How To Get More Traffic To Your Website - How To Promote Your Website And Increase Traffic!

so you just finish your website and now you're trying to get the traffic my name is Darrell and in this video I'm gonna show you guys step-by-step on how to properly market your website from start to finish so this is gonna be a complete marketing campaign for your website now after you guys watch this tutorial you guys will be on your way to getting more traffic what can you expect to learn in this tutorial well I'm gonna go in-depth on everything step by step to make sure that you fully understand everything there is to know about each topic and guys it's all about being consistence okay don't give up now guys we'll talk about stuff like SEO we will talk about blogging we will talk about the Display Network and also different ways that you can market your websites so guys remember this video was designed to help you okay so remember just be consistent and I guarantee you in the long term you will succeed now the first thing we're going to talk about is getting your SEO campaign started now guys SEO is crucial for website success and I'm actually going to show you my numbers and show you how people are finding my website through my SEO campaign and when we get to that section I'll talk about who you should hire how long you can expect results from SEO campaigns how much it costs all the information you will need to have a successful SEO campaign after that we're gonna talk about blogging now blogging is also refer to as content writing article writing whatever you want to call it I'm going to talk about why blogging is very important now guys blogging is probably one of the only ways people will find your website if it's on a google and type in something like how to do something and you see all those blogs that's exactly how they are receiving traffic and I'll also recommend another websites where you can have a team of people writing for you and your website for less than just three dollars there's a lot of reasons why you want to hire professionals to write free websites rather than yourself and I'll talk more about that when we talk about the blogging section after that we'll talk about of course social media I'm sure you've heard everyone say oh just post on Facebook oh just post there guys it's not that easy trust me many companies like chase Amazon these big companies that all hire social media managers because there's a lot that goes into it that lot of people don't really talk about so I'll actually show you guys my opinion on some of the best social media outlets and how I opt Imai zit for my website and the next thing we're talking about is Facebook groups and forums some guys there is a lot of secrets about forms a lot of people do not talk about so I'm gonna introduce you all to a lot of really cool secrets regarding forms and also Facebook groups next up is a new form of marketing I'm really excited to show you guys I'm gonna introduce you all to what we call is influencer marketing now this closely ties with affiliate marketing but it works a little differently basically companies like Amazon realized the power of these influencers so they have actually created their own influencer marketing department in short they realize that these people on Facebook and YouTube brought higher quality traffic and conversions than their own advertisement campaigns so they said you know what let's go ahead and reach out to these influencers so they can promote our product now I'm going to introduce you all to a resource where you can have these same influencers promote your products or services in front of millions of people now the great part is is that they accommodate all sort of different type of categories so you guys are into luxury or cars or food or pets or models or you know just humor or fashion they accommodate all niches so I'm going to show you how you can get your product shown by these influencers in front of millions of people and lastly I'll be introducing you all to the Google Display Network now this is one of the most popular platforms for branding and getting people to engage in your website so I'll be running you through step by step on how you can start getting visitors to see your content and start engaging with your websites and also stick around at the end because I got a little bonus section alright so let's go ahead now and start this amazing tutorial [Music] alright guys so we are first going to

work on your SEO campaign now guys SEO is so important it should be the number one thing on your list so you guys can see right here how I have Daryl Woolston and when someone types in Darrell Wilson you can see how my website shows up as ranked number one now I'm going to show you how you can implement this same exact idea on your website now really quickly I want to give you guys a quick little a preview of my success with SEO and how you can do it for your website as well so right here you can see I started my SEO campaign some time last year in March where I only had around a hundred people a month searching and visiting my websites as a result you can see in June I had around 111 and slowly you can see in July I went up and then we had a really good month in January where the algorithm kind of kicked in and I was getting around 2000 organic visitors a month now this is all due to the success of SEO so I recommend going to a website called freelancer com there's also a link in the description that will take you directly to freelancer comm and this is where you're going to outsource it to pay as little as possible now guys this is a long term goal so how long does this take well you can expect results from SEO sometime in around 3 to 6 months who should you hire I recommend hiring people from India and secondary country of Pakistan medium countries that you can also work with is Bangladesh because I find I have the most success of people from India Pakistan and then sometimes I hire people from English it works out how much should you pay well you're looking at around $100 for 10 keywords somewhere along the lines of that now if someone charges a little bit more because they are more established that is perfectly okay if someone is charging way less than that's I would stay away because you really don't know if they're reliable or not now for example what is a keyword well when someone types in Sarah Wilson that is a keyword right so I am being found on rank number one now someone types of something else like let's go how to make a wordpress website Divi theme tutorial that's another keyword and as you guys can see all of my videos and my you to me classes show up on the search engine so by going to freelancer and hiring an SEO company I recommend outsourcing it to people in India now I currently have around three people that I work with on SEO and they continually build backlinks they continually do social bookmarking there's a lot that goes into SEO but if you guys are interested learning it yourself there is a course link in the description but I truly recommend hiring a company out here so you only need to do is go to like post a project and just do like I need SEO and then like skills are required SEO and then SEO for my website and you're gonna get flooded with just so many people that are SEO for my website I need to rank higher and then right here it doesn't really matter but again you should look at a price of somewhere around a hundred dollars for around ten keywords so the more keywords you have the more it's gonna cost but the more cost the more keywords you have the more visible you are being found so here also you know what I'm gonna do a fixed price or something like this right here a simple project and then simply go over here and go to post a project now this company might ask for things like your cPanel information and your WordPress login information guys you will have to give them that because they need to basically set the on-page optimization for your website I know it sounds a little scary to give someone like you know login information for your websites but it's really hard for them to do their jobs properly if they don't really have you know the full optimization for your website now look at that right there I mean you can see you guys how I have all these people out here just spamming out offers for me and you guys can see how the first ones were around like 90 bucks and more expensive ones around 150 you guys can also see the reviews so right here three thousand ninety nine reviews that's why this guy is charging 150 dollars because he and you know he's basically kind of proven himself so it's really up to you who you want to hire for SEO for your website but this should be the first thing on your list because again this is gonna take anywhere between three months all the way