[Webinar] Master Surfer and win rankings with on-page SEO

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Start with the basics I will be watching the chart and please let me know if you...
00:00
start with the basics I will be watching the chart and please let me know if you can hear me well actually the chart is appeared somewhere okay got it so let me know if you can hear me well and I will start with the introduction for everyone who is not that familiar with surfer I will say a few words about the company and about how it all started but looking forward to see some comments first all good okay fine gotcha all right so now we can proceed let me switch screen to the presentation okay looks like I got it so welcome everyone I'm Miho tsuki I'm one of the founders of surfer and today I would like to show you how to use surfer to
Win SEO rankings with on page it will be like two hours or so for the...
01:03
win SEO rankings with on page it will be like two hours or so for the presentation and I would like to walk you through everything that is clickable in the app so what you will learn first and the most important element is to prepare successful optimisation guidelines second thing is to find a quick wins to finally bump in rankings which you know all of us liked 8020 rule and this is what will definitely help you utilize this rule with the quick wins and really you know ranking with lowest effort possible third thing is fixing the content gap and building comprehensive pages so basically again 8020 rule adding some missing terms and ranking higher worth understanding the correlation in
SEO we will have different use cases where correlation matter where...
02:07
SEO we will have different use cases where correlation matter where correlation is not unimportant I will show you that on the real examples and next we'll move to cooperating with the writers which will be flawless process for you with surfer and the last last one is ranking work keyword with keywords with less content and it will be related with the keyword research and actually I have one more bullet point in here which is researching backings opportunities quickly thanks to missing common batting's feature available in audit okay so what's the agenda in here we'll start with what the surfer is and where does it come from we'll go through all the features I will try optimizing pages with the audit and SERP analyzer using the charts using recommendations
From the audit we'll also try to create some content...
03:10
from the audit we'll also try to create some content guidelines for the writers do keyword research and some tips and tricks and in the end I will run QA depending on how much time we'll spend in here I plan to run the webinar for like two hours but if we really need to extend it because of many questions then no worries I will try to answer as many as possible ok so let's start with what is surfer surfer was built to scale up an agency without scaling up the team and it really helped us I mean it is all about the small agency in a really small village in the southeast of Poland where we struggled with hiring people hiring skilled people
Because there were any on the market and Slovak tchaikovsky me and sense of scale...
04:10
because there were any on the market and Slovak tchaikovsky me and sense of scale with the decided to solve this problem with an internal tool for the agency actually it started a bit before but anyway it's it's easier to share it like this so we decided to do to build an internal tool for the agency to scale up and we saw it really working well and after like a few a few months or maybe a bit longer we decided to share it publicly by the end of 2017 it was a better version released so it was like a year of working on server for three of us as a side project but in September 2018 we decided to dive into it completely and yeah since then
We are spending like 100 percent of our time to all of you make better decisions...
05:15
we are spending like 100 percent of our time to all of you make better decisions based on the data basically and having all of the comments from all over the world from the web on Facebook on the groups wherever where I can see people really benefiting from using server it's it's really you know really rewarding for for our work so basically suffer will help you waste no time on the guesswork basically on page we'll have a guess work completely removed since you start using it of course it won't replace and skilled SEO behind but definitely will speed up the processes will bring a lot of quality quality stuff into into the processes of doing on page SEO especially okay so of course
There is a learning curve in using server it is complex tool it is not easy...
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there is a learning curve in using server it is complex tool it is not easy to start but you know surfing your website is easy if you know where to start and I found really helpful for the users to walk them through before they start using the tool and it was like three or four hundred walk throughs I did one-on-one with users and I saw so many questions overlapping with like almost everyone asked for how we calculate the data where those recommendations come from should I include all the pages in India analysis and this kind of stuff so I decided with the team that we should scale up and answer more questions to do
Two more people in in one in one video which I will try to do right now okay...
