SERP Troubleshooting

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[Music] have you ever noticed a situation where the SERPs reported in your dashboard...
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[Music] have you ever noticed a situation where the SERPs reported in your dashboard don't match up with the Serbs you're seeing on your end in this video we'll be walking through the most common causes for search that appear to be inaccurate first is your dashboard date range set to a time period in the past like any other rank tracker we're not able to report on serbs from a time prior to when you added your keyword source system but quite often customers will accidentally configure a historical time frame let's say that you just added a given campaign to our system a few months ago you're looking at Google Analytics data from five years ago using our custom time period option which is no problem since you've got data going back that far and near native Google Analytics account but then you switch over to the rankings module and you forget to modify the time period since we don't have rankings from that time period five years ago you'll just see dashes for every search engine the solution here is to simply update your time period to something more recent next are you tracking keywords from the correct geographic location SERPs will
Vary dramatically based on the geographic location from which they're...
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vary dramatically based on the geographic location from which they're being emulated if you've told our system to track rankings from Detroit but you meant to track rankings from Denver you're gonna have a bad time to verify the location being tracked in your campaign open the settings slider then tick the box for location and you'll then see a column listing the location configured for each individual keyword have you checked your Google 3-pack setting this is probably the single most common cause for confusion about the accuracy of results in our dashboard the Google 3-pack is a snippet of the top three Google local results that are injected into the organic search for keywords that Google determines to be localized in nature many times our customers will have their Google's free packs setting toggle to enabled in their campaign dashboard but they're counting the SERPs on their end as though the setting were disabled here we're looking at a search for the keyword breweries in my current geographic location of Grand Rapids Michigan if you have your Google three packs setting and abled in our dashboard it will count these positions
Toward your organic rankings those of the three pack setting has absolutely...
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toward your organic rankings those of the three pack setting has absolutely not to do with your Google Local rankings in this case that setting enabled brewery vivant would be seen as the number one ranking lukela breweries we further count the rankings as city bill when my phyla never heard of at number two function Hill at number three and then we'd scroll down a bit and we've got experience gr here at number four and number five with harmony brewing at number six Brewers Association seven and so on and so forth now on the other hand if we toggle that google 3-pack setting to disabled then these positions here in the three pack will be completely ignored for the purposes of Google organic to count the service for this keyword we're actually gonna start down here with experience gr at numbers one and two harmony Brewing at three Brewers Association at four or founders at number five and so on note that if you do change your google 3-pack setting your SERPs won't update immediately and said they'll update at the regularly scheduled 24-hour refresh time click the
Link below this video for more details on the google 3-pack setting okay next...
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link below this video for more details on the google 3-pack setting okay next potential issue are you tracking the correct campaign URL typos happen all the time but if your site is let's say Tesla comm and you accidentally enter test low calm as your campaign URL will be scanning the SERPs for test low calm and you'll probably come up as ranking not found for all of your keywords another common scenario with the campaign URL is when your customer has changed their site URL or implemented a redirect without letting you know we'll be looking for the old URL well the client's new URL has taken over its position in the SERPs to double-check the campaign URL that we're tracking for any given campaign just click the gear icon at the top of your screen and then click Edit campaign you'll see the current campaign URL and they can then make any changes if needed click the link below this video for further instructions on modifying your campaign you are next have you connected a Google
Business page to the campaign this applies mainly to Google Local and...
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business page to the campaign this applies mainly to Google Local and Google mobile results Google recently changed the structure of the SERPs for these search engines they're no longer displaying the URL and instead just displaying the Google business page itself as a result we have no way to know that the results in the serbs are tied to your website and will report your keyword as not found for Google local and mobile the solution is to connect to Google business page to the campaign and then away for the next ranking refresh you can read more about connecting a Google business page in the article link below this video next are you controlling for personal browsing history and physical location when verifying SERPs for the most accurate results we recommend utilizing our sir plain for manual serve verification click the link below this video for information about how we fetch the accurate serves from a technical standpoint if your business needs dictate that you have to verify serbs outside of our platform you need to make sure that you're using a method that will prevent the google algorithm from
Spying on you and using your personal browsing history and physical location...
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spying on you and using your personal browsing history and physical location as ranking factors signing out of your Google account clearing your cache and using an incognito window are not accurate rank tracking methods even if you employ all three of these measures Google can still easily tie you to both your previous search history and your physical geographic location via you RFP address and they will return personalized SERPs for you as a result finally is cert volunteers rankings exactly once every 24 hours if there's a high degree of volatility in the SERPs rankings can vary one checks even a few minutes apart when this is the case it's unlikely that the SERPs fetched at our 24 hour cycle will match the live serbs you can check to see whether internet wide Google SERPs are more volatile than usual which normally indicates that a Google algorithm update is being rolled out via the most cast utility for which you'll find a link below this video if you've just begun SEO work or been engaged in a
High intensity SEO campaign that can cause localized surf volatility for your...
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high intensity SEO campaign that can cause localized surf volatility for your specific keywords volatility in either of these cases normally settles out after these certain niches that are extremely competitive tend to be perpetually volatile making it difficult or impossible for us to provide accurate results on a 24-hour ranking a refresh cycle these niches include the legal industry Plastic Surgery gambling and a few others so what if you've checked all of these factors and you're SERPs still don't look right if you've checked every item in this list and you still can't figure out why your syrups are matching up don't hesitate to reach out to our support team for assistance [Music]

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