Biggest Secret in SEO - SERP Analysis
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What I'm about to tell you is possibly the biggest secret in search engine...
what I'm about to tell you is possibly the biggest secret in search engine optimization it is something that a lot of SEOs will probably not tell you um some will but at the same time it is I would argue one of the biggest weapons of search engine optimization consultants the reason is because frankly it's not that complicated but yet once you figure out the steps and frankly you follow this through you will probably rank very high for a lot of searches first off one thing that you have to understand is that this process does require a lot of time on top of that in addition to time it will require a lot of sleuthing or literally a discovery through how other folks
Basically have gotten to the top and so um frankly it will require a lot of work...
basically have gotten to the top and so um frankly it will require a lot of work and so that's why a lot of people won't even do it even after they listen to me today but regardless i'll show you how frankly cio organic SEO got to the top this is one of our best methods and this is one of the biggest ways that we actually help our clients and so let me actually show you that to you so first off let's look at a situation where perhaps you are trying to compete so let's say I'm a Seattle real estate agent and so I just type in literally Seattle real estate agent um the first thing to do is actually look through the organic searches in this particular search engine results page you see zillow you say Yelp you see realtor.com red finned and windermere to be honest these are probably too difficult to actually compete with however what you do see is maybe the first example of a realtor that you could perhaps actually
Compete with and obviously with the extra information as far as who they are...
compete with and obviously with the extra information as far as who they are they actually give you the domain which they are frankly representing and so what you do is you go and copy this first thing you do is probably just check out their website see what you can probably scan and figure out from the website you'll see that this is not probably the best website in the world as far as appearance but you can see that these guys do a little bit of kind of funny stuff as far as I can tell in terms of their search engine optimization techniques and so uh you know we'll talk about that later but regardless it now we have literally a competitor to to examine the main reason is because obviously they're doing good things because if they weren't they wouldn't be able to show up as high as they are here in the search engine results page well the next thing you need to do is you need to buy or probably subscribe to a service in the search engine optimization industry one of the most popular ones in the industry is uh
Mazdas pro tools and so i'll just show you here with our account how literally...
Mazdas pro tools and so i'll just show you here with our account how literally you can probably find out how a particular website basically ranks or sorry not ranks but rather what kind of backlinks which is in my opinion the number one reason why a website rakes quite high so what I'm doing right now is I'm just searching with their open site Explorer tool on a pro version of their website and literally going to now look at who links to this particular company or this website so you can see after throwing in their their website URL you can actually find all the different links that come to the website so you can see with this particular brokerage they were able to get a link from the Seattle PI so that means we probably have to do our best to find a way to get into the local newspaper um the next thing that they actually have is this website called trends graphics
Com so what I do is I actually just go to that particular website and see what...
com so what I do is I actually just go to that particular website and see what that is and frankly see if there's any way to tunnel in to this particular website so looking at the website trends graphics once it comes up we'll be able to see if it's something that perhaps we can strike a relationship with it looks like basically a report for real estate agents brokers and associations so if I'm competing with these guys I'm thinking shoot what up what should i do is probably get in here it looks like perhaps these guys are just a consumer of this product or is a rather they are one of the brokers or agents and so this is a link basically back to their website the next on the list you can see that they've actually been identified oh sorry HT excuse me HGTV so they were able to actually get a link from a particular or really well-known a home-and-garden a website which frankly is a high value as you can
See that HDTV has a basically a page authority of literally 43 and a domain...
see that HDTV has a basically a page authority of literally 43 and a domain authority of a very high score of 90 which is out of basically 100 so they were able to get a link literally from HGTV um we can actually find the link here in the particular tool so we can look at this and and you know you can see down here at the bottom um if you can basically look to the bottom left-hand side you can see the actual link so we would probably want to examine try to figure out how to gather or how to get that link so what I do is frankly go through all these different links examine the websites see how we can literally find our way to get the same exact link but how do we beat all the others well obviously we're not just going to replicate or do the same thing as them but what I do is I actually go into the search engine results page and I actually examine frankly all the others that are doing so well so Seattle real estate agent again basically you
Can see the second web site in the list is actually a team with Charlotte and I...
can see the second web site in the list is actually a team with Charlotte and I would grab their link I would put it basically in a the site Explorer and I would literally examine how or what the particular links that were pointing to the website so in essence what we're doing here is we're building up our Authority our authority on the web and it's kind of like building up your brand because obviously the better your brand frankly the more you represent and authority or a high quality product in a particular niche and so what we're trying to do is literally build that up like page authority or domain authority by getting a bunch of links to the websites or if everybody on the internet is pointing to there's a probably a good reason why that's true and so this website here Cooper Jacobs com frankly has been able to leverage a lot of good link juice to their website and again all you have to do is find them by doing the search one step that we didn't show you today here is the actual keyword
Research to see which ones are of value but for today at least you can see...
research to see which ones are of value but for today at least you can see frankly the way to get to the top is examine who is in that surf and also on top of that whoo-hoo links to those websites and doing your best in order to get those lakes
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