How To SEO Optimize Your WordPress Website In 30 Minutes With This RankMath Tutorial

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If you spend just this next 30 minutes with me, you're going to end up with a fully SEO optimized website using Rank Math, the leading plugin for SEO on WordPress based websites. I know the phrase game changing, whatever is way overused Rank Math is not game changing. It's more of a disruptive plugin. Because it provides so much value in a laundry list of features that you would normally have to pay hundreds of dollars per year to have on your website. But with Rank Math, you're able to have all of this. It won't cost you anything. That's right. It's going to be free. So when this tutorial video, we're going to go through these setup. Process of Rank Math on your website and getting it SEO optimized for Google and the other search engines. I'm also going to show you how easy it is to migrate from existing SEO plugins that you might be using, such as Yoast redirection or rich snippets plugins. We're going to go over the basics of keyword research. I'm going to teach you how to keyword optimize your various pages and posts, including WooCommerce products. And recently released in the right math plugin is SEO optimization inside of Elementor, if you're an element or page builder user. And lastly, we're gonna unlock the mystery of having schema enriched snippets on your content. So when people see. Your website in the search engines, you're going to have all sorts of stars in numbers and information there. That's going to draw eyeballs and attention to your website. Links in. It's going to get you more website traffic. So if you made it this far, I'm pretty sure that you want to SEO optimize your website. Let's not waste a second longer. Let's go ahead and get started now, before we get started, it's important to go over what SEO is all about, and it's quite simply to help search engines such as Google, Yahoo, and Bing to understand what your website is about. The only way they can recommend your website to someone is when they understand what it's
About and it's your job. To let them know what your website is about.
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about and it's your job. To let them know what your website is about. Now, out of the box, WordPress needs a little help, and that's where Rank Math comes in. So in this video, we're going to first go over how to install and set up Rank Math. This is also going to include migrating from any existing tools that you may already have, but Rank Math can replace. Such as Yoast or other tools. Next, we're going to go over some important settings and we're going to set up your websites site map and look at some specific integrations. Lastly, we're going to SEO optimize your content for pages. For posts and also for products if you're using WooCommerce or have any sort of eCommerce store on your website. So let's go ahead and get started. Now. Open a new tab inside of your web browser and go to this address right here, WP crafter.com/Rank Math. Go ahead and click on enter. And it's going to take us right on over to the Rank Math website. There is a download button right here in the top right. We'll go ahead and click on that, and it's going to start downloading Rank Math, and you can see that right here. I'll go ahead and close that out right now. So here is the website that I have set up that we're going to install Rank Math on. I have WooCommerce on this. Website. I'm also running Yoast and the rich snippets plugin. Now go to plugins, click on add new, click on upload plugin, and then drag and drop the plugin that was downloaded just a moment ago. Or you can click on choose file and select it. Then click on install now. Now click on activate, and the first time you activate Rank Math, it's going to take you through this startup process. Now, most of these steps are going to be completely optional, including this first step right here, which is encouraging you to create a free account with rake math and connect your website to it. There is no cost to create. A Rank Math account,
And it's completely optional. Now, here's why you would want to create this free account.
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and it's completely optional. Now, here's why you would want to create this free account. Number one, no personal or sensitive data is going to be shared with Rank Math. Number two, you're going to get access to their . API data. I know that's a techie term there, but let me just break it on down what that means. So when you're using the Rank Math, you're going to get access to their autosuggestion tool from Google because they're pulling in the data from Rank Math. And that's one of the benefits of creating this free account. And lastly, you're going to get to use the SEO analyzer feature that comes with Rank Math. Now I am going to activate this free account, but if this is something that you don't want to do, you can go ahead and skip this step. However, I would highly recommend it. Now you have an option here to allow some data sharing with Rank Math. This is usage data. It's not sensitive information. It's just so that they can have a better understanding of how their users are using Rank Math. I'll go ahead and click on activate Rank Math. That right here, and what this is going to do is take me to the Rank Math website. You can easily create a free Rank Math account. If you're logged into Facebook, you can click right here and it will use your phone. Facebook credentials to create a Rank Math account. Same if you're logged into Google, which I am. You can click right here, or you can click right here and enter in email address. So I'm going to go ahead right here and use an email address. So since I'm logged into Google, I'll click right here. It says, continue with Google. Here's where I'm going to choose the Google account to link up with. I'll click right here. Here's a final confirmation with my name and the website. I'll click on okay to confirm, and now I'm back on my website. It was as easy as that to get started. So now we're going to go through a series of steps to get this completely configured on our website. Go ahead and click start up. Wizard right now. The first step is the import step. This sees if you're coming from an existing
SEO plugin that you have on your website.
