Check out our SEO Techniques tutorial where we cover some of the top long-term SEO strategies to rank higher on Google. It's very difficult to rank your website high on Google and consistely drive SEO traffic. That's why you need to focus on long-term strategies for your website like keyword research, tecnhical SEO, backlinks, content creation, content optimization, topic clusters, and content hubs. Ultimately, you want to create the best resources and organize your website so it is user-friendly and Google-friendly.
While my SEO tutorials generally follow a similar theme throughout, my goal is to give you simple and easy to use tips that you can follow with ease. You will never lose rankings if you avoid Black Hat SEO techniques and focus on White Hat SEO techniques.
Learn this 7 SEO techniques that are gonna work essentially forever.
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what's up everyone welcome to the
Surfside PPC youtube channel today I'm
gonna be going over 7 SEO techniques and
they're gonna be long-term techniques
that are never gonna result in you
getting a Google penalty so different
search engine optimization strategies
that are gonna work essentially forever
so this is part 17 of my SEO tutorial
playlist you can find the entire
playlist in the video description if you
want to go back and watch some of the
other videos so we're gonna get right
into this number 1 research your top 100
keywords you can pull more keywords but
I would start with 50 to 100 keywords
group them together so you want to take
them by theme essentially what the topic
is and group them by topics and
subtopics and start planning some of
your content so it sounds to what you
want to do is take these keywords and
create them into sort of topics and
subtopics so you can start creating
content around all these different
keywords that are going to be relevant
for your website so a quick example here
for number one so if we're looking at
landing pages the top five keywords for
landing pages are landing page design
tutorial examples builders WordPress for
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keyword research its tools for SEO
Google Keyword planner keyword research
for Google Ads and competitor keyword
research so what you want to do is you
want to start by pulling in some of
these top keywords for your business and
then what you can do is start creating
content around all these different
keywords so something like landing page
examples could be 10 awesome landing
page examples you can learn from you
could do landing page WordPress plugins
you can do five easy ways to create
landing pages with WordPress keyword
research tools you might do something
like ten keyword research tools so
essentially what you want to do is take
a keyword and create content that would
satisfy the user intent when someone
would search one of these keywords
directly into Google when someone's
looking for keyword research tools they
want a long list of different keyword
research tools some of the benefits the
pros the cons they might want free
options premium options so take all that
into account as you're creating your
content after you do your keyword
research so that's gonna be number one
number two is gonna be to create and/or
update keyword focused content every
Create your content!
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single day so if there's anything I can
get across to you it's that consistency
with creating content as you do your
keyword research and you start to come
up with your content strategy the next
step is to consistently create content
every day
so the best way to do this is to come up
with some sort of content calendar so
the most basic look at a Content
calendar would essentially be you
creating different types of content you
want to create around your top keywords
so in this step you could do something
like five landing page designs that you
can learn from landing page tutorial for
beginners so you can start coming up
with what your content is gonna be about
and then what you want to do is date
each piece of content and you want to do
this throughout the entire year so let's
say you're starting January 1st start
coming up with a calendar so you can
remain consistent because that's gonna
be the best way for you to consistently
increase your rankings as well I'll tell
you from everything I know about search
engine optimization your website will
stay Sagna or even decrease traffic if
you don't work on it if you're not
creating new pages of content for your
top keywords now on the other hand if
you're publishing something new every
single day and keeping everything
relevant and up-to-date so let's just
say January 1st 2019 I start creating
all this content then next year all I
have to do is keep everything up to date
just make sure everything's relevant if
I have a landing page builder that
people can no longer use just remove it
from the article maybe put a new one in
there that people can use if there's a
new landing page WordPress plug-in just
go back to each of these articles and
make sure you're keeping them relevant
over time so that's the best tip I can
give you is to be consistent as you're
creating content because if you create
five posts this month and then you go to
three months without creating anything
you're gonna start losing rankings and I
can tell you from experience that that's
exactly what's gonna happen and on the
flip side if you stay consistent you're
gonna gain rankings you're gonna gain
search engine traffic next is gonna be
number three and number three is gonna
be to focus on creating comprehensive
content for one topic and all of its
subtopics so the easiest example I can
give you here is over the holiday season
I created this article farmhouse
Christmas decorations and holiday decor
so this is a huge guide article and if
Don't forget to link your pages.