07:20
two more people in in one in one video which I will try to do right now okay but before we start you can win a month on on the pro plan by tweeting one cool thing about what you'll have today and mentioning surfers you in it and in within 24 hours we will draw the winner so yeah that's that's what you can win with attending this webinar and after all we will run a Q&A section with with I have actually a Google Doc server people of our guttering questions that you put in the chat all the time so I will have access to all of them and you know don't hesitate ask ask anytime and I will be able to go back to them
Later but now let's move to the to the app okay one second okay you see old...
08:21
later but now let's move to the to the app okay one second okay you see old stuff properly and yeah this is the basic view of surfer when you sign in this is the main dashboard you'll land on it self-analysis airport so let's start with the basics surfer has three main value propositions actually two are the biggest and there are two smaller value propositions the first one is a sir panelizer which is a default setting and it allows you to analyze a niche and optimize existing content based on data gathered from the competitors from Europe that are ranking for chosen key for keyword in a specific localization of course you can switch between the
Mobile and desktop it will allow you to gather results and how the page looks...
09:25
mobile and desktop it will allow you to gather results and how the page looks like on a mobile or on desktop you are also allowed to run a quick or full analysis which is basically including or not including the Googlebot screenshot from every single page and the last thing is to is to pick the localization and the second value proposition is the content editor the content editor tool is nothing else than preparing all the data in the way that the writer can consume it so for you as an SEO will be a big time-saver while creating a brief and then while reviewing the brief and for the writer will be a big benefit to be able to inspire during the writing and knowing was the process of
Optimization so optimize while you're right that's that's the motto of the...
10:28
optimization so optimize while you're right that's that's the motto of the content editor third thing is the keyword research tool and this is pretty cool because we have slightly different approach to the keyword research and it is based on search rankings actually it is based on Serbs so I will say it is reverse engineering for I will tell more about it later but as a spoiler I will tell you that it is really cool for detailed clustering of keywords and the last thing that I like to mention is that server offers also paddling's analysis we built our own crawler with again different approach to trolling backlinks because it is not crawling the domains following internal links it is crawler for search results
So if a page is ranking on a keyword on a on a hundred position up to 100...
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so if a page is ranking on a keyword on a on a hundred position up to 100 position then we will crawl it we will find backlinks on the page and we will tell you how many quality backlinks do you have the thing that I have to mention right now is that it is still missing the United States crawl which which will happen early 2020 so you will be able to benefit even more right now it's still pretty useful because the most powerful pages rank for the UK and Australia Canada and so on so they will be there but in terms of the local pages and we will have some some issues but through the black backlinks analyzer and the keyword research as additions to Sir panelizer and content editor which are the biggest benefits okay now let's move to a specific example on the serpent
Eliezer and let's go through all the features you will see on the screen so...
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Eliezer and let's go through all the features you will see on the screen so by default you start with the factor word count in a body selected and screen consists of a chart on the three of the three menu on the Left containing all the factors you can browse the values on the front and it has a few tables behind it below the chart which I will cover a little bit later so server provides over 500 ranking factors which are the combinations of those on the left so the body as a segment the paragraphs as a segment and use of keywords use of specific words partial keywords its density number of words number of characters with within
Anchors including anchors actually excluding and including anchors so in...
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anchors including anchors actually excluding and including anchors so in total it is like I would say it's like 500 factors available we are really close to add another segment and the first segment that we're going to add is the URL segment so you will be able to find out if like like here in the body so you have the characters you have exact keywords its density partial Q as density words specific words in use so you will be able to analyze URL as a factor so exact matching domains will be recognized in a slag of an article it is very important ranking factor placing keyword in the URL so it will be covered soon so basically those structure elements are pretty much the same so we can browse the same things within
Specific elements like let's say headings and age trees and we can find...
