Google Keyword Research: 6 Free Methods to Research Keywords Using Google

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What's up everyone welcome to the surfside ppc youtube channel...
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what's up everyone welcome to the surfside ppc youtube channel today i'm gonna be going over six different free methods using just google and google's tools to do keyword research for your business for my video i'm gonna be expanding on the short tail keyword of ppc advertising so my goal throughout this entire video is to build a keyword list with long tail keyword variations related to ppc advertising so let's get started number one and maybe the most obvious one is google autocomplete so when you're using google.com and you're typing in any search you're going to get a ton of suggestions so i'm going to give you two different things you can do using google autocomplete to create a keyword list so if we come over to google.com and we start with ppc advertising you can see right here we have ppc advertising meaning companies platforms definition cost examples google amazon and services so these are all different long tail variations of the keyword ppc advertising so the other thing that we can do is when you do a search in google
And coming back over here if you click in the google search bar...
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and coming back over here if you click in the google search bar before your keyword you're going to get even more keyword ideas so you click right before and you're going to see it's going to give us some different keyword ideas here so google ppc advertising benefits of so this is really just the long version of pay-per-click advertising learn how does it work cheap networks cheap advantages of so we found even more keyword ideas by just simply typing in the short tail keyword that we want to expand and clicking at the end of it and clicking at the beginning of it so coming back over here building our keyword list you can see right now we've already built out 14 different keywords here so these keywords in bold are all from google autocomplete so i have 14 keywords already and it happened in the snap of a finger so next is youtube autocomplete so since youtube is owned by google you might as well use the youtube search engine to see what people are typing into youtube to find different keyword ideas now this might not work for every single business but if we come back over
We open up youtube and you just need to go to the youtube search bar and we're...
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we open up youtube and you just need to go to the youtube search bar and we're going to type in ppc advertising and you can see here we have more keywords so on amazon google adwords so we're able to find even more keywords here through youtube and some of them are going to be the same as google and some of them are going to be different so we just want to take the ones that are different the ones that are unique and we're gonna keep building our keyword list and we've added four more keywords here so these are the ones we found in our first search and using youtube autocomplete we found these four keywords here now between google and youtube autocomplete we found 18 different keywords that we can start creating content around now something like best ppc advertising what you can do is go into google and type that in go into youtube and type that in and just expand what people are looking for what i found is most people are looking for best ppc advertising companies or best ppc advertising networks so it's either people looking for companies that manage ppc ads or looking for the actual ppc networks themselves so next we're gonna come into number three and number three is to use google search
Tabs especially images and for this i'm also going to give you...
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tabs especially images and for this i'm also going to give you a bonus method for finding new keywords but basically what you want to do is do a google search for your short tail keyword click on the news images videos and shopping tabs for more ideas but specifically the images tab is really going to be helpful so we come back over and we search ppc advertising in google so what we can do is scroll all the way to the bottom here and you're going to see searches related to ppc advertising and you might find some different ideas down here but really what we want to do is we want to scroll to the top and you're going to see all these different tabs at the top news images videos you have maps if we click on more there's shopping books flights and finance so what we can do is click on news first and if you look at news you can see some of the different things and different topics that people are covering based on your short tail keyword so even with this i can say ppc advertising tips for acquiring home care clients so that's one article right there the next one pay-per-click advertising market so i could take that keyword and
Do ppc advertising market right here you have everything you need...
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do ppc advertising market right here you have everything you need to know about pay-per-click in 2020 latest digital transformation trends that's basically ppc advertising trends could be a keyword idea but what i like is images when you type in ppc advertising you're going to get more ideas here so you have google adwords marketing banner diagram services growth so these are a lot of the different types of images that people are looking for related to ppc advertising but if we keep coming over here you're going to see even more ideas so trends content management ads campaign and we'll click it one more time activities click advertising lead generation strategy click it again and it ends with software so we can take all these different keywords using news images come over to videos we can see some of the videos that they recommend here on youtube and you can find how to launch a successful ppc campaign ppc advertising traffic if we keep coming down pay-per-click search marketing so we could do ppc marketing
And if we come down again you can see something like social ppc advertising...
