How to Rank Your Website on Google: 6 Easy Steps to #1 (for SEO)

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How to rank for a keyword in six simple steps this is a follow up video to...
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how to rank for a keyword in six simple steps this is a follow up video to yesterday's where we talked about how to put together a keyword list well once you got that keyword list what the hell do you do next the answer is going to be in today's video good morning my name is Chris a Hugh's passionate and a little bit crazy founder of a nerds Worldcom I welcome you to visit my website if you want to attempt to reverse engineer success step 10 in yesterday's video was to prioritize and pursue your keyword list so you started to filter down and choose what you want to focus on in month 1 so we're gonna continue on from that step number 1 is how to create keyword rich articles or content for your website so you have the keywords now you want to put content together but what's the step in between these well
You need to understand how to prepare that content for your website here's a...
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you need to understand how to prepare that content for your website here's a quick example of what not to do and what to do and for example I'm using myself and let's pretend this is a little bit of text underneath my biography or bio photo on the about page first what not to do Chris a Hughes works at a nerds world and uploads videos to the blog he was born and raised in Toronto boom boom that content is not keyword rich you're not infusing the keywords that we took from our keyword list and research into that content let's look at a better example Chrissie Hughes is a search engine optimization expert in Toronto in his free time he blogs about SEO for beginners yeah yeah can you can you see where the keywords were infused can you tell the difference now when looking at this very simple example can you see
Where example one would wrong an example to could generate real...
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where example one would wrong an example to could generate real traffic and get you rankings they both are saying the same thing example number two is simply putting it in a manner in which your website becomes optimized now you're writing for the user but you're also writing for Google which is our god which will rank us if we do things properly what I'd like to do now is to look at a Wikipedia page for Web Design just so you can visually see how this works so I want to make sure once again you're infusing the keyword that you want to rank for within your content what better website to review then Wikipedia so let's do a search and find the web design and as you structurally look through this page you see the word that they're trying to rank for which is web design being used 36 times but look more important than that look how many times and where they're actually placing the keyword and then you'll notice that there's
Places where they put web designers and I've seen that quite often so it's not...
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places where they put web designers and I've seen that quite often so it's not the exact word but it incorporates the keywords look here they're using designers designers so I hope you understand what I mean now incorporating the keyword in your content heavily without it being overly saturated in keyword stuffed you want to make sure this is legible for the user and for Google number two is understanding the difference between our website page and a blog post website page is to sell blog posts is to educate website page sell blog post educate so when going through your keyword list I want you to separate your master keyword list that we've already composed in the last video into two sections one is keywords that are gonna target potential clients the other one is keywords that are gonna target potential audience from around the world if you want to increase your
Authority your goal should be doing both do not sell sell sell sell sell educate...
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authority your goal should be doing both do not sell sell sell sell sell educate educate sell educate educate sell like Gary Vee said like left hook left hook jab or Jab Jab I don't know what he said but something along those lines to become the authority in any industry you need to educate educate press that means I've never give away my valuable information free of charge yes that's exactly what it means you need to put time and effort into a blog right off the bat let me test you okay I'm gonna spit off some key words and you tell me listen I can hear you right through this camera and your computer so I'm gonna test you tell me when I spit off a keyword what is this keyword is it for my website page or is it for my blog are you ready for this this is just a freestyle web development Toronto visit website or is it for my blog okay it's for my website it's a service I'm trying to sell let's do this again
Best logo designer in Toronto okay it's a service page I'm trying to sell I'm...
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best logo designer in Toronto okay it's a service page I'm trying to sell I'm trying to sell it based on that keyword I'm trying to sell let's try another way how to build my own business website that's a blog post okay it's a question that it needs a dedicated answer but the person that's typing that in is probably looking to build their own website so I'm trying to educate therefore that's a blog post so those are three examples and if you don't get it clearly right now once you've gone through this video and started really doing SEO work it's gonna come like this there's like no question sell or educate sell or educate and at this point in the video I want you to take your master keyword list and start breaking it into two groups keywords that you're gonna target for selling keywords that you're gonna target for educating I'm gonna quickly show you my website inerts worldcom show you real life up-to-date statistics and I'm going to show you how service pages
Vs.
