WIX SEO: A Complete Guide To Ranking on Google
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What's going on wix nation mps here from wix training academy and today i'll be...
what's going on wix nation mps here from wix training academy and today i'll be showing you wix seo everything you need to know to maximize your seo on google hey if you are brand new here to the channel thank you so much for watching i'm thrilled to have you here if you haven't already make sure you smash that subscribe button and turn those bell notifications on because we've only got more content coming that's going to help benefit you and your online business and guess what you'll instantly plug into the largest which training community on the internet that's right the whole internet and we'd love to have you here to give you some background to lay down the framework of today's video i'm going to pretend that i'm starting a restaurant here in charlotte north carolina called ohana pokey company poke is absolutely phenomenal if you haven't already tried poke i recommend you do it and i would love if there was once in right outside my window here but there's not that's why i'm gonna start ohana and what i'm gonna do is i'm
Gonna go through the wix seo wizard and show you how it works...
gonna go through the wix seo wizard and show you how it works and where you can go to maximize and optimize your seo through wix so that way you can rank better on google and that's going to be the framework for today's video now without further ado i know you've already hit that subscribe and like button we're going to jump into the actual content and show you what we're all about this video is brought to you by atomic social which is an industry leading marketing firm that specializes in website design search engine optimization seo and social media marketing and today they are running a special offer exclusively for my subscribers to help build or rebuild your entire website for a one-time fee of only a thousand dollars over 50 percent off their traditional pricing and that's up to eight pages and wow let me tell you i have never seen such amazing websites for such an affordable price this offer will only be available for a
Limited time so reach out today and book an appointment with them here at this link...
limited time so reach out today and book an appointment with them here at this link and this link will also be in the video description below aloha and welcome to ohana poke today i am going to be not serving you poke instead i will be showing you how we're going to get our seo up to snuff so we can rank better on google and drive in traffic that's looking for poke in the charlotte north carolina area here's how we're going to start we're going to go to our wix dashboard that's right not our wix editor our wix dashboard and we are going to go to marketing and seo when we go to marketing and seo we see this is an essential aspect to building a website more importantly getting found because if you've got a fantastic website but no one can find you what's the use so we're gonna go ahead and press start now on get found on google so we're going to start now this is where we are actually going to
Fill out our business and our site name now when you do this...
fill out our business and our site name now when you do this you're just simply going to fill out whatever your business or website name is there are obviously optimization strategies but for right now we are ohana poke company co and then we are going to press next do we have a business location so i'm gonna say yes we do and then i am going to type in charlotte north carolina that's our business location right i'm not going to give a specific address because just right off the top of my head outside of my own address i don't really have one to give so we are operating in charlotte north carolina where i just moved thank you guys for all the support then we are going to hit next by the way by the way if we went back there just to give you a brief look if we went back here if you do not have a physical physical location you're not a restaurant you're not a brick and mortar business they do have an option for you to click no it's an online only business whether that's you know online consulting whether it's
E-commerce whether it's a blog whatever that may be you can choose know it's online only and...
e-commerce whether it's a blog whatever that may be you can choose know it's online only and that won't help or hurt or penalize you in google's eyes it just needs to be distinguished so that way if you do have a physical location you know how to best prepare your seo and there's actually different strategies geo local seo strategies that you're going to want to employ to make sure that you optimize that best where it's a little different if you're solely online so now we're going to hit next okay now these are a very very crucial aspect to what you're about to do these are three keyword phrases that clearly describe your business and the services you offer now let me tell you something about these three keywords these are very very important because these are three keywords that will be attached to your website that google will look at to figure out okay what is this website what is this business
What do they do where are they and why should people visit them or what do they offer right...
what do they do where are they and why should people visit them or what do they offer right and so these three keywords are going to be essential to your success because you need to make sure they're keyword loaded but really optimized for what your business does now in recent years longer tail keywords have been much more effective so the more specific you can get the better now you don't want to get so specific to where there's not actual any monthly search volume for those particular searches but you also don't want to be so broad that the competition is through the roof and there's billions of search volume each month for that particular topic you really want to think and craft these keywords carefully and my highest recommendation is to utilize the google keywords tool to figure out what those search forecasts are in your particular business and so that way you can start to plan out some keywords for instance i am ohana poke company in charlotte
North carolina so one of my keywords is going to be poke charlotte nc...