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and if we come down again you can see something like social ppc advertising so all these can be used to find even more keyword ideas and before i mentioned a bonus idea so what you can do is use keywords everywhere which is a free chrome plugin and it's a freemium chrome plugin so they do have paid plans but if we come down here you can see related keywords so when you type in something like ppc advertising they're going to give related keywords here and then people also search for and these are going to be some other similar keywords just based on whatever you're searching in google this is going to show here in google and if you go to youtube and you have keywords everywhere you can see the actual tags that are used for an individual video so this is all provided to me completely free and what i did is i just went to keywordseverywhere.com installed it for chrome so when you do an actual search in youtube or in google you're gonna be able to find even more keywords by using this plugin it's not owned by google or anything like that and they do have some paid plans as well but you don't even need to use the paid plans to find some of these different ideas in google and also in youtube seeing
Some of the different tags that videos have so coming back over to our keyword list...
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some of the different tags that videos have so coming back over to our keyword list we've done google search tabs especially the images tab and you can see here we have even more keywords added so we've taken some of the different keywords that could be relevant for surfside ppc if i'm creating content around them and all these new keywords in bold are from google search tabs so we had this list right here from google autocomplete this from youtube autocomplete and this right here from using google and the different tabs specifically the images tab so that's gonna bring us to number four and number four is really my favorite method but using the google keyword planner so if you've heard me talk about keyword research you know that i love using the google keyword planner i generally start all of my keyword research and you can easily find short tail and long tail keywords using the google keyword planner now if you're wondering the difference between a short tail keyword and a long tail keyword basically the way i would look at it is every single keyword listed here is a long tail keyword and ppc advertising is a short tail keyword usually short tail keywords have higher search volume but they're also much more difficult to rank for
And long tail keywords what you want to do is create content...
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and long tail keywords what you want to do is create content that covers all these different long tail keyword variations so ultimately you can rank for all these keywords and the short tail keywords so that's why you really want to focus on both you don't just want to focus on one keyword here you want to focus on everything so you can create comprehensive content around a topic but number four is going to be the google keyword planner so we're going to come over and we're going to open the google keyword planner so you can access this through your google ads account so you create a google ads account with your existing google account go to tools and settings and then you're gonna go to planning and keyword planner you could also just do a google search for google keyword planner and i'll have the direct link so you can sign in and what you want to do is discover new ideas and start with keywords and right here what we're going to do is ppc advertising click on enter and get results okay so what you can do is expand locations a little bit if you want to make sure you have even more search volume here so i've added a few different countries and you can set different languages if your customers speak multiple languages
You can also use different search networks you could do google and search...
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you can also use different search networks you could do google and search partners i just have google here and what we want to do is we want to come down it gave me 210 different keyword ideas so you can use all of these keyword ideas as well as you're building out your content for your website but if we click on add filter and we go to keyword and we do keyword contains ppc advertising and we're going to do a text match and what we want to do is click on apply and now you can see here we have all these different keywords by relevance for ppc advertising so companies agency google services management so all these different ideas so we're able to find even more keywords related to ppc advertising and we can make sure that the text contains the actual words ppc advertising so if we scroll down you're going to see a lot of different ideas here and some of these different ideas are things where i can start creating content around something like yahoo ppc advertising and that will help me increase my rankings for that keyword and drive more traffic to my website so we come back over here and we continue to expand our keyword list
And now we have our final keyword list and 42 total keywords for ppc...