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specific elements like let's say headings and age trees and we can find out if there are age if there are exact keywords used in H trees and looks like they are not used that frequently maybe we will have exact sin h1 and most of the pages in the top are using exact keyword in h1 which is actually obvious that they are using it so yeah this is what you can track by browsing the 3 menu on the left but besides of those let's say content segments there is also a links segment which will tell you how many let's say how many external links are placed on the pages or how many of those are sponsored actually no one is using in the serve the sponsor of the account let's say the UGC oh yeah we have four UGC mark link have two links of this type in here so
Based on that you can let's say figure out mmm if the pay structure is is big...
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based on that you can let's say figure out mmm if the pay structure is is big like two how many in pages it is internally linking so in this case the team Forest is linking internally to the five 125 pages so probably it is about the wide menu and many templates available with one click from from the landing page so looks like they they they are winning and this said with amount of internal links and actually there is a pretty quickie decent correlation between having more internal links and rankings because we have a lot of peaks in the top and only one higher count of internal links of course we can check if they are unique or not but it's not the K the moment all right
Besides of those structure elements and links you can find the quality metrics...
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besides of those structure elements and links you can find the quality metrics which will be about the HTML size its ratio two characters count and actually pretty cool correlation again because the ratio is is really high so it requires 77 HTML digits right to display one letter on the page so the ratio is really high and the last HTML you have comparing to the characters who display the pattern at least for this for this search query you can analyze a load time this car is definitely having a hard time to the server we can find out what's the total size of the page those pages of pages are really big right you can was the total page size ratio two
Characters count and again guys at the bottom have to have troubles with really...
17:43
characters count and again guys at the bottom have to have troubles with really heavy pages with low amount of content on it and the last thing here is the time to first byte which is the server performance and based on that you can find out if it's really worth to have fast server to do in the niche and in this case the highest values are still lower than one second which is really really ok of course the TV FB should be around let's say 200 milliseconds but if everyone in the niche is not really focused on having to hunt 2 or 200 milliseconds then is ok and this guy it can be really a handbrake for a web created me to not ranking better because people who may be you know bouncing off the site because
It's poor performance and below the quality you will find structured data...
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it's poor performance and below the quality you will find structured data actually this is pretty fresh in surfer and it will tell you how many markups are embedded on every single page so we can see let's say that page number 8 is having ok how many pages sorry again I got a little distracted so you can find out how many as total structured data markup czar embedded on on on a page so it is pretty useful when you need to you know find out if you have enough markups embedded maybe there are some other markup types that will be great to add as well and below the structure that types you will find every single markup
And you can see how they're using it so let's say the person let's...
19:48
and you can see how they're using it so let's say the person let's the article or whatever you can find out which pages are using which markups so it will be also pretty useful you can find out if there are specific types more in the top like in this case actually the person is more more frequently used on the top pages instead of the pages at the bottom of the set and if you go through all of those you will find out which markups are more frequently embedded on the pages alright the last thing is number of images and it can be a little tricky for you especially that I had a lot of questions b-y-u this Yui surfer tells me that there is like three images while I have
20 images right so what I have to mention right now is that surfer by...
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20 images right so what I have to mention right now is that surfer by default analyzed this content that is not included within a tag so all the content that is not an anchor so it will help us to recognize the main content I know that it's not the perfect solution but it excludes all the products from e-commerce in it it excludes menus the footer other blog posts titles so you are not affected with your content your content analysis is not affected with with the keywords placed there and in terms of images if they are clickable then they are within the eight tags so by default it doesn't count if there are links so you can click on outside links to find out how many images are there
That are actually clickable so yeah this is really important to mention that you...
21:52
that are actually clickable so yeah this is really important to mention that you can do it so in terms of images we can spot a better correlation of having more images that are also linked images in comparing to the images that are excluded I mean to the images that are within the a talks so yeah let's move to the last set of factors in here and it will be the search visibility and the backlinks so we can analyze the service visibility for the URL by analyzing the estimated traffic and number of ranked keywords and of course for the URL if this is the main focus keyword you will see the strong correlation except this guy WP Astra okay so the home page is ranking and this is why we we see so many ranked
Keywords for this page while there are specific pages for the fastest themes so...