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SEO plugin that you have on your website, so this sees that I have Yoast on my website and I also have the redirections plugin on my website. If you don't have an SEO plugin on your website currently, there's going to be nothing to import and you'll be able to go. Straight to the next step, but for me, I did want to demonstrate it in this video, so I'm going to click on start import, and it's just going to take a moment and it's going to import all the data from Yoast and redirections. Now when I'm done with this setup process, I'm going to be able to go to my plugins on my website and remove Yoast and the redirections plugin looks like it's all done. Now I'll scroll down. And click on continue. Now, on this step, we need to choose what type of website that we have, and you can click right here to see all the different types of websites that are available. Let me talk you through these different types of websites. The first one is personal blog. This would be if you're running a single author blog or Affiliate marketing website where it says community blog or a new site. This would be if you're running a multi author blog where multiple authors are contributing to the content on your website, personal portfolio is going to be for designers or people who want to display your portfolio or business. The small business site option is perfect for a local website unless you're also selling products from your website. Now the web. The shop option are for those sites where you're using WooCommerce or easy digital downloads, or you're selling a product on your website or even a drop shipping website. And we have these final two options here. Other personal websites, if none of the above categories fit, and the same here for other business website, if none of the above categories fit. So for me, I'm going to choose a small business site right here. Next we have business type. And you could scroll through the list here to choose the business type that most fits what your business is. Now, I didn't show you in the beginning of this video, but this website is for a health
And fitness club.
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and fitness club. So I started entering in health and it pulled this right up so I can click right there and choose it. Now we have a few additional options and what these options are for. Have you ever gone to Google and did a search, for example. Apple, you do a search for Apple or some other business, and off to the right, right here you see a list of information including the businesses name, the type of business, the logo for the business, and additional information. So when we're at this step here in the setup wizard, this is you giving. Google that information, the business type, the company name, the logo, and we also get an opportunity to add a default social share image. So if your website is shared anywhere on Facebook or Twitter or a social network like that, it's going to automatically display this image if you haven't already set an image for that piece of content. So this is going to be very helpful to have set here. Once. And then you don't have to worry about it. So I'm going to go ahead and put my company name in there and then click on save and continue. In this step, we're going to connect your website to Google search console, which is a very important tool that Google offers to you for free. But what you want to do first is go to Google search console. If you don't have an account yet, create an account and add your website. This is very easy to do. Open up a new tab, go to Google. And search for Google search console. You can see for me, it's the first result when clicking on the first result. It takes me here to Google search console's website where you can click on start. Now, if you're already logged into your Google account, you will be logged into search console. However, if you do not have a Google account or you're not logged into your Google account, you'll have to either create your Google account or login to it. Here I am logged into Google search console. Now keep in mind. From time to time, they change the way this looks, but
It's okay because rank masking to pull the data from here into your WordPress website.
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it's okay because rank masking to pull the data from here into your WordPress website. Now that I'm logged into Google search console over here on the top left, you can see the website that I'm currently showing data for. But I need to add a new site. So click right here in the dropdown, and then I'll go here to add property. It's going to pull this up, and the first step is to enter in the domain name. So I've entered in, let's create a website.com which is the domain name that I'm using to install Rank Math on. I'll go ahead and click on continue. Now this is the only step that's a little on the techie side, and it involves adding something called a DNS record. Now. Don't get overwhelmed. Wherever your domain name is registered, you can reach out to their support and get help if you get a little caught up. So for me, my domain name is registered at SiteGround, so I'm going to easily be able to go into psych ground and do what I need to do. Here's a dropdown of DNS providers such as GoDaddy. Name.com and some of these, it's not that much of an extensive list here, so if you are running into issues on this, I would go to Google and do a search or go to where you've registered the domain name if it was at your web host, and just ask the support that you already pay for to do it for you. But I know how to do this and I'm going to show you how it needs to be done. Okay. So what it's given me instructions to do is go to where I've registered my domain name. However, in this case, everything is pointed to SiteGround. So I'm going to go ahead and click on copy cause I need to copy this bit of information right here. So I'll go ahead and I'm already logged into my SiteGround account. I'll click right here where it says website. I'm going to click on site tools right here, and it's going to pull up the site tools first. I'm going to click where it says domain. Then I'm going to click where it says DNS zone editor, and here's where I'm going to add that bit of information. It's essentially what's known as a DNS record. When I go back to the instructions. You can see that I need to create a TXT record. It's
Going to be quite easy to do. So here are the different types of records.