to even a year depending on the competitiveness of your keywords so for example let's say you want to rank for something like best attorneys in Los Angeles hypothetically guys you may never rank for this keyword because it is so competitive because you have other companies other websites like Yelp and Hollywood Reporter who are spending big bucks on trying to get their website ranked on the search engines so try not to go for super competitive keywords because remember the more competitive they are the longer it will take to rank the less competitive they are the quicker it will take to rank and also have your SEO company do keyword research so that means basically what is ideal for my niche and my websites you know you are an SEO expert what do you recommend that I do they may give you a list of keywords or ideas and then go ahead and say you know what that sounds good let's go ahead and work with these ten to fifteen keywords for now and then once you start to rank higher and you build up trust you know go for more keywords get a little bit more aggressive with your SEO campaign because remember this is a long term goal but I find that hiring a freelancer will give you the best success for SEO on your websites so let's have a quick recap of this section so first you guys want to make sure that you outsource your SEO right we got that that's that's pretty much set in stone second you guys want to make sure that you're paying around $100 for around 10 keywords can be a little bit more it could be a little bit less don't be afraid to pay more you know you could get more aggressive with your campaign it's up to you I'm just kind of giving you the fundamentals of the price after that you guys want to make sure that you are consistent with your SEO so you guys can expect results somewhere along lines of three months to six months but I like to think of SEO as a permanent expense I have my company working on my website every single month I never saw because I never wanted to drop in ranking so I would recommend having SEO as a permanent expense every single month and lastly you want to make sure that these guys provide you with some sort of report and work to show you where your keywords are ads and how well they are performing okay so let's go on to the next section [Music] [Applause]

so the next step is blogging now this is also referred to as Content writer article writing content creation whatever you want to call it it's basically all the same thing so why is bogging so important well blogging is one of the only ways people can actually find your website when they search for something on Google now just a little bit I'm gonna show you a great example of this however your first question might be how much should I write generally most SEO experts recommend somewhere along lines of 1,000 to 3,000 words now when you're writing this it's very important to not kind of spam your key word basically you should have around a 5% keyword density so if you're aiming for something like the best dog trainer in California you shouldn't write that more than around 5% of your article as a result if you do you could get penalized by Google that's why I kind of recommend hiring an SEO company or an article a company because they know how to write properly now let's go ahead and go to Google right here now I'm gonna type in something like best WordPress tutorials and I'm going to enter now the first website that comes up right here is elegant themes if I click on this article right here you can see this is their blog page so their website is being found when I look for something like what's the best WordPress tutorial let's say you want to learn how to build a website and then you go to google this is the first company that shows up so you guys can see they have some really good content right here so people can actually go ahead and read through all this and you know if they're looking for something they can go ahead and find it so blogging is very important because without it no one be able to find this website right it also be very hard to find so blogging guys is another long-term goal so don't expect any quick results you guys can see this article was written sometime in 2014 but then again you should expect results somewhere along the lines of three months to six months maybe even longer depending on your keyword now let's just say for example you don't want to write this yourself I recommend going to UPS I called eyewriter com now there's also a link in the description to this website this is where you can hire professionals who will write content for you so right here I'm going to my pricing and you guys can see right here what they charge so they have different authors so right here we have a standard author someone that will write at least a 500 word paper for you for just three dollars or even a thousand for 750 if you want to get little bit more aggressive you can charge or you can ask for a 3,000 words for around 21 dollars now you can also go to like a premium author elite author or elite Plus the difference is the reviews and how long they have been writing so it's really up to you who you would like to hire I personally use this service and I've seen their quality and I can vouch for it as it is really good and they've actually wrote a lot of articles on my website so this is my blog right here it's kind of a cool looking style blog and right here I'll just say we'll just go to how to make a WordPress website a step-by-step guide for beginners and actually hired a content writer from that websites to write it for me so you guys can see right here this is my article and it looks clean we have some images right there and we go and we look at it and it looks like a really good article so these guys really make some good quality stuff so this is a blog post about how to make a wordpress website and I actually feature a new plugin called the elementary page builder it's not really new came about a year ago and it's well I guess you could say it's new but it's it's it's growing so I wanted to write an article about it because it's a really cool page builder and everything else so blogging and content writing guys is very important and remember I have to be very honest don't get drained or you know if you're not getting the results right away guys it's all about consistency if you post 500 articles in a day it won't do much but if you post 500 articles in a year you will have much better success with long term consistency rather than just one large burst of articles okay so I know it's very easy to get burnouts when you're writing stuff and it's not being found just give it time and be consistent in the long run it will pay off and people will find your content alright so let's go on to the next section [Music] [Applause]

next up is social media now I'm going to introduce you all to different social media techniques that I have used that have got me a lot of likes and followers and I'm also going to be talking about websites that I do not recommend advertising on and also some that I do recommend advertising on because I've made a lot of mistakes during my course of being a digital marketer so I'm going to share with you guys my techniques on how I get a lot of likes and engagements so this is my current Facebook fan page now before this guys I have a full advertising tutorial on Facebook in the description so if you guys are interested in that you guys can be sure to check it out but here my thoughts about that before you check it out so this is my current Facebook fan page and I have around seven thousand three hundred seven people that like this with around seventy four hundred followers now I bet you guys are wondering dural how did you get all these people on your page how much did you pay well I paid nothing now but you guys are wondering Derral how did you do that how did you get a page with over 7,000 people engaging in your stuff and pay nothing well guys I actually use cheaper forms of advertising from AdWords and also YouTube now I'm gonna show you why I use other cheaper sources of advertising instead of Facebook so right here we're going to promote now as you can see right here 23 clicks or 42 for $35 the main problem with Facebook is that too damn expensive for the regular person $35 for that many clicks is a horrible deal in fact there are other websites where you can get 5 cents or even you know post a banner ad and get constant traffic not having to pay $1 per visitor right that's kind of expensive but my personal opinion about it is use Facebook post around once or twice a week and get engaged with other people's content the more you engage other people's content people will see your page they will come back they will like your stuff and you know they'll engage with it now whenever you guys make a post I personally