SEO Tutorial: How to Rank Websites Higher On Google Organically (Short & Long-Term Results)

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Okay so I'm going to be speaking about why social media is the key to search...
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okay so I'm going to be speaking about why social media is the key to search engine rankings especially in 2016 so if at any point in the presentation you want to get involved on twitter feel free to tag us you can use the company account at skyline social code as you can see there you can tag me at ash davis and you can use the hashtag win more business to get involved and we'll be monitoring everything that's happening so it'd be a really good way to interact with this event in real time right now so before we begin the presentation and get into the meat of everything I wanted to talk to you about what we're actually going to be covering today so first of all we're going to speak to about what is SEO why is it important in the first place so why you should why should you be doing this in your business why is it essential to do this and how does SEO actually work so this is the most important part and this is the most i'd say interesting part of the presentation as orbitals we're actually going to simplify the whole SEO
Process for you so if you've done anything with SEO before you can know...
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process for you so if you've done anything with SEO before you can know taking it it can actually get very complicated so what we've done is we've simplified everything for you into three main principles that no matter what sort of changes Google other search engines might do in the future because trust me they do change a lot these principles will stand the test of time and no matter what happens if you apply this in your business you will get results both short-term and long-term results that will help your business grow and succeed on the internet so it's incredibly incredibly important and incredibly important part of the whole presentation of the whole webinar and make sure you take lots of notes because there's going to be lots of action items that you can go away and implement in your business from today so before we begin I just wanted to speak to you a bit about my background now this is really important because it's important for everyone to really understand why I am speaking to you about SEO and why I'm talking to you about using social media to help with
Your SEO results so if we go back men say about 10 years in 2006 I basically...
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your SEO results so if we go back men say about 10 years in 2006 I basically started building websites for myself as a school hobby so it was something that I enjoyed doing I built a website for a school project it was about video games at the time because that's the kind of stuff I was into and I essentially taught myself how to get it to the top of Google so i used to read lots of different blogs and websites and used to actually literally get my hands dirty and actually do the work to take the website to the top of google by you know creating content and had doing all kinds of things like that but essentially i taught myself how to do it i built a website about video games i think i was around 15 at the time and then after that what i did is i sold the website on an auction site so at the end of the school project i didn't really need it anymore so for well why don't i just auction it online so i put it on the auction website for about a dollar and then you know with auction websites people bid and then it went up to ten
Dollars a hundred dollars two hundred dollars and I wasn't really expecting to...
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dollars a hundred dollars two hundred dollars and I wasn't really expecting to get anything from it so a hundred dollars would have been great but funny enough literally I think was two or three days later someone actually messaged me directly and said hey we've seen your websites at the top of Google looks really good we want to buy it from you and they offered a buy it now price or fifteen hundred dollars and we thought well I thought great I didn't even really want the website anyway so yeah sure I'd take it so it was at that point when I realized wow you can actually make money from the internet it's crazy and what I thought is okay well if I if I did it once I can do it again so I built another website I got it to the top of Google and monetized it and then I sold it and I did that through throughout a lot of my school years and it was quite fun there's a nice way to make some extra money on the side my parents didn't really understand how I was making this money which is a bit worrying sometimes for them but I saw them it was all all legit and then actually one of the websites that I that I did build it got so big it was basically at the top of Google for
Virtually every single video game every single console that you can think of it...
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virtually every single video game every single console that you can think of it was getting thousands and thousands of unique visitors every day a company in America they saw it and they actually said okay we've seen you guys everywhere we just want to buy you out so they offered a significantly higher price than any of the other websites i've ever sold before so with that money I I it was around the time when I was starting to get bored of video games was most of the websites that I would build what war about video games and I thought you know what I could actually invest some that money to start my own business and instead of doing this for myself why don't I actually help other people help other business owners to do the same for themselves so that's when in 2008 I started a an agency we basically did web design web development web hosting SEO everything that a business would need to be able to succeed online but most of what we did was actually outsource in terms of web design and web development not stuff that the I did in-house wide
Use different free alliances and people like that to do it the only thing that I...
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use different free alliances and people like that to do it the only thing that I literally did myself was the the marketing side of things because that's why I enjoyed the most doing and we got some really good results so we worked with a lot of local businesses it was really good fun one of the companies that we actually worked with they were just a local local latter repair business and what we do is we help them get to the top of Google first of all for laboratory pairs in London which is where they were war based now we help them get to the top of Google for different types of laboratory pairs then we help them get to the top group for lab trip it's in pretty much every location in the UK then there were at the top for laptop repair suit so they basically went on to do it incredibly well I'm a what they were first for nearly every single different keyword that you can think of about lab to repairs from screen repairs it's a shiba repair sony led to repairs and pretty much everything and ninety percent of the business was coming from search engines and mainly google so this is a screenshot of them in the number one
Position for the keyword lab to repairs but that's just one of the many hundreds...
