Using Google Trends for Keyword research for SEO To Find Topics
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Okay in this video what we're gonna talk about is more of the keyword research...
okay in this video what we're gonna talk about is more of the keyword research that we need to do for our actual sites and xD for YouTube videos as well so I'm going to show you a quick and easy way to actually use a combination tool again where I have actually shown how to use HS reps and how to use keywords anywhere this is going to be actually Google Trends so if you're curious on how to use Google Trends to your benefit and actually how to swap and how to learn your keywords and who's trending and what's not this video is for you and I like I said stick around we'll show every single thing that we're about you know as far as keyword research is that ghost so again we'll go ahead and get straight to this video right now [Music] okay so in this what I did is actually
Went to I googled Google Trends and went to and you can easily pull up Google...
went to I googled Google Trends and went to and you can easily pull up Google Trends and it starts out with this landing page whatever is training at the time is again like the ripe fruit and for instance this is Taylor Swift and this is Kim Kardashian which is nothing to do with what we want to talk about so again but again this is something that you're going to see so don't you know don't fret so you want to type in the subject or topic or whatever you would like to actually discuss our our get keyword research on in this case let's just say we want to get research on this is say SEO you can easily come in and type in SEO come in and look at the basically look at me well now let's understand we're having one criteria up here right now so we actually have and we're searching in the United States in the past 12 months in all categories in a web search so this this bottom bar right here the second bar down is very very important to understand and how to
Use because you can search in any given city you want to or any given area you...
use because you can search in any given city you want to or any given area you want to worldwide you can do a I mean just go through and just look at these stuff that you can do right so I'm in the United States and I'm gonna actually make sure that I'm actually doing my research in the United States so what I want to do is actually keep it like for the past 12 months if I'm if I'm doing this for SEO purposes like if I'm doing this for our website and a villainess so the are something of that nature then the the past 12 months is very very critical if I'm doing my keyword research for like a Facebook ad I want to keep it narrowed down to the past 30 days or past 90 days in the actual understanding of doing SEO we all know that's a slow progressing thing so that we want to know the past 12 months and we didn't want to know exactly where we're at in that same focus so again that's something to understand and know that up here you can change it from web search you can go to web search you can do image search you can go to news you can go to shopping like Google Shopping
I mean like apparently you know people will shop for you know people shop to to do SEO but uh...
I mean like apparently you know people will shop for you know people shop to to do SEO but uh the another key one that a lot of people don't use is the YouTube search right so what are the YouTube searches for you know SEO in this period of time there's a lot of people in and this is the past 12 months currently there's a lot of people in Hawaii Kansas California Vermont Minnesota New Hampshire Oregon New York so these are the top 10 cities they go all the way down to you know wherever you know all the way down to however deep the data goes but again the the top one that is searching for it these are the I would go for the top 10 you know as far as that goes and understand who's who and what's what down here is another related thing that you need to understand as far as what is actually ranking and what what is
Something that you're going to get you know information about right so they...
something that you're going to get you know information about right so they have related topics again none of these happen to be related to SEO so but this is rising and if you go into top right here instead of rising you would see that search engine optimization list is excellent number one then it has apparently there's a an actor named Park Hanks SEO so it's not SEO but I mean that you get the point behind it is there's some actors in here as far as that go so make sure you don't actually go to after a keyword that's an actor or something like that when you're doing SEO miami SEO seems to be searched quite a bit right now this is on rising right I happen to know why Miami SEO is being searched for that much right now because the guy that I actually worked with the mentor that I actually worked with Greg Morrison has a site that is rank for that and a lot of people that he teaches actually search for that to make sure to
Kind of get an information about what he's doing so anyway not to get too far into that...
kind of get an information about what he's doing so anyway not to get too far into that but again thank you Greg for ranking that not only ranking that but ranking that in Google searches so uh what would be a better benefit to us meaning that a lot of people are looking like they're searching for actors instead of searching for SEO could see that seem to be a bad thing so a going down here understanding the related Curie's as far as that goes are there related topics you understood that SEO is not exactly the best term to exit right are go after right plus it's probably the one of the harder terms so what we want to do as far as that we want to compare it to search engine optimization right you can do search engine you can do search engine optimization it comes in it shows you a little bit less it shows you all the stuff down here so now you get in this
Every section you add will be another layer to this right so and again we're...
every section you add will be another layer to this right so and again we're looking for YouTube searches right now right so if we're trying to wreck it YouTube video this is what we need to go after right paper results this is rising right so this is rising Miami SEO again thanks Greg SEO course SEO clients and then in these so you get what I'm saying here so this is rising go to top top would be SEO how to SEO SEO 2018 which we all know it's 2019 so that needs to flip so the new rising would be 2019 which give it a buffer it's gonna probably come in the next month or so SEO WordPress is another big one and you can see the keyword volume here - and also SEO marketing then you can come down here and see the next one SEO tutorial Yoast SEO again that's something that has a lot of keywords but as far as searches and stuff like that
But are you gonna rank for Yoast SEO I have you know you may or may not I don't...