recommend to put as much text as possible so right here you guys can see I have this one article right here now you guys can see I have a lot of text with a link and this post reach around 1100 to people now right here right below that I just kind of put a link and as a result it only reached 300 and people now in just a little bit I want to tell you guys my personal opinion about advertising on Facebook but before that I'm gonna introduce you all to another form of advertising which is Twitter now this is elegant themes algún themes makes the best WordPress theme on the planet they have around 37,000 followers with around 6251 tweets now the problem with Twitter is that I just find the engagement rate is incredibly low on Twitter so right here they have 37,000 followers but the page has only received 357 likes so the people here aren't really engaging with the content as much as other websites so my personal opinion I would use Twitter I would make an account and put all the description put your link and everything maybe post once or twice a week maybe put like a $2.00 every tweet you know just kind of boost a little bit see what it happens but my personal opinion is don't go crazy with advertising on Twitter because I find that their engagement rate is just incredibly low now whenever you use Facebook Twitter all these other profiles guys make sure to fill out everything you know fill out the about fill out all this because these things will start popping up in search engines so you do want to use these to basically promote your website so remember whenever someone goes on Google type something there's a chance that your profile or your your Facebook page your Twitter account will show up that's what I'm saying always put a lot of contents you know once or twice a week and try to use as much social media platforms as possible to extend your reach now LinkedIn I don't recommend LinkedIn at all for advertising it is the most expensive advertising platform on the internets I've seen people pay up to $45 a click so I'm not really going to go too much in LinkedIn because I personally don't use LinkedIn I've seen their rates and I said nope and the reason why it's so expensive guys because they're basically targeting corporations with huge budgets so if you're the average person trying to you know get your stuff engaged with on LinkedIn I would not advertise it however I would always link it to your websites or link it to your YouTube channel or you link it somewhere so people can find it you know you don't want to just leave it as a dead page because there's always chances that people will find it and you know look at your stuff on LinkedIn but self promoting or advertising on link I would not recommend it Pinterest Pinterest is also a really good one because a lot of the times when you make these things it will be found in search engines so I am for putting your profile on Pinterest however you guys are asking me about advertising on Pinterest I'm gonna say no I want to say no it depends on the niche if you are a business construction company a web designer company Pinterest is basically pointless the only time people are on this website is they want to see delicious food or they want to see some cool clothes or they want to have some nice places to go so if you're not in those niches I would just say off Pinterest but again you know it never hurts to put your stuff on Pinterest but if you are in any of those ditches that I talked about so I would recommend it but if you're not I would not now let's get into the most famous and the best form of advertising that I currently recommend for all the websites is YouTube advertising this is my current YouTube account now guys I'm gonna talk about why YouTube is the best and it basically takes everything else out of the water but I'm gonna show you guys why so this is my current statistics right here now every time I have a video right here I like to promote it so I'm paying around $10 a day and I'm only getting around 6 cents per view so any time someone actually clicks the ad I'm only getting charged 6 cents now what happens if someone watches the video and skips it I pay nothing so right here you can see I'm getting free impressions and I'm actually getting a lot of an engagement rate so you guys can see right here my view rate is pretty high people love video rates so right here are my view rates for all of my videos you can see they're all around 50 percent so what that means is every time someone watches my video at least 50 percent of the people or more will click on the ad and engage in my content now I'm also going to talk about the display advertising so right here are the display advertising which we'll talk about in the next section now you can see right here this is a branding campaign so I spent around 91 dollars to get around 531 clicks but 782 thousand people have seen my advertisement they know who I am so branding is the most important part of advertising just like McDonald's just like Nike you see them everywhere right you see all these food places everywhere branding is probably the most important part of advertising because people know your product and down the line let's say in a month from now they need a website they're gonna remember oh yeah Darrell Wilson that's right he's that one guy that does WordPress tutorials I'll go ahead and wash his stuff so that's why I personally recommend the despite network and YouTube ads and another thing guys is YouTube ads is the only type of advertisement or platform where you actually get paid for promoting your content so right here this is my current monthly estimated revenue every time I make a video and I teach people about you know whenever they want to learn about but at the same time I'm marketing myself and look how many shares I have I have two thousand eight and fifty five shares with all these subscribers so it's such a better platform than Facebook and I know a lot of people disagree but when you're getting subscribers you continually build an audience you continually get bigger so every time you post a video you get more views more engagements people will start to share your stuff and then on top of that you get paid now the reason why I'm against Facebook advertising is because your audience shrinks every single time you make a post so right here you can see I have around 1,000 1 or 12 people but I have 7,000 followers so why is this not engaging all my my followers right well Facebook knows this and they said well you want to go and advertise to your own followers you got to pay for that so right here you can see people who like your page so in in reality they have a backwards concept of YouTube so instead of actually when you get all these followers and likers you're thinking all this is so cool you know every time I make a post they're all gonna see it no that's not true in fact every time you make a post you have to pay for it and it can be extremely expensive in the long run but if you guys are going to use Facebook advertising I highly recommend using video ads you know when you scroll down you see a video you stop and you look at it that's why I prefer that you guys would actually go ahead and use YouTube advertising because it is the most powerful form of advertising now another thing I want to talk about is when you make your YouTube channel you can go ahead and link all your stuff right here so right here is my you to me my patreon my website my Facebook fan page this is another way how I brought people from YouTube to my current facebook fanpage I simply just put a link right there you know and you can put your website here and when you're getting around you know three hundred fourteen thousand views a month you're gonna bet a lot of people are gonna go to your website and also your Facebook fan page so instead of actually using Facebook's basic promote puds in which you got to pay a dollar per click that's crazy use the Display Network use use Google Ads use these things right here and I have a full tutorial on YouTube advertising and it doesn't take any skill or anything so if you guys are interested in learning how to create videos and putting them on YouTube I highly recommend it because this is the ultimate form of advertising I see all these people out there talk about Facebook Ads I'm I'm looking up like they're crazy like you're spending you know five to ten dollars a click I'm spending five cents per view and on top of that right here you can see that a lot of these views right here they're not watching it they're skipping it so I'm also getting free impressions so it's a win win I'm getting free impressions and I'm also paying six cents every single time someone clicks and watch my video which are ten times more influential than a picture you know or some text you know so that's my personal advice guys as far as advertising you guys are gonna do advertising I recommend you know it's to go on all the websites and just kind of post once or twice a week again it's great for finding in the search engine so it's not a total loss but my personal opinion Facebook is not ideal for the average person if you are you know interested on hiring or going on Facebook and you know doing a full fledged campaign I recommend hiring a professional you have a bigger budgets I would go for the professional see what they can do but if you are looking for just some quick views and some long-term goals I would strongly recommend YouTube because YouTube has the most powerful advertising platform and you also get paid for it and all the subscribers will actually reach in fact YouTube will actually advertise your channel so whenever you make a video they actually email and send notifications to all your all your subscribers right it's ten times better than actually having to keep posting all the time and spending money on Facebook so that's my personal opinion about social media I hope it's helped alright let's go on to the next section [Music] [Applause]