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position for the keyword lab to repairs but that's just one of the many hundreds of different keywords that they were they were first in google for and they went on to significantly grow their business business they expanded nationwide they even had people contacting them from all over the world because there wasn't just first for love to repairing in google doc khodet UK you know they were a UK company they're also first in google.com so they were getting people from America and all of the world asking them if they can repair their laptop so it was crazy so so just using the power of google and search engines they went on to basically grow their business from nothing to turn in over more than two million pounds a year so they they did incredibly well and then they later went on to sell the business as well during that time I was also working at a company called my prospects where I've got some good experience basically working with some bigger clients working with some bigger projects and SEO so I worked personally
On some some plants such as panasonic teletext holidays Disney Johnson &...
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on some some plants such as panasonic teletext holidays Disney Johnson & Johnson so just to get some experience in working with not just local businesses for also some bigger brands as well then in 2012 I decided to work with one of my friends in building a web development agency and we essentially were an alternative to using freelancers to do web development work and that went really well and but it was at this point when I realized that really doing web development isn't what I enjoyed doing and I decided to leave that and ending actually go back to my roots and do what I enjoyed doing the most with which was the marketing side of things and that's when in 2014 I basically rebranded the the business I started in in 2008 the agency that started started and instead of doing everything you know web design development hosting we decided just to streamline and focus on on what we're the best er which would be the marketing side which would be SEO and social media
Now something really interesting happened while I was doing this and...
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now something really interesting happened while I was doing this and while we were doing SEO for a lot of our clients we actually well because of the way that Google was changing and with all it all its changes in its algorithm algorithm we actually started to use social media to to help our clients improve their SEO rankings improve their search rankings and what we realized is that by doing social media we actually started to get good results for our clients just using social media alone so we were generating leads for them we were building brand awareness for them we were helping them position themselves as experts in what they do just using social media and and what actually happened is that we evolved into a social media company simply because of the good results that we were getting for our SEO clients it was a bit weird in the way that it happened and as we started to focus more and more on social media we started to get more and more better results for our clients so that's when in 2014 last year we actually decided to primarily focus
On social media so now as you probably know we're known as skyline social...
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on social media so now as you probably know we're known as skyline social social media is the main focus of our business is you know what we do but as a side product of doing social media for clients we also help them with their SEO and the great thing about this is that it doesn't really cost anything extra you're essentially paying for an SEO can pay so you're paying for a social media campaign and you get in the benefits of an SEO campaign virtually for free so that works really well for our clients but what we actually going to show you in this presentation in this webinar is is how how we actually do that and how you can do the same so how you can get the same kind of results for your website and we're going to show you everything you need to know to get to the top of Google for for your own website for your own business so hopefully you can see the potential in getting to the top of Google and hopefully you're ready to do this for for your own business now as well so enough about us let's get started so
First of all what is SEO so in a nutshell SEO stands for search engine...
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first of all what is SEO so in a nutshell SEO stands for search engine optimization and what's interesting about this slide is if you type you know anything into Google right now you'll get really two sets of results so you'll get what's called the sponsored listings which is advertisements we try at the top and usually on the right side of Google so what I've done is I've highlighted it there so you can see it and then you also get what's called the organic search listings so this would be what comes up naturally in Google so the sponsored listings people actually pay to be there that so they pay every time someone clicks on one of them links they would have to pay it depends you know on how much you pay would depend on what kind key word it is and and how competitive it is but essentially what what's really interesting about this light is that even if you're doing google adwords which is basically paying google to be at the top of google for different keywords thirty percent of people only
Click on these sponsored advertisements most people the majority seventy percent...
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click on these sponsored advertisements most people the majority seventy percent of people actually skip the adverts all together and they and they look at what's appearing first from google organically because a lot of people know that these adverts are basically sponsored adverts so that their advertisements people are paying to be there so you think really but if they type something in google they think that the best results for what they're looking for are going to be in the granic organic listings but was a thing these appearing first on google naturally so they must be the best at what they do so even if you're paying google to get to get to the top of google which is great you know that's that's a really good thing that you can actually do you're still missing out on a lot of potential traffic by not doing SEO see it's still important to do SEO no matter what happens so basically SEO means getting more traffic to your website using search engines so now that we've established what SEO means how does it actually work so first of all SEO can be very complicated i'm just
Going to go out there and say so this is probably one of the most complicated...