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keywords for this page while there are specific pages for the fastest themes so this is why they rank on less keywords and wri and optimizer w.com so it's it's pretty obvious okay into P it is actually really useful if you are self visibility to for the domain if you analyze number of rank keywords or estimated traffic you will be able to find out high out authority domains that should be excluded within the analysis since we have okay it's Cora and here is Reddit actually good link building opportunities for this kind of blog post because they are ranking on the same keyword so they will be pretty sending pretty strong link juice even if it's no follow they are strong because they are
Ranking for the keywords you target so good opportunities but in terms of...
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ranking for the keywords you target so good opportunities but in terms of excluding pages if we see here pages that are really high peaks in in the results then you should exclude them because they are ranking not thanks to the great on page rather thanks to the great domain great authority of course it is estimated traffic so you you cannot treat it as like it is not exactly the traffic that you will find if Google search console of course but it's more than enough to spot the high authority pages like the kora and I can exclude and like the Reddit and looks like I just found another which is hot spot so definitely here I have high authority site and now
We see that there they are pretty similar because we have 44 thousand...
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we see that there they are pretty similar because we have 44 thousand traffic hundred thousand 160 160 so yeah they are not that big but if I would like to optimize for a blog post I would rather exclude even those and stick to the smaller pages that are winning the self without the authority like this sky would be removed this guy as well as far as well and those two definitely team forest as the the leaders in the niche let's say so if we exclude that many pages then the serve is properly set up but I will move to it a little later because yeah we need to stick to the schedule okay so the green bars next to every single factor this is the
Pearson's correlation okay we calculated for all the all the bubbles appearing on...
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Pearson's correlation okay we calculated for all the all the bubbles appearing on the chart and if there is a correlation between values and position in search results will tell you that there is a correlation or not of course correlation is not causation and you have to be aware that even if something correlates then it doesn't mean that it will be you know the holy grail of of the SERP but if it does correlate then it is pretty strong signal to take care of it because the Pearson's correlation is really like its strict and it does not give you the false positive so if there is up correlation it definitely is a correlation and if you see the green bars or maybe even even yellow as you can see here there's a pretty strong
Correlation between having more partial keywords within the content and rankings...
27:01
correlation between having more partial keywords within the content and rankings and what I would do in this case I would try to place myself closer to the pages that are ranking on the top three positions I would hold it and go with let's say 600 partials in the article and then much the length to keep the proper density but yeah this is something for for a little later right now we should move okay so the correlation stuff I will include all the pages back again to show you how outliers can read your correlation analysis as you can see here the correlation dropped because I included all the pages that I excluded previously so those higher authority phases on the other and looks like there is now correlation for partial keywords or for the length no correlation but hey there
Is a correlation if I hold it in a segment so you see an outlier which is...
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is a correlation if I hold it in a segment so you see an outlier which is the Kingston calm they wrote a blog post in 27,000 words which is pretty ruining the correlation because it is a stronghold lier in a bottom so what will happen if what will happen if I exclude this page it will turn out that okay now I have really strong correlation and it is really important to prepare the syrup before starting the analysis because you may find recommendations that are like false negatives so it is really a good idea to groom the results out of liars and based on the data that is prepared for the analysis actually run the analysis and start optimizing and start doing some changes
To your page if you don't do it you may end up with doing and on page based on...
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to your page if you don't do it you may end up with doing and on page based on pages that are not ranking high because of on-page so yeah but excluding pages at the little bit later all right now I would like to show you what those buttons do so this thing basically will filter out pages including some specific term into URL I can add team let's say and you will see that almost everyone is using theme but if I have put something that is really in how nothing then you will see that okay no one is using this this term so let's say SEO maybe maybe SEO is there okay so only one person is using SEO in in the URL slack so it is not a bad idea
To use SEO within your slot if you are trying to target the fastest WordPress...
