Serpstat's main features and how to use them. A free webinar for Appsumo users.

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[Music] [Music] hey do you show me is it clear now you hear my voice so right okay um I'm...
01:56
[Music] [Music] hey do you show me is it clear now you hear my voice so right okay um I'm sorry for this pause okay so I think we can start all the questions we will reply during the demo during this webinar but if some if some questions will be really important and and eager will give me them to answer so we'll discuss them in the end of the webinar okay so let's start let me share my screen okay I hope that everything is working right now yep it's all right
Okay guys let's start let's take some website first of all when you will start...
03:14
okay guys let's start let's take some website first of all when you will start using search that you surely have to input your website and choose the region where you want to get data due to that website which you are interested in first of all you get on the overview page where you can find like Express analysis of the website which you're looking through there are several metrics which we have and which we consider as the important ones its first of all is the visibility trend it's the trend which shows you how often do your website is visible in the search engine do two keywords which you have in top twenty visibility trend has no like maximum want maximum amount I'm sorry or
Some average one because different spheres of business has different...
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some average one because different spheres of business has different visibility trends due to different quantity of the keywords which they promote on their websites so visibility its first of all for analyze your your dynamics and your changings on the on this graph and by the way you can move the cursor and see the dates when we parse your your website and the data from there so then we have the asset traffic which shows you how many how many traffic your website gained in a month just from organic search and a number of keywords in organic search and PPC then also you can see the keyword this keyword position distribution where you can see how many keywords you have in different tabs the subdomains of your domain
Visibility trend which I already showed you and the keyword trend where you can...
05:16
visibility trend which I already showed you and the keyword trend where you can find also the quantity of the keywords which your website used to be promoted on on the exact date then there is the tab pages I mean the pages with the highest visibility which shows you the most popular pages from your website which gave the biggest amount of traffic on that the competitors list and the competitors graph where you can find the competitors which are similar with you due to recall or precision but due to competitors who will talk a little bit later in more details also we show you the Express about the overview of backlinks and the range distribution site holders etc so let's get in details first of all let's start from the competitors competitors list basis on
The cross semantics I mean we we find the relevant websites which have the...
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the cross semantics I mean we we find the relevant websites which have the common keywords with your website and help for some some common topics on them so here besides the list of your competitors by the way you can easily if you for example see some websites which are not your direct come editor's you can easily change this list and delete or on the other hand you can add sound websites which we maybe don't consider at your direct competitor so besides the competitors you can find the common keywords which shows you the list of the keywords which you and your competitors use in their promotion all this all these digits are clickable so you can easily click on it and get the record about the comment semantics it
Wants then it's the missing keywords which shows you which unique keywords...
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wants then it's the missing keywords which shows you which unique keywords have your competitors on their website but but they are absent on your own website so also you can tap on it and find out which unique semantics they have and which keywords you can add to your website also a level of relevance shows you how similar you are with your competitors the maximum amount is did 100 how many keywords your competitors has have I'm sorry or only on their website and the visibility according to our trend so here you can easily find out how you should improve your promotion how you should improve your positions because your your competitors have higher visibility so according to competitors we have a really really great and useful tool equals diamond vs.
Diamond where you can input some exact for example to two competitors and...
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diamond where you can input some exact for example to two competitors and compare them do two sizes of semantics it shows you on these circles also here you can find it once the common common keywords which are based on three of these website or just some unique keywords from two of your competitors diamonds etc so in this in this model you can you can gain the information due to in common data the best in the fastest way okay let's go to the positions it's the Reppert which shows you the default list of the keywords which analyzed domain is used to to be promoted according to all the keywords we certainly show you the information
About the position of the domain according to this keyword by the way the...
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about the position of the domain according to this keyword by the way the updating of the information about the positions and the volume of the keywords are updating once in three weeks averagely so according all the keywords we have the information about their position their volume their approximate cost in PPC the number of results of documents in search engines in the level of competition in PPC but we we go like better and deeper in this analysis and created the tree view where you can find the the structure of the website besides the list of the keywords so here you can easily find out which keywords are are being used on the specific pages on some special pages but you can for
Example it's really it's really helpful and really useful to to find your tab...
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example it's really it's really helpful and really useful to to find your tab competitor and see which structure of the website they have already realized and find out which keywords they used to promote each of their pages so it's really helpful and really easy to to gain to to collect the information the data about the keywords on the pages about the keywords on the website etc also we have filter here it's like the small use case because if you will choose the dominant position for a keyword and set up the keyword position you between I'm sorry 11 and 20 sessions so you can easily find which keywords are stucked on the second page of the search engine so these keywords are are the
Easiest to improve their positions due to for example internal linking or...
