7 Local SEO Content Tips to Boost Google Rankings (2019)

Get 300 checks per monthabsolutely FREE!

No credit card needed. No strings attached.

In today's video I'm going to run through seven tips you can use to...
00:00
in today's video I'm going to run through seven tips you can use to optimize the content of your website so you can boost your rankings in Google local search results and attract more visitors I'm gonna get around the founder of ranking Academy do UK where I have small business owners like you with their marketing effort for better online visibility step by step and click by click if you are new to my channel why don't you subscribe today and click the bell button so you don't miss any of my future videos and if you like this tutorial please give me a thumbs up as it will be very helpful for me to grow my channel Google uses over 200 signals to decide how to rank websites in its search results some of these signals come directly from your website content in the SEO industry they are known as on-page signals because they are directly located on the content of your pages the good news is they are easy to implement and although you might not climb up to the number one spot on Google when you optimize them it will definitely help you on your journey there let's start with the first one tip
Number one optimizing your URL or if you prefer the address of your page to...
01:02
number one optimizing your URL or if you prefer the address of your page to target a specific City where your business is not located how let's say you a plumber and you want to rank for the keyword plumber Brixton which is an area in London you should add the keyword plumber Brixton in your url to help Google understand this page is about you guessed it plumber in Brixton here is an example the J&D group code UK / plumber - Brixton but be careful not to be too spammy if your domain name already includes part of the keywords do not repeat it again in a URL look at this example plumbers - for you Dada UK / Brixton the main domain already includes the word plumbers therefore there is no need to add it again Brixton alone will be enough tip number two optimized the meta title of your page for those of you who don't know the meta title of your page is the HTML code that shows the
Name of the page in your browser like here and is also what is used by search...
02:05
name of the page in your browser like here and is also what is used by search engines to display results in search like here the meta title of the page is in the source code of the page and can easily be updated manually depending on what content management system you use this is an important component of your content for multiple reasons because a it plays a small part in rankings B people are more likely to click on an appealing title than a bad one which will drive more traffic to your site it is therefore very important to optimize it how include your target keyword in your meta title but once again don't spam it when you write the meta title for your page tank newspaper headline will you click on it yourself don't go over the character limits otherwise you title will be truncated to make sure you don't go over the limit use this title tag checker tool here is a good example of a title
Here is a bad one tip number three add a killing Meta Description to your page...
03:07
here is a bad one tip number three add a killing Meta Description to your page your Meta Description is the little snippet of copy you see under the headline and search engine results like your page title the description is also a piece of HTML code you can easily access from your content management system and although it has absolutely zero impact on your rankings as such writing a killer description that encourages people to click through will drive more traffic to your site there is however speculation that Google's results with a higher click-through rate will be rewarded with better rankings so you shouldn't ignore it you can also use the portent tool to check your description doesn't go over the character limit here is a good example of a description to go with our title from light as a feather shadow to Napolitan affair our freshly cooked pizzas will leave you wanting for more call us on five five five three two six two three two to make a reservation
Before everybody else does tip number four optimize your page structure with...
04:08
before everybody else does tip number four optimize your page structure with header tags although a header tags are not critical to rankings they still play a small part and give google context about the topic of a page including your target keywords as part of your headings will not only help Google but also users as it will make your content easier to read the HTML form is very simple each header is wrapped around an H tags like this header tags range from h1 to h6 with h1 being the most important header of them all this is how you should be using them each one this is the main header of your content and must only be used once think of it as the title of a book and it should be very similar to your page title h2s h2s are like the chapters of your book and should be used to describe the men's section of your page h3 s 2h 6s are simply used as subheadings within each section adding
Header HTML code to your page is very straightforward most CMS's will give you...
05:11
header HTML code to your page is very straightforward most CMS's will give you the option to select a piece of copy and turn it into automatically tip number five optimize your images optimizing images is often overlooked by businesses and is a missed opportunity to rank higher by giving further context to Google about the topic of a page the good news is it's super simple to do let's say you run a yoga studio in Cardiff like this one and you'd like to optimize this image you can give your picture of fine names such as Cardiff - yoga - studio jpg add a relevant alt attribute if you don't know what an alt attribute is it is the alternative text that is displayed on a page when the image cannot be rendered you can easily add this on your CMS when you load a picture in this example you could add Sunday morning Bikram yoga session at the Cardiff studio once
