Google Featured Snippets Return, Google Ads Blocked Tons Of Ads & Check The Status Of Google Reviews

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All right good morning everybody my name is barry schwartz and this is the search...
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all right good morning everybody my name is barry schwartz and this is the search buzz video recap today is friday march 19th and this is the search news we covered over at the search engine roundtable over the past week got a lot to discuss google's featured snippets have returned to google search they went away for about a few weeks and now they are mysteriously returned there may be another google search algorithm update brewing as of this morning google ads announced that they blocked tons and tons of ads and google came out with a new way to manage and check the status of local reviews that you reported to have been taken down plus a lot more so stay tuned of course i'd like to thank our sponsor loud interactive a chicago-based seo firm you may have heard of brett d payne very big contributor to the seo community so thank you brett appreciate it very much and as you can see here i'm back in the office um two shots into the vaccine it's been uh what is it uh like 11 days or so since the second shot so i should be good they say wait two weeks
But nobody's really here in the office so why not [Music]...
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but nobody's really here in the office so why not [Music] anyway so let's get started feature snippets are back um so you could see in the charts that i'm going to post over here that basically they went away around sometime around february 18th february 19th i mean dropped significantly didn't completely go away but mostly went away and then as of march i think it was march uh friday march 12th they all just started to come back um and now they're at the same level or above slightly above what they were when they dropped off google didn't say anything about it it may have been a bug we don't know but it's very interesting to see them coming back also as of this morning march 19th i'm hearing rumors and suggestions and hints that there may be a google algorithm update coming out we're still waiting for a core update to be pushed out we don't know when that's going to happen but it's due anytime soon danny sullivan i think is off this week so he would he would be the one who announced it
Uh but there does seem to be some type of ranking update going on this morning...
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uh but there does seem to be some type of ranking update going on this morning it's unconfirmed at this point there are tools that are picking up on the on the chatter and there's definitely some signs that there is an update going on so definitely take a look at that hopefully there's nothing that hurts you guys google said that the words in a url are a keyword a ranking factor are a signal that the google uses for ranking purposes but that signal becomes much less weighted they become less of a factor um unless of the substantial factor once the google has actually indexed that page and knows the content on that actual page so keep that in mind that's interesting take from google google sent out via search console notice notices to a bunch of sites google's had a small number of sites about a shared array buffers it's basically some type of security type of thing with chrome 91 so that you should be aware of i don't think it hurts your rankings per se but it's not something you should look into if you got that notification i have a video explaining what you need to do
From google to address that going forward google also came out with a video and...
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from google to address that going forward google also came out with a video and updated help docs around video seo and video seo best practices definitely recommend you take a look at it it's nothing really new i don't think you found anything new in that video that you haven't heard before but it's a really nicely well done video it's about nine ten minutes or so it gives you a quick overview of what to do and they also updated the help documents to go along with that so that's nice to see around the core of vitals and the page experience update lots of chatter lots of confusion lots of nerves people are getting nervous about coming in may um google a googler said that yes browser extensions can 100 percent impact your core and vitals because let's say you have a browser extension on your desktop and that browser extension slows down the page or that browser expansion makes things jump around on the page that will impact the scores google gives you for that page in the core red vitals metrics that's just how it works but you don't have to be so concerned with that
Because on your mobile browser very few people almost nobody installs plugins or...
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because on your mobile browser very few people almost nobody installs plugins or extensions on their mobile browser and google's only using core vitals specifically for how it looks at your mobile pages not your desktop pages so you don't have to really worry about it but keep that in mind that extensions can impact those scores although i'm sure it's not that significant because most people probably don't have extensions on your desktop and almost nobody has extensions on there on their mobile browser um a latest solos went ahead and did a twitter poll with a lot of results basically showing that 60 of seo say seo is harder than it was five years ago don't disagree with that um it is getting higher more competition etc etc i assume the other people who filled out the poll um just started an seo and it's getting easier because they're learning it but i'm not sure i think seo probably has gotten harder not because the algorithm has gotten harder which is true but also because there's a lot more competition out there
Google ads did their annual announcement around their efforts around...
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google ads did their annual announcement around their efforts around safety in google ads privacy safety and what they've done to restrict ads and the numbers are pretty crazy google said they blocked 3.1 billion ads in 2020 they restricted 6.4 billion ads restricted probably means they didn't block them but they made some adjustments to it um they suspended 1.7 million advertisers and so much more it's the numbers are crazy i'll share some additional stats but you can definitely take a look at it i posted that on march 17th nscrountable.com google ads also released a new ad summary view for more beginner small business type of advertisers it's basically an interface that gives you quicker access and simplified access on how to use the google ad system to create ads faster to see little reports faster and so forth so that's a nice little feature microsoft advertising announced new static headlines for their their dynamic search ads
Which makes it as microsoft says um you can use these static headlines within...
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which makes it as microsoft says um you can use these static headlines within your microsoft dynamics search ads um there there's an additional column that you can use for that and it helps you basically feed that information to them to microsoft advertising to improve those areas so definitely take a look at that if you're doing microsoft advertising also on the microsoft side small little tidbit but microsoft has swapped out the magnifying glass in the search results landing pages in the search bar to a um search button actually says search big news you heard it here first um also google maps um has a new um ad spot so when you go to google maps.google.com you use the interface and you click on a business and using the pin you click on the pin up comes this little overlay that basically shows you the information about the business in that business overlay now there's an ad spot it's a new little ad spot i believe google my business launched a new tool to review and submit uh reports around
Reviews so if you're not you want to see all your views in one place or you want...
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reviews so if you're not you want to see all your views in one place or you want to report reviews or now if you want to check the status or reviews were reported it would actually show you the status of those reviews it doesn't work for businesses that have tons of reviews but it's more for smaller businesses that want to see check in on the status of those reviews very cool tool you could access it on the surgeon's roundtable and on the other side of the google maps is that surface area businesses should be aware of this there's some type of loophole that now when you do a search for a service area business a business that does not want their address to be shown in google search maybe they're a home-based business and they don't want their address to be shown up to their customers and prospects you can now do it actually lets you access a street view which actually can then give you the actual location and photo of the house maybe the address so you can actually it's a very big privacy concern google has not addressed it yet but hopefully they'll address it soon and finally another poll this one from cyrus shepard who basically showed that he asked do seos or marketers do any at all affiliate marketing
And only 45 percent of those people who responded said yes they do...
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and only 45 percent of those people who responded said yes they do affiliate marketing um back in the old days of seos i would say probably 90 of seos did affiliate marketing i guess it's a different world now in any event thank you so much for listening to the search buzz video recap my name again is barry schwartz thanks to loud interactive check them out for sponsoring really appreciate it i'm going to try different setups in the office i used to be by the tv over there and just do that maybe if you want that comment let me know what you want couch over there boxes over there i'll try different angles based on different things and let me know good to be back hope everybody's healthy hope everybody's in line and cued to get vaccinated and that's it again my name is barry schwartz and this is the search buzz video recap and today again is friday march 19th everyone have a great healthy safe weekend and i'll see you guys next goodbye

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