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vs. blog pages and how they both create very good content and increase my metrics because remember this as I mentioned in last video your metrics are hugely important in getting you to the point of authority where you're going to rank summarize or recap that the more time people spend on your page the better the more times a visitor leaves your website comes back seven days later as a return visitor the better the longer they spend on the page the average person the better the more pages that the average person views the better and that's where a blog posts come into play you write a good blog post people are not just gonna read one they're gonna go and click the next one the next one it's gonna increase your metrics and if it's written well and has a video and nice infographics and photos when people they're gonna spend time on the site because are gonna go from top to bottom increasing your metrics increasing your authority so when choosing the keywords that we're talking about now and creating content I want you to do both from a sales perspective sell sell sell
But also educate educate educate say no more let's go through this so look at...
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but also educate educate educate say no more let's go through this so look at this in Canada these are my keywords web designers web design SEO and Toronto website design Toronto logo very sales oriented because people that from Canada are most likely looking to this they're looking to hire me let's flip over here and you know what let's look at this first 13.7 thousand visitors in the last month in Canada let's go to us just to see the difference in user okay five point one thousand in the US and I presume some of you guys that are watching this right now add to that statistic now if we scroll down look at my top organic keywords completely different guerilla marketing I don't sell the service of guerrilla marketing but yes I created a blog post about that many years ago that generates me crazy traffic I currently ranked 8th
On Google in America and that's 18.
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on Google in America and that's 18,000 100 people type that in per month print ad examples yes I created a blog post page about that I don't know four or five years ago I currently ranked first on Google which gives me eight hundred and eighty people out of those eight hundred and eighty people people stay they spend time and go top to bottom of the page which makes me an authority look next that same article that ranked me first also writes me seventh for print ads 66 hundred people per month so you get the idea you know what let's actually do a quick search print ad examples let me show you what the blog post actually looks like print ad examples so from Toronto on 4th now this says printing the best 10 print ads of 2018 but the truth is I wrote this about 2015 and every year I just changed the date but this little page over the course of
The last five six years has generated me I'll say well over a hundred thousand...
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the last five six years has generated me I'll say well over a hundred thousand real visitors to my website it took me about an hour to compose and it generates me real traffic so reverse-engineer success you know what before I let you go let me show you this let me log into my YouTube channel and show you how crazy this is I there there is definitely thought put into the content that I'm creating so I'm gonna pull stats so let's pull analytics let me show you my top viewed videos this was uploaded December 2017 100 best guerilla marketing tactic examples it's almost the same as what I just showed you on the blog post in the last 28 days it's gotten me four thousand four hundred and eighty four views let's do an overview of a lifetime my number one viewed video on this
Channel was a video I put together about guerrilla marketing and it got me over a...
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channel was a video I put together about guerrilla marketing and it got me over a hundred thousand views not something that I sell it's me educating the user and in return they come to my website they spend time they increase my metrics they'll never become my client and I'm ok with that let's go through this number three how to post on Instagram from your computer a hundred thousand views has nothing to do with my service look at this buying and selling domains seventy three thousand I don't buy or sell domains on inerts worldcom but it's adding to my authority and it is somewhat within the same industry look next how to open a retail store yes I've opened retail stores but it has nothing to do with my business but I mean that comes to putting together content in what your user you believe users around the world would be interested in that is not directly selling it's educating hopefully you understand my example and you can see how important it could be in
Creating those type of blog posts number three is to simply visit your competitor...
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creating those type of blog posts number three is to simply visit your competitor every single keyword that you're targeting in every single keyword you're about to create content for you have a new competitor so for example if I go to Google and I type in web developer Toronto whoever's first second and third those are my competitors I think I'm number one but those are my competitors if I were to go to Bari website designer whoever's top three are my competitors now those three are gonna be different than the last three because every single keyword that I enter in Google is going to have a different set of competitors so I'm gonna actually show you how I would find out who my competitors were if I was targeting the keyword Utah website design Utah website design so remember I'm doing this for every keyword on my list that I'm about to target I'm pulling up who's first second and third in order to document the
Statistics I find so this is number one this is number two this is number three...
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statistics I find so this is number one this is number two this is number three first I want to visually look through the page in just with an honest opinion does it look good looks good doesn't look bad it looks like a Utah web site I'm soon this is photos of Utah I'm not entirely sure but right off the top it looks good but it's lacking content meaning like text I don't see a lot of text now let's go through all the regular things so I want to come up here I want to look at the URL the URL is Web Design Utah so it was done properly I'm seeing the headers Utah website design that's done properly I'm looking up here I'm looking up here responsive website lead to client converter yeah that's somewhat keyword-rich so was done right I'm seeing other services
That they provide I'm gonna do a quick search to find out how many times...