next up is Facebook groups and forums now in just a minute I'll talk about the benefits of posting and forms but I want to give you guys some key rules to follow when joining a Facebook group and also a forum for SEO purposes number one so you join the group do not self promote do not spam anything about your websites or anything else because this is a very easy way to get bands now number two if in the future you decide to post something giveaways free stuff is a great resource to sort of gain recognition and Facebook groups and also forms now also you will need to get involved with people's questions and get engaged in the community you know a lot of these these forums and groups have moderators and they really know when someone's trying to self promote so just join the community and actually you know make it organic you know someone asks a question answer it but I wouldn't post anything about your website for maybe somewhere lines of one to two weeks now let's go ahead and go to a Facebook group so this is my current Facebook page and you guys can learn more about it by typing in Darrell Wilson you know I just I basically just put stuff about my my website so you know this is what self-promotion you know what we're talking about so let's go ahead and do something like WordPress tutorials WordPress tutorials for beginners so let's say for example I am the person that is trying to promote my website and I provide free tutorials for WordPress now this right here would be a great resource so right here you can see there is a wordpress group for wordpress tutorials and resources with twenty six hundred members it's a public group so by joining that I can actually go in there and say you know I'll go ahead and join this group and then from there I can go ahead and answer some comments or some questions and then from there you can go ahead and put in whatever you want now this is just an example so let's say I put like the dog well this is type in dog maybe we'll have some some groups for dogs so a dog group so right here you can see four hundred and thirty five thousand members now that is an incredibly large amount of people so by joining this crew right here and then sort of slowly engaging and also talking about the content you can then kind of post an article let's say for example you're in the dog industry well you can say hey guys I have a really cool article about Bashan so you won't learn more about but the Bashan frees you guys can you know go to my website and learn more about it and when you have a user base of 435 thousand people that is a great resource for you to sort of self promote yet also get engaged within the community because people will see you around say hey that guy always posting good stuff I'm gonna go to his website and check his stuff out now another thing I want to talk about is forums so why is it so essential to join forums well let's go to look at wordpress.org so wordpress.org is a website where you can go ahead and get involved like for example they have if you have forums themes all sorts of really cool stuff so here I go to the themes and then maybe look at one of these themes right here and you can leave a review you know you can actually add your review and then you can actually post a forum thing right here where you can talk about it or whatever now if I go to the search engine and type in Darrell Wilson WordPress guess what happens you guys see right here where it says WordPress org you can see some of my content that I'm posting on forums so when you post a question or something like that on forums it gets picked up in the search engines so that's another really good way for you to get down now guys you might not see this like the first day you might not see on the first week but you will see it eventually in fact every time I go to help for a Final Cut Pro for the software I'm currently using for this screen share I always run into forums so right here let's type in Final Cut set pro audio not working and right away you can see the first one is a forum so right here discussions by Apple so it's really not about posting in the forum and trying to make people click on your profile it's more of learning how to optimize this text right here for search engines to get found now I'm not saying to go to forums and just start a spamming spammy content because again moderators will know what you're doing but genuinely get involved generally ask questions the more you engage the more you ask questions that help other people the more it will get picked up in a search engine now this is sort of a long-term goal for SEO because this will be found and it could have a very fast result and it also could have a very long result so right here you can see this was in 2011 but you can actually get quicker engagement depending on who's searching okay so that is a great example of forum posting and again you can always add your URL to the name right here so this right here is this guy's name but he could have put his URL he could put his business profile Oh guys whenever there's a spot for your website or your Facebook page just put all of them because again these can actually be picked up by search engines as do follow links and that will actually get more popularity and your site could grow in the search engines okay so again remember when you're joining these websites fill out everything you know right a two paragraph a section about yourself you know so if there's content to be written right the content put in the links and again get engaged with forums because again it will be found in search engines and that's a very good idea for you to get exposure okay so let's go down move on to the next section so let's have a quick recap of Facebook groups and forums now for Facebook group guys do not self promote too much it's a very easy way to get banned be helpful answer questions remember make this look organic actually be organic you don't want to try to just spam things about your company you want to look helpful because then people will look up to you and they will want to learn more about you I always offer free stuff everyone loves free stuff on Facebook groups so always provide giveaways or something for free but remember never overdo it and always make it look organic now for forums remember fill out as much content as you want remember this content can be picked up and will be picked up by search engines so you want to make sure that when you ask questions fill out enough content make a reference to your websites and hey my websites about this I was writing about this at a problem etc and also remember to be helpful always answer people's questions be helpful people will look up to you and want to learn more about you and your website alright guys so this is a bonus section now I'm going to show you how you can get rankings on your website by using already established website so essentially we're kind of borrowing other websites authority to promote our own websites now I'm also going to talk about guest blogging why you should do it and what other websites offer this service so really quickly let me just kind of show you what I'm talking about you type in Darrell Wilson right here Darrell Wilson and what happens when I type this in well we have my website we have YouTube we have udemy com now by using already established websites like you to me Skillshare or Amazon you basically run to the front of the pack so right here you guys can see I have all my information I had the links to all of my websites and this is a great way to kind of promote not just your websites but your Facebook fan page your Linkedin your YouTube channel whatever you want