Rank Checker: How to Use SEO Book's Rank Checker to Check Your Rank on Google
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SERP stands for search engine results page and you want to measure your SERP...
SERP stands for search engine results page and you want to measure your SERP rank what normal people call your rank on Google or are you on page 1 on Google or are you number 1 2 3 on Google in a very systematic way in this video I'm going to show you how to use a really slick tool that's free to measure your rank systematically on Google across your keyword searches let's get started alright so welcome back the code for the materials for rank is 2 9 9 9 - e so you can enter that at JM - SEO or gaarkhan the youtube description that will get you to all the goodies all the materials we're really gonna look at one tool it's my favorite tool for rank checking it's called rank checker not surprisingly and it's a free tool for Firefox so got the links for you so go over to SEO book
I've got the link right there and you're gonna download rank checker so you need...
I've got the link right there and you're gonna download rank checker so you need to sign up for a free account sign up for a free account give them your email they got a lot of good tools here download the tool it must be running on Firefox so you have to go get Firefox if you don't have it you can't use on an internet explorer can't use it a chrome Lord knows you can't use it on Safari so you've got to use it on Firefox which you get from Mozilla so Google Firefox download Firefox in style Firefox ok so now you've got the tool let's talk about what we're sort of investigating so you go to google let's say you're one of those big insurance companies you do a search motorcycle insurance quote right and you want to know your rank on Google what's called your SERP rank so here's our search code here's our here's our search phrase here's number one number two number three so these are the top three positions natural organic
Positions for motorcycle insurance quote now top three is really where the money...
positions for motorcycle insurance quote now top three is really where the money is top 10 you're at least in the game very few people go to position 11 so you need to rank one to ten with one two three bean by far the absolute best now it varies based on the search if you type in a search like pizza Google creates the carousel this is based on Google local Google+ local and then below that you have your organic results the tools don't really measure this part of Google say you're a divorce attorney you type in divorce attorney the Google Local is down here so here would be it looks like number one number two it looks like those aren't ads so number one number two three four five six seven et cetera that's your page one results these are sort of interspersed in the middle that's a different animal that's Google Places so pay attention to that
Figure it out now what are we trying to do we're trying to find out you know for...
figure it out now what are we trying to do we're trying to find out you know for search industrial fans who's number one who's number two who's number three who's number four etcetera and would it be awesome if there was a tool that would measure this systematically for you so you could create reports you could measure my monthly basis show it to your boss get your big race because you're going to show how much you're gonna improve your rank on Google guess what there is a tool that's the rank checker from Firefox so go install the tool okay now I'm gonna assume you've installed it when you installed it in Firefox it's gonna show in your Tools menu you're gonna go tool rank checker options you're gonna select google.com that's obviously the USA Google if your UK British Australian you know hello mate choose google.com for Australia choose your appropriate Google you want to make sure you don't check personalized search results you can also check Bing there's no reason to tick Bing and Yahoo because
They're the same search engine so I've got it set to google.
they're the same search engine so I've got it set to google.com and Bing now what else do you want to do this is your delay between queries if you're gonna run a large list I would say more than 20 words change that to 99 seconds you got to slow it down because Google will not give you the data if you put pound too many queries that Google so I've got a set for three because we're just going to do something short and sweet all right so that's all turn and set on now let's talk about how to set it up so I'm gonna take my keyword list and I'm gonna copy it and I'm gonna compare progressive.com in 21st comm I'm going to compare two websites where did they rank on Google so I'm gonna go to all rank checker run I'm gonna click add multiple keywords I'm gonna right click and paste the keyword list in here that's why it's so helpful to have a keyword worksheet because you can copy/paste your keyword phrases right onto the tool now in the
Domain I'm gonna type progressive progressive.
domain I'm gonna type progressive progressive.com and I'm not gonna use a capital letter I'm not gonna use www suggest your domain progressive.com I'm gonna hit add I'm gonna put the competitor in here 21st com nether insurance company and I'm gonna hit add I'm gonna hit close so now I've got the domains I'm checking the keywords I'm checking against I'm gonna maximize this I'm gonna click start so now this tool is gonna go out and it's gonna check progressive.com 21st com versus the target keyword so car insurance car insurance quote renter's insurance it's checking each one of these queries and it's doing all that hard work for you so in all the hard work for you here's what's awesome do this every month for your keyword list set up an Excel spreadsheet or a Google Doc and you can measure where you
Show over time now what does the tool tell us this tells us for car insurance...
show over time now what does the tool tell us this tells us for car insurance progressive is number two four twenty four twenty first calm is number seventy that means there's seven pages deep it's terrible car insurance quote online they made it on them burn ein they're number two bing therefore they're twenty six what is the little slash means not in the top two fifty it means total suckage really bad so those slash means top nowhere to be found realistically the only ones that are any good are than ten ten or less so for this search progressive.com is awesome there on page one for everything they're in trouble on bing on those two it gives you the URLs as well these two searches so for by renters insurance online their twenty six on bing motorcycle insurance quote their twenty on bing that's where they've got some troubles now let's look at their competitor twenty first for the only one that they're even in the game for is car
Insurance quote online they're number nine over here on being their number ten...
insurance quote online they're number nine over here on being their number ten everybody else they're way off page one puts greater than eleven no bueno okay so that's your report now what can you do with report down here on the left click export you can export that as a CSV file so I'm gonna just export it to the desktop and I'm just gonna put progressive versus 21st rank and I'm gonna hit save so now I've exported that as an excel and I can populate that my excel and off I go if you click Save here it will save that as a search that you want to run it again and again so just put in progressive versus 21st and hit OK and now that's saved and you can open that and run it again and again and again so you can open it and this is what was run once before you can run it again and again again you can save your searches so you just have a little setup the first time then you can run this
Puppy every month every day whatever your data needs are you'll know you're...
puppy every month every day whatever your data needs are you'll know you're ranked on your regular Google searches just remember it doesn't search the Google local listings those are a little bit of a different animal you have to measure those manually so that my dear friends is rank checker showing you how to use rank checker to measure your rank systematically generate some excels and off you go all the materials are on the website please go to the website to get them if you're new to our channel please subscribe to our channel thank you so much for watching
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