How Do I Check My SERP?

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[Music] hey how's it going it's sam frost here back with some more digital marketing...
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[Music] hey how's it going it's sam frost here back with some more digital marketing advice now in today's short video we are looking at the following question which i see asked by a lot of people and it's how do i check my serp or my search engine rankings in google or actually any other search engine for that matter now to start off the biggest thing i i see as far as mistakes go and where most people tend to go in the first instance is they'll grab their phone they'll grab their laptop or grab their ipad whatever jump on google and search the keywords so let's say that your keyword you're trying to check your ranking for is mobile dog grooming christchurch so you're in christchurch new zealand could be christchurch uk for that matter and you've run a mobile dog grooming business and you you want to rank number one for the mobile dog group in christchurch you might grab your phone and jump on and search and see where you you land in terms of those search results now this makes logical sense it's easier to do but what's important to remember is that google these days does do a lot of personalization with search results especially if you're logged into a
Google account like a gmail account for example or a g suite account while...
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google account like a gmail account for example or a g suite account while you're searching and it's not uncommon for what you to see to deviate quite substantially to what other people would see if they were running that search for the first time or they weren't frequent visitors to your site or sort of deliberately searching and then clicking through and a giveaway for this sometimes is if someone comes to me and says hey this is weird i i'm searching my keywords i see my website at number one but other people are telling me that they see me down the bottom of the page or they don't even see me on the first page and they'll send over a screenshot of what they've searched and they might be logged into their google account and then you'll see their website results sitting with purple text in google and what that tends to indicate is that google's personalized that person's search and bought their own website up to the top so basically searching your own keywords using your device especially if your device is logged in if you're not using incognito browsing that's you know it does give you some sense potentially of where you're ranking but it's really not that good it's not particularly accurate so with that in mind what should you be
Doing well the most important thing to do is to use an independent serp checker or search...
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doing well the most important thing to do is to use an independent serp checker or search engine ranking checking tool now there are really two kinds of tools here there are spot checkers and then there are sort of rank trackers and they kind of exist for two different things so a spot checker is really a tool that you would use to determine where do i rank at a given point in time so a tool i would use for this for example is what's my serp you can google it or i'll leave a link in the video description once my serp has a really usable free tier you just jump on you type in the location you want to run the search from you type in your keywords you can put your url in and what's my cert will spit back where you rank for given keywords it's really easy to use and it will just tell you where you rank at a point in time now if you want to track your rankings over time you don't have to run the search every day or every week or every month and keep track of that in something like excel you could use a rank tracking tool something like serp robot serp robot is the the tool i tend to use for this but there are lots of other ones uh you know there are dozens of these different tools all you've got to do is
Jump on google and actually search cert checker or or rankings tracker and...
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jump on google and actually search cert checker or or rankings tracker and you'll just have you know an endless plethora of tools you could be using serp robot i've used it for a long time i find it reliable i find it easy to use the interface is a little clunky but it's sort of clean and efficient once you get to know it and it's very reasonably priced and there is a very usable free tier now what you can do with serve robot is you can jump in you can create a project you pick your location once again this is really important you know if you're uh sitting in say christchurch new zealand like i am but you're trying to rank a site in the united states and you're doing your manual checking with your device you're going to see different results to what someone's searching and saying new york city might see and so instead what you might want to do is say hey well i really want to rank in new york city i'm going to set my searching location and serp robot as being in new york city and so you do that you add in your keywords and then what this is going to allow you to do is track your rankings over time so you can actually say hey we've started out in you know position 50 and now we're actually ranking in position 3 or
Position 2 or 5 or whatever the case may be and all google updates come along or hey you...
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position 2 or 5 or whatever the case may be and all google updates come along or hey you know we we've noticed we're slipping and rankings what's going on and you can work backwards and start to analyze what might have gone on there as well as seeing the gains of your seo efforts as well so yeah if you want to track serp rankings uh try to stick away from doing it manually on your device especially if your device is logged into a google account especially if you do you know a lot of googling of your own keywords and clicking on to your site links it's just not the best way to do it it's going to show you potentially inaccurate results instead use an independent rank tracker or serp checker you can use a sort of spot checking tool like what's my serp or you can use a rank tracker like serp robot i'll leave a link in the video description to subrobot as well as some other tools you might want to look at you might prefer the interface of other ones as well but i tend to find that i stick with that now one other way that you can track your rank over time as well is you can use google search console google search console gives you a picture of your average position over time both
Sort of holistically for all the keywords you rank for and you can also...
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sort of holistically for all the keywords you rank for and you can also filter down to specific search phrases or keywords um you know it's good in conjunction with something like serp robot as well so i do recommend you have google search console set up as a matter of course anyway it's it's seo best practice but then you might also want to add on an independent rank tracker and as i said earlier if you've only got a handful of keywords you're tracking on say one project you won't even need to pay for serp robot it's free to use it's just when you start tracking multiple sites multiple product projects or many keywords that you might need to pay so hopefully you found that helpful please do like this video please subscribe if you're watching on youtube leave a comment if you have any questions thank you so much for watching and i will see you next time you

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