Google SEO Tips | How Video Improves Google Rankings

Get 300 checks per monthabsolutely FREE!

No credit card needed. No strings attached.

[Music] hey guys i'm chloe the social content strategist...
00:00
[Music] hey guys i'm chloe the social content strategist here at lemonlight we make video content for brands and organizations across the globe and i'm here to share some of our best tips and tricks for video production and marketing today we are looking at one of marketers favorite topics seo seo which stands for search engine optimization is the strategy of optimizing your content and elements of your site in order to improve your rankings on search engines especially google the basis of seo is aligning your internal content strategy with what the search engine's algorithm is prioritizing and while we don't always have transparency from google to know exactly what they're looking for we do know that video is a powerful tool for seo so why does video help seo rankings here's what we know about the connection first we know that when google shows a video thumbnail next to a search result which it does for 26 percent of search results according
To bright edge users are more likely to click that listing the presence of the thumbnail...
01:02
to bright edge users are more likely to click that listing the presence of the thumbnail makes the results a rich snippet and rich snippets tend to have higher click-through rates than standard snippets we also know that google has been rumored to prioritize search results with video above results without video while google hasn't explicitly confirmed this idea many marketers agree that their seo results suggest that it's true our data at lemonlight is no exception almost all of our pages bringing in the most organic traffic include video content and we typically see boosts in organic traffic ranging from 10 to a whopping 250 percent when we add video content to existing posts video also helps other metrics that we know google takes into consideration for ranking two of the most important metrics for seo are the time users spend on your page or site and the number of backlinks referring back to your domain and video almost always improves both of
These figures so video benefits seo both directly and indirectly the video alone likely...
02:03
these figures so video benefits seo both directly and indirectly the video alone likely influences your ranking and it influences other factors that go into google's selection system according to neil patel video's seo is still underutilized so now is a great time to get started if you need help creating a video strategy to improve your seo rankings our expert video strategy team can work with you to find the perfect solution just click below to schedule a call with our team and make sure to subscribe for more video marketing tips and tricks

Get 300 checks per month absolutely FREE!

No credit card needed. No strings attached. 👍