3 SEO Techniques - How You Can Improve Your Google Search Engine Rankings

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All right what's up everyone welcome to the Surfside PPC youtube channel today...
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all right what's up everyone welcome to the Surfside PPC youtube channel today we're going over three SEO techniques you can use in 2018 and 2019 to help increase your Google rankings help increase your Bing ranking so the exact techniques that I use for my own businesses today the example I'm going to use is for farmhouse kohls.com so what I want to do is get more search engine traffic to this website so the first thing that I always do so this is my technique number one is you need to find the content ideas for your business and create new content around relevant keywords so what I like to do is use Google Ads you know create a Google Ads account come in here to tools click keyword planner so I use a keyword planner all the time to find new keywords to find keyword ideas to expand on current keywords so what I did is I just came here I searched farmhouse de coeur farmhouse furniture and what they do is they pull up almost 2,000 different keyword ideas that's all you know relevant to my business you know you can go by relevance you can go by average monthly searches I always go by relevance one of the things you might
Want to do when you first start your new website is take this take whatever they...
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want to do when you first start your new website is take this take whatever they say are the top 100 most relevant and you wanted to just use those those keywords to kind of guide your content because that's what people are typing in for your business so you don't want to create things that people aren't typing in you don't want to solve solutions you know for problems people don't have so once once you kind of have keywords one thing you can also do is we have a video tutorial here content ideas tutorial how do you find keyword ideas and content ideas for your business so just a short 11 minute video you can you know find it's gonna be some similar ideas here but we expand upon it so you definitely want to look at that to find new ideas so once you start getting new ideas for things that you want to write you know videos you want to create however you want to do it one of my favorite guides here is HubSpot so how to start a blog it says a step by step guide plus free blog post templates we'll put the URL up here in the description but if you go down a little bit you can see they have free templates for creating five
Different types of blog posts and if you don't write that often if you're not you...
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different types of blog posts and if you don't write that often if you're not you know accustomed to writing blogs all the time this is something you definitely want to do because it's you know the how-to posts the list based posts the curated collection post the SlideShare presentation post and the news jacking post so these are all templates you just click on this URL come here you know you can see it just download it for free so just come in here at free download absolutely recommend doing that because it's gonna give you some you know some ways to kind of write more content for your business which is how you're gonna help yourself rank higher in Google so one idea for that I've done before here so best farmhouse coffee tables so this was done you know using the exact same process I just showed you you know whence the Google Keyword planner you know I found some different types of keywords here one of them was farm house coffee tables so what I did was I wrote this article best farm house coffee tables and you could see a lot of content here we scroll down images that go off to different products and you
Know probably about 30 products there so just a quick little blurb how to choose...
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know probably about 30 products there so just a quick little blurb how to choose for our mouse coffee tables and then a conclusion so it's not completely done yet so this is gonna take us into technique number two so once you kind of get to 10 25 50 100 blog posts oh those are all kind of different milestones what you want to do is go back to your blog post and improve them so I'm using WordPress here so I'm gonna go into edit post so if I look at farm house coffee tables one thing you might want to do is you know maybe edit some of the things up here maybe you take some maybe I take some of this and move it down so the products are featured higher in the top scroll down to the bottom so all I have is a couple quick paragraphs after all the products so maybe one thing I want to do is add a section for you know farm house coffee table inspiration let's just say a poll you know five different designs and I talked about each design for a couple sentences or two and that I linked off to each design
You know on separate websites wherever they are if they're my own designs maybe...
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you know on separate websites wherever they are if they're my own designs maybe I just you know credit myself whatever it is so it's just extra things that you can add to it and you'll see the word count going up and up 592 is not a huge number of words so when you're trying to get content or rank you need to write you know you need to write at least a thousand words it's kind of my where ice with but it really depends on what you're trying to present so the ultimate thing with with presenting content is you need to create the most useful and relevant content to people who are trying to find it so once you kind of update things like this so let's just pretend I added this whole entire section here I'm gonna get rid of it for now just so it's not what I'll do is I'll come to the top here so you can see published on it's gonna say June 24th what you could do is just update the date so I'll just set it to today's date so or yesterday's date one or the other so I'll publish on October 24th clicked update and now it's gonna change the date to October 24th from what it was currently so Google can kind of see okay this person not only updated the content
Because Google is gonna see every time you do a revision here but you are also...
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because Google is gonna see every time you do a revision here but you are also changing the date so it's saying okay they completely updated this content so that's that it's brand-new if I had a PPC advertising blog which I do and let's just say I had you know a hundred different articles that were ranking high in 2015 there they're great articles there they're really relevant if I don't update those articles if I don't change the dates if I don't do anything like that then eventually my rankings are gonna fall because everything changes you know in 2015 Google had a different logo Google Ads had a completely different interface the features were completely different the bidding strategies were different the ad types are different even the ad extensions were different so if you don't update all those things and you don't you know one thing you can do is just let's say I had Google AdWords ad extensions or Google ad extensions however you want to phrase it what you can do is just you know every six months go update that post make sure it's up to date and that's it it's not easy but it's also worth it for the traffic that you're gonna get from that post so you
Need to continuously update these things and that's just one of my my favorite...