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going to go out there and say so this is probably one of the most complicated slides you've ever seen in our webinar or a presentation but don't worry we're not gonna go through it or focus too much on this but i just want you to understand that there are many many different factors that affect SEO and this is basically what's called the periodic table of SEO success factors which was produced by a company or a website called Search Engine Land but essentially is for you to understand there are lots of different elements that can affect your SEO rankings so it's not just one thing on its own that affects your SEO but a lot of these different elements can be combined together and form different sections so you might see in this table here that on the left you have what's called on on the page SEO and then you also see in the right on the right it says off the page SEO so off the page factors so there's two main things that have your rankings on Google things that are on your website and things that are off your website externally and there's some
Things that can affect it positively and some things that can affect it...
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things that can affect it positively and some things that can affect it negatively and all these different factors work together which basically determine in Google's algorithm where you appear on the search engine listings so this is you know this can be quite complicated so what we've done for the sake of of you know making it super easy to understand is we've basically simplified it into three main aspects of SEO you've got the technical you've got the content and you've got the links and we're going to go through each one of those and explain what you need to do in your own website to achieve SEO rankings in each three of these elements so in order to simplify it again if you imagine your website was a house the technical side of that would be how the house is structured how it's built so if it's built really well if has good foundations it's going to help everything else that you do everything else that's inside it it's going to it's going to basically get you off to a very
Good start so it's very important that before you do anything you make sure...
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good start so it's very important that before you do anything you make sure that you have what's called a basically a search engine friendly website so we're going to show you some of the things that you need in order to do this so that would be the technical side so that's like the structure of the house so the second thing that can affect the rankings is the content so again using the illustration of a house this would be what's inside the house so you know if you have something inside the house that looks really good and its really appealing that is going to help if you have something that since it inside the house it might the house might be structured really well by it might be completely terrible or disastrous inside or not look really good then that again is going to affect it negatively so it's not just the structure of the house it's also what's inside the house and this would be you know things such as content and we're going to show you how you can get the best stuff inside your house or inside your website see how you can get the best kind of content on your website so that affects the rankings as well and then the third thing and we're going to
Go into this in a lot more detail why it's so important is linked so this is...
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go into this in a lot more detail why it's so important is linked so this is again using the straighten the house this could be likened to other people talking about the house maybe people in the neighborhood saying have you seen that house it's amazing check it out it's probably a really bad example but just you know use your imagination it's essentially people talking about the house it could maybe be the house being featured in different magazine articles or or published in the news it's the more people talking about it that the better scene and the more people that will know about the house so what we're going to do is want to go through each of these three things one by one and we're going to start with the technical side so before we begin going into into the technical stuff I don't want to get too technical with this so you can really really dig deep into this and you know there's probably a hundred or more than hundred different technical things that you can do in your website to improve it so I'm just going to focus on a few really important ones that
Especially lately have have not have been known to really affect your...
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especially lately have have not have been known to really affect your rankings and it's just good to be aware of what they actually are especially if you're wondering it is your website you know built well from it from a technical standpoint one of the first things that you need to keep in mind he is first of all how old is your website so Google does tend to place some favoritism and more authority on websites that are older so if you've just launched a brand new website it's going to be harder for you to to rank for certain keywords than it is for a website that has already been established so that's something that's obviously quite difficult to control but it's still worth keeping in mind that if you do have a brand new website it's going to be it's going to be more difficult than an older website to start getting rankings but it's not impossible it would just take a bit more time for you to build up your trust with Google one of the other things that you need to look into is does your website have any broken links so if you have if
You have pages on your website that don't work anymore or that don't exist...
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you have pages on your website that don't work anymore or that don't exist and this can be really bad in in Google's eyes if you link to other websites even that maybe don't exist anymore again that can be bad if you link to if your website has maybe you've got hacked and you you link and they've place you know may be malicious links on your website without you even knowing which which can actually happen i hit seen that happen that can be very very dangerous from an SEO point of view that can even get you completely blocked from from the Google search engines so you have to make sure that all the links on your website whether they go into different pages on your website or whether they're going to different pages off your website you need to make sure all the links are in good condition and they work so one of the easy ways that you can do this is you can install at all from google called google webmaster tools and it will show you if you have any broken links so it's really easy to do is completely free you just set it up you install it and install it on your domain and it will tell you how your website is
Performing and if there's anything you need to know about one of the other...
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performing and if there's anything you need to know about one of the other things that Google especially late has been placed in a lot more importance on is how fast does your website actually load up so again Google want to be able to provide the best experience for its users the best experience for those that use its search engines so if someone searches for something and they go to your website and it takes a long time to load because of maybe having very high definition images or videos and things like that that could actually in Google size provide a bad user experience and it makes you rank lower so all things being equal it's important to make sure that your website loads as fast as it possibly can again you can use some tools which we can leave a comment in the chat box for you to actually see how you can find out the speed of your own website and google allows you to basically just put in your website in in this own sort of testing that they have to test it and see how well you perform
On you know on a computer and on a mobile and so on so it's important that...