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we come down here you can see browse
this article so each individual link
that you see here is gonna keep you on
this page so if I go to farmhouse
Christmas ornaments we're still in my
farmhouse Christmas decorations page I
listed some different ornaments for sale
and what I did is I linked off to my
farmhouse Christmas ornaments page so if
someone clicks here they can go to see
farmhouse Christmas ornaments and rustic
ornaments so essentially what you want
to do coming back over here it
to use this one topic and create a
comprehensive guide page and then create
new pages for each individual subtopic
so if we come back a few steps and we
look at this example in step one what
you would want to do is create a huge
comprehensive guide to landing pages and
then create each individual page of
content here and link all these pages
together so you have this comprehensive
guide maybe rather than doing a ton of
landing page examples in your
comprehensive guide you do one or two
examples and say if you want to see more
examples
check out the ten landing page examples
we have here this shows that you're
completely covering a subject all the
topics and subtopics around one specific
subject so if we come back over here and
we're looking at just farmhouse
Christmas decor so one of the main
things is farmhouse Christmas
decorations so I need to keep breaking
that down from farmhouse to core
farmhouse Christmas decor and then even
into some of these farmhouse Christmas
ornaments and some of these other things
that people are looking for during the
holiday season with a farmhouse theme
make sure you're creating comprehensive
content for one topic and each
individual subtopic and use your keyword
research to come up with these topics
and subtopics and keep doing this over
and over and over again number four is
to create supporting visual content like
videos images and infographics so me
personally I do better with creating
these videos and publishing them to my
youtube channel I would say that's my
number one priority and then the other
thing I try to do is create blog posts
for a lot of my different videos and
then also create supporting images as
well so when people need to see
screenshots of how to do certain things
or if I can create an infographic to
give them just a quick overview of
exactly what I'm creating content about
for a quick example so on my website
Surfside PPC comm if you come to this
article
SEO competitive analysis and competitor
keyword research if we scroll down a
little bit you can see that I have a
video embedded here so it's a blog post
I have a video here keep scrolling down
I have a little infographic here so six
step free SEO competitive analysis
process so people can go through these
step by step process if they want to
learn more about specific steps they can
keep scrolling down and reading the
article and if we come over here so
another blog post I have is Google
search console so this is an example of
a comprehensive guide page I have Google
search console complete guide for 2020
if we scroll down I have my updated
video tutorial here keeps going down I
go through the step by step
process verifying your website with a
screenshot so people can easily learn
how to do all these things especially if
they're not familiar with using Google
search console it's helpful to have a
visual there so number four make sure
you're creating the supporting visual
content if it makes sense for your
business videos images and infographics
so it's really difficult as a business
to create blog post videos images
infographics so if you have to outsource
some of these things that might be
Focus on several things first and then enhance your content.
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something you want to do but when you're
getting started I would say focus on
just one or two things so maybe you just
want to do blog posts make sure you have
images there as well or if you're doing
videos make sure that you're doing blog
posts along with your videos so maybe
you just want to focus on a couple of
things at first and then start to
enhance your content with infographics
with more images and screenshots but
people like to learn in different ways
some people prefer video some people
prefer to read so you want to make sure
that you're creating content for every
single type of learner so that's gonna
be number four SEO technique number five
is to essentially make sure you're
staying organized with your website so
your website architecture your internal
links and creating these content hubs is
really vital for the success of your
website so starting with content hubs so
with my farmhouse Christmas decorations
article this is a content hub so I have
this large comprehensive overview and
then all of these different subtopics
down here at the bottom and I have
separate articles for each individual
subtopic and the same thing over here
with Surfside PPC so I have Google
search console complete guide for 2020 I
How to create a content with SEO in mind?
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also link to all of my other google
search console articles on my website
and I'll embed some of my other videos
as well like tips and tricks and
different things that people who might
not be looking for a full tutorial
looking for a little tips and best
practices so essentially what you want
to do is again creating that
comprehensive content and creating these
content hubs so even using the landing
pages example earlier and the keyword
research example earlier those would be
examples of content hubs if you have one
of these large comprehensive guide pages
and then you also have subtopics as well
that link off from that content hub that
you've created internal links so that's
the same exact thing you want to make
sure that you're linking to all the
different relevant pages on your website
it not only helps Google index and crawl
your website but it also helps people
who are visiting your website to see
some of these supporting pages if they
want to continue to enhance their
knowledge more and
more about the topics that you're
creating content about now website
architecture you want to make sure
you're staying as organized as possible
as you're creating more and more pages
of content and just pages on your
website so you want to make sure you're
creating categories here just a simple
example if I have a shop page and let's
say I have a furniture section there
some of the different pages below
furniture would be accent bedroom and
living room and then within each of
those you're gonna have even more
categories or subcategories pages that
would go back to the previous sub
category so accent furniture you can see
accent chairs tables benches bookshelves
bedroom furniture bed frames dressers
head boards so each of these you want to
make sure that your website architecture
is as organized as possible because then
as Google is ranking your website
they're gonna be able to say ok this
website is very organized if someone
comes to this website they're looking
for bedroom furniture they're gonna be
able to find exactly what they're
looking for because the website is easy
to use for the user while this seems
really straightforward it's actually
really difficult to keep your website
organized as it continues to grow and
grow because you may have hundreds or
even thousands of pages that need to be
organized so it's something that you do
need to focus on because it helps the
people who are visiting your website and
Verify your website with Google Search Console.
