WooCommerce Vs Shopify

10 months ago on August 09, 2023

WooCommerce and Shopify are two of the most popular e-commerce platforms today. It is estimated that the number of users of these two platforms exceeds five million people who have earned billions of dollars worldwide. In this article, we will compare WooCommerce and Shopify so that you can decide which option is better for your online store. We'll take a detailed look at each platform's features, cost, usability, customer support, and more.

WooCommerce vs. Shopify: At a Glance

There's a reason Shopify and WooCommerce are regularly featured in lists of the best ecommerce platforms. They are used to create and manage an online store with a user-friendly interface, but what do they actually do? Let's find out what these platforms are all about.


WooCommerce is an open source eCommerce plugin created for the WordPress platform. Open source software gives the user full access to the source code. In essence, it allows for more creativity and freedom in creating design elements.

Because the platform is so customizable, more and more third-party developers are creating new plugins and, in turn, providing business owners with a more powerful content management system (CMS) with which to run their operations.

WooCommerce provides store owners with a sales-friendly experience: it is currently used by 28% of all eCommerce-enabled websites. It's a great choice for businesses looking for a flexible and free (or affordable) option to build an eCommerce platform.

Pros and cons

  • Hundreds of themes and plugins to choose from
  • High customizability
  • Better SEO performance compared to Shopify
  • Internet development knowledge required
  • Plugins as well as hosting are mandatory and may cost more
  • Routine maintenance required


Shopify allows businesses to create online stores, accept payments and manage inventory, providing a single e-commerce solution. Shopify's main advantage over WooCommerce is that it does away with the complicated technical aspects of running an online business. Instead, it offers easy-to-use tools that make it easy to set up in minutes.

Since the Shopify platform was designed for users with no programming experience, it takes care of hosting, security, and caching. Therefore, if you are looking for a solution to quickly create an online store or feel like a technical novice, Shopify might be the best choice for you.

Pros and cons

  • Round-the-clock assistance to customers and vendors
  • Can be automatically integrated with many applications
  • All hosting software such as security software is included
  • Shopify gets a cut of the transactions made on your site, unless you enter your own code
  • Higher initial costs
  • SEO ranking is low compared to WooCommerce

How WooCommerce and Shopify relate to each other

While the two platforms may seem quite different at first glance, they have a few things in common.

WooCommerce is basic with no extra bells and whistles (unless you add them yourself). It's customizable, which allows for a more creative interface. But there is a price to pay for creativity, and that price is developer knowledge. Shopify is a more complete package for business owners who don't need the hassle of the technical side of the web.

One of the main reasons WooCommerce has become as huge as it is today is because it is free. It is automatically offered when you sign up for an account on WordPress, making it easy for new users to get started. It is important to remember that WooCommerce does require some training, and you will have to dedicate some time to creating an online store.

Shopify is easy to use from the get-go and can be optimized for search in just a few hours. Its downside is less customizability compared to WooCommerce as it is a closed platform.

But these aren't the only comparison factors to consider. Below, we'll look at the intricacies of each platform to help you decide which one is best for you.

Customization and user interface

As mentioned above, Shopify is aimed at a wide audience, while programmers and designers will lean towards WooCommerce.

With WooCommerce as the default, business owners have a much more difficult time. On the other hand, the Shopify platform automatically walks you through a step-by-step customization process, and by the end of that process, you'll have a working website.

Shopify's dashboard is also easy to navigate. Adding new items to the list is an intuitive process, with simple guidelines for the user to fill in the following information.

The WooCommerce dashboard is easy to navigate and add products, but it's not a subscription-based platform, which means you'll need to do some integration on your own before getting started.

These include:

  • Obtaining a domain name
  • Searching for a hosting account
  • Installing WordPress
  • Searching for and installing WordPress themes

This is actually best done by someone who is familiar with the platform and knows which plugins to use.

If you had to pick a winner for ease of use, it would be Shopify.

Designs and themes

Once you sign up for a Shopify account, you immediately get access to over 70 free themes, as well as several paid themes. They're honed and easy to use.

It's also easy to get carried away with design elements. You can splurge considerably to purchase a theme from Shopify, but it's a one-time fee.

WooCommerce offers hundreds of designs and themes that can be automatically programmed to be mobile responsive.

