me you'll have an orange button here that says add keywords so I've already set up this domain and so hence I don't have this this button but going in through the the various options that they are for for adding
Keywords first and foremost you can you can manually insert all your keywords...
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keywords first and foremost you can you can manually insert all your keywords yourself you can also copy paste them right in here you also have the option to connect through your Google search console account and import your keywords from there which is what I pretty much recommend everyone starting out - let's do because obviously you manually typing in all your keywords if that's the alternative is a very slow process and yeah just generally really annoying and getting connected to Google search console will give you some relevant keywords to at least start up with going through the rest of the options here so you have to search look here which would be the country and/or the language you have the location in case a local SEO is something that is important for you so you can put in a say region city maybe
Even a specific address if that's what you want to attract for can add more...
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even a specific address if that's what you want to attract for can add more locations here as such and then there's the search settings so by default here you can see that it is checkmark for Google on desktop you can also track for Google and Bing on yeah desktop and mobile just be worth it for each of these that you check ma your your keywords will then count as one extra so say for example if you want to track for for Google desktop and mobile well every single keyword that you put into the system will then be doubled because we're going to track them for desktop and mobile obviously I recommend that you look into Google Analytics see where you get most of your traffic from also see how your conversion rates are on various device types and from there you can you can decide on what you want to do I recommend having both on
As test that gives the the best overall perspective so underneath we have text...
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as test that gives the the best overall perspective so underneath we have text and sex are basically a way to to categorize your key words I won't go too much in depth about it right now because when you add your keywords you have the option to add text to them later on so this is not something that you have to think about immediately same thing for Advanced Settings by the way so you have the option to ignore local results which would be the local with medicine if it's that power from time to time these still count as rankings as default and here you have the option to to ignore it same thing with featured snippets can also ignore her if that you want to do that and then there's the option to star mock keywords so this is something that I will elaborate later on again this is also something that you can add add to
Your your keywords once they've or after you've a you've added them so it's not...
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your your keywords once they've or after you've a you've added them so it's not something that you necessarily have to think about immediately all right so jumping back to the overview over here for the test board here you'll be able to see how many all your domains the most some and some at a glance data as well so you have the amount of keywords that each domain occupies the average ranking how this average ranking has changed share voice so share voice is basically an indicator of how your most important keywords are performing and the way that we calculate share of voice is by first and foremost taking the click-through rate they never paid for it for your ranking and then multiply that with the monthly search volume so to give you a basic example of
How this works let's say that you were ranked number...
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how this works let's say that you were ranked number one for a keyword that has a search volume of 1000 well in that instance we would roughly estimate that you would get about 30% clears a clip for it meaning you'll get 30% of the traffic so 30% of 1000 that would give you a share of voice score of 300 so the Sierra voice that you see here is for is for the total amount in the domain overall obviously when you look at that main like like Amazon you would think oh well - yeah bar should be a lot more than this that is very true but we've all we've only put in 121 keywords for them so that's also another thing to be aware of is that we only look at the keywords that you put into the system all right ranking distribution so ranking distribution is where we we take all the
Other rankings and put them into six separate groups so we have group the...
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other rankings and put them into six separate groups so we have group the first group is the group from rank for ranking say once a free and then we also have rank a group for four to ten this goes all the way down to unranked and you'll see the darker shade of blue it is the highlight of the ranking group higher ranking segment is so pretty - - to understand obviously if I hover my mouse over here I can see that 715 of my keywords or our inter free and what I can do with this is by clicking on the segment as such and I'll come jump straight into the keywords list with with all the keywords that I have in top three this is something that is more relevant in terms of our filtering system you can for example see here that we have a view that has your rankings from 1 to 3
Also up here I will elaborate on this later on but yeah that would be how how...
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also up here I will elaborate on this later on but yeah that would be how how that works we also have notifications here on the far right side so notifications are also elaborated on later but do know that this is the amount of notifications that you have for for each domain alright jumping straight into the overview lists so here in the overview list you have the various options to begin with first and foremost is these options to connect to a Google Analytics and to connect to Google search console so it's a process that's as simple as as just logging into your your Google account giving us the right permissions and such and basically it will go from there like I said before Google search console is it's very handy in terms of
Important keywords Google Analytics helps us provide extra data for you so...
