11 Tips to Double Your Traffic Using Google Search Console
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This video is brought to you by monster insights in this video I'll walk you...
this video is brought to you by monster insights in this video I'll walk you through how to increase your website traffic by using Google search console and we'll cover 11 tips so you can get up and running quickly now this works really well if you already have a website that you've created content and the content has been out there for at least a few months - maybe even a year or longer this is perfect for you if you're just starting out then you'll definitely want to take some notes but it'll be more impactful once you already have a site that Google has been ranking and indexing you'll also want to make sure that you already have Google search console installed on your website or integrated with your website if you don't already have that then make sure you watch this video where I walk you through step by step on how to get up and running with search console Google search console on your website so if you're ready let's dive in so real quick we'll cover what is Google search console well it used to be called Google webmasters tool and it's simply a free tool that Google provides to let you
Know how your site is viewed by Google so how is it being indexed where does...
know how your site is viewed by Google so how is it being indexed where does your site rank in Google's search results for different keywords and your different pages and things like that so it's a great feature to know how your website is doing in the eyes of Google it also does some technical things on the crawl index some issues that it might see with your website and there's also some items coming out like the speed performance tools that are coming out and we're not going to cover the technical side of those items today we're simply going to focus on the content and how your articles and your content on your website is doing with Google let's look at the different ways that you can use Google search console to help with your content what are the easiest ways you can see the integration with Google search console is by having monster insights installed muster insights is the perfect way to connect Google Analytics with your website as well as Google search console and you can get started by going over to insights if you have it installed and
Will go to reports under reports you have the different areas up here and...
will go to reports under reports you have the different areas up here and search console is one of the reports that's pulling in from Google search console to make it easier for you to see and right here you see the top 50 search terms Google search terms that your site is ranking for now the box that defaults to the last 30 days and I'll show you the clicks the impressions and the click-through rate as well as the average position that your website is ranking in Google so tip number one on improving your traffic is just by improving the click-through rate of these search terms so you want to go through look at the terms that your site is coming up for and see what the click-through rate is anytime you can increase the click-through rate that means that there are going to be more people who are clicking on your website one of the easiest ways to improve the click-through rate on your keyword terms is by improving the post or the article for instance look at the title of your article is there a way that you can improve that that makes it more enticing
For people to click on it can you add power words optinmonster has an article...
for people to click on it can you add power words optinmonster has an article a great article on 700 plus power words that you can use that you can use on your website pick some of these words to add to the title that really entices people to click on it conversely you should also have something like Yoast SEO plug-in installed on your site so scroll down to that area edit these snippet to make people more interested in that for instance this is the what the result of this post will look like if somebody searches for it and then this is the Meta Description we don't have a Meta Description so you want to add that meta description that makes it enticing for people to click on it as well so that's inviting them telling them a little bit of a sneak peek on what the article is about will it help them in what they're looking for and things like that so keep your meta description engaging for the readers so those are a few ways that you can
Improve to increase the click-through rate of your website so we already...
improve to increase the click-through rate of your website so we already looked at the click-through rate and tip number two is looking at the keywords themselves finding ways to increase their position in Google search results the best way to do that is we're going to your Google search console you want to go to performance and this is what we have so let's go ahead and click on average position so we can this and the results down here and we want to filter on any keyword that is higher than position seven so for instance these are the positions in Google results that this keyword is so anything that seven or higher means that it's at the middle to the bottom of the first page or then on the top or the middle of the second page you want to focus on any of those that are 7 or higher maybe between positions 7 through 20 because it's the bottom of the first page anywhere on the second page and that means Google is looking at it and saying okay this isn't bad it but
There's certain things that maybe you can do to make it better that will boost...
there's certain things that maybe you can do to make it better that will boost it up and help it get on the first page so we come up here under queries we want to do a little filter search and we want to say anything in position is higher than 7 and then do that and ideally you're looking at the ones that are between say 7 and 20 anything past that you're probably going to have to completely rewrite that or really look at the content but anywhere on the first and second page it's kind of right there you just need to maybe add a little bit more content are there because some content gaps that maybe your competitors have written about and I don't mean copy I mean there's areas in that content that they've written more about than maybe you did that there's a gap in there that you could add to make it a little fulfilling and make it more useful for your reader so find the keyword that's 7 between 7 and 20 and then look at the page that that's
Ranking on by clicking on pages this is one ranking on so then you want to edit...
ranking on by clicking on pages this is one ranking on so then you want to edit that page to really improve that position so your goal is to improve the location of this by adding content have you written enough about it is the readability good enough for it check out everything on the on page of that and we have a video on on-page SEO and how to improve that tip number 3 is to find new content ideas this is kind of an interesting one because basically you're going to go through here and you're going to find the content that your website is ranking form and then you want to like what type of content is your website ranking for do you have a lot of tips pages or a lot of listicles or how to's that your websites ranking a lot for find those nuggets that are ranking highly and then create more content like that the other cool thing about doing this is seeing what are your top rated pages or ranking pages and repurpose that content there's
Nothing that says that you can't take that content that's doing really well on...