north carolina so one of my keywords is going to be poke charlotte nc okay poke charlotte nc um then i'm gonna do um poke bowls charlotte and i'm doing a very targeted geo local campaign because listen if you're a brick and mortar restaurant and you're not like shipping goods anywhere across the country and you are solely in a particular area then what you're going to want to make sure you do is you're going to want your keywords to be optimized for that area for instance why would you just need to put poke united states you wouldn't that's a horrible keyword if you're a geo local business you're trying to capitalize all of the charlotte market in my case that's what i'm trying to capitalize the charlotte market more particular even if you live in a particular neighborhood in a city like i'm uh you know there's lots of neighborhoods here in charlotte there's
South end there's south park there's dilworth there's first ward third ward...
south end there's south park there's dilworth there's first ward third ward second word uh fourth ward there's all the different areas in charlotte so i'm i'll just put poke dilworth charlotte and that capitalizes on a particular neighborhood it makes it very geo-local which centralizes my seo so now these are my three keywords now what we're gonna do is we're gonna create an seo plan again i highly recommend you use the google keyword tool and think of keywords that are specific to what you do what you offer and where you offer it unless you're not a geo local business if you're online think of things that are specific very specific to what you do and what you offer how you offer it and then start checking it from there against the google keyword tool to get monthly search volumes now i'm going to press create seo plan and it's going to create our seo plan now here's the very very cool thing
About how this works it then goes to our seo plan and what wix does...
about how this works it then goes to our seo plan and what wix does is they actually provide you a customized checklist literally a checklist as you go down the list of what you need to accomplish in order to maximize the seo of your website and then what you're going to do is you're literally going to solely go step by step and go through the checklist and i'm going to go through some of them with you right now so step one this is essential you need to get your website listed on google wix and google have a phenomenal relationship and wix will actually allow you to integrate it straight from here watch i'm gonna press connect to google and then it says before you can connect you need to check mark each item in step one right so i have to go through here um and i'm gonna go through and do that right now but what's really nice is that wix has an instant connection with google so google will instantly accept which websites to be listed
So that way it's already indexed and your site can start being crawled by...
so that way it's already indexed and your site can start being crawled by google bots right so the first step on our uh website checklist here is update the home page title on search engines let me show you how to do this and this will follow suit for each and every page you have on your website right so we're going to press go for it and then it'll tell you why it's important you can read about why it's important but what you need to do is you need to change the current title what you can do is wix has gotten so sophisticated and so helpful that they even provide you recommended titles to use for your home page in for that matter every other page that you're going to be maximizing your seo on for instance this is a recommended title poke dilworth charlotte ohana poke company united states that's just a recommendation or you can do pokeball charlotte ohana poke united states what you're doing is you're capitalizing on the initial keyword right your
Initial keyword you're using one of those three and then you're putting that next to the...
initial keyword you're using one of those three and then you're putting that next to the name of the company and then it's giving you um an additional keyword with the united states technically speaking you don't need that particular portion or you can change that to something else or you can keep it again these are recommended based on past history of what maximizes your seo here on wix so i always recommend looking at these and at least entertaining them in this case these are good these are good keywords poke charlotte nc i like um pokeball charlotte i'm going to copy that and then what we're going to do is we're actually going to go to the editor so it's going to have us go to the editor and then i'll show you how this works once our editor loads up we'll let it work its magic i'll take a sip of coffee me and my yellow cup i actually brewed a starbucks peppermint mocha kind it's pretty good pretty good um
Okay so now we're in here and it kind of already brought us...