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on you know on a computer and on a mobile and so on so it's important that your website does load as fast as possible one of the other things that Google have actually confirmed that this does affect the rankings as well is having a responsive website so again it's incredibly important that your website works in all sorts of devices so it should automatically adjust depending if you know someone's going to your website on a on a large computer screen on the top on a tablet on a mobile phone whatever they're using to access your website it's important that the website looks good across all sorts of platforms one of the other things that you also should definitely check is what's called your metadata so this is some code that's behind every page on your website and its is arguably one of the most important factors on your website that can help help you rank for different
Keywords so it's really important that you make sure that your metadata on each...
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keywords so it's really important that you make sure that your metadata on each page of your website is is first of all unique it's written in a way that's that's captivating and interesting and has the keywords day that the page is about and the keywords that you want to appear first on google for so really what what we recommend is that you you basically create unique metadata for each page on your website metadata that would be interesting and relevant for the different keywords you want to rank for so I know you know I didn't really want to get too technical into all of this there's that there's a lot more things that you need to consider but these are just a few of the main ones but essentially these are some of the things that can affect your rankings in Google now if you're not a technical person at all it might very well be worth getting an SEO audit there's there's many different SEO companies that can do this for you and we can do it as well and it basically goes through your website and tells you everything
You need to know from an SEO perspective in terms of how well it's performing and...
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you need to know from an SEO perspective in terms of how well it's performing and what you need to do to improve it and it will present it to you in a non technical way and give you items that you can go ahead and maybe fix or improve in your own website so that's if you're not too technical it might be worth looking into that but essentially that's that's most of the technical stuff that you need to keep in mind for your website now apart from that it will actually worth keeping in mind that the technical stuff is really something that once you do and you get it right you don't really have to worry about it too much ever again and then you can move on to the next stage which is the content so it there's this expression in in the SEO world that content his king and content is one of the most important things that can really help you rank high on Google but one of the things that I'd like to actually mention is that content isn't just for ranking ranking well on Google so there's all kinds of different content that you can have you can have blog post you can have
Videos you can have webinars for example this could also be content you can have...
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videos you can have webinars for example this could also be content you can have different guides and tutorials infographics key books there's all kinds of things that you can have essentially content is creating good and useful information that you can use on your website and the benefits that come from content are not just you know SEO benefits so there's there's a few statistics you know that I pulled up about content and why it's important I'm not going to go too much into detail with them but just so you can see here on average companies with blocks produce sixty-seven percent more leads per month and there's all kinds of other statistics as well that show the benefits of using content of having a blog so if you don't do anything else and you just do one thing which is have a blog on your website and do your best to update it regularly and that will have a significant impact not just on SEO but in your brand because you can actually tell people your story you can
Represent yourself in the way that you want to be represented you can provide...
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represent yourself in the way that you want to be represented you can provide value to the people that go to your website and the people that might find a website to prove to to other people that you are an expert and you know what you're talking about so there's there's lots and lots of benefits that come from from from using content and when I'm when I saying using content I mean creating unique good quality contents and don't just put anything out there it's really important that you you produce good quality content another big reason why content is also so important is that again a lot of people don't really know about this but there's sort of a hidden technique that you can use with content to help you rank on Google so this graph shows you how you can do it but I'm going to actually spend what what this all means so if you if you go on google and you try to appear at the top of google for a certain keyword let's say it's a highly
Competitive keywords such as maybe adam is a solicitor or it could be accountant...
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competitive keywords such as maybe adam is a solicitor or it could be accountant or something that has a lot of competition and it's only one word or maybe two words long there's going to be a lot of competition for this so it's going to cost a lot of money to actually text you get to the top of google there because you aren't going to have to create tons of content and you're gonna have to do tons of things from an SEO perspective to achieve them rankings not only that if you appear on the top of google for you know one word keywords or maybe two web keywords you're going to get tons of traffic but the chances that this traffic actually converts isn't as high as you might expect for example if someone types in a counter into into google and you appear first you're going to get a lot of traffic and you're going to get traffic from people looking for accountants but you're also going to get traffic from people that might be researching information about accountants or it could be also be your competitors and so there's going to be a lot of traffic that doesn't necessarily
Always mean it's going to convert or it could be the best traffic so one of the...
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always mean it's going to convert or it could be the best traffic so one of the things that we also recommend you do especially initially if you're a new website you just starting out is there's this thing in SEO called the long town SEO so this means targeting and keywords on google that have more than have three or more words in inside it so in the example in this graph you can see you have the one word phrase which is shoes which honestly is going to have a lot of competition and it's also going to have a low probability of conversion because people can be doing research about shoes doesn't necessarily mean they want to buy shoes and then you have the two to three word phrases such as maybe men's shoes again it's going to increase slightly the probability of conversion and it's not going to cost as much to to actually rank for that keyword it's going to take less time as well because there's less competition or you can go after the long tail SEO which is what's in green and this is the more descriptive phrases so this for example
Would be in this example would be read nightmare men's running shoes so this if someone...