to promote now let me give you guys a better example so let's say you're selling something you know let's say you're you're selling something you're trying to get a you know visitors you're like you know this is frustrating by me typing in best-best desk chairs all right let's say you're you have a website and you're selling desk chairs so scrolling down right here by putting this on something like Amazon you run to the front of the pack so right here I'm using amazon.com to basically sell my desk chairs so by going to like eBay and registering by going to an Amazon Etsy all these sites and starting to put our information if you're selling something put it on there this is a great way to sort of run to the front of the pack instead of having your website isolated in the middle of nowhere where no one can find it but by using this right here you at least have a chance to kind of get more attention now there's various ways your website will show up but there's a lot of better ways by using these websites where your product will also show up so I recommend you know kind of venturing off exploring doing your research so again right here the saipin like WordPress website tutorial on udemy so let's say someone's learning how to build a website and they don't know where to go but right here you can see my classes are already showing up on the front page so I've kind of bypassed the whole like you know learn classes from my website and I'm using udemy calm to basically get more exposure and to kind of invite people to my website and also my YouTube so remember guys it's not just about your own website it's about also using other websites to sort of gain recognition okay now I'm not saying go to other websites and just start spamming and registering everything but I am you know generally engaged with you to me and I'm also engaged with other web sites so by slowly going to other web sites getting involved it will start showing up in search engines people will start to see your websites so again guys this is a longer term process but it is great because remember the Internet's on it's on 24 hours a day guys and remember when you sleep people are searching so I keep that in mind you know now another really cool thing that I want to talk about is guest blogging what is guest blogging well it's sort of the same thing that I'm talking about by using already established websites so this is a website called shout me loud and this is a great blog where they talk about the you know SEO digital marketing email marketing they receive over 1 million visits a month now I don't know if this website accepts guest blogging but they do actually give you a whole list of guest blogging so basically you are allowed to blog on already established websites so what's the purpose of that well let's say someone reads your content on a website with a million visitors and they like your content what are they gonna do well they're probably gonna go to your website and look at what you're writing on your own website so this is a great source and I'll also link this in the description so even Huffington Post they actually allow guest bloggers so if you want to write for someone else and you believe that you're a great writer I would do it because what happens is you write these articles for these huge websites and then end result people may go to your website now it's not a guarantee but it's very likely I mean right here this website received 1 million views or visits so you write something for this website the odds are if someone likes your content they're probably gonna check your other stuff out so they have this for like technology they have it for SEO social media designing whatever niche that you're in and then random blog so you know it was scary mommy so right here they talked about pregnancy or you know whatever whatever niche you're in so again this is their kind of like criteria now every website will have their own criteria you got to follow their rules you got to follow their structure or else you cannot write on their websites ok so it doesn't what kind of niche you're in every website usually does have some sort of guest blogging no I'm trying to get into this more I don't have it but you know by just doing some research saying hey you know can I guess blog on your website you have a lot of traffic I'll write some really good stuff for you and then from there you know you exchange like a backlink cuz I'm like that that is a great way to get recognition from already established websites ok so I will link this guys in the description you guys are interested in guest blogging ok so you know I hope this was helpful I hope you know all this stuff about using other websites and guest blogging is helpful so let's go on to the next section all right I'll see you there [Music] [Applause]

so another really cool marketing technique is called influence or marketing now I did mention that Amazon and other companies have now started their own influence or marketing campaigns and other websites have kind of fall on their footsteps now this is one website called shale cart and now you guys can see that they have a list of what we call as influencers now what an influencer is is people who have a large following kind of like myself and other youtubers and maybe some instagramers who basically promote your product in front of their audience in an exchange for money so you can go ahead and go to the list of some of these influencers so right here you see this cute puppies for you and they'll promote your posts for around $10 they have around 250 6,000 followers and so on and so forth now there's other websites that do the same thing so be sure to also check out like the Instagram and their web sites and make sure that it's legit now you want to do some research so I recommend going to a website called similar web so similar web now this right here will actually determine the amount of traffic and everything else on their website you don't want to take their word for it you know I'm not trying to sell you on these guys but I'm saying you know in this world of business there's very easy ways to get screwed so I want to make sure that when you actually see these people or engage them or talk to them do some research before you actually decide to hire them now over here was one that I found this is from Isaiah com and they had this one brand right here or this one person so actually did my homework and decided to see you know is this a real person or not or are these people just kind of like blowing smoke and you know they're not really true so I believe it was this one right here so they have these little quick videos that you can check out these are the actual creators and the actual people who will be promoting your stuff so let's see right here so they have like little cool videos now right there you see that little that little website that's what you want to see so you want to go ahead and do your research so right here I'm gonna go to daily mom and I'm gonna see you know how much traffic these guys are getting or whatever now if they do a blog post which I recommend blog post guys are the best because they float on the internet they get a lot of engagements and they pop up in search engines so right here now this is an ideal person this traffic makes sense so right here you can see that this person's receiving around 250,000 pages every month so I would say you know what this does look legitimate I would say you know what this person probably is a real blogger and you guys can always go to their websites with a daily of a daily mom or whatever whatever they're there you know and you know also make sure look at their blog posts and make sure that they're dated back you know if they all have these blog posts that are dated within the the only one year they might be like a newer company but if they have it back to like two thousand thirteen thousand fourteen they're probably a long-term company is someone that you can really trust so all I'm saying is that when you get involved with influencer marketing make sure these people are worth your time you don't want to hire some like person with fake views or nothing like that and another thing is if you guys do use an Instagram fluence or Instagram quality of traffic is considered one of the lowest tears of traffic's that's why people with four million followers will charge you $20 because generally the quality of traffic from Instagram is very low so you guys can go ahead and go to this website shall cart they're all there is a link in the description guys so I actually have another article right here of other companies that you can go ahead and check out and remember you can go ahead and hire one of these guys and they can promote your product and if they have a blog I would preferably guys try to get on their