On-Page Optimization
10 months ago on August 07, 2023
Practice internal re-linking
Internal relinking plays an important role in SEO and ranking:
- This allows search engines to discover other pages to better understand what your product is about, thus increasing your keyword rankings.
- It helps site visitors find other relevant content that they can use to make a buying decision.
- This helps to establish site hierarchy signals.
The most appropriate way of internal re-linking is to divide the site into separate topics. For example, in the footer you can place additional menus directing visitors to such pages of the site as "Contact Us" or "About Us".
You can link to case studies, customer testimonials, and relevant blog content to spread link juice within the text. The most important factor is to maintain natural links, whether you use internal linking above the fold or below the fold.
Add your social media handles
There is no evidence that social media has a direct impact on SEO. However, they do help increase brand awareness and visibility, which ultimately increases traffic to your homepage and affects its ranking as visitors share links to your social media page. In addition, search engines index social media profiles, which helps increase traffic to your page.
To get more traffic and increase your visibility in search, add social sharing links below the fold or in the footer of your homepage. You can also use them in your videos to easily share content with your audience. You can also embed social posts in your copy or create a social login as shown in the Auth0 signup process.
Using social media, try to encourage easy sharing of content or videos posted on your homepage to improve search engine visibility and attract customer referrals.
Use chatbots
Chatbots are affecting SEO. How. When chatbots answer user queries or provide relevant information related to their searches, they increase the time users spend on your homepage.
Chat bots can do this by appearing on the screen and asking a question to visitors, who must choose one of the answer options. Depending on the visitor's chosen answer, the bot asks a follow-up question, similar to a multi-step form.
If the questions are engaging and give visitors the information they need, they will prolong their stay on your site. And when search engines notice that users are spending more time on your site and clicking on links, it will show them that you are a quality site. Consequently, it will boost your homepage ranking in search results.
When using chatbots, you should try to make sure that they help users get help or show them how to use the site as quickly as possible. For example, in the screenshot below from MobileMonkey, you can see how the bot tries to direct visitors to different sections of the site where they can get more help.
Allowing visitors to interact with chatbots helps promote your website in search results and increases conversion rates.
Tracking and verification of results achieved
The digital marketing landscape is constantly changing. Search engines are constantly releasing new updates and making changes to their algorithms time and time again. Web-based programs are becoming more sophisticated and customers are constantly changing to keep up with evolving trends.
To meet new challenges, you need to track and monitor your progress to stay ahead of the competition and meet new user demands. To track progress, you can use tools such as Google Analytics, which provides detailed information on website traffic and conversions.
Another online SEO tool you can use is a keyword ranking checker to monitor keywords, competitors and create reports for business analysis. Alternatively, if you don't have the technical knowledge to analyze the data from the tools, use professional SEO services to help you plan your SaaS homepage optimization.
Finally, don't forget to A/B test your methods and compare the results of your analysis. If you notice significant positive changes, take note, rinse and repeat to improve your online visibility and increase visits.
Conclusion
When developing a SaaS homepage, it's not enough to simply have it indexed by search engines to rank higher in search results. Instead, you need to invest in SEO to satisfy both search engines and customers.
This can be achieved by balancing copy with media, carefully linking, using relevant keywords and CTAs, or promoting customer testimonials. Also, make sure your strategies are aligned with your goals. This is the surest way to increase traffic to your homepage and engage your target audience.
You should also keep in mind that SEO is a dynamic industry. Tactics and strategies that work now may become less effective in a few years. Therefore, to maintain the success of your SaaS business, you need to stay up to date with the latest and best SEO practices by attending various courses and obtaining certifications.
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