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easiest to improve their positions due to for example internal linking or setting up the meta tags on them etc so it's really easy to find out which keywords are stucked and which of them could be improved to the first page of your of the search engine okay so um then I will show you the tab pages tab pages is the Reppert which shows you the full list of the pages which are opened to be index it for search engine and according to all these pages we show you the data and you can easily for example if you have some competitor which are interested in in there some specific pages you can easily find those pages and and analyze them and find out the information about them so in this record besides the list of
The the pages you can easily get to the list of the keywords which they have on...
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the the pages you can easily get to the list of the keywords which they have on their specific pages and also you can see how how popular those page due to shares in Facebook LinkedIn and Google+ also we provide you with information about the potential traffic it's useful for analyzing your pages because potential traffic shows you how many traffic you can gain due to improving the positions of your damning of the keywords which are right now based on in top 20 but if you improve them to the first position in the first engine this is the potential traffic let's let's move to the to the researches of the keywords first of all I want to show you the really the really great feature which
Calls missing key words when you analyze some specific page you can easily find...
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calls missing key words when you analyze some specific page you can easily find out which semantics which keywords you have missed missing key words basis on the at least three key words we should have on the page at top 10 and we analyze tab 10 of your competitors website so here you can find which keywords you have missed on this page but which are being used in promotion by your competitors on the similar pages where you see the none it means that you don't have this keyword at all or your website is not arranged in tab hundred due to this keyword but if you will see this information like position of the keyword and the link it means that you have this keyword but considering that your competitors use this keyword on the on the similar page of this one maybe
It's useful to to move this keyword to this page and maybe you will gain more...
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it's useful to to move this keyword to this page and maybe you will gain more more success in more usefulness due to it but certainly you should analyze and experiment with this stuff let's get to the okay and I also show you the URL verses URL it works exactly the similar like diamond versus diamond but here you can analyze depth exact pages which helps you to find which keywords your competitor have unique for their their similar pages which common semantics you and your competitors has etc but this Reppert is really useful if your website for example have a lot of a lot of pages and your website isn't optimized very
Much right now but here you can add example three three of the pages of your...
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much right now but here you can add example three three of the pages of your competitors and see the common keywords for all three similar pages so this common keywords for four three diamonds will be your core for using on on your similar page that's it let's go ahead to the keyword research let's take for example running shoes we have three models to work with the keyword research it calls keyword selection plus research and search suggestions all of them are really useful to to find out which keywords you should use and you can use etc so keyword selection shows you the most popular keywords which are related to your quiet one keyword and certainly
We also provide you with the detail information about the average volume...
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we also provide you with the detail information about the average volume through the last year of this keyword the volume of duty last month approximate cost in PPC level of competition PPC a number of results but class research it's our unique feature which shows you in fact the recommendation what should you use in connection in in Lincoln with your quiet one keyword because connection strength shows you how many how many pages of your competitors are already used this list of keywords in connection again with the acquired one keyword so here is the cluster and recommendation what should you use among dead huge list of the keywords which you can find in keyword selection or some standard cured planners etc and to like to close your semantic war it's the
Search suggestions due to which you can find all the long tails on the micro...
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search suggestions due to which you can find all the long tails on the micro volume keywords which are the easiest to be promoted and you surely use them to expand your semantics to expand your promotion and your work etc we have a great analytics feature tab pages where you can find out which pages on your area gain the biggest amount of traffic due to your acquired keyword so finding this information will help you to see which pages are the most popular the best optimized and due to due to which like content or due to which keywords they promote those pages let it flow through that because I guess there are a lot of dated will be right in
Running shoes in the USA so while we waiting for I will tell you that after after this...
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running shoes in the USA so while we waiting for I will tell you that after after this model I will show you the PPC research because yesterday we had a webinar but we didn't talk about the PPC and for today we will show you it so here is the list of the pages where you can find the again the information about the keywords which they use in promotion order of their specific pages the number of shares in also Facebook LinkedIn and Google+ so you can easily find out which pages are the best in promotion of running shoes for example and see which which keywords do they use or just analyze in browser this page and see what content do they create due to these keywords so let's get neck let's get back and I will
Show you the the really great feature which due to which we took first place...
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show you the the really great feature which due to which we took first place in product hunt because it calls search questions and the the meaning of this feature is that we find all the topic which people are interested in due to your quiet keyword so it's in fact if you get the topics for your content plan for years because here is the really huge list of the questions which people ask and while you create in some content you do not need to think about what topic you used you to promote this this tag because not always everything you want to write about is interesting to people but search questions shows you exact exact themes in topics which you
Should write on and easily gain the traffic because you are aiming on...