blog because the blogs are a little bit more permanent these right here the Instagram shoutouts they aren't as you know once they post it they post if you don't make a sale that's it but you know for $5.00 for a hundred ninety thousand followers that's not bad at all you know it's really not so be sure to check out the influencer marketing and also guys if you are interested in affiliate marketing there are some websites that I recommend going to now let's say you are a shop and you are just a regular mom-and-pop shop and you want to sell your product and you want people to actually promote it for you you can go to CJ calm and CJ comm is a website where it connects people like myself advertisers and then it connects people who are merchants so people who have a product and then people who can promote it so I would recommend going to CJ comm and also another one cool one is ShareASale calm so ShareASale calm is you can go ahead and promote your product so you can see right here I want to promote this merchant on my website or I want to be one of these merchants so basically it's like a marketplace where business owners come and they say hey I have a product can you help me sell it as a result you have to provide them some sort of commission rates so sort of cookie rates all sorts of stuff and another really cool one is ccj share sale Rakatan Rakatan is also a really cool one so racket in right here Rakuten affiliates these guys are also another good one and also you know there's a lot of affiliate marking departments guys so share sales CJ a Clickbank oh I cannot forget click bang click Bank this is probably one of the most famous ones Clickbank oh no that's the wrong one - all that click click there it is Clickbank this is probably the best one and it's probably the most popular one right here so you can see you're here they have featured products and let's just say I click on one of these products they give you a little bit information about them you know so go ahead and check out Clickbank guys you know you can set up as a marketplace so this right here is a vendor selling it but if you aren't affiliates and you want to promote products they have this whole little thing where all these business owners they come and they give their products and then you know an affiliate will actually say hey you know what I'll take that deal you know I'll take your I'll take that you know I'll take your product and promote it so these are all business owners like right here you see Tai Lopez he's trying to promote his insane Cole - traffic conversion for you know a program whatever and if someone sells it the affiliate makes $200 and the person selling it would make whatever they charged for okay so that's about it guys for the influencer marketing and affiliate marketing departments I'm gonna fill it myself guys and I bring a lot of companies a lot of business because I promote good quality content and they trust me so as a result everyone's happy the customer is happy because they get a product they love the business is happy because they make money and I'm happy because I made a small cut you know so everyone wins in the end okay so um you know if you're not doing affiliate marketing you're on all this try it out let's try it out one time it doesn't work not a big deal okay so let's go on to the next section [Music] [Applause]

alright guys so next up is the Display Network and the great part of all the Display Network you can set a budget you can set a location you can set all sorts of really cool stuff now just by looking at this you know 1001 239 engagements for around $137 guys if I were on Facebook this advertisement here would have cost me over ten thousand dollars so the the spy network is a really good choice I recommend it now it also has different type of campaigns so the first thing you guys will have to do is create a Google AdWords account now creating a Google AdWords account is free it's simple it's easy to use so once you guys are there I'm gonna go over here to plus campaign now we have all these different type of campaigns now the video one right here is actually for YouTube and they have other ones like for the search Network these are like the actual ones that you find on the search engine and they are the most expensive ones but the one that we are going to use is the Display Network only alright it's loading up so we have three different type of ads and I'll talk about which ones I recommend and which ones I think that you should get so right here build awareness now guys this is the cheapest form of advertising now the quality of traffic might not be the best from build awareness however you will get the most impressions and the most clicks for the cheapest rates after that you get influencer consideration so these are people who might actively be looking for stuff in your niche so right here people to engage their content or visit your websites so this right here could be a medium quality traffic of people who might already be showing interest in something that you are involved in and the last one right here is the conversion rates so this is probably the most expensive one but you know that's still very cheap compared to other forms of advertising my niche was the most expensive I was in the technology section and I was also the United States so that was probably the most expensive one I was paying but I was only paying around 20 cents for each click but I've seen them go to like zero zero zero point one cent it really depends on your audience and also your niche so depending on what you would like you can go ahead and select one and you guys can also run multiple ones you can run one of each and I've done that because I want to see which one is converting well I want to see which one is more influential I want to see which one people are liking the most so the one that I have a lot of impressions that is the branding campaign the one where I have less that's the influence consideration so for now we'll just to build awareness you know we just want people to see our advertisement and just kind of get involved with our our websites all right scroll down here so locations so you guys can set different sort of locations now let's say you are a mom-and-pop shop somewhere really small you can say you know what I want to go ahead and say I want to say California all right California now we can also do nearby or you can you know get more advanced you can get really advanced here so you can set a location you can set a target radius so let's say for example you are based somewhere in Pasadena California so I'm gonna go ahead and do Pasadena now right here you can see that I can do 20 miles around Pasadena so you see this little circle right here so this is the City of Pasadena so basically I'm saying I want to market 20 miles away from Pasadena so or within Pasadena now you can also change it to something like you know Hollywood or ever let's go do Hollywood so Hollywood I want to say you know it's I want to go ahead and say I want to you know I want to market okay that's a good one so it's Hollywood California guys so there's I guess there's another Hollywood in Florida so be sure to always check that out so right here I'm saying all right I want to markets 20 miles from within Hollywood so anyone that lives or resides 20 miles within Hollywood will see this advertisement you can always do that as well and that's great because then people can you know you can advertise your mom-and-pop shop you can ever tie something that you'd like to do and we can also exclude stuff so let's say you don't want people from Canada to see your ads so right here you can go to Canada and you go to exclude now a good reason why you would want to do this is if let's say you live near Washington or those bordering states near Canada and you don't want them to see your ad then you might want to exclude this place and say no now you guys can also market to all the different countries and it is actually cheaper to advertise globally so let's say you want to breach people in Japan you can say yeah I want to market people in Japan and also I want to mark people in Thailand now for some reason Google AdWords values the CPC less in those countries so basically saying you'll pay less for clicks in Japan and Thailand compared to United States now there is an article in the description so if you guys want to see the cheapest countries I believe they are Algeria and I don't know it's it's in the link it's in the description so if you guys want to find the cheapest cost per clicks per country you guys can click on the link in the description it's an article about it you guys can read more about it but for now I'm just gonna go and say you know what I'm just gonna say you know I want to just do United States you guys get the idea right you guys