You've established your file name and the alt tag all you need to do is to...
06:12
you've established your file name and the alt tag all you need to do is to load your image on a web page I'm just going to use a test page using my website which is built on WordPress let's now verify that the HTML displays the file name and the alt tag and there it does tip number 6 improve your internal linking let's start with explaining what an internal link is an internal link is a text link that point from page a to page B on your own site like this one adding internal links to your pages helps with ranking pages higher in Google in this example this link will help this business to rank higher for the term emergency electrician but don't get overexcited and start adding tons of links across all your pages targeting the same terms hoping it will propel you to the number one position in Google your links need to look natural avoid creating multiple links on one page
Pointing to the same page using the same word also make sure it is in context the...
07:18
pointing to the same page using the same word also make sure it is in context the best way of doing this is to check for opportunities on your existing content to do this there is a very simple hack let's take the example of his dentist Becca Street Dental com located in London who wants to improve ranking for his teeth whitening page for the keyword teeth whitening what I need to do is go to google and type the following in the search box site call on the web address space quote teeth whitening quote this command tells Google to show all the pages from this website where the word teeth whitening is present all I need to do now is browse some of these pages until I find a keyword and turn it into a link that will point to the teeth whitening page as I mentioned earlier don't build hundreds of internal links using the same copy try to vary the copy
To something else so it looks more natural in this instance I could use the...
08:19
to something else so it looks more natural in this instance I could use the alternative professional teeth whitening or best teeth whitening method tip number seven add schema markup to the business address of your content page that is linked with your Google my business profile I know it sounds complicated but it isn't let me illustrate with an example let's have a look at the Google my business profile of this barbershop called the valley London if I click on the website link it takes me to their home page like both sites if I look at their business address which is located at the bottom of the page and I look at the code by right-clicking on choosing inspect it looks like they are using plain HTML code which is what most website owners would use but changing the code to schema markup will help you rank a little higher in Google how do I know because according to the local search ranking factor yearly surveying simply adding schema code to your business
Address in the page where your Google my business profile links to is a ranking...
09:20
address in the page where your Google my business profile links to is a ranking signal now you're still probably wondering what is schema markup schema markup is a type of code that was created by Google Yahoo and Bing a while back I didn't schema markup to your content helps search engines understand precisely what type of information is available on a way Paige it's almost like you are talking the same language the reward not only you get better rankings but you will also influence the way your website appears in search results by displaying what is known as Rich Snippets like review stars price range and more which will increase the number of people clicking to your site and Google has created a specific schema category for local businesses let me show you how to add schema markup to your code using our Barbara's example login to your Google account and head over to the address displayed on your screen from the main
Screen tick the local business option and add the URL you use in your Google...
10:23
screen tick the local business option and add the URL you use in your Google my business profile in the URL field let's use our Barbara's homepage click the start tagging option this will bring up the page all you need to do now is highlight the items you want to tag I'm interested in the address which is located at the bottom of the page next step is to highlight each item separately like this and choose the tag you want to add as you work your way through this you should see the data being added in the right hand side panel if you make a mistake or the item you selected is invalid you can easily clear it and correct it once you're done simply click on the create HTML option from there you have two options either add the code to your page using the JSON markup format in the head section of your page or switch to the microdata option and add the highlighted yellow
Bits to your code if it's easier you can copy and paste the whole code in your...
11:25
bits to your code if it's easier you can copy and paste the whole code in your page to verify your code is correct select and copy the code then click on finish a pop-up will show up click on the structured data testing tool option click the code snippet option place your code and click on run test this will go through the code and highlight any mistakes you may have once you're happy with the code roll it out on your website if you are running your site on WordPress you download a plug-in that makes this exercise a lot easier we're done for today thanks very much for watching if you found this tutorial useful please give me a thumbs up if you're new to my channel don't forget to subscribe and to hit the bell button for any comments or questions post them right below the video and I will respond to them hope to see you soon happy marketing you

Get 300 checks per month absolutely FREE!

No credit card needed. No strings attached. 👍