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should write on and easily gain the traffic because you are aiming on specific topics which are really interesting for people in the internet due to acquired keyword okay let's go to the PPC research I will take for example nike.com I'm sure they have because you right now yeah so we have like two two variants to analyze data due to papacy first of all it's the diamond analysis where you can find the the keywords which are which are used in their promotion in their advertising so here's the keywords list the information about them their position their volume the approximate costume PPC to to like create the approximate budgets for that and level of competitions also be provided with the information of their ads examples
And their snippets etc the same way the competitors works here so you can find...
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and their snippets etc the same way the competitors works here so you can find who is who are the competitors of the of your acquired website in the PPC research etc the same way it works diamond versus diamond and and the ad examples where you see the the example they advertise and the list of the keywords which are promoted in this exact the next current is to to analyze the YouTube keyword let's take again the run-and-shoot in this way you can find the competitors and find the the website which promote your keywords you're quiet keyword and different variants of it for example here we see that Nike Nike and exporting things best reviews etcetera
Promote this keyboard and if you see the ad example and the list of the keywords...
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promote this keyboard and if you see the ad example and the list of the keywords which they promoted the information about data set so it works the same ways but the different like ways to analyze diamond or analyze the keywords and find out who also provide the promotional of this keywords let's go to to backlink analysis we have okay like let me take some some website let's see a bruise IDO come and our backlink analysis consists of two databases first is ours we are always growing our data and this second one is the majestic so we use some part of the majestic backlinks also in the
Back links overview which we provided with the tail information of the...
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back links overview which we provided with the tail information of the referring domains the burning pages the IP subnets etc also we we show you the diamond zones if you have the educational and government ones and the page and trust ranks due to which you can easily qualify your backlinks also you can find the graph through the last three months how did your backlinks appear on your website which of them lost and new ones and also the new referring diamonds if you have so the coefficient that we have the list of the N core so you can easily find all the detail information due to your anchors or of your backlinks by the way we provide you the the information of the only damage of the backlinks all this stuff is clickable so you can easily get
On this Reppert and see which which backlinks do this website has and where...
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on this Reppert and see which which backlinks do this website has and where it base etc and as I said before YouTube page entrust rank you can easily qualify this dead data because in case of you finding such website which has 0 ranks I advise you to close such such website from the ranging because they are not helpful for you they don't improve your positions due to due to this but they also can damage your arranging if they have 0 rings alright so in backlink analysis there is the full detail information and I guess it will be very helpful to work with the link building by the way it so it's it's useful to -
In two ways also because first of all you can scan your data and find some...
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in two ways also because first of all you can scan your data and find some weak backlinks so which should be closed from the ranging but on the other hand you can scan your competitors data and see which diamonds do they use to to base your your backlinks on there and so you can find dead diamonds and put your links over there also next model will be the site audit where I will show you how it works on my on my project let's say this one so in site audit we provided with the journal information due to technical position of your web side we scan your website scan your pages and give you the detail information about all the stuff for example taking the meta tags in
Accordance to all the errors on your website you will see such data with the...
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accordance to all the errors on your website you will see such data with the name of their with their description with the recommendation even to how how to fix it and surely in more details you will you will find the pages which consist this errors despite this we provide you with the priorities of the errors I mean high high critical errors high priority doors should be fixed in the first order and etc and also as this SDL square shows you how your website is optimized so the higher this number the better optimization you have from not much time ago we turned on the custom overview
Where you can you can filter the errors and add some special special statuses...
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where you can you can filter the errors and add some special special statuses for your for your errors and like setting up the rules for our crawler which which errors we should scan or not you scan etc so all the necessary data due to your technical optimization is over here and you can easily fix all this stuff and find which problems you have its etc let's get to rank tracker this is the the model which I love the best because let me switch to my to my project which I already done okay yeah so rank tracker is used to
Track your positions even every day in any region of the world due to some...
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track your positions even every day in any region of the world due to some special list of the keywords which you are interested in we have the several steps while you create in the project I will show you how it works first of all you will create the project you put the name of your project put your diamond choose the time zone where the data will be updating also we allow you to add your competitors so you can see apparently how do they change their positions according to list of keywords which you have you can choose any region to track your positions we have the old world which use search so for example let's let's try United Kingdom here is the England for example and city
I guess London okay so this way you can use to track your positions in any area...
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I guess London okay so this way you can use to track your positions in any area you are interested in then the third step is to add your keywords you can add them via the import of in CSV or txt you can add them in keyword ideas it's the list of keywords which you have on your website already and after they add in the keywords you can easily group them because if you have for example some different groups of goods or some different services it will be really helpful to to analyze your data according to some special groups of them because if you will have a lot of keywords it's it's not really useful to do to see all the time the fullest of keywords so the the groups are help you to to save your time as I said before you can set up the
Updating of the data daily or every three or every seven days and the data...
