How Do Websites Rank in Google?
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This is your marketing minute from ford push and today i wanted to talk to you about seo...
this is your marketing minute from ford push and today i wanted to talk to you about seo search engine optimization it is a category and a topic that is filled with plenty of what-ifs and it depends there are some things that are absolutely sure that we know google does not care about when it comes to seo for instance if you're constantly searching for your own name or your business name or your website and clicking on the link that is not going to give you any sort of bump in search engine ranking plainly put just stop clicking uh if it were the case then all these big companies that have plenty of people and can afford to hire plenty of people would just sit around all day in a room and click on their own website so one thing we know for sure stop clicking on your own site so now that we know what
Doesn't work as an example let's actually look at 10 things that do influence...
doesn't work as an example let's actually look at 10 things that do influence your ranking in a search engine result page now some of these directly will affect your ranking and some of them are indirect but overall these are my 10 favorite seo ranking factors number one backlinks so a backlink is when someone else has a link back to your website so this could be in a chamber of commerce directory this could be in another blog that cited something you wrote and they're linking back to you simply called a back link number two freshness how fresh is your content certainly an article that you wrote yesterday versus one on the same topic you wrote five years ago isn't as fresh things change and google always wants to show the freshest
Information to people when they search so that's why...
information to people when they search so that's why blogging and staying up to date keeping your content fresh is important number three topical authority so if you're writing a blog article about let's say five ways to improve your skin and your website is actually about uh how to make muffins then you probably don't have too much authority when it comes to the skin topic so you always want to make sure that your website has the same topics and that what you're writing about actually makes sense so keep it topical number four the content you write you want to match it up with what the searcher is searching for that's called search intent so when you're writing your blog articles are you answering the questions that people are
Actually looking for online does it match up with what people are searching...
actually looking for online does it match up with what people are searching for that's search intent number five content depth how deep are you going in your content if it's something that you can easily write in 100 words and a person will understand okay fine maybe not that deep but you got the point across but if you're writing something let's say maybe you're a financial advisor or a lawyer or a doctor you probably cannot get away with a hundred words to explain something you need to go a little deeper and google recognizes this that's why they love content depth number six page speed if you're like me we're impatient we just can't wait for something to load when it comes to the internet and that's how users are we're all the same you've got to make sure that your website loads fast and loads properly that's page speed
And when i talk about load properly that's point number seven...
and when i talk about load properly that's point number seven you've probably seen this that little padlock in the corner by your website address that's your https and that s is all about security you've seen this in the google web browser sometimes you'll go to a website and it will give you a warning that this site is not safe well that has to do because the site doesn't have the https or the ssl certificate the site might be perfectly fine but google wants you to know it's missing it and users do love seeing that ssl certificate and that padlock the next thing is mobile friendliness everyone is searching on their phones nowadays we use it constantly when i go to your website is it mobile friendly am i having to use my fingers to look and expand things to make things bigger am i having to bring in the screen so i can actually read the content
You just got to make sure that your website is mobile friendly...
you just got to make sure that your website is mobile friendly that has to do with point number nine ux user experience if it's not going to be good for the user google is going to know and your website's not going to rank so you've got to think about the user and everything that you do for your website make the experience great and the last thing when it comes to direct and indirect rankings for seo and for your website is content accuracy this goes back to all the things i talked about the freshness the content depth we want to make sure that the content you're writing is accurate so make sure if you're citing someone that what their website is accurate make sure what you're writing is accurate that's the number 10 thing so there you go 10 ways and 10 items to make sure that your website is going to rank high when it comes to a
Search engine result this has been your marketing minute from...
search engine result this has been your marketing minute from ford push my name's mark apple and i'll see you next week [Music] you
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