okay so now we're in here and it kind of already brought us to where we need to be but i'm going to show you how to get there just in case you forget so now to change your page seo what you're going to do is you're going to come over here to menus and pages your page manager you're going to click home or whatever page you're working on you're going to go click on those three dots click seo google and then here you will see your page title this is where you will add your title and i'm gonna go ahead and paste the one that which provided me and now what i'm gonna do is i'm gonna save it i'm going to press done and then i'm going to go back here and i'm going to refresh and see if it has updated bingo and just like that which registered that you completed that step after you save you have to press save in the editor so it can register it and then you refresh it there and it registers and there's one check off of the checklist next on the list we have change the home pages seo description now this is very important you can see
Which provides some recommended things such as include at least one of your keywords so...
which provides some recommended things such as include at least one of your keywords so mine could be pokeballs charlotte or pokeballs yeah pokeball charlotte include your business name or site name so ohana poke company and keep it between 50 and 320 characters so this is the sweet spot of where you need to be and really you can't go any less and you can't go any more than those those are parameters so what we'll do is we'll go back to editor and we're already here on our home page and then you have to craft a description now i'm not necessarily going to go through i actually i will so um ohana poke is serving up authentic hawaiian poke poke bowls in charlotte nc this funky and
Good vibes restaurant is guaranteed to make you want to come back...
good vibes restaurant is guaranteed to make you want to come back now this is just right off the top of my head right so i i didn't you know i didn't create something absolutely phenomenal what you need to do is you're gonna have to craft a description that works for you but what you can see and these are the key components is you can see i used the name of the business ohana poke company is serving up authentic hawaiian pokeballs in charlotte north carolina i used the keyword pokeballs in charlotte this is the other key you want to make sure you link back to your keywords google starts to recognize that your pages get indexed and then i added a little fluff on there to get someone that's interested they see your description on google okay they're serving up pokeballs in charlotte what else do i need to know about them this funky and good vibes restaurant is guaranteed to make you want to come back now that last sentence could be
Anything and everything and mine to be quite honest isn't absolutely fantastic...
anything and everything and mine to be quite honest isn't absolutely fantastic but it gives you an idea of what you're trying to accomplish that's kind of like your little sales line what else are you doing or even talk about your ingredients talk about your product your service in a very detailed but also broad light right because you're not getting into full detail just explain what you do what makes you different your uca your unique competitive advantage add that right there in that line and then what we'll do is i'm gonna save it again we'll go back here and we'll refresh now i don't know if i hit 50 characters okay i obviously did um so home pages seo is good to go now it says optimize the home pages text now if we click on this what do we need to do well what we have to do is we have to edit the pages text to include at least one of your keywords business or site name appears this is already accomplished for me so what this is saying is this wants you to on the actual home page in some capacity
Whether it's like an about us on the home page or a little blurb...
whether it's like an about us on the home page or a little blurb about what you do obviously it's got to be stylized include one of the keywords that we used for the website so if we go to editor we'll go back here and we'll go to the home page you can see i already have the name ohana poke on here right so that is already covered now for instance one of these this says quality products hawaiian flavors open daily for take down delivery now for the sake of this i'm not saying this is where you want to put it there's plenty of places to put it whether it's like right here um serving up poke bowls in charlotte nc right that's an example right now you're going to come through here and you're going to go through and make sure that it actually looks nice and that the text fits but utilize one of your keywords somewhere on your page's copy on your text so it links back
Because now if i press save we've already got the name...
because now if i press save we've already got the name of the business on there now if i refresh it we're optimized for home page text because we actually went ahead and added one of our keywords in the text then make sure your homepage is set to be visible in search results this is already the case for us and it's default on which sites that it is your site is mobile friendly you guys know what this is google's ranking mobile heavy uh mobile website is very heavy lately especially up to new standards because where do you look for things when you're out in a new area and you're looking for poke bulls likely you're going to search it on your phone on google right make sure your website's mobile friendly if not you're going to get penalized and this is your mobile editor right here this is how you edit your mobile website all of your which standard template websites will already come fairly much mobile ready but you can go through here and you can actually go to your mobile
Editor and adjust the website as needed again if you're using a wix template...