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need to continuously update these things and that's just one of my my favorite ways to improve your content to expand on this the other thing you can do come over to Google Adwords Keyword planner just like before take the keyword you already had so farm house coffee table and what they're gonna do is pull the most relevant keywords that they think for farmhouse coffee tables so rustic coffee table reclaimed wood coffee table wood coffee table so if you took all these different things you know I came back to my article maybe I do you know more about reclaimed wood you know coffee table so you kind of just expand upon the keywords that Google thinks are most irrelevant your main one the other thing you can do is just come right into Google will search your keyword scroll to the bottom and they're gonna pull up the 8 you know what they think are the 8 most relevant searches to it so that's very very helpful when you're trying to you know just expand upon the content you already have and you know once you start building 10th like I said 10 25 50
100 articles once you start building those types of blog articles to your...
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100 articles once you start building those types of blog articles to your website what you want to do is go back and continuously improve them and you know this isn't relevant for every type of business if you're a news website you know maybe you just put news out and forget about it and just keep putting news out news out news out but for something where you're trying to rank for keywords consistently this is what you have to do you have to make sure that you know everything is relevant everything is updated and you know you're not falling behind other competitors so technique number two is going to be edit and optimize your content which builds upon technique number one which is you know find relevant keywords and create content for your business so technique number three is going to be the Google search console just basically using this to not only improve content but find new content ideas so if here is I'd my website opening Google search console it's showing the last 28 days so 337 clicks it's not a whole lot it's a little bit over 10 clicks per day I definitely want to get that higher so what you want to do is scroll down you can see search queries that are bringing people to your
Website all right and also getting impressions in Google search you can see...
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website all right and also getting impressions in Google search you can see which pages you know are getting the most clicks and the most impressions as well so you can just kind of see you know what's driving things to your business so I use this for the Google search console in two different ways one is to find pages that exists that are already ranking so a fireclay farmhouse sinks doing pretty well 22 clicks in the last 28 days you know maybe I go there and I try to add you know just like I showed you try to add and improve this article a little bit but generally what I'll do is I'll scroll down a little bit I don't usually do shop pages I kind of focus on my main blog article type pages about 25 so right here so cast-iron farmhouse sinks 8 clicks in the month 190 not terrible farmhouse coffee tables 3 clicks month 172 so if I took these two articles and said okay I'm gonna spend an hour on each and I'm just gonna improve them I'm gonna add more images I'm gonna add more products I'm gonna add you know just more relevant information for people who are looking for those types of products what it's gonna do is help increase my ranking so
This is one way I use the Google search console is to find pages you know kind...
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this is one way I use the Google search console is to find pages you know kind of to expand on step number two to find these pages that are ranking that are getting clicks that you know where there's some areas of opportunity the other way I use the Google search console so if we scroll up here a little bit and click on search queries so I'm gonna pull the top 25 so you can use this to find you know all sorts of different keywords content ideas for your business because you're already ranking for a lot of these keywords here so you can see you know just brand name sinks you know farmhouse vessel sinks so I don't have any any page on my website about that so that's something I can create a page about I keep scrolling down farmhouse curtains currently working on that page obviously farmhouse coffee tables farmhouse coffee table but you know just keep scrolling down I see rustic wood bathroom vanity so if I created a whole entire page with rustic wood bathroom vanities just like I did with coffee tables it'd probably rank higher because it's not as competitive as coffee tables is now if I scroll all
The way the bottom I see something like log cabin Christmas ornaments so I'm...
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the way the bottom I see something like log cabin Christmas ornaments so I'm filming this in October so right now I've been putting out a lot of Christmas decor type articles so maybe I say okay let me take this log cabin Christmas ornaments I'm already getting forty-one impressions for it I can definitely get more than that I can definitely you know drive some clicks here the whole goal for me is for each page to drive you know five ten clicks per day it's not easy to do but you need to kind of find all sorts of pages and keep adding them to your website so that you can just keep driving those search engine clicks which is gonna drive you revenue but I take a log cabin Christmas ornaments I come over my website add new posts log cabin Christmas ornaments check Christmas farmhouse to our farmhouse Christmas decor you know I start writing whatever it is maybe this is where you come back to our free our five free blog post templates so this is this is kind of how my whole process works you know find new content ideas create row than content around those keywords and
Continue to add to them continue to you know edit and improve them and if you...
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continue to add to them continue to you know edit and improve them and if you were having trouble writing if you're not sure you know how to get started one thing you can do is use a service like eye writer comm it's you know pretty affordable you can get 500 word articles from good writers you know 20 bucks something like that it's not terrible so this is something that you definitely want to use to to basically add new content to your business continuously so these are the three SEO techniques I use the most for my business you can definitely use them for yours just you know find new keyword ideas create content around those keywords continuously improve that content you know over and over and over again and then last but not least just use the Google search console find pages that you can improve find search queries that you're not optimized for and you know just continue to try to grow this search engine traffic over time just understand that search engine optimization is not something that happens overnight so what you're doing this month you'll see kind of come to fruition next month where you're seeing next what you do next month will come to fruition the month
After that so you know I can tell if I have a good month for I'm adding tons of...
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after that so you know I can tell if I have a good month for I'm adding tons of content to my website that my search engine rankings show that this website I haven't added a ton to it over the last three months so if you look at just the last three months of clicks and impressions you can see kind of a drop-off here so you know kind of around twenty four thirty now down to 15 20 so now I'm coming back onto the website and you know making sure that I'm adding what I need to do so that it continuously improves so you can see this is what happens when you don't add content for a couple months and hopefully in about a month or two I'll show you what happens when you do add content because we're adding tons to this website right now so if you have any questions leave them in the comments thank you for subscribing to our channel and also for watching this video

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