Average Position in Google Search Console #AskGooglebot

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[Music] have you ever wondered about the average position metric in...
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[Music] have you ever wondered about the average position metric in search console well so has mohit who's asking how relevant and believable is the average position metric in gsc well the data in the search console search performance report is based on actual search results that were shown to users it's not a theoretical number but rather based on actual results we have a help center page with more information about these metrics if you're curious about the details i'll link to it in the description below the average position is based on the average top position of a url from your site if there are multiple urls from your website which are shown in the search results page will use the topmost one for this average you might not always see the same position when you check yourself that's generally due to personalization or geo-targeting or because of short-lived visibility in search you can sometimes make assumptions that
This is happening if you see a number of impressions which...
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this is happening if you see a number of impressions which is significantly lower than what you'd expect for those queries that's usually a sign that your site was only visible for a small part of the overall impressions for web results keep in mind that your site might also be appearing in the images within the normal search results in short the average position and other metrics in the search performance report are based on actual search results but actual search results can be quite varied i hope you found this video useful and insightful if there's something you want to add or if this video has helped you feel free to comment below

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