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important keywords Google Analytics helps us provide extra data for you so it it definitely gives the most optimal experience however I don't really see it as something that is required in order to as you said karrimba so the first thing that you'll see when you jump into your view list is a share of voice graph and as you can see we're also showing two graphs by default if you have and that's because in this instance we're tracking for desktop and for mobile you can filter them on or off like so if if that's what you want to do and assuming that you have added any key competitors into the system you'll be able to click on them like so and you'll be able to compare your share voice with with theirs so in my opinion this is where if your voice becomes very very valuable because here you can you can compare
Your your overall share voice your visibility to your competitors on the...
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your your overall share voice your visibility to your competitors on the organic front and it will be very relevant information as we're only looking at the keywords that you put into the system also worth noting here is that we have misses so what the share voice is forever Desktop and for for mobile the filter days that we're comparing to our by default with with yesterday like so my default is for a one month ago and and you can change this by going into your profile over here and select a different default compared to parameter so yes second so scrolling down will show you I'll show you patches for your you're here for your competitors in terms of the share voice will also show you the
Untracked share voice across all your your keywords and along with that will...
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untracked share voice across all your your keywords and along with that will also show you shared voice for your text text as you may remember something that we talked about when adding keywords and yeah as I mentioned before is something that we that is used to categorize keywords that would for example be a certain product group or a certain service that a bunch of keywords could be a categorized into share voice for for landing pages so other than looking at at the ranking that you have on the search engines we also look at what landing page the search engine search engines are pointing towards and from there we can also assign a share of voice value to three our landing pages as well we have a dedicated page about landing pages actually which I'll show you later on so scrolling down to top
Competitors so sub competitors is completely separate from the competitors...
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competitors so sub competitors is completely separate from the competitors that you add into the system it is something that is calculated automatically by us and the way that we calculate top compared us is by first and foremost taking all your your keywords and figuring out which domains are in the top ten positions from there on that will will give these top ten at domains certain weight to them so say for example that you have domain that is ranked number 10 well that word that domain would then get a weight of of 10 or sorry of 1 and it will increase all the way to ranking 1 which would give a weight of of 10 so you can see here which domains have the most weight overall meaning this is meant this is an indicator of who is the most visible on
The top 10 rankings in the keywords that you've put into the system so you can...
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the top 10 rankings in the keywords that you've put into the system so you can obviously see your own domain here but you can also check mark some of the domains over here and what you'll get is is this graph so in the in the x axis we have the rankings and in the y axis we have the amount of keywords so if I hover the mouse here over ranking number one we can for example see that in this instance I have five hundred and fifty two keywords that are ranked number one and I can see that the competitors that I have chosen here have respectively fifty two thirty one and ten so bit fun to take in to definitely and and it gives you an idea of how the organic market looks overall and who your competitors actually on the organic front obviously some of these could be
Some will be more relevant than others but regardless there in the there in the...
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some will be more relevant than others but regardless there in the there in the top rankings for the organic part so there are someone that you're you're competing with technically speaking going down to ranking distribution so ranking distribution is similar to how we we talked about before in the dashboard overview only that this time it is assume across four different dates so you can compare and yeah obviously you can fill the some of them on or off depending on how you want W to look and then there's winners and losers over here so winners and losers very simple show you how many keywords have moved up in ranking how many have moved down in ranking and also how much your share voice has increased and decreased as a result of those changes every franking is as described before I mean we take all of
Your rankings and and and give you an in calculated average from from there and...