got the point all right United States so what languages do your customers speak you get in target specific languages so if you have a Thai restaurant and you only want Thai people come into your restaurant well you can have your advertisements in Thai or that market to people who speak this right here okay so you can go ahead and select the languages and also we have bid strategy viewable CPM now CPM is basically cost per impressions or you can do cost per clicks I recommend doing cost per clicks because you don't get charged for impressions CPM is basically saying we will charge you every single time there is an impression but I like to do CPC you know I like to say you know it's I don't want people to I want to get charged every time someone actually clicks on the ad not kind of use it because you don't really know if they even seen it maybe they browse it really fast and you know you you got charged for that so that's why I recommend CPC and then the budgets I'm gonna say you know what's I'm gonna say ten dollars per day you know ten dollars per day that's what three dollars a month that's not too expensive now advanced in enhanced CPC this is where they sort of tries to manually raise your bids or lower its now you guys can leave this unchecked if you would want and then see how your ads do and then if it doesn't go too well you can always enhance it that's basically saying they're gonna adjust your ad to or your budget to basically say well you've only put 20 cents per click well you know a little bit more than that so we'll go ahead and automatically raise it up to 25 cents whatever they charge you know it'll it'll what's the word for it it'll kind of I adjust it'll adjust to whatever one else is bidding so that's example of the hand CPC and you guys can set a schedule now I find people on YouTube or on or that people are on YouTube the most in the mornings I don't know why I find it's kind of strange but I mark it in the morning so 5 a.m. to 8 a.m. is where I like hot traffic time and then after hour after work obviously so you guys might want to set a schedule now you guys can always do 24 hours default it said 24 hours so you guys can go ahead and go through that out of rotation no they always mess around with these things they kind of like I don't know if this will be outdated in a month I like rotate evenly you know I really like rotate evenly but they don't recommend it but I find that it's the best to find out when people are clicking on the ads and you know you get more information now optimized for clicks that's basically where they're going to put your ad as much as possible and people will see it really really it'll be you're blowing your budget really fast I got to be honest but it's also a good a good strategy if I'm too much for clicks because it really doesn't matter you know as long as you're getting the traffic right so going down over here we have frequency capping that's basically saying how many times do you want the same person to kind of see your stuff you know I recommend doing impressions a lot of people don't you know if you have someone who has 30 impressions and then never clicked your ad once they're probably not interested right so maybe around I don't know it's really up to you you know you can do per day per week per month and then you get said I can add a group or for this campaign you can also do no you know no cap on viewable impression because you're not getting charged for impressions so that's also a good deal for the CPC right instead of actually limiting yourself you're actually kind of just you know flooding in a way and campaign name you can go ahead put your campaign name so I want to put test all right so we've created the ad group and you had CPC bid you can just go ahead leave that blank so right here we'll do the landing page and then go ahead and just you know I'll put Darrell Wilson all right and I'll actually pull all your information from your website so it'll get like your images that'll get your picture everything else so right here also make sure to you know put your ad group name so something like we just put DW now the U has CPC bid I'm just going to put 20 cents I'm say yeah sure you know why not that's that's fine you know choose how to target your ads demographics interest in marketing now I personally like interest in remarketing because let's say for example you have a specific niche so you can actually go ahead and search by certain niche so you know there's a lot of different ways you guys can kind of like you know look for it now affinity audiences you can just say you know what I'm gonna do something like WordPress alright it's loading now when I type in WordPress it's gonna give me a list of people who generally are interested in WordPress so right here we have like you know I actually find the best ones is techno files or techno feelings I don't know how to pronounce that and also social media enthusiasts those are actually some of my top leading audience now right here is in market so in market guys means people who are actively searching right now for this now it doesn't mean they have a long term interest but it means people who are generally interested as the as currently as a right now so if I type in WordPress it's gonna give me a list of people who generally are looking or interested so right here like SEO companies like web hosting design software so you know might select like one or two all right and then you can always go to like you know a remarketing list guys is also really helpful so I have a tutorial on that in an ad word in my AdWords campaign my YouTube ads so I'm not gonna go too much into this but basically it like collects a list of all these people and it remarked as to all of them remarketing is essential so I recommend it but you don't have to get it started right now you know you can just kind of you know just get your feet wet so it's growing down here let Google Ads find new customers sure we'll go ahead and leave it at that and then we'll go to save and continue alright so let's go ahead and create our our banner you know let's create what it's going to look like all right so we have a new image we have a responsive ad okay I recommend you know the response to that or you can copy these exciting ads so you already have an ad you can just go ahead and leave its you know you can copy another ads you don't have to keep making them all the time so let's go to image ad and then you can simply go ahead and drag your file right here and then you can put your display URL and your final URL now display URL is the URL they're going to see so right here you might put like a spring sale or something like that and then this is gonna be the actual URL they go to and then you can go ahead and upload an image so you know go ahead and just find any image that you want now it has to meet a certain criteria and if you post it they're gonna show you you know so they have a support aspect right here so you gotta have my kind of I got a smaller size so you can see the lists right here they give you so going through there you can kind of get the idea now I do believe to have an ad maker you know I kind of someone have an ad maker I think this is it yeah this is it right here so the responsive ad you click on plus image they actually have an ad maker so this is kind of cool because they'll scan your website to sort of get all the images get all the information and you can use these same images on your ads so it doesn't really it doesn't take too much you know research or nothing like that alright so right here they have you know images right here and everything else now you can use this as an image or logo or if you want to you okay and stock images I don't know I don't I haven't used or stock images too much so you guys can kind of venture off and do your own thing I like this kind from website I like only images from my own websites so I'm gonna go to save and then you can like give it like a name right here so short headline like we're gonna make a website and then right here you know put something else and then you guys can go go through the more options right here and change the call to act call to text action and everything else now all these of these other things right here I would just ignore them because those are for more advanced perimeters so if you're not familiar with them you don't have to use them all right and then you can kind of put more like you know and then you know how do you ever want to put it so you guys get the idea points okay so it does take a little bit of time to sort of work this out and then all's you need to do is just go ahead and just you know I'm just I'm just gonna skip it for now I'm not gonna show you my current ads I'm actually using to give you guys an example and then right here you can see it was created