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would be in this example would be read nightmare men's running shoes so this if someone types that that specific keyword into into Google there's going to be a higher chance that if they go to your website and you provide them exactly what they're looking for if you provide red nike men's running shoes there's a higher chance that they'll actually convert because they've specifically typed in what they're looking for now what's interesting about this long tail SEO is that there are literally thousands and thousands of different keywords that people could be typing in so even though individual keywords don't get lots of traffic so maybe only you know a few people type in red red marking men's running shoes maybe it's only typed in a few times a month but maybe people type in black nike men's running shoes green nike men's running shoes so there's tons and tons of different descriptive phrases that people might be typing in google and what's great about creating content is that if you have a page on your website about that about that keyword about that piece of content and not just any page
By page we've actually useful information about that specific phrase...
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by page we've actually useful information about that specific phrase you can actually rank relatively easy for that keyword and because there's less competition it's not going to take take as much time to actually rank for that keyword and because people actually typing in specifically what they're looking for there's a higher chance that you're going to convert the people that are that are searching for that phrase there's a high chance that they'll convert into customers so there's a lot of benefits for targeting the longtail SEO so what we recommend for clients if they're trying to do SEO is rather than focus on the big keyword that you know the MGO something that could take years to achieve we recommend they start small and they start on the on the descriptive phrases to begin with which have less competition and a higher probability of conversion and you can target them by creating content and then you can work your way up to the higher pivot to the more competitive keywords which have higher volumes of traffic and a lower probability of conversion so that would be the organic way to do it so by
Creating content on different subjects on your blog so every week or maybe at...
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creating content on different subjects on your blog so every week or maybe at least you know once or twice a month just talk about something different that would be that people could potentially be typing in in search engines the more that you do this the more that will actually improve that the traffic on your website the traffic of course coming from search engines so it's funny that we're actually talking about this because I was speaking to one of our good friends grant who's the founder of a company called rocket spark that build a simple website for for businesses and what he was saying is that he recommends a lot of his clients actually build blogs for for their own websites and you know one of the things that he's found himself for his own website is that when well what he says he is that he said that when he diverted his PPC budget into creating high-quality original content for our blog as he says we took an initial hit in traffic but organic traffic organic search traffic has now
Significantly increased without having to keep feeding the meter so what this...
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significantly increased without having to keep feeding the meter so what this means is they is that they took their PPC budget they they put it into creating high-quality original content for their blog instead even though they dropped off initially because obviously they're no longer pain at PPC budget so they're not no longer paying google to be at the top of Google because of that there was going to lose some traffic initially but in the long run because they invested in high quality original content their search traffic has now significantly increased without having to keep paying Google every time someone clicks on their sponsored advertisements so not only did the search traffic increase and they they actually save money in the long run they also helped build up more of a brand and a relationship with potential clients because because they were creating original content for their own website so we've spoken about the first two things the first thing being the technical so everything that's that's on your website from a technical standpoint
Then we're talking about creating content and the importance that that...
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then we're talking about creating content and the importance that that actually has not just for SEO before for everything that you do in your business but now we're actually going to move on to the third final and most important aspect of SEO which is links now this this is I mean a lot of people might know that this is important of you know people probably have heard of things like backlinks and stuff like that when it comes to SEO but not everyone really realizes how massively important having more links going to your website actually is it's more important than anything else that you can do and we're going to show you why that is but first of all what what is a link what what what do I mean when I when I say link so a link would be basically another website that has a hyperlink going to your website so in this example that I've just got here that there's another website and says hello and welcome to my website about dogs if you want to buy dog toys then visit our other website so then when they click on dog toys that would be a
Link if it goes to your website so in google size that they use of in...
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link if it goes to your website so in google size that they use of in simplified terms a voting system so the more votes or the more links that go to your website the more the more power and authority and the more importance google places on your website now it's not just about the quantity of links but it's also about the quality of those links so if you have a link going to your website from a blog that no one's really heard of or no one really reads it's going to help but it's not going to be as important as say for example you had a link going to a website from a really big news website so such as you know say for example you were featured on yahoo news and you had a link going to your website from from the yahoo website that's also going to have a significantly more bigger impact compared to a smaller website that links to you that no one's really heard of so in a nutshell links are when other websites talkin and link to your website using a hyperlink and and essentially
The more links that you have and the more higher quality links you have the...