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going to be quite easy to do. So here are the different types of records. I'll click on TXT cause that's what I need to create. I'll go ahead and paste in the value right here. Then. Click on create and it says the TXT record has been created and you could see the record is right here. Now I know that was a little on the technical side. However, if I didn't feel comfortable doing it, I could have reached out to SiteGround to support to do that for me. So if you don't feel comfortable adding this DNS record, you can just reach out to your web hosting companies support as well. Give them that little snippet of code and ask them to add it to that domain for you. Okay, I'm going to go back here. Now it's time to click on the verify option. Now, the way DNS records work, most likely it's not going to be verifiable, right this moment, I will probably have to click on verify later. That's because when you make a change, sometimes it can take 24 to 48 hours to go into effect. But it's okay. It's not going to stop us from implementing rake math. It's just this step will take a little while longer. I'm going to go ahead and click on verify and it, well, it actually verified it, so that's very good. So now I'll go ahead and click on done and I guess that worked out for me. Okay. I'll go back here to Rank Math and I'm going to go ahead and click on where it says get authorization code. I get this pop up right here. I'll click on my accounts, I'll scroll down. And I'll click on allow, and here's my authorization code. A click right here to copy it, and then I'll click here and I'll paste that in. Then it's now changed to say D authorized because it's fully authorized now. So here in this dropdown, I want to choose the website that I have the profile in Google search console, and for me, it's right here. Let's create a website because we just added it a second ago, and then I'm going to click on save and continue to go to the next step. Here's where we select the information that we want included in the site map for our website. So first you can choose to have it on or off.
You definitely want the site map on.
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You definitely want the site map on. It's going to help the search engines to find all of the content that you want them to find on your website. So I'm going to go ahead and scroll down. Now, here's where I can choose the types of content that I want included by default posts, products and pages are selected. If you don't have WooCommerce on your website, you won't see the products option right here. It would just be posts and pages. Then right here, we can choose if we also want the blog post categories included, and if you have WooCommerce, the product categories included. I'm going to go ahead and click on save and continue on this step. We have some search engine optimization tweaks. These are more for advanced users and the . Optimal options are already selected. So if you don't know what the option is doing, I would strongly suggest leaving it set how it's set. So for me, I'll scroll down and click on save and continue. Now we've completed all the steps of this onboarding process right here. We have an option to enable auto update of the plugin. I would definitely consider. Turning this on to ensure that you always have the latest and most recent version of Rank Math. Many times Google and the various search engines will make a drastic change and you would need an update to your SEO plugin, but some people have bad updating habits and don't update ever. This will ensure your SEO rankings and your Rank Math plugin are always up to date and in sync. So I'll go ahead and toggle that on. I'll scroll down here and then we're going to click on a setup advanced options. Now on this advanced option step for me, you're seeing two steps. Step one right here. In step two right here. If your website has more than one user account on it, you're going to see a third step for user roles and this would enable you to control which user role for WordPress has access to which areas and features of Rank Math. Since this website only has one user account on
It, I'm not being presented with that option. It's taking me straight to redirection.