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updating of the data daily or every three or every seven days and the data would be updating according to your choose so according to your choice I'm sorry and on the last step you can provide someone with the user access to see what you're doing in this project for example for some of your clients for a customers etc or to administrate the project with you and after completing all the steps you will get such report where you will see the list of your keywords which you are promote the list of your groups your positions due to this keywords their volume a history of changing we have several really great features to work with the rank tracking first of all its competitors where you can find out the information about the traffic share
Among all the all your competitors on some special area which are looking...
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among all the all your competitors on some special area which are looking through and for example in this case we see the picture of my traffic due to all the keywords on my website but if I will choose for example some group I can see that this information is changed because due to this health keywords I am NOT in the first position so I can improve my positions and gain a lot of traffic it's really useful let me show you on the example my another project because in this case you will see so you can find out which which keywords gain little of traffic or like in this case so due to this Reppert I see that I have really little traffic so I have to improve my positions I have to improve my keywords on this special group so it's really
Easy to to analyze how many traffic you gain due to different special groups or...
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easy to to analyze how many traffic you gain due to different special groups or do all the keywords among your competitors on different regions different website etc so also we keep the history of your tracking so you will be able to choose any date from the start of your tracking and analyze how how did you change your position in the period of time it's really helpful to find out some seasonality or some trending of your keywords of your demands etc the the great advantage of our service that we don't track just your domain and just your position so if someone got on subset before you and already tracked your positions you will be able to choose the date even before your start
Of tracking because we track top hundred websites there are due to your keywords...
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of tracking because we track top hundred websites there are due to your keywords and while tapping on any of the keyword I can find additional 100 websites which are also use my keyword in there promotion and I can see which positions do do they have in the period of time due to some special keywords again so also we provide you with them let me show you the competitors changed here you can observe the history where you can find also the information about the the shares of the traffic which your website gains which your competitor gains etc so it's a huge data to be
Analyzed which could be helpful for you and can help you in your promotion in...
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analyzed which could be helpful for you and can help you in your promotion in your marketing analysis etc so I I think what I'm not tell you about because we I showed you all the models which we have maybe I'll let me see you also we have the top by keyword so you can easily enter some keywords let's get back our Oh cured cell in cup by keyword you can scan the top of the web sites which are promote this keyword and also you can see the dates where the the the parsing had place and see the the data according all this stuff so guys I guess that's
All the demonstration all the data I wanted to show you so let me ask her if...
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all the demonstration all the data I wanted to show you so let me ask her if we have some questions to to to answer let me get back my my my screen now okay okay so do we have any questions to answer okay yeah sure let me oh oh I'm sorry okay so the limits each of your query I mean in the query window when you input some dummy or some URL or some keyword you can easily I mean the limits used by entering some info some data to be analyzed or when you switch to some models I mean when you create the record of the positions you see all the all the
Keywords and then for example you get to I don't know keyword selection or some...
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keywords and then for example you get to I don't know keyword selection or some search suggestions each of your step counts as a limit so be careful with the searching with the data because each each of your move counts as a limit is that clear yes so so do we have some summon other questions to be answered [Applause] [Music] okay okay yes anyway if you will have any questions during the working with the subset you can easily direct them to us to our technical support our guys are always aligned and they're working as an assistance for you but if you won't have some direct questions for me or too eager you can find us in the social or direct your requires in technical supports and they will move them to us
We are really glad that you will you subset I am sure that you will enjoy it...
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we are really glad that you will you subset I am sure that you will enjoy it and you will find it really helpful and really useful because we are aiming to be the number one in the world due to such services and surely we sign up for our channels for our socials to our website we have a great blog where our guys shared their experience there there in the info they always write interesting topics so I'll look through also yeah we we also have the Academy there are a lot of useful data and we teach you how to work with the SEO some some processes etc so we'll be it's it's free and you can totally look through and find some interesting data and study how to move your
Processes in SEO so I hope that I I hope that this info was useful for you and...
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processes in SEO so I hope that I I hope that this info was useful for you and anyway if you will have any additional queries or some questions please direct them to me and we'll be really glad to help you with that yeah and after this webinar we'll put the link of this record by the way yesterday Iger was provided the same webinar but he was he was provided he was providing more detailed date so if you are interested in that you can easily go there by the link and see the record of yesterday webinar there is more data so we'll put the link here and you will be able to see these videos anytime ok guys I think we're finished so we're glad and
We're well you are really welcome to ask us anything you are interested in so...
40:46
we're well you are really welcome to ask us anything you are interested in so we'll help you with so thank you for your time and enjoy a subset bye guys

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