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the more links that you have and the more higher quality links you have the better you will rank now again what a lot of people don't also know is that the what what the link actually says when it goes to your website is also important so for example in this example that we have here where you can see dog toys is underlined in blue because the the link is macho because the link has the text saying dog toys Google knows that this link is going to a website that is about dog toys but it's usually best not to overthink this too much the most important thing that you need to know is that links are important but important are they now going back you know quite a few years back when George Bush was actually president what a lot of people did just for fun is they they link to his website so the website about george w bush with the text saying miserable miserable miserable failure so loads of people all link to his website
With the text saying miserable failure and then lo and behold if you went to...
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with the text saying miserable failure and then lo and behold if you went to google and you typed in miserable failure the website that would appear number one was his website now what's interesting about this is that on his website it doesn't anywhere say the words miserable failure yet it still appeared first on google for the keyword miserable failure just through the power of links so that shows how powerful links have always been and still are but obviously this is manipulating the search results there's no question about it so Google what they've done is they've continually been fighting back for any sort of manipulate in manipulation to the search results like this and they've introduced all kinds of different updates you might you may have heard of some of them such as the penguin update the google panda update essentially the whole goal behind these updates is to to stop people manipulating the search engine listings by but by maybe you know buying links
That go to your website or things like that they want people to to link to your...
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that go to your website or things like that they want people to to link to your website naturally and organically because they want to because what you have was what you have on your website is valuable information so again this ties in with the content so if you create really good content on your website create really good content that people actually want to share and want to talk about want to link to that's one of the ways that you're going to be able to get links to your website and even though they've added all these different algorithm updates links are still important today and we know this because if you go to Google right now and you type in click here the first three websites that come up the first website says actually says the words the phrase click here but the second and the third website don't actually have the words click here in so the reason that that Adobe PDF reader is coming up number two in the in the second position and this might be different on on your computer you know depending on where your search informant
And so on but more or less it should it should be more or less the same results...
35:47
and so on but more or less it should it should be more or less the same results the reason why that Adobe PDF reading is coming up number two is because there are lots and lots of different websites that link to that to that page saying click here to download the adobe PDF reader so because of that because of all the links go into that page using that that text click here it's a period number two and even though it doesn't actually have the words click here on that webpage so that's just a very simple example of how important links are to your website more recently as well there was an interesting blog post where they analyzed over 1 million search results to see what sort of things they you know the websites that were ranked him first on google or had in common and one of the things that they found from searching over 1 million different search results is that the websites that are appearing number one on google are the websites that have the most links going to it from different types of domain domain so not not just it's not just about having you know 100
Links from one web site but having links from lots of different websites so you...
36:49
links from one web site but having links from lots of different websites so you can see here from this simple graph that the websites that are in google position 1 compared to the websites that in google position number 10 which is at the bottom of the page the ones that are higher up the page have more referring domains which means more links going to them so this is from you know combination of over a million search results so hopefully actually show you the power and how important links are you can even get search engine results without doing any technical stuff any content you can still actually get results just through using links i'm not saying you should do that i'm saying that you know the other stuff is still really important to do as you know what whatever happens but links are still incredibly powerful a lot of there was a recent survey that was done and seventy percent of people actually said that seventy percent off-site SEO agencies actually said that links are one of the most important things that affect search engine rankings so it's definitely
Keeping in mind for your business so now that you know links are important what...
37:50
keeping in mind for your business so now that you know links are important what is the key to building links and this goes back to what we were talking about in the beginning it's all about building a strong brand building a strong business and build yourself a website that made people want to link and talk about you so how can you do that one of the ways that we've found that's been the most one of the most effective ways to do this is by using the power of social media and this is how social media tiles into everything because by using social media you can actually broadcast all the content that you create two people without interest in in reading that type of content you can actually find your target audience because these days almost everyone is on social media you can find your target audience using social media different the different channels twitter linkedin facebook and so on and you can broadcast your content in front of them you can get your content in front of bloggers and people with that are maybe news editors or journalism on different news websites on or maybe on their own website as well and if they like your
Content they can then share it and link to it as well so social media is really...
38:52
content they can then share it and link to it as well so social media is really the key to building links to your website organically so what I'm going to show you now is three ways that you can use social media to build links to your to your website or grin organically so the first thing that you can do is build a community on social media build a community of people that interested in what you have to say so one of the ways you can use social media is you can use it to find people that out in your target audience so you know we've actually done other webinars which actually cover this on how to find the target audience and and how to actually reach out to them but you know if you want it if you want to link to that or if you want to have it have a chat with us and see how you can actually do that that's as a whole separate topic but just so that you not you know what you have to do you have to build a community in social media with people in your target audience that are interested in what you do so for example we imagine you do motorcycle tours around the world
The people that would be in your community and your target audience would...