However, it may take longer to get your website design crisp and clear, as all plugins have their own unique user experience (UX) to learn.

If you are looking for a more customized layout for your eCommerce site, then it is advisable to use WooCommerce. But remember that you will need time and money for development.

If customization is your top priority, Shopify offers premium themes ready for immediate use. Keep in mind: this means you can use the same theme for multiple online stores.

We believe it's important to stand out from the crowd, and the ability to customize designs and themes means WooCommerce is the best choice for design.


Shopify provides a 14-day free trial period, after which users need to pay a monthly subscription fee. The most basic plan costs $29 per month, the next tier costs $79 per month, and the maximum package costs $299 per month.

All of these plans include SSL as well as hosting. SSL is a standard technology that secures your Internet connection and protects your sensitive data.

If you want to have your own domain name without the brand name (i.e. Shopify) in the URL, it costs an additional $14/year.

Entry-level packages may have two users per account, although they provide unlimited products and disk space. However, this does not include the use of built-in tools and third-party add-ons.

Keep in mind that there is a sliding scale of transaction fees. In the basic package, the commission for all transactions is 2.0%, and at the upper end of the range it drops to 0.5%.

Depending on the volume of sales you handle, it may make sense to retain more of the overhead profit on your offerings.

WooCommerce offers a free initial service. However, you will have to pay for additional services such as domain name reservations, SSL certification, and one of the many WordPress hosting accounts.

The cost of these services can vary. The cost of hosting can range from $5 to $30. Buying a domain name can cost an average of $9 per year. SSL certificates range in cost from free to $100 per year. SSL certificates keep your website secure, which we believe is a top priority and definitely worth paying for.

Depending on how you combine third-party applications for WooCommerce, you can build a website for a fairly low price. Keep in mind that you may end up paying for multiple extensions for different reasons, particularly SEO plugins.

With such different cost factors, determining the best platform may depend more on its features than the actual price.


While both platforms offer some support, Shopify undoubtedly has a better system.

Shopify's customer support team is available 24/7. They can provide you with a fixed solution to the problem as Shopify runs on a closed platform, which allows for better documentation of user errors.

WooCommerce's open platform allows everyone to integrate add-ons. Unfortunately, this means that the support team cannot have a solution for every problem that arises.

But if you're using WooCommerce, it's unlikely you'll need anyone else's help.


If you want your website to be found on Google's search engine results pages (SERPs), you need to plan for search engine optimization (SEO).

Shopify has a built-in SEO plugin and helps you utilize basic SEO practices such as meta information and site copy. It's also important to note that Shopify sites load faster on average than WooCommerce sites. This can give your site an even better chance of ranking in Google.

WooCommerce is integrated into WordPress, which is a blogging platform. It also allows users to modify the main content, URLs, meta descriptions, alt tags and other page elements with great SEO tools.

This means that WooCommerce is better suited for those who want to rank well in Google.


When creating an e-commerce site, you need to make sure that customers get what they ordered. To do this, you need to integrate delivery service providers into the site.

Shopify has several popular vendors that will deliver your items. Costs vary, as do their own monthly membership fees or one-time costs. However, you are limited to Shopify plugins.

WooCommerce allows you to browse through hundreds of options and decide exactly what you need. For example, if you have a small business with one or two deliveries per month, you might be interested in piece-by-piece delivery rather than a monthly subscription.

So if you're looking for a shipping solution customized just for your company, we recommend WooCommerce.

WooCommerce and Shopify comparison results

Every business has its own set of unique requirements to fulfill. And if you plan to make a smooth transition into the world of e-commerce, you need to choose a platform that best suits your needs.

Shopify is the choice for your business if you need an all-in-one platform for your eCommerce store that gets everything you need up and running quickly and offers tons of easy-to-use features and apps. There's also a great support team ready to help you with any issues, as well as plenty of integration options.

WooCommerce is what you need if you already have a website on WordPress or are planning to build one, but want more control over your online store or have time to devote to the design details on this platform. This platform is highly adaptable, with improved SEO capabilities and extensive scalability.

Ultimately, it's up to you to decide what is necessary and important for your business.

Get 300 checks per month absolutely FREE!

No credit card needed. No strings attached. 👍