and then now guys it might take time for this thing to actually start propagating and start getting ads so if it takes time or it takes too long do you guys have a phone number you can call okay so give them a call and let them know what's up so hey my eyes not showing they have a phone number or live chat everything else so let me show you guys my current campaign to give you guys an idea of my advertisement no that's not right so this right here is my current one I can preview the ad right here so let's go ahead and see how it looks so this is exactly what I'm showing I have a picture of myself I have some text then right here create a website for free now everything guys I remember you know free free free free free everyone loves free stuff now I'm not saying to deceive your audience but you know provide something for free you know that people will generally say hey you know something's for free I'm gonna check it out that kind of lured them in once they're there they might browser on your website check stuff out but the whole idea guys is to offer free valuable stuff okay so that's what I personally recommend now that was a quick rundown of the despite network so you know have fun with this by Network guys it's actually really it's actually a really good source and platform to use I currently recommend it because you can eyes can get a lot of impressions for really really really cheap so let me go ahead and show you again hold on my campaigns and again guys so right here this one right here was the branding these ones right here was the engagement this one was visiting the website so you can tell it has a different click-through rate and that's because of the quality of people okay so the branding gonna get the lowest the engagement rate you will get somewhat medium for people who actually visit or convert on your website that will cost you the most but again it's actually good because you know you're getting higher quality people all right so that's my quick little tutorial on the split advertising guys please use it it's very helpful it's very easy and like I said you don't have to worry about blowing through your budget you can always set a budget per day and then you know take it from there all right so hope this was helpful let's go on to the next section [Music]

so in this section we're gonna talk all about banner advertisements and the different type of banner advertising so this right here is warrior forum calm now this is a forum dedicated on digital marketing e-commerce and helping each other out now they have a approach where you can basically get a thousand impressions for $5.99 now what impressions are again is impressions is how many times people have actually seen the ad and based off the position of the ad they charge a different rate so if you want the top banner at the waywe top you'll be charged $5.99 every 1,000 impressions but if you get the Bonner the bottom one which is like it the way bottom of the page it only costs a dollar 49 for every 1000 impressions because generally they're little quality right here you would put the websites where you want them to go to and then also the image and then right here you can see you have like different packages so you know fifty thousand four seventy four seventy four dollars and fifty cents and of course they have a impression minimum so every website has their own like you know their own way of doing business so for 300,000 impressions you're looking at around seventeen hundred dollars but I don't recommend doing that because you'd want to do something a little bit smaller to test the waters first to see if this website is for you now I'm not saying go to warrior forum but I'm saying go to other websites in your niche now another really good one that I recommend more than this right here is sponsored blog posts so this is Dohee mayor and I actually you know I actually submitted an article for these guys and right here you can see that they'll give you a banner add five tweets an article and then promotional products now what you guys want is you want the blog post because the blog posts are permanent you know when someone writes a blog post about your company it floats around on the internet and you want to look for high ranking websites so people with a huge presence you want to you know have them feature your website so right here you can see that they'll do it for six hundred bucks now you're thinking oh I don't know about that six hundred dollars the thing about this that this is a permanent effect so this will be found in the search engines so I recommend doing the sponsored posts or you know contact a blogging company ask them to write a post about you and see what their rates are every website has different rates and again you guys can always go to similar web calm and just check up the website you know see what their traffic is see how well they're doing so this website right here has some substantial traffic so if they're getting around three hundred seventy five thousand page visits a month four hundred thousand you know what's six hundred dollars because this is gonna be on every single month so in the long run it works out for me and works out for everybody else now another one you can do is read it advertising running advertising has actually changed our whole structure so I don't really know how well there are new structure is that you know you sanitize on one them before but they have the same exact style so they have impression so basically they're saying how many times people have actually seen your ad that's what you're going to be charged for so right here they have a 1000 impressions and then you can go ahead and set a bid the higher the bid the more it will show the less the bid the less it will show okay so you guys can go ahead and check out reddit I've actually done it before and I had around a point zero five percent conversion rate which means now that's not that bad you know but display ads they're never gonna be the best but you guys can also do just like a banner space so right here they also have banner space where you can just say you know what I want to just rent the space on your website and then from there they give you statistics so let me see if these guys actually have a little banner space let me see they have one sponsored posts and let's see your here I don't think they do I don't know if they do or not yeah so I don't know if they do but they do actually have banner space so you know every website guys has their own little you know way of doing business because you're dealing directly with the website you're not dealing you know with anybody else so this is a deal between you and the websites and you guys can just go to like Google and just type in like like for example let's say you're in a dog products you know I'm just gonna go ahead and take a quick gamble so best dog products best dog products and of course we're gonna write into some blogs so right here dog time so this is a blog that talked all about you know dogs or whatever so already on the right side I can see they have banner space right here so there already have people that will you know pay to be on this website because people in this category might want to advertise you know dog products on this website because this is a dog blog so by having a certain niche you know by you know advertising your own niche to people in your similar market that would be the best idea so if you're into dogs you know this is a good blog if you're into computers you might want to check out another websites but again make sure you don't get screwed you know make sure that you know you do a good job and kind of like seeing how well their traffic is you can always go w mayor or I'm sorry too um similar web to check out their traffic to make sure they're genuine let's go and check out the dodo I know these guys are big on Instagram and stuff but I can't really even find a place where you can advertise I don't know I don't know if you can advertise on the dodo let's see they all have their own little there are little rates I'm sure they do I'm sure they're not gonna say yeah right here advertise and then they all have their own little raid so you guys can you know go to them and talk about it but banner space is good you know that's it's it's good I recommend it so this would be the last form of advertising guys so hope you guys enjoyed this tutorial you know I basically gone through a list of all the different type of advertising whether it's banner space whether it's Display Network whether it's Facebook whether it's YouTube blogging all these different types okay so I hope this was helpful guys be sure to like this video alright and check out my website Darrell Wilson calm and go to my Facebook page and give this video a thumbs up alright I'll see you guys all later