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it, I'm not being presented with that option. It's taking me straight to redirection. But if you had it, it would appear right before redirection. Now, these two options here are if you want to monitor when someone goes to a page on your website, that simply doesn't exist. You can enable this and it will track those visits and it will redirect them where you want them to go. For me, I'm going to leave these two off because I won't be needing that. So go ahead and click on save and continue. And now we're at some of the juicy features that come with Rank Math. And that is schema markup schema is how you tell search engines deeper information about the content on your website. Let me give you a practical example. Here I am on Google and there's a simple search for Apple AirPods. I have the air pod pros. I love those things. And when you do this search, you're going to see lots of results with schema. So let me scroll down a little bit and show you a few. So here's a result right here to Amazon. And what do we have? We have a star rating displaying right here. We have the amount of reviews displaying right here. Let's go down to the next result, which is best buy. We have the same ratings, but this time there's also the price of the product right here. This is schema data. And we can go down even further. Right here, we show that it's in stock. Now there are lots of different schema types that are available to you. There is a schema for events. There's schema for recipes, there, schema for products, and for software. There's a wide variety of schema that you can use to enhance how a search engine will display the info on your website. Thus, giving them a deeper insight into what that content is about in the first place. So let's go back and let's just scroll down and here you could probably get away fine leaving this the way that it is. If you're an advanced user and you have different content types on your website, you can link it up by default with different types of schema,
But I'm going to show you how on a post by post and a page by page basis.
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but I'm going to show you how on a post by post and a page by page basis, how you can set what that schema should be. Let's look at these schema types that are currently available. We have article book. Course event, job posting, music product, recipe, restaurant, video person service and software application. But for now, I'm going to leave it as the default setting. I'll scroll down and I'll click on save and continue to complete the onboarding process. It's going to take me right back here to the Rank Math setting page, and there's a couple things to notice. The first at the top, I'm being given a warning. To only have one SEO plugin on my website. Remember earlier, I have Yoast. I need to go and disable and remove Yoast, which I'll do in a moment. Let's just take a quick glance at this page though. I love that rank. Math is a modular type of plugin, so it has other features that are available to it, but they're off by default and I can turn on only what I need. When I need it. So here are the different options that are available. The different modules sorta speak for Rank Math, including advanced custom fields integration. There's amp integration, BB press. There's a variety of options here available to you, and all you have to do is toggle this switch to turn it on or to turn it. Off. You can see some of these are already turned on and these are based upon that onboarding process they were turned on. So remember I mentioned the role manager because I only had one user. It wasn't turned on. Well, that's a good thing for performance. But if I wanted to have additional users and control those rights of what each user's allowed to do, I would come here and enable the role manager. And that's all that I'd have to do, so I'm going to go to plugins and disable and delete Yoast and the redirection plugin, actually, it looks like they are automatically disabled for me by Rank Math, which is nice.
Let me also deactivate it. This schema plugin.
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Let me also deactivate it. This schema plugin. I will go ahead and delete these three plugins right here and now that those are done, congratulations. You have made it through the first part of this tutorial, which is completely installing and setting up Rank Math. Now you can access any of those settings at any time right here inside of the Rank Math settings panel under general settings right here. So they are all listed out here in a very easy to get to. Fashion. So there's no concern if you want to change one of the settings at a later time. Now, one of the things I always like to do is to make sure there's a link in the footer of my website to the site map. So in ranked math, I can click right here. It says site map settings. And then it's going to show me all of the settings for my website, including I can go in here and I can choose types of content that I don't want included in the site map. So I'm going to go ahead and open up the site map in a new tab and let's take a look at how it looks. Here is the site map. So I like to take a link to this and put it in the footers. So what I need to do is highlight the link to the site map, put it in my clinic. Board, so you can just right click and copy to put it in your clipboard. Then I'm going to go to the menu settings of my website. It's under appearance and then menus, and then I'm going to choose the menu for my footer, and I have it right here where it says footer menu. Let me show you what the front end of the website looks like and you could see where it's going to go. So when I scroll all the way down, I like to have a site map link down here in the footer. Now, most WordPress. Themes have menu areas. So you create a menu and you assign it to an area. On this website, I already happened to have it pulled up right here, the footer menu, but if I wanted to put a link in the main menu, I could do that there as well. So you could see it privacy and contact. So what I need to do is click right here, it says custom links, and right here for URL,
I can paste the contents of my clipboard, which is the direct link to that site map.