nothing that says that you can't take that content that's doing really well on your website and creating something else for it's a Facebook post or a Twitter thread you can even do a YouTube video which is probably one of my favorites I'm a little biased but it's one of my favorites but basically take your top performing content repurpose it and get it out there in a different channel and that will help bring traffic to your website tip number four is to identify new keyword opportunities a lot of times if you click on a page we're going to go to pages and I've clicked on my homepage but this will work for a article page and you go to queries and say you scroll through there and there's a keyword that's not quite related to the article but it's similar you can take that keyword because you're ranking for it google has said they think that your site might be related to this so take that keyword and create a whole new article about that link to it from here
And with that aim in the anchor text and then see if you can actually rank that...
and with that aim in the anchor text and then see if you can actually rank that page for it so you're finding new content ideas using Google search console to create more content for your website tip number five is to complete the funnel so looking at your queries if you have a lot of how-to or have a lot of informational queries that your website is ranking for that's perfect the next thing you want to do is get more into transactional queries or investigational queries this is bringing people who are closer to a buying phase and this is perfect whether you're doing affiliate marketing for your website or if you're doing Legion sales for your website or anything like that you want to get these queries where people are closer to buying and you can even check out the video where we go a little bit more into detail on how to do that but your goal is to now write content that's more like the best of or you're doing a comparison of best X versus Y because people are they've narrowed down their
Decision-making process to two items and they just need that final comparison of...
decision-making process to two items and they just need that final comparison of which one to buy and you're going to help them with that so add more transactional and investigational content to your website to improve affiliate sales if you're in that product sales if you're doing e-commerce or légion cells if you're a business with quote forms on your website you're increasing your lead generation number six is using the 80/20 rule to focus on the countries that produce results for you and what do I mean by that is there certain countries that the traffic that they're producing isn't going to bring you revenue and that's whether you're an ad network they're certain ad networks that there are certain countries that they're not going to approve you for just because the traffic isn't as valuable as others the same for there are certain countries that might not be purchasing your items from their countries simply because it's too expensive or what have you to do that you can go to your analytics will go to acquisition search console and we can go
To countries so if you have this set up then you'll want to go into your...
to countries so if you have this set up then you'll want to go into your countries and see who are your top performing countries and that's especially helpful if you have it tied to revenue number seven is you want to optimize for mobile keywords and that just means that you will now crawls your site with mobile intent first and so you want to make sure that your website is set up for the mobile users and that's simply because mobile search has overtaken desktop search so you want to make sure that your site is set up for mobile covered number eight is you can increase your traffic by improving your internal linking and the best way you can look at this is by going over to the side and look for links and it has it set up between external links so backlinks that you're getting from other websites and then also will tell you about your internal linking structure and this is important by basically letting Google in anyone else know how your website structured what are your most popular pages so basically if you have multiple
Links to one page ideally that means that that's a very important page and...
links to one page ideally that means that that's a very important page and that should also improve your traffic and Google search results if you think about your website like a brick and mortar or a store in a town the store that is set up in the middle of the town with multiple roads going to it is going to get a lot more foot traffic because there are more roads pointing to that store and people find it easier conversely if the store is out in rural area in the country and there's only one road that gets to it then the traffic isn't going to be as high and you can think about that the same with links to your website as the same way you want to have as many roads pointing to all of your different pages as you can and internal linking helps with that if you want to take a look at your top linked pages make sure that there aren't any that are not getting any love see like down here we have several who there's only 8 or 9 and if those are really important pages then we want to increase
The number of links number 9 is to find backlink opportunities so just like...
the number of links number 9 is to find backlink opportunities so just like internal linking we go back to links we have external links and these are backlinks from other people so you'll want to find interesting ways to find people who are linking to other articles of your site maybe reach out to them you have a higher chance of getting another link to another article that's also important for your website because they've already linked to another one so you can look at this report to find your top external links and reach out to them and contact them and ask them for another link now number 10 is I'll have to show you this because I don't have a ecommerce set up but if you have an e-commerce store then you'll want to find products to show as product Rich Snippets and what that means is you see if somebody is searching for something they usually see a rating and possibly a price if that's coming in and the votes and stuff like that and these are Rich Snippets that you can add if you have an e-commerce site most ecommerce plugins
Like WooCommerce will automatically bring those in and if Google picks it up...
like WooCommerce will automatically bring those in and if Google picks it up because it's not guaranteed you add the snippets the Rich Snippets that Google will pick it up but if Google picks it up it has a higher chance of ranking and clicking on it because people see the ratings and it's more enticing to them to click on those items so that's another way to improve especially if you have ecommerce and then tip number 11 is to monitor and make changes as needed so it's it's not going to be a once and done thing this is something that you'll want to do over several months and maybe add it to your to-do list on a monthly or quarterly calendar event so all the tips that I've showed you you're probably asking well how long do I wait to see the results but definitely want to give yourself a little bit of time at least 10 to 14 days ideally a little bit longer to see how the results are doing for your site and then make adjustments anything that improved do more of that anything that didn't improve or decreased in rankings
Do less of that and then add this to your calendar as a monthly or a...
do less of that and then add this to your calendar as a monthly or a quarterly thing that you do that you're just constantly improving the content for your readers and then as we went through this you notice that monster insights is one of the easiest ways to see a lot of this data as well get started just head over to monster insights calm and make sure you use WP be VIP to get the best discount on monster insights let me know in the comments below which tip are you going to work on this weekend to improve traffic to your website and thanks for watching
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