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your rankings and and and give you an in calculated average from from there and you can be you'll be able to see the graph here so as you may remember from the dashboard as well we had this thing in the far right side where we could see the amount of notifications that we had so the notifications that you receive you'll be able to see oh so what are notifications notifications are based upon the idea that some keywords are more important for you to track for them others and if any significant changes happen to these keywords you would want to know as as soon as possible so not only do you get notifications for positive changes you also get notifications for negative changes and you'll be able to see what changes are happening here so you're up so you have the domain name here like the keyword at the new ranking the
Change and when it actually happened the way that you tell us which key was to...
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change and when it actually happened the way that you tell us which key was to show your notifications for is by jumping into the keywords lists like so and simply start marking the keywords here and yeah whenever whenever a significant change happens to these keywords you'll be notified or you'll be able to see it in notification section so we're we're already at the at the keywords list and this is probably where most of the the meat is so to speak the first thing that I want to show you guys here is the filtering system because it helps you a lot in in order to organize your your data so filtering is done by the top of each of the columns that you have here so you have the keyword column here you have the ranking column here the URL
Column searches and so on and underneath these you'll be able to you have the...
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column searches and so on and underneath these you'll be able to you have the filtering options for each of these columns so keyword here yet that you can search for for your keywords so if Isis for example put in an insert 10 it was your keywords that contain at the word 10 I can change that here so that it would be it so it would have to be at the word 10 or I can also set it so that all keywords with were 10 of don't show in the keywords list so there's some some options here can also a filter for a four-star stop my keywords if that's what you want to do you have the option to filter for desktop and mobile keywords search engines rankings so let's say I want to see top 10 rankings well I would do it as such obviously
There's different options here for how you want to fill the floor for them and...
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there's different options here for how you want to fill the floor for them and also organize your your rankings by moved up or move down URLs search volume is also it's all something thing that you can fill the for so say for example I want to see the amount of keywords I have to rank 10 and above I also wants to see which of these keywords have a search volume above 1000 so let's give that a try and here I'll have to the list as such so this can be a great way to do something as some keyword analysis figuring out which keywords you might want to work on in the future and yeah as you'll see here in the top at top left corner we have we have two it shows all the filters that are currently active and you have the option to save them as segments here so that you can
Deploy so if you have a bunch of filters that you feel like you need a lot you...
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deploy so if you have a bunch of filters that you feel like you need a lot you can deploy them immediately by saving them as a segment you can also reset all your filters by clicking here also worth taking into consideration the filters that you have X appear in the keyword list will go again it will also be applied when you jump into the overview so right now the overview will only show me data for for these two filters all right regarding these columns you have the option to to customize them so yeah so say for example that you want your location - you want a column for your locations as well you want to call them for click price / / click on Edwards another kind of data you'll be able to insert that here and yeah so I've been
Mentioning texts a few times already in your you might be a bit curious to know...
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mentioning texts a few times already in your you might be a bit curious to know what how you set it up so as you may have noticed we have the keywords here and underneath these keywords we have some some text for them so you can see all the text that are currently active if I want to add a tag to a keyword I simply might them here on the left hand side click Edit keywords text and then I will simply insert the tag so these keywords don't really have anything in common so I'm just gonna say this as an example yeah and here you can add as many taxes you want click add tags and then they would apply and you would be able to see them over here if you want to filter for for text you can do so by clicking on this icon over here and then simply selecting the text and
You'll have it shown as you want so you also have the option to only show...
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you'll have it shown as you want so you also have the option to only show keywords that that have to check assigned to them you'll also be able to show all keywords that do not have to take assigned to them by selecting done [Music] yeah the next thing that I want to show you is in regards to the keyword history so clicking on a keyword bring forward the history as such so here you have a graph over the yeah over the overall history and your service yeah I'll be able to see today's ranking URL and scip a stroke and answer page in the graph here you'll be able to click on your competitors to see how they've ranked for that keyword compared to you so you might be questioning about these two
Columns here so sir is basically all the features that are in the search engine...