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I can paste the contents of my clipboard, which is the direct link to that site map. And then for the LinkedIn. Text. I'm going to enter in a site map. Now that I've entered that I can click add to menu and there it is. My site map is right there. I will go ahead and place that right there. After privacy and terms, click on save menu. Then I'm going to go to the front end of the website, do a refresh. I'll scroll all the way down. Oh, and there it is. You can see a direct link. To the site map is right here. Awesome. Now let's go back to our website. I want to show you something else that's quite nice. If you went through the step of connecting your website to the Google search console, there's an option here inside of rank mat that says search console. You can click on that and you could see data from your website that Google is collecting total clicks, total impressions. Average click through rate, average position, total keywords. You can see it all right here. Just put right into your site. It's very easy and convenient to come in here and be able to view it. Which brings me to the last step of this tutorial, which is two S. E. O. optimize your individual pages and posts. Let me show you how that's done. It's quite easy. So I'll go ahead and click on pages and then I have a list of all of the pages right here on my website. So I'll just go ahead and choose the homepage right here. Now each page post. End product on your website. We'll need some S E O information entered into Rank Math. If you're coming over from a different SEO plugin, it was all brought across filling out the SEO details of each page and post could not be easier than with Rank Math. If you look here on the top right, we're in the settings area, but if I click right here, it's going to take us to the SEO settings, but if I need to get back, I can click here and get right back. Quite easily. So let's click right here. So these are going to be all the options available inside of Rank Math. So first we have these various tabs. We have the general tab. Then
Right here we have the advanced tab. Then right here we have this schema tab.
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right here we have the advanced tab. Then right here we have this schema tab. Remember I said you could choose the schema on each post or page? You can do it right here. And then lastly, right here is the snippet editor, and this is going to show you what your. Website will look like if someone was to share it on Facebook or Twitter, and you could go in there and change that and make the text, because then for each page or post that someone might share as well as customize the sharing image and you would do it right there. Let me go ahead and close this out and then click back onto the general settings. Let's go through this from top to bottom at the very top. You're going to see a preview, and this is a preview of what your website's gonna look like when Google suggests it to someone that's searching. So this is how it's going to look. So whenever you go to Google and do a search, in this case for Apple, it's the same information that's going to be. Right here, and this description right here, you actually get to choose that. And if you don't put something in Google's gonna choose something random and you're probably not going to want that. So let's click back. What you could do right here is click on edit snippet. It's going to pull this up, and you could customize this to whatever you want. You could put a custom title here, you could put a custom description. Right here, and then you're going to get a preview right here of what it's going to look like. So I would always suggest changing your titles and trying to put in keyword phrases that you would want someone to search for in Google and have your website be recommended. So I'm going to go ahead and enter a different title right here. I've gone ahead and changed my title, and you could see it reflects up here as well. It says fitness gym, which is the keyword phrase I'm going after. And then it says the city name. Or County in this case, orange County. And then I'm putting that word fitness in a second time right there. Now you're going to get this meter, and you could see it right here in this meter is going to show you the character count limitation.
So what this is saying is you can enter into 60 characters and it looks like I've gone...
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So what this is saying is you can enter into 60 characters and it looks like I've gone over by four characters and it's just giving me a visual indicator of that. Now I can optionally cut the characters down, or I can just leave them. It's going to be fine. Google just won't show those last four characters. I'll just go ahead and click on the X to get out of there. It's going to automatically save, and you can see the preview has changed right here. So now let's talk about. The focus keyword feature, as well as how this score, which if you haven't noticed, hasn't gone up, is calculated. So a focus keyword is the keyword phrase that you want this particular page to be the focus of. So in this case, I put fitness gym. Now this video is not meant to be a keyword tutorial video. I'll have a link to something like that in the video description down below, but I have to go over it because we're talking this SEO tool, and it's important to understand how these numbers are calculated. So if I put in here for a focus keyword fitness gym, what rank Matt does is it looks at all the content on that page, including what we just put in right here for the title and the description that will be shown in Google, and it looks for how often that phrase is used, and then it makes a suggestions. So right here you could see a green check Mark where I've done that, and you could see a. X, where the focus keyword is not being used in that way. So right here, I've got a check Mark because I'm using it in the SEO title. We did that a moment ago, and I'm getting a check because it's in the description, but I'm getting a bid reg X right here because it's not found in the URL. It's a good idea to put your keyword phrases. Inside the URL. And so their suggestion after suggestion after suggestion. Now, these are guidelines that I strongly suggest you pay attention to. See, if I want someone to go
To Google and search fitness gym in orange County.