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it helps Google rank you higher because
your website is organized with a good
architecture number six is to improve
your top pages and optimize for your top
search queries in Google search console
so you want to make sure you verify your
website with Google search console and
once you have your website verified
you're gonna be able to see your the
performance of your website in the
Google search engine so right now we're
looking at beachfront decor calm one of
my favorite things to do is just come in
here and when you're in the performance
report look at any set of dates and I
look at clicks and impressions and I'll
scroll down and looking at pages first
here I'll just rank them by impressions
and I'll look at what my top pages are
by impressions you can look by clicks as
well and then as I scroll down here I
try to find areas where the clicks
aren't matching up with the amount of
impressions I'm getting so you can
incorporate average CTR in here and look
for these low average CTR pages you can
use some different filters so as you
create filters here you can create
filters down here to look for pages that
have a certain amount of impressions and
a low click
so generally what I'll do is I'll just
look down the list and I can quickly
pick out okay this page right here low
click-through rate compared to these
other pages keep coming down this page
right here low click-through rate keep
coming down and I just try to find some
of these low click-through rate pages so
here's a few more so if I see something
here with 934 clicks and less
impressions than some of these pages up
here at the top then that means that
there's some areas of opportunity for me
here where maybe I need to improve my
title tag maybe I need to enhance the
existing content that I've created so
there's a lot of opportunities you can
find using the Google search console so
as you start creating more and more of
this content you can always find
opportunities for optimization here
looking at pages and then looking at
queries here again I'll look at the top
impressions and just try to find some of
these queries that I can probably
improve upon where I'm seeing these low
clicks and a lot of impressions and you
can do the same thing with clicks and
look at some of the top pick clicks for
individual search queries because it's
just gonna help you find more and more
ideas and opportunities on your website
so if I scroll down here nautical lamps
over 5,000 impressions and only six
clicks over the last three months so
this is a search query that I could
definitely start to optimize a little
bit better for so that I can increase
this click-through rate and hopefully
over time just continue to drive more
and more impressions as well because
that's how you're gonna drive more
search engine traffic back to your
website so number six make sure you're
using the Google search console so you
can improve those top pages and optimize
for all those search terms that you're
already ranking for number seven and
last but not least is to increase
backlinks to your website and use
external links to other websites as well
so backlinks are a really important goal
ranking factor and the best backlinks
you can get are people who are writing
their own pages of content and link back
to your page naturally so if someone's
writing about competitive analysis and
they find my article helpful they can
link to this page and that's gonna be a
great backlink for me so the best types
of backlinks are ones that are
completely natural ones you're not
paying for and ones where people are
choosing to put your link in their
Explore ways to get backlinks.
13:10
content now there's other ways to get
backlinks couple ideas you can do guest
blogging so if you blog on other
websites you can link back to your
website I would say it's not the best
long-term strategy it could be a good
strategy but
might be better off just creating a lot
of content on your own website the other
thing you can do is just reach out to
people and just say hey I saw you have
this piece of content on your website I
think it can be enhanced if you link to
my page if you embed my video so that's
another option you can do I personally
don't do many of those I just try to
create the best content I can hopefully
I can get my content ranking high so
then as people are looking for different
ideas with competitive analysis maybe
they're looking for things about Google
search console they can find my content
and they can link back to it it takes a
lot of time to build up a great backlink
profile so I wouldn't recommend ever
buying backlinks I don't recommend doing
anything where you're trying to game the
system because Google has seen everybody
try to do everything so there's not many
blackhat type techniques that really
work when it comes to increasing your
backlinks now the other thing is don't
be afraid to use external links to other
websites so I'll link off to websites
all the time so if I come over here and
we're looking at my competitive analysis
we scroll down I'll link to my own video
on YouTube keep coming down and you can
see I have some free tools to find SEO
competitors so I have an image here but
I go through each tool individually and
I show people how to use the free
versions of some of these tools even if
they're premium tools and I link off to
each individual tool here so don't be
afraid to use external links whether
you're trying to link to someone who has
created a great piece of content that's
gonna enhance your content or you're
just linking to a specific keyword tool
or something like that so with links I
would say the internal links on your
website the external links on your
website and then backlinks in general
all really important for increasing your
Google rankings increasing backlinks I
think is the hardest thing with search
engine optimization because most
websites aren't just gonna link to any
old page they want to find really great
content that people can interact with
and learn more from so you need to be
creating those resources on your website
so that people do link back to your
website so that's seven long-term SEO
techniques if you have any questions
please leave them in the comment section
thanks for watching my video today and
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PPC youtube channel