39:52
the people that would be in your community and your target audience would be people that are interested in motorbikes people that interested in in doing traveling people that are interested in see in the world going on a bit of an event of an adventure so this is actually a good example of something that we're doing for one of our clients that do just that they organize motorcycle tours around the world and what we're doing for them is we build in a community of people that interested interested in what they do so on Twitter for example once we once we build up connection and we build up a new following and engagement people that are in there in their target audience or someone that's interested in in what they do specifically so not just anyone it has to be people interested in what you do we then reach out to them and we reach out to them with a message that provides value to them so in this example for example this is something that we sent out to someone on their behalf lock in the begin of this year in January and just you know i'll just read it says hi Mick I Mike the co-founder of world on wheels taught it's been great
Reading your tweets as you have probably seen we've been running motorcycle tours...
40:54
reading your tweets as you have probably seen we've been running motorcycle tours of some incredible places around the world for over 20 years I wanted to give you a DVD with more info on some of the tools we do would you be interested in a free copy so it's really good because it's providing value it sure is to the point and you're reaching out to someone that is interested in motorbikes so the person replied back saying sounds great more than happens to have a look and promote you where I can so he then blocked out by then he provided his details so that so that might come follow up with him and I'm contacting separately off Twitter so what happened after this which was really interesting is that after he received the DVD so the DVD in this example would be similar to creating content he goes thanks for the DVD we updated our website you're on the news and links page I will try and promote you where I can so he actually without even him having to ask he actually provided a link to to the two Mike's website world on world on wheels tours he provided a link free of charge
And this link was was done organically and naturally because he wanted to link...
41:54
and this link was was done organically and naturally because he wanted to link to him so it's a really good example of how you can use the social media by building a community of people that interested in what you do so that they can link to you from their own website so here's an example of his website it's it's essentially a motorcycle advanced mode cycle training website which again is related to to the client's website which does a motorcycle tour so it's a very good link which will really help with their SEO so that's one of the first things you can do build up a community of those interested in what you do in your business the second thing that you can do is once you've built up a community you can actually reach out to people that are bloggers and editors on social media so one of the cool ways that you can do this is that if you have if you this is good if you've already got people following you so say you've got a thousand two thousand or maybe for more followers on Twitter for example what you can do is you can extract that data using a tool such as this one called
Followerwonk and you can extract the data of all those that are following you...
42:56
followerwonk and you can extract the data of all those that are following you and then once you've extracted it into Excel you can then search for those in the Twitter bio that have the keyword blogger you can either you can even serve some people based on maybe their locations so bloggers in the UK so you can see people that you're already connected to that our bloggers in the UK and bloggers are great people that you can reach out to Google's they have their own blog and they can also feature you on their own website it doesn't have to be bloggers it could be editors or anything that that you think would be good for people that have their own website that you could potentially be featured on so once you find them you have to think say for example you find a blogger that would be grateful for your type of business and you have some really good content that'll be useful to them you need to then think how can you actually help them and because people are always interested in in themselves not necessarily in yourself so you have to think about how can you provide value to them so it could be maybe an
Opportunity for an interview it could be you asking them for a guest blog post it...
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opportunity for an interview it could be you asking them for a guest blog post it could be you simply saying hey I saw your your blog or your your website I thought your visitors might be interested in this art school that I've written and and then show them a link to an article that you've got on your website and you could just say if it seems like something that you know your your website visitors will find interested and it'd be great if you could link to it and I'd be happy to help you back in any way that I can if you have a product one of the really good things that you can do is you can actually offer a free product review so you can send them a product for free for them to review on their own website on their own blog and as part of the review not only do you get some publicity but you also will be able to get a link going back to your website which again will help with your SEO so that that's one of the if you have a product that's one of the best things that you can do to generate links going back to your website if you don't have a product a physical product and you're more and you're offering more of a service then you might have to think a bit more creatively how you do it by
There are definitely many ways that you can do it that you can do that so for...
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there are definitely many ways that you can do it that you can do that so for example with the with the motors with a motorcycle tours client they don't actually have a physical product it's more of a service but they still have been generating links for their website using using social media and then the other thing that you can do is the content that you create on your own website you can share it on your social media channels through social media updates so it's very simple create amazing really good interesting content on your website and then tell the world using social media so as you build up your community as your audience grows as more and more people know about your brand and even things that you do offline say for example you organize your own networking events or seminars or things like that things that you do in the real world you can that can actually still provide value to to your business and get you in front of more people so that when you create content and you share that content if people like it they'll also share it back and they can also spread the word and put it on their own websites and this again in
Turn will help with your SEO so how long do you have to wait until you see some...