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columns here so sir is basically all the features that are in the search engine result page itself it's not necessarily related to your ranking meaning that for example if I hover my mouse over one of these icons I can see that for this keyword there is a Google Shopping there is an image pack there is reviews news these sorts of features if if you if you see some of these icons and you don't know what the what the definition is you have the option to keep on like so and yeah you'll have them shown shown as such yeah and in any regards to this this circle you also have it shown over here so and yeah obviously there's also the respective filtering options here so the next thing that I want to show you guys is the URL column over here obviously you can see which URL or a landing page
Google 8.
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Google 8.2 watching regards to these keywords hovering your mouse over this icon will show you the title tag and mid and the middle description and then you may notice that well in this instance we have a bunch of red and green color dots here but if you just put your keywords into the system they'll be yellow what this yellow does represent is it's a feature that we have with that we call preferred URLs so say for example that Google is pointing towards the wrong landing page in regards to to a keyword that's not something that is unusual to put it that way what you'll be able to do is to click on the yellow arrow here and you can then insert a preferred URL here then click Save and depending on where so if the preferred URL is the same as the one that Google is pointing towards you'll
Get a green dot like this if you if you get a red dot it means that the...
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get a green dot like this if you if you get a red dot it means that the preferred URL that you have set for a keyword is not the one that Google is pointing towards so very simple to understand and very simple to setup and as with everything a Kreger you have the option to to fill that for correct and incorrect us over here so very handy way to monitor this this kind of stuff and my recommendation is always look for the keywords for the landing pages if you see that it's the wrong landing page it's pointing towards just set the preferred URL up you don't need to do it for every single keyword that would take an awful lot of time but yeah so last thing that I want to show you is in regards to how often we refresh your keywords you'll be able to see here time ago when we last
Updated your keywords regardless of where subscription that you have we...
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updated your keywords regardless of where subscription that you have we always update your keywords once every 24 hours you also have the option to click on this button over here to manually refresh all your keywords this is something that would be very handy in terms if you see that you log in to your account you can see that it maybe it's 20 hours ago you had your keywords were last updated well in that instance you will just click on this button and you would get fresh data right away all right so jumping into the competitors tab over here so you can pivot the section or here shows you the most generic data about your competitors but most importantly this is where you would add and delete competitors you cannot compare this by clicking here on that competitors and you can also delete them here on the far right side where you
Have a list of your competitors so you have a you have a list here of your your...
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have a list of your competitors so you have a you have a list here of your your competitors and what you'll be able to see is the most yeah generic data as you saw before in the overview you can see here the share of voice for for yourself and your competitors you can see your winners and losers and you'll be able to see the ranking distribution over here so yeah as you might be able to remember we have one two three four to ten all the way down to unranked over here you also be able to see yeah the first day for example a compare share voice here like for mark competitors and and the data will will show where as as such just needs a bit of time to think and joining or going into the competitor ranks so competitive
Rankings are a very self-explanatory here you'll have a list of of your...
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rankings are a very self-explanatory here you'll have a list of of your keywords what how you're you're ranked for them clicking here on table settings I don't know why they they they say what they should be enabled for you by default but yeah clicking update over here your baby or compare those two domains here and they're ranking some specific keyword can you can also a filter for rankings here and fill the for for keywords landing pages so what you're gonna see wants it yeah is that landing page is very much requires Google Analytics because it combines data from from from a Karenga like so with data from from Google Analytics so here you can see each URL you can see the amount of keywords in a crank at that point to watch each URL
The combined search volume for these keywords the share of voice and the...
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the combined search volume for these keywords the share of voice and the total cost value in a price per click and then you will be able to compare to Google Analytics data here so you would have organic visitors you will have average time spent bounce rate goes all this kind of stuff in this view over here it's something that is a lot of fun to play around with assuming that that you have a Google Analytics in your a crank account and that you also have a sufficient amount of keywords to two players who have a lot of data is shown here yeah going into tech cloud so tech club is basically like like a landing pages that we saw earlier only for vortex so this would this will require you to to make use of our timing system
Obviously and what you'll be able to see here is a list of or a view of all of...