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to Google and search fitness gym in orange County, yet I don't use the phrase a fitness gym in orange County anywhere on that page or with A enough repetition in certain locations. It's not going to really communicate to a search engine that that page is about fitness gyms in orange County. So what this is doing is giving you guidelines and a checklist for making sure that you're using your keyword phrase enough times. On this particular page so that there's a higher likelihood of a search engine understanding that's what the page is about. Anyway, so I'll have a more in depth tutorial about these different options and keyword optimizing individual pages on your website. But I just wanted to give you a quick overview. I could go ahead and now click on updates and it's updated. Now here is the beauty of Rank Math in something very special. If you're an elementary user, check this out. You can click on edit with element or which is where you are. When you're creating the content on your page, and then take a look at this. On the left we have our normal elements tab. We have our normal global tab, but we have a tab that says SEO. And guess what? All of those options that you just saw a moment ago inside of the WordPress side of things. They're also right here available to you when you're using Elementor. So it will speed up your workflow. From here, you can edit your snippet. From here, you can add your focus keyword, and you can go through the various SEO checklists to make sure you're using your keyword phrase in the right way in order to have a higher likelihood of ranking for that keyword phrase. So here we are back at the WordPress dashboard, and the last thing that we're going to look at is. Product SEO for your eCommerce store. I have WooCommerce installed on this site, so I'm going to hover over to where it says products. I'll click on all products, and I've already gone ahead and added a product
Here to demonstrate this.
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here to demonstrate this. So go ahead and click on the product and we can take a look at it. So when you scroll down, we're going to see the. Rank Math, SEO settings for products. Now, if you're using any of the competing SEO products for WordPress, they don't even include this. You're paying a lot extra just for this, but Rank Math gives it to you. So we're going to see the familiar options where we can change. What this page will look like. I am Google when they suggest it, and here's what it looks like, but you might notice something different in its schema. This will automatically add the product schema for you based upon the information that you have here for the product. You can see it's his $99 and 99 cents and it's in stock. Well, when I scroll up, that's what I've priced it at right here, and I have it listed as in stock. It's automatically pulling the description here from what was entered in right up here. So it's automatically doing a lot of this work for you. But if we click on where it says rich snippet right here. You can see that it's already selected the rich snippet type of product. And I want to give you a glimpse of what this is actually gonna look like in Google. So first, what we're wanting to do is grab the URL to the product right here. So here's what it looks like on the front end of the website. Oh, click right here, and I'm going to copy this URL to my clipboard. Now Google provides a structure, data testing tool, and I'll include a link to this down below, or you can just do a Google search for it. So what this allows you to do is enter a URL right there. Any URL and run a test on it. So I'll click on run test and it's going to go take a look at that page and see what schema is there and even give us an option to preview it. So you can see it's pulling all this schema information, including the description, the
Price, the URL, the category. It's all being listed right here. Check this out.
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price, the URL, the category. It's all being listed right here. Check this out. I can click on preview. It's going to open up in a new tab and it will show you the preview of what it will look like. In Google, and you can see it's gonna show the price right here and it's going to show the product availability right there. And this is how you're going to test the schema to see exactly what it will look like on Google when they list your pages and your products. In the Google search engines when people are looking for what you have to offer, and as they say, that is all folks. Thanks for watching my rape math tutorial video. This is actually just the beginning of tutorial videos around Rank Math that can be found here on the channel. I would really appreciate it if you right now would click on the thumbs up button of this video and share this video with a friend or online on your social profiles to share. This was someone that it could benefit and that will also help me out here on the channel. Hey, if you're not subscribed, please click on the subscribe button and that notification bell and you'll be notified when I upload more videos like this. Remember to check the video description box down below because I'm going to have those links to the structure data tool and I'll have links to keyword research videos and all that kind of good knowledge that I've already put together for you. Hey, thanks for watching this video. Thanks for spending the time with me. I hope to see you around in the next video.

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