editor and adjust the website as needed again if you're using a wix template it's already going to come mobile friendly so if we go back to desktop and go back here we then see connect your website to a domain now this is a crucial aspect you need your business right you are a business which means you need to make sure you've got a domain name it's professional a dot com or whatever it is dot io what whatever you decide to use it's professional otherwise you're going to have blah blah blah.wixsite.com that just screams on professional that just screams unestablished get your professional domain name the way you're going to do that is you need to actually one get a hosting plan for your website and two you need to get your domain name now if you depending on the hosting plan you get sometimes you'll get one year free with a domain name of your choice and you'll get the domain name free for a year but you gotta get the hosting plan first
You'll have to determine which hosting plan is gonna work best for you...
you'll have to determine which hosting plan is gonna work best for you but the reason you need a actual domain name is because google views that as legitimate and so does everyone else i don't want to go to ohana poke company website and see it's like uh mps.wixsite.com what is that that's not ohana poke company that just screams a lazy business owner right that's what i think and that's what people think and it also turns them off because they're like if you have online ordering on your website for instance i'm using ohana poke company again as the traditional example here if i have online ordering am i really going to trust submitting an online order to mps.wixsite.com or am i going to trust submitting my online order to ohana pokey company because i ohanapokecompany.com because i know they'll receive it that's a professional name they've got a system they've got it all set up think about it right just put yourself
In your shoes when you're doing stuff like this finding a restaurant how are you...
in your shoes when you're doing stuff like this finding a restaurant how are you thinking and then build the website accordingly then you have to last step on our step one is connect to google search console you need to get a google search console account as long as you have a google account you can get a google search console and then you would just press connect to google it'll have you sign in and it'll link up your website to google search console same thing here connect to google you gotta go through all the steps in step one to do it um which means you gotta connect to google search console first and get your premium domain name but then you'll get indexed into google so guys that is step one those are your core essentials after that there's a couple key things it's gonna have you go through all of your pages and do exactly what we just did on all of them with the home page like we did the title in the description so you're gonna have to go through that on all of your pages and then step three is to keep improving your seo
Um you know you could hire a wix seo partner if you guys didn't know i work...
um you know you could hire a wix seo partner if you guys didn't know i work with atomic social and they are an incredible brand partner atomic social offers seo if you'd like to get in touch with them i'll throw a link down in the description below and then you can also go through the seo guide and continue to optimize your seo i hope this video has given you an in-depth view at how seo works here on wix i certainly know that this seo plan helped me when i started out and started really diving into seo and i certainly know it'll help you because it's proven it's optimized and which literally holds your hand through the process by giving you step-by-step instructions all you got to do is do the work and check them off the list and make sure you don't cut corners when you're doing this actually do the work i promise you you'll be happy you did and remember that seo is a long-term investment you invest your time and if
You hire someone to do it for you because you got to keep it updated...
you hire someone to do it for you because you got to keep it updated you invest your money for a long term investment seo is not something that's going to turn around and within 24 hours you're going to get flocks of traffic to your website it'll take place over 3 months 6 months 12 months 18 months and that's when you'll start to see the compounding results of growing in seo and if you are a geo local business i want to emphasize this right now i really want to put everything out there about seo i highly recommend you get a google my business account so that way you can create a uh google business listing you know when you go to google and you see the restaurants that show there on uh google maps that'll be you if you get a google business listing and you're going to want to optimize that have people leave you reviews and fill out all the details that's on the google side that's not on the wix side but they correlate right you're going to connect your website to your google business listing so make sure you get the
All-inclusive setup and do not cut corners because you will not reap the...
all-inclusive setup and do not cut corners because you will not reap the results and the rewards if you cut corners if you put in the time you put in the effort you will see results and you'll be very happy you did that guys if you enjoyed today's video please drop a thumbs up down below comment if you've got any questions whatsoever and if you'd like to see more videos on seo and lastly if this video helped you out and you enjoyed the content make sure you smash that subscribe button and turn those bell notifications on and nonetheless just join our community you'll instantly plug into the largest witch training community on the internet i'm i personally would love to have you here we're an excellent community we would love to welcome you in it just starts by clicking that subscribe button and turning those bell notifications on thank you guys so much for watching today's video can't wait to see in our next one and i'm happy to be here in charlotte
get in to work on this stuff full time
get in to work on this stuff full time
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