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obviously and what you'll be able to see here is a list of or a view of all of your text the amount of keywords that have these text attached to them and yeah from there on out it's a combined search volume the share of voice the cost value and assuming that you also have the Google Analytics will I will come back Google Analytics data with that as well you also have can mark each of the text over here to see their development over time so in this instance we were seeing the share voice development for this tech over time and yeah not a whole lot of sweat here but if you're one who makes a lot of use of our tagging system you're really going to appreciate what you be able to see here so the last thing that I'm going to be talking about in this tour is reka in
Regards to two reports if reports isn't something that is important for you or...
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regards to two reports if reports isn't something that is important for you or not something that you don't think you'll be making use of yeah feel free to attend in the video here for those who are gonna use a gonna use our reporting system you're going to want to put you where I follow along here so jumping into the keywords list you have the up so it option to instantly download reports you have various different reports types to choose from so PDF Excel CSV Google sheets templates so this I'll show you later on but templates are are specific only for for PDF reports where you can wear you can choose different elements and choose the the general setup of your your report obviously there's also language and email too and other than that you can just click download here and it will
Download a report for you something to to take note of is that we look at so...
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download a report for you something to to take note of is that we look at so any filters that you may have except here say for example you have a ranking filter active say for example that you're comparing to yesterday well the decid is shown here in the keywords list that's how the report will also be downloaded so if I go and download a report right now it will automatically have this compared to date it will automatically also have this pill that edits to it so we're fairly straightforward if you're an SEO agency you'll probably want to know about how to get all these three reports so you don't have to download them every time you have to send them out to your clients and going into the reporting's have here in the left hand side you have the option to it so as reports so what you would ideally do is just click on new report and you'll be able to
Select domain one of your domains here the report site language template again...
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select domain one of your domains here the report site language template again I'll elaborate on this later on sheer true so yeah if you have for example choose monthly you can choose which times today you wanted to send out which email you want to report to which you may want it report it from the email subject and email body here say for example that you also want to add fill this to the ship reports you will be able to do it here as well one thing that's so yeah one thing where I see this becoming very handy say that for example you have two thousand keywords for a huge client well you probably want to do something along the lines of star marking a set amount of keywords and using the stomach keywords in the reporting here so that there so that everything is organized neatly and and doesn't look
Cluttered at all all right so jumping into report templates as I mentioned...
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cluttered at all all right so jumping into report templates as I mentioned before these are exclusively for for PDF reports and jumping into the tab over here you can see that we have these four templates by by default and you can see here which elements they contain we also have these templates over here that that we've made you can click on new templates to make a new one so you'll be able to have a name here a brand color and you'll be able to select which elements that you want in the report so for example you would choose a headline you would want to show your logo by the way showing your logo is you would insert your logo here by clicking on account account logo inserting the the picture here and it will be automatically being the reports good
Thesis to get off the way so yeah for example a header you would want a...
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thesis to get off the way so yeah for example a header you would want a headline you can choose what the headline should say you can have a ranking distributions share voice chat we hit pretty much whatever you you want you can have here also worth noting is for keywords list you have all these different customers customizable options on how what you want keywords list to show how you want the keywords list to to be ordered all this kind of stuff I would recommend that you play around with it and find the template that suits you very well and from there on out and you can pretty much just apply it to anyone depending on what your needs would be but yeah you would do save it by clicking here obviously any generated reports will be will be here for you to download if you wish to see historic reports as
Well and yeah that's that's pretty much it for reporting something that's also...
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well and yeah that's that's pretty much it for reporting something that's also worth noting while we're at it and talking about reports is that we do have Google Data studio integration if that's something that you find that if there's something that perhaps if you were an run an agency you use that well we have it integrated and so a Karanga so definitely something that that some people will find a lot of use for and with that being said this is the the end of the tour if you have any questions regarding using a crank obviously I didn't touch upon every single feature that we have but if you have any questions for us feel free to ask us here by using the chat here you can also go through our Help Center which I will link to in the in the description if you
Want to find information for yourself but yeah that's that's pretty much it...
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want to find information for yourself but yeah that's that's pretty much it hopefully you'll get the most out of a curator now and yeah talk to you later

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