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and now we have our final keyword list and 42 total keywords for ppc advertising so there's two different methods i'm going to tell you about to continue to expand your list but for this specific topic those first four methods using google autocomplete youtube autocomplete the google search tabs and the google keyword planner have given me 42 different keywords and now i can really just get started with creating content around these keywords and it's all completely free so all this information i haven't paid a dime for any of it yet even finding a lot of the ideas in the google keyword planner is free the only thing you have to keep in mind is in order to get the search volume here you do need an active google ads campaign if you just get ranges of data for example 0 to 100 100 to 1000 10 000 to 100 000 if you're just seeing ranges of average monthly search volume data i wouldn't worry about it too much if you really need the exact number then you will have to create a google ads campaign and it doesn't even need to spend any money you just need an active campaign so that's going to bring us into our last two methods and these ones are
Going to go through a little bit quicker but number five is google trends...
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going to go through a little bit quicker but number five is google trends so trends is great for trending topics so if you're a news website it's something you absolutely need so you make sure you're on top of all the major news stories for the day but if we come over to google trends so we go to trends.google.com what you can do is enter your search term here so for mine i'm going to do ppc advertising and you can use some of the different topics that they have listed here as well but for me i really just want to expand on this specific search term so i'm just going to click here for search term and all you really need to do is you can adjust your location how long you want the data any categories here and you can adjust web image news google shopping or youtube search if they're going to be more relevant for you but i'll do web search here we're going to scroll down not even really to worry too much about the interest over time but what you want to do is find related queries and you're going to see here the only one it gives me is ppc advertising company but if you do top it usually gives you more ideas this one only gives us four total keywords it's really not a ton of keywords so
This isn't too helpful with something like ppc advertising...
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this isn't too helpful with something like ppc advertising but it can be helpful for more trending topics so if you go to google trends and we just look at the home page here and we scroll down to see what's trending so you can see here some of the recently trending topics so national dog day so if you're a news website you can cover national dog day over 500 000 searches for the day and you're gonna see a ton of different ideas here as well so if you're a news website google trends is great for finding different keywords and finding different ways to expand the types of content that you're creating okay so coming back over here number six last but not least is the google search console so this is gonna be more for after you start creating content and start ranking your website you wanna install the google search console for your website it's completely free i have a google search console tutorial on my channel i'll make sure i link it in the video description but what you can do with the google search console and i've just pulled a couple of different screenshots from my search console account for surfside ppc is all you need to do is go sign into your google search console
Account click on the performance tab so on the left hand side you're going to...
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account click on the performance tab so on the left hand side you're going to see performance here and then you're going to see search type web date last three months and what you want to do is click on the new button right here and do query so under that what you want to do is queries containing ppc advertising and click on apply so what that's going to do is it's going to give you every single search query that someone has used that has give driven you clicks and impressions for your website in the google search results so simply doing this for surfside ppc and i click again you're gonna see the query is ppc advertising and these are all different keyword ideas they've given me and i got 99 different keyword ideas just from doing this search so i can add these to my 42 existing keywords already and make sure that i'm targeting all these keywords with my content so that's going to be number six is using the google search console and specifically looking up a query that you're trying to expand keywords for so if you're trying to find more long tail keyword variations it's a great way to do it if your website is already ranking
So if we come over the six different keyword research methods we went over...
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so if we come over the six different keyword research methods we went over google autocomplete youtube autocomplete the google search tabs news images shopping really any of them that apply to your business the google keyword planner google trends and google search console these are all completely free you don't have to pay a dime to use any of these and to find a and create a huge keyword list for your business and you should do this for all the different topics that you're covering so for a digital marketing blog you could have ppc advertising you could have search engine optimization social media marketing so if you're covering all those different topics then what you can do is continue to expand on those topics over time simply by using these free methods so if you have any questions about this if you have any questions about building a keyword list like this one i just built and this took me all of 10 minutes to build using these methods so it's pretty quick way to build a keyword list if you have any questions please leave them in the comments section hopefully everything in this video made sense thanks for watching my video today and make sure you subscribe to the surfside ppc youtube channel

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