The 50 Most Visited Websites in the World

The 50 Most Visited Websites In the World

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If you spend any time online, it’s likely you’re familiar with some of the world’s most visited websites. On today’s internet, a handful of giants have unmatched dominance.

Top Three Websites (Monthly visits):

• Google: 92.5 billion
• YouTube: 34.6 billion
• Facebook: 25.5 billion

Together, the top three websites rake in 152 billion visits monthly, outpacing the next 47 websites combined. What’s more, as the pandemic transformed everything from the way we work, learn, communicate, and shop—a majority of these activities migrated online.

In this new visualization, we look at the most visited websites around the world, drawing data from SimilarWeb (as of November 2020).

The Top Global Websites

Servicing over two trillion search queries annually through its network, Alphabet-owned Google ranks highest with its flagship domain, Google.com. Google derives approximately 80% of its earnings from ad revenues.

Rank	Website	Monthly Visitors	Country of Origin	Category
1	Google.com	92.5B	U.S.	Search Engines
2	Youtube.com	34.6B	U.S.	TV Movies and Streaming
3	Facebook.com	25.5B	U.S.	Social Networks and Online Communities
4	Twitter.com	6.6B	U.S.	Social Networks and Online Communities
5	Wikipedia.org	6.1B	U.S.	Dictionaries and Encyclopedias
6	Instagram.com	6.1B	U.S.	Social Networks and Online Communities
7	Baidu.com	5.6B	China	Search Engines
8	Yahoo.com	3.8B	U.S.	News and Media
9	xvideos.com	3.4B	Czech Republic	Adult
10	pornhub.com	3.3B	Canada	Adult
11	Yandex.ru	3.2B	Russia	Search Engines
12	Whatsapp.com	3.1B	U.S.	Social Networks and Online Communities
13	Amazon.com	2.9B	U.S.	Marketplace
14	xnxx.com	2.9B	Czech Republic	Adult
15	Zoom.us	2.7B	U.S.	Computers Electronics and Technology
16	Live.com	2.5B	U.S.	Email
17	Netflix.com	2.4B	U.S.	TV Movies and Streaming
18	Yahoo.co.jp	2.4B	Japan	News and Media
19	Vk.com	1.8B	Russia	Social Networks and Online Communities
20	Reddit.com	1.6B	U.S.	Social Networks and Online Communities
21	Office.com	1.6B	U.S.	Programming and Developer Software
22	Naver.com	1.5B	South Korea	News and Media
23	Pinterest.com	1.3B	U.S.	Social Networks and Online Communities
24	Discord.com	1.2B	U.S.	Social Networks and Online Communities
25	Linkedin.com	1.2B	U.S.	Social Networks and Online Communities
26	Cnn.com	1.2B	U.S.	News and Media
27	xhamster.com	1.2B	Cyprus	Adult
28	Microsoft.com	1.1B	U.S.	Programming and Developer Software
29	Mail.ru	1.1B	Russia	Email
30	Globo.com	1.0B	Brazil	News and Media
31	Bing.com	1.0B	U.S.	Search Engines
32	Twitch.tv	1.0B	U.S.	Video Games Consoles and Accessories
33	Google.com.br	1.0B	Brazil	Search Engines
34	QQ.com	981.3M	China	News and Media
35	Microsoftonline.com	968.9M	Unknown	Programming and Developer Software
36	ebay.com	957.1M	U.S.	Marketplace
37	Msn.com	885.4M	U.S.	News and Media
38	News.yahoo.co.jp	839.8M	Japan	News and Media
39	Duckduckgo.com	819.4M	U.S.	Search Engines
40	Ok.ru	764.9M	Russia	Social Networks and Online Communities
41	Walmart.com	718.6M	U.S.	Marketplace
42	Bilibili.com	686.0M	China	Animation and Comics
43	Tiktok.com	663.2M	China	Social Networks and Online Communities
44	Paypal.com	657.2M	U.S.	Financial Planning and Management
45	Google.de	624.5M	Germany	Search Engines
46	Amazon.co.jp	619.2M	Japan	Marketplace
47	Aliexpress.com	611.0M	China	Marketplace
48	Amazon.de	608.8M	Germany	Marketplace
49	Rakuten.co.jp	593.4M	Japan	Marketplace
50	Amazon.co.uk	579.7M	United Kingdom	Marketplace

Coming in second, social networking platform Facebook has a user base of 2.7 billion. On average, users spend 34 minutes on the site daily, while 36% of users say it’s also where they get their news—higher than any other social network.

As the leading search engine in China, Baidu (#7) received 5.6 billion visitors in November. Baidu is also branching out its business— venturing into electric vehicles (EVs) in a partnership with China-based automaker Geely.

As video conferencing vaulted in demand during the pandemic, Zoom (#15), launched into the most visited websites with 2.7 billion visitors monthly. Similarly, TikTok (#43) became a freshly minted addition.

The Most Visited Websites, By Country of Origin

With 27 sites on the list, the U.S. remains a dominant player. While its reach is highly concentrated on a global level, just a handful of companies own a majority of these sites.

Microsoft (#28), for instance, owns seven of the top sites in the world including LinkedIn (#25) and Live.com (#16). Amazon (#13), on the other hand owns five including Twitch.tv (#32), along with popular Amazon-focused domains in Japan, U.K., and Germany.

China holds five top websites: Baidu (#7), QQ (#34), Bilibili (#42), TikTok (#43), and AliExpress (#47). The Tencent-owned QQ.com, ranks as the top news site in China, with over 981 million monthly visits. Like WeChat, QQ also provides a popular messaging platform.

Just four of the most visited websites globally are based in both Russia and Japan, while the rest of the world account for 10 top sites altogether.

ℹ️ Where’s WeChat? China’s most prolific platform is primarily app-based, so the company’s website doesn’t make this global top 50 list.

Reaching New Heights

While global internet patterns are clearly dominated by a few titans, what can we make of their recent traffic growth?

Between June 2019 and November 2020, Google’s monthly visitors increased 52.9%. Among the most visited websites globally, this rate of growth falls only behind Instagram (#6) at 89.1% and Twitter (#4) at 67.1%.

Wikipedia (#5), a non-profit website that originated in 2001 by Larry Sanger and Jimmy Wales realized over 30% growth.

While large tech companies have only accelerated their market share—Google makes up roughly 90% of the search ad market—several regulatory bodies are placing greater scrutiny on them. An October 2020 antitrust report suggested that Big Tech is in fact anti-competitive, drawing comparisons with oil tycoons of the 19th and 20th centuries.

With these key forces in mind, it raises a critical question: is there a limit to their growth?

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