How To Use Google Search Console to Quickly Increase Search Engine Traffic

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All right what's up everyone welcome to the Surfside PPC YouTube channel today...
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all right what's up everyone welcome to the Surfside PPC YouTube channel today I'm gonna have a quick video for you and its really how to improve your search engine traffic quickly specifically from Google so we're gonna be using the Google search console and what I'm gonna be going over today is how you can find some different pages that you can improve and optimize pretty quickly to really increase your clicks over time so what we're gonna be doing is coming into Google search console we're gonna be doing this for beachfront decor calm and what you want to do is first come to performance so either click here or just click on open report so we're gonna be looking here for dates instead of the last three months we're gonna compare dates so you can compare three months six months you can compare any period of time that you want to we're gonna be using three months for this example and we're gonna be clicking on apply so now the main thing we're gonna be going over here today is how to find pages to improve that can quickly increase clicks to your website so you already are getting search engine traffic to your website and you don't need to have a lot of search engine traffic but here's what we're gonna focus on is how to keep improving this number over the course of
Three months so what we're gonna do first is take away impressions we're...
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three months so what we're gonna do first is take away impressions we're just gonna be looking at total clicks and we're comparing date ranges so we're gonna come down here a little bit and you can see search queries right here we're gonna click on pages so this is how we find pages that we can optimize to really improve our clicks over time so one of the things you're seeing right here is last three months clicks versus previous three months clicks for all of our top pages here and you're gonna see the difference here so some positive differences and some negative differences so what we're gonna do is click on here first so it's gonna show our highest positive differences and what we're gonna do is click on it again and we're gonna see the biggest negatives that we've had so what you want to do is take some of these negative pages so one of them right here mermaid bedding and comforter sets we're gonna open it so we're gonna open that page as you can see I just updated this one so this videos gonna be going out shortly I just updated this page June 2nd so that I can increase my search engine traffic back to this page because as you can see right here over the course of three months I have lost 77 clicks of this page compared to the
Previous three months so you want to avoid anything that's really a seasonal...
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previous three months so you want to avoid anything that's really a seasonal keyword so nautical and Beach Christmas cards Beach Christmas cards Beach Christmas decorations those are all very seasonal so that's why seen a huge drop-off so those are things I want to make sure I do improve before the next holiday season so I can increase my clicks during the holiday season but I'm not worried about that right now as we enter summer so the next I'm going to do is surf bedding and comforter set so I've lost 56 here so we're gonna click on it so just taking some of these pages where we've seen a drop-off where we had existing search engine traffic this is one of my favorite things to do is just go back to these pages make sure I update them make sure I keep all the information up-to-date make sure I'm adding new products to these pages because as you start to lose search engine traffic it's basically Google's Way of telling you that you're losing rankings as well so we look at rows per page here so I'm gonna go to 50 rows and anything where I see a negative here that's a non seasonal keyword so beach themed salt and pepper shakers so I'm gonna click on that one so we're gonna come over here
Again nautical and beach wedding cake toppers -32 so we're gonna click on that...
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again nautical and beach wedding cake toppers -32 so we're gonna click on that so all of these so now I have four different pages that I can update and now the other thing we can do is also look at some of our top increases so looking at some of our top increases will help us find other pages where we're getting a lot of clicks already and things where we might have opportunities to keep increasing our clicks so if we look at last three months clicks we can either click on that or we could look at the biggest positive difference so all of these right here are not only going to give us ideas for new content so some ways that we've been able to really increase clicks to our website but also pages that we can continuously improve because you're already seeing a lot of clicks here and if you're seeing a huge difference positively we want to make sure we keep these pages as optimized and updated as up-to-date as possible so really the main thing that we're doing here is using the difference over the last three months and finding some of our top pages and some pages that are lagging behind so we can find some different pages that we can continue to improve so now just coming back here to the negative difference the last thing I
Want to show you is we're going to take this mermaid bedding and comforter sets...
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want to show you is we're going to take this mermaid bedding and comforter sets page so we got 287 over the previous three months we only got 210 over the last three months so - 77 it's a pretty big drop-off so what we're gonna do is click on this page and what we can do is come down here a little bit so our filter is just this one page we're looking at the last three months we're going to look at search terms so now what we can do with each individual page as we improve this mermaid betting page and this is what I did yesterday is as we improve this page what we want to do is make sure we're optimizing for all these different search terms so mermaid betting Queen twin comforter set adult mermaid bedding so you might want to focus a little bit more on adult mermaid bedding but you've seen we've had some drop-off on some of these here some - 24 mermaid bedding - 7 for mermaid bedding for adults and if we find any search terms here that might be a little bit unrelated so there's 272 total search terms that are driving clicks to this page we can make sure that we optimize for all of them so mermaid comforter Queen Queen mermaid bedding we want to make sure that we're optimizing for all
These keywords and I would do this for mermaid bedding we would do it for the...
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these keywords and I would do this for mermaid bedding we would do it for the surf bedding and comforter sets here and we're gonna do it for beach salt and pepper shakers so some of these I haven't updated in a while if we just look at nautical and beach wedding cake toppers so it was last updated February 7 2017 so it's gonna find help you find some pages where you're lagging behind a little bit and some different things where you can continuously improve the content on this page so I can keep driving clicks of this website and continue to keep my revenue where it is and increase it over time so that's a quick way to add more search engine traffic to your website just coming here to the Google search console find differences so look at some of the pages where you really have a negative difference go back improve your old content and make sure you're optimizing for all of these keywords here that our driving clicks to this page so if you have any questions leave them in the comment section thanks for watching my video today and make sure you subscribe to the Surfside PPC youtube channel

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