but are you gonna rank for Yoast SEO I have you know you may or may not I don't know so again um it depends on your power on Johnny SEO um Shopify SEO SEO for beginners I mean these are things that and you see this keyword I mean how much that cost per Google for that keyword and there's only 48 are for eighty searches per month so that's real real big and that's again this is YouTube searches right somehow let's change it back to web searches all right so web searches let's look at that so web searches again we have a lot of actors and stuff up here so make sure you you understand that right so then we have if we switch it to web search then we have Google SEO how to SEO SEO marketing what is SEO SEO website and then again we start getting into some of this other stuff as far as like actors and stuff I have so next down here we have well that's kind of different but
Anyway so we have we have blue rocket a SEO dog friendly hotel that something...
anyway so we have we have blue rocket a SEO dog friendly hotel that something crazy this again is rising so I don't personally trust rising I trust the top so I always go to top and again so per the actual web search and not YouTube search the SEO is is number one the SEO Google how to SEO SEO marketing what is SEO so you kind of see a trend here right best SEO SEO website search and search optimization search engine optimization so these are things search optimization is really I mean that's an intriguing one that's like seriously that's like crazy like almost 10,000 searches a month and the keyword price is that low that's almost crazy I mean honestly that's one like right down I mean anyway so so if you're going after this stuff just understand that you can
Use this is another way another tool that you can use for keyword research...
use this is another way another tool that you can use for keyword research and a way you can do comparisons and see who's winning and what's what and actually come in here and swap your different search engines so YouTube searches are different than web searches image searches are different than web searches like news searches are different so again so what are you going after what I mean do you are you going after web searches are you going after like trying to rank your website and that's it are you trying to rake a youtube video are you trying to rank you know something that somebody's buying or I mean these are things that I'm just you know trying to show you a different way to actually use keyword research and try to use Google Trends and actually give them the information that they're actually giving you and that way you can just give it to them and these are the principles that I'm teaching that I taught in my very first couple videos for SEO the on-page stuff with a keyword one are the h1 tag h2 tag h3 tags again I can link those below but
Again the using those tags and feeding the feeding Google the proper...
again the using those tags and feeding the feeding Google the proper information and then they understand what your site is about and then you become relevant then you get into the the mix of these searches right well the same thing applies to a YouTube video right if you're trying to rank a YouTube video if it doesn't have the proper keywords in it and it doesn't have the proper verbage in it in the video itself then it's not going to rank it's not going to be relevant again there is a factor of power and stuff like that in there as well and again this is but if you don't have the foundation right the power doesn't matter so if you don't feed the feed the Machine exactly what it wants to know as far as data and ague again Google is just a machine so again if you're not actually showing that again if you're not actually showing that and then you're you know you're not giving the benefit you're not reaping the benefit of of actually using the two together so on page is important off pages important all those to tie together and on when I say off page I mean like power of your website the age
Of your website I mean there's a lot of different variables but again this is...
of your website I mean there's a lot of different variables but again this is starting out with the over-the-shoulder type stuff so keyword research is very very critical and this is just the aid and doing that that that keyword research as far as the over-the-shoulder series stuff that we're doing so again I just wanted to kind of show you two different ways to do keyword research so again I'd love to hear your thoughts and I'd love to hear exactly what you do for keyword research or do you use these things do you actually use the Google Trends do you use some of the other stuff that we talked about as far as the last video and again what are your thoughts and what are your would you like to see more of this or would you like to see more what would you like to see next coming up and again or make sure you subscribe for one to keep up to date with everything we're doing everything we are releasing because again this is over-the-shoulder series type thing as far as the SEO side of things and we're actually trying to you know show you exactly what we're gonna do to rank it so when you when we rank this site and it's winning we're
Not gonna we're not trying to hide anything right so we're trying to...
not gonna we're not trying to hide anything right so we're trying to actually show you exactly how we did it and then you come back and there's no question about it so when somebody tries to spam it or whatever because they will because that's just the way the world works it won't work so again I'm just trying to show you you know what wouldn't you know what the proper things are to do so again if you're interested in seeing more of this if you're interested in seeing other topics then just leave a comment below or if you just liked this video leave a comment below and I'll make sure I reply to every single person so again make sure you subscribe and make sure you visit our our Facebook group and our website as well because again we try to tie all of our information together and all of our platforms together so the better we all get and again the more we all come together then the more information we pass the better this system gets the better the information that we pass gets so again I really do appreciate everybody support and I really appreciate everybody participating right now and again it was long as we keep growing to keep getting better this was
Just get better and again 2008 2019 2019 or 2018 was a good year but 2019...
just get better and again 2008 2019 2019 or 2018 was a good year but 2019 relevance and being using all the systems together as far as Facebook Facebook ads marketing Instagram Instagram not so much I would say LinkedIn organic and as far as using your SEO and your websites and stuff like that it all kind of meshes into one big platform if you're doing digital marketing and I think that you know you kind of need to understand that but SEO and your foundational website is the very first thing if you don't have it you don't have nothing to fall back on everybody who's winning wins through organic and no matter how much they they claim that they're winning through other things they're winning through organic and they are doing that in a slow process again that's not a fast process so if you're looking for the fast win maybe Facebook Ads maybe LinkedIn organic maybe something like that but you still need to be working on your SEO you still need to work on your website so again once you get that
Established you will win out constantly and it's been improving over the history...
established you will win out constantly and it's been improving over the history of time so again I'd just love to hear your feedback you know I would love to you know be engaging a little bit more so leave me a comment below and I'll make sure I respond to every single body so okay we'll go ahead and in this video and we'll pick up and do some more all right thanks
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