3 Tips To IMPROVE Your SEO TODAY (How To Improve Your Search Engine Optimization)

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Hi this is brad soppenfield one of the owners here at spotted fox digital...
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hi this is brad soppenfield one of the owners here at spotted fox digital marketing and today we are going to be talking about seo what it is and why you need it seo is pretty simple it's basically search engine optimization and how you can optimize your website to get to the top of google we always want to be at the top of google and there are a lot of things that you can do to get yourself there and today we're going to discuss three specific things that you can do to your website to get it to the top the first thing is keywords and content next we'll talk about page title and page content optimization and lastly we'll go over your page load time and how important it is for your website to load for users so now we're going to talk about keywords and content content is what drives your website it's what gives google content to crawl and to index into their search engine and what helps drive traffic to your website so you want good quality content and how we get good quality content is starting with our basic keywords the keywords that we are wanting to rank for content is going to be the reason that
People come to your website and the reason people come back to your website...
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people come to your website and the reason people come back to your website so content is very important and it's so important that you need to make sure that you plan this out today we're going to give you two tools that you can use to plan your content the first tool is google trends uh google trends is a great tool provided by google that gives you a lot of insight into what people are searching when they're on google so you can go in you can type in you know basic keywords and kind of give you ideas of what people are searching for related to your topic the other tool is answer the public this is a really cool tool that allows you to go in you can type in keywords and it's going to give you a visual layout of different questions related to your topic that people are asking so it's going to give you really good topics to write your content on but also answering questions that people are actually asking now that we have keywords it's time to start writing some awesome content but first we want to make sure that we're not just
Writing content and stuffing a bunch of keywords in there...
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writing content and stuffing a bunch of keywords in there you want to write content that is easily read and valuable to your end user something that's going to establish you as the authority in your industry is going to be much better than just stuffing a bunch of keywords on a page some of the factors for ranking your website are page title page url and meta description it's important that you take your main keyword with related keywords and get them into your page title your meta description as well as your url quality over quantity is important when it comes to content last we're going to talk about how fast your website loads it's very important to have a fast loading website for several reasons it is a ranking factor in google but your users also have a low attention span so if your website's not loading they're moving on they're not hanging around they're not waiting so having a fast loading website is so important nowadays so gt metrics is a tool that we use to help us determine why a website is loading fast or not
And there's some very important data points that gt metrics provides...
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and there's some very important data points that gt metrics provides it'll give you a score but it also tells you how long it takes for your website to load and it compares you against industry averages and then the cool part about that tool is it gives you a lot of uh insight into what you can do to improve their performance and overall make your website load faster there's another tool offered by google it's called google page insights and it does some similar things that gt metrics does um it's just all based on the google algorithm personally i like to use both so i kind of get the the best of both worlds and can optimize my website for all my users so those are your three quick tips on how you can instantly improve your seo all of the tips that we talked about today will be listed and linked below so you can find all the tools that we discussed today want more tips and tricks on how to grow your business be sure to subscribe to our youtube channel and follow us online thanks for listening and we'll see you next time

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