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that they provide I'm gonna do a quick search to find out how many times they're using the word Web 17 times so next up I'm documenting that let's see website seven times how about design 18 times Utah five times structurally the page is laid out good the one thing I think that they're really lacking on is actual text on the page so let's do a quick word count so we're gonna copy the words on the page and we're going to do a word count so on this page they have 513 words for me that's very easy to be so I would beat it so this would be a word that I would definitely take on to the next level and start creating content now that you found your competitors I want you to actually visit the pages of the top three people for each keyword and create
A little chart first before you create the chart I want you to read the page...
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a little chart first before you create the chart I want you to read the page top to bottom does it sound good if you were a consumer would you be wowed by the way the page actually looks so for example if I'm targeting a Utah website design is the layout good of the first place person is the portfolio there do that price points as there are contact does it look branded like in my mind yes or no if the answer is yes now I want to pull out a chart number four is to document the findings from step number three so that means putting together a chart either on the computer or hand to table and documenting it I make a little quick chart which I'll show you you know what let me do one very quickly this is my chart that I quickly put together so I write down domain and excuse my writing I'm trying to do this as fast as humanly possible when I say domain one two three what I mean is the competitors
For the keyword that you're tired and you're doing this for each in every...
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for the keyword that you're tired and you're doing this for each in every single keyword you're about to create content for so I simply go through and I type in yes does it look good be honest yes it looks good is the URL optimized from an SEO standpoint you know I don't think it is are the headers optimized with keywords hey yes is the anchor text being used yes so what I'm gonna get in and the real key here is how much content so I do a word count I copy all the words I go to Google I type in word count and I write that how many words are actually on this page Oh 1111 okay so once I get this document together this is gonna lead into the next step which is to create guidelines and a game plan for the keywords now looking back to step four for a second when I'm putting all this together there are gonna be times where I thought I wanted to target a keyword but when I looked at the competition I'm like no way hey Wix was first place Squarespace was second place and this big
Corporation or agency was number three this is not a battle I want to get in...
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corporation or agency was number three this is not a battle I want to get in when I'm just getting my feet wet with SEO so there are gonna be times where I say you know what I thought I want to target that keyword but now that I've looked at it it's not worth my time at this point in the game and look I've been doing SEO many many years over 12 years and there are still keywords that I don't target because the amount of time it's gonna take out of me that it's gonna take my heart my soul I can target other keywords that are gonna get me more of a financial return on the investment of time in which I'm giving so not every keyword that you initially thought you were gonna focus on should you there should be a filter at some point at this point it should be like no this is too competitive let me focus my thoughts on different keywords so when using this information on the chart that you've just created what I want you to do is decide what you're gonna have to do in order to beat the person that's
Currently in first second and third and that normally means everything on your...
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currently in first second and third and that normally means everything on your chart should be yes is is the page title description optimized yes is the photo name and text optimized yes are your h1 headers all optimized yes or your anchor text optimized yes if the first place position had 1111 words on the page I want you to double the number of words I want you to write 2222 just to make sure there's beyond a shadow of a doubt that you have better and more content than the person that's currently in first so that is when you're creating a gameplan I've seen companies and I've seen bloggers they do this ass-backwards I want you to start doing this and coming up with a game plan before you ever put a word of text on a page I want you to come up with a game plan and guidelines so what I do is I write down key word whatever that keyword is number one and I'm gonna write down how many words I'm
Gonna have to write 2222 and that's my game plan I want to make sure it is...
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gonna have to write 2222 and that's my game plan I want to make sure it is keyword rich but without doing this and without creating a whole page with all my keywords and what my guidelines and game plans are this is all a waste of time we got to stop wasting time we need the game plan in number six it is time to start creating content it's exciting that's it that's how you create content in my next video I'm gonna give you the ultimate goal to move SEO checklist for 2020 so you do this right now pick two or three examples do them start creating content make sure the guidelines are there you're beating your competitors and then in the next video I'm gonna show you how to actually place that content what structurally should the page look like how do you actually see the page as a human when I open up a
Page what am I looking for and how do I compose that page in order to rank...
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page what am I looking for and how do I compose that page in order to rank that's gonna be in the next video tomorrow manana okay I'm normally shooting videos at night right now it's 8 o'clock in the morning I'm energized I'm ready let's do it good luck

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