45:59
turn will help with your SEO so how long do you have to wait until you see some SEO results so normally just so it's clear if you've never really done SEO before what a lot of people think happened is that there's a gradual increase with SEO but that doesn't normally tend to happen the only way you'll see quick SEO results if is if you're targeting keywords which don't really have a lot of competition so say for example your your basic inner city and you target a town within that City which doesn't really have a lot of competition because there's not a lot of people doing what you do or in that certain area it's going to be relatively easy to to get the rankings all you probably have to do is make sure that the website is this and in a SEO search engine friendly way and and most of the time we actually had one client where you know back when we had the agency building websites all we did was build them a website we didn't do any link building or anything like that and they appeared on the first page of Google almost say in about a week
Simply because they didn't have much competition online and they were still...
47:01
simply because they didn't have much competition online and they were still getting some good business and traffic from from there the keywords they were targeting but it was easy because they didn't have a lot of competition so that's the only way you can really get quick results but if you're going off the more competitive keywords we do have quite a bit more competition you're going to have to do a lot more than building a search engine friendly website and a lot more than just creating content you're actually going to have to build links going to your website and what happens is you when you start to do SEO and start to build links you don't see results straight away it does take time to get the results so what normally happens rather than a gradual increase you normally don't see much for a good few months it could be six to twelve months and sometimes even more and then you start to see the SEO results increase this is especially true if you have a new website as well and your brand new it can take quite quite a while for your SEO results to just to show up so what you need to do during that time is keep building up content
Keep building up brand awareness keep building up your social media so that...
48:04
keep building up brand awareness keep building up your social media so that you can get in front of more and more people and then the SEO results will shoot up eventually but the great thing is about the way that we're teaching you to do SEO is that using you know old SEO techniques what would happen is that people would invest in SEO that wait a long time to see results again it depends on your competition if you don't have a lot of competition you can get results much quicker but if you're in a more competitive field it does take a lot more time so they would invest in SEO wait you know an unspecified amount of time and then when results do happen they enjoy all the benefits that come from being at the top of Google however our recommendation is the best of both worlds because what you do by using social media is you invest in social media you see much quicker results as a result of the social media activity but the social reader can help you generate leads help build up awareness help me build up a community help position yourself as an expert there's all these benefits that come from social media and as a bonus as a
Byproduct of the social media work it will also help your SEO naturally within...
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byproduct of the social media work it will also help your SEO naturally within time so you get the best of both worlds because you get short-term results from social media and you get long-term results for SEO without having to pay any extra for SEO so it's perfect really so just as an overview of of the three steps that you need to take to win a SEO the first thing you need to do is make sure that your website is SEO friendly and make sure it has unique metadata on each page the second thing you need to do is make sure that you create amazing content on your website so that could be in the form of blog post video guides even webinars just make sure you have good content and your website and you your update it as regularly as you can and then the third thing you need to do is build a strong quality brand build up brand awareness and generate new leads using social media and then SEO results become naturally and organically that is the best way to do SEO so as an overview of how this strategy of social media and
SEO actually worked together rather than against each other they can actually...
50:08
SEO actually worked together rather than against each other they can actually work together this is this is how we do it and if you've worked with us before in the past you've probably seen this slide before it is on our website as well what we essentially do as part of our social media strategy is we find and connect with people that are in your target audience and then you can see in the yellow here in the yellow section we build a high-quality audience of people that are interested in what you do on social media then in the blue section we post regular social media updates to keep them aware and informed of what you do and to position yourselves as experts and to build up brand awareness and we can also share your own content that you create from your own website on me in these social media updates and in the in the last section the green bit we reach out and engage with people to generate new leads to start new conversations and generate new opportunities and as you can see this will funnels down to generate new leads and sales and opportunities for your business that's the main part of the social media
Strategy but by doing that social media strategy as a byproduct of...
51:09
strategy but by doing that social media strategy as a byproduct of that you can also build natural SEO links and you can also improve your SEO just as a bonus of the work that we do and all you have to do is you pay for social media all you do social media self if you can do it in-house and then you can still reap the benefits that come with SEO now i know we've covered a ton of information and hopefully you found it really interesting and you probably have lots of questions because you know this is a huge huge topic and i've done my best to simplify it and put as much as I can into this webinar to provide you with as much value as I can but if you still do have any more questions what I'm also offering is that is the chance to get a free consultation with myself where I will give you an SEO review of your website I'll also do a social media review of your business and I can also help you plan the next bits best steps for your social media and SEO strategy and you get you get me on the phone on skype to basically ask me
Anything you want that could potentially help your business using social media...
52:10
anything you want that could potentially help your business using social media and using SEO so that's pretty much it hopefully you found the webinar really useful and if you do have any more questions feel free to take advantage of that free consultation and I'll be more than happy to help so I'm going to wrap everything coming out thanks again for all your time and I appreciate you taking the time to be on this webinar today and hopefully we're going to be doing a webinar every month on a different topic so hopefully you'll get the details of the next one and we look forward to seeing you there so thanks a lot for listening take care and have a great day everyone Oh

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