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to use SEO within your slot if you are trying to target the fastest WordPress themes okay the next button is for averages you saw it working already I missed the one feature that is making you changed the size of increments that we are using to do the averages it'll be whatever it's it's up to you I can even put here like 24 to cut it in a house and it will tell you that pages on the top are having more content that than pages on the bottom it is like this kind of correlation is like zero one so yeah mmm you can do it even this way it's up to you by default is set to 10 to show you kind of balanced view between no no averages and really wide segments this button as I
Said previously will add all the anchor text to the content and you see that the...
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said previously will add all the anchor text to the content and you see that the length is slightly growing but those are not the big changes so definitely those pages don't have a lot of content within anchors the majority of the content is that the readable text not clickable so yeah in this case outside things is just fine to be used all right another button will allow you to include or exclude all the pages so for example and I like only I would like to compare only to the top five okay so I click exclude all and scroll a little highlight five pages and now I can compare to the top five it is pretty useful if you're sure that okay I want only damn and then you highlight your page on the chart and
Compared to this specific set of of competitors it's fine it's fine to do it...
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compared to this specific set of of competitors it's fine it's fine to do it this way and it is just a shortcut for you so you don't have to click on every single eye icon to you know get only the top five of the chart oh okay next next you can do the export so if you'd like to dive into the data in excel sheets maybe you'd like to write some macros maybe some scripts you are allowed to export all the factors that we have on the left and for all the URLs and it will be like the complete export if you turn on the averages it will export the average values if you turn turn them off it will export for every single URL and the export selected will export you factors that you select so we can let's say go the words exact keywords
Maybe exact keyword in in title right so you can export this set of keywords and...
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maybe exact keyword in in title right so you can export this set of keywords and then play with it okay our next thing is the tops below the chart the default default setting which is search results it will tell you what are the pages ranking in Google currently for your keyword in the chosen localization and there is a plenty of actions that you can do with them but I will cover it a little bit later this is the most important place where you will start your analysis and those are those actions will will will be or actually I will go through them right now so what you can do with with those URLs so basically we display the URL that is ranking we display the title that is displayed in Google and the description that is displayed in Google it can be changed by Google Orkut like in this
Situation so you can click on the a icon here to get the title that is within the...
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situation so you can click on the a icon here to get the title that is within the source code to do that it get description and what's even cooler you can get the article structure with the headings in the chronological order this is the most recent update we did and it was a purely clients request and I think that it was really great idea because by that you can find out how those pages are structured you can move to other results and yeah it is it is really helpful to find to inspire yourself within to inspire for writing just better headings to understand and the structure of a car and to is not ranking pages better so this is the I icon um
Next thing it's a little mysterious but it is official...
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next thing it's a little mysterious but it is official icon of the schema so you can spy your competitors by hovering on the result and you will see which structure data types are embedded in this case we have no structure data found so you can spy top ranking competitors and find out what types are are there another icon this is really a quick action so you find yourself I click on it and you will see your page level as a horizontal line with the value on the left side if it's purple factor and with this value on the right side if it's an orange factor it is like partial keywords 246 partial keywords okay so that's it and actually it is a cool to mention that number of partial keywords correspond to number of words basically it means that the partial
Keywords density is pretty stable in those results so is page have more...
36:19
keywords density is pretty stable in those results so is page have more content that it has more partial keywords which let's take a look okay partial keywords entity and it's pretty stable like they're close to each other almost comparing to the account which is really bumpy then the density is much more steady except maybe those two guys but in general it is it is pretty pretty steady okay let's go back to answering those elements so you have a screen shot but actually I run the quick analysis so let me switch to something else maybe to barbecue ribs it's a tasty keyword and it's a full analysis now it's a quick analysis why I thought it will be full
So let's find something that is full do not waste car not only quicks okay...
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so let's find something that is full do not waste car not only quicks okay let's go to those BBQ reads and rerun it okay so I have to refresh the query to show you how the screenshot looks like in general we visit page and take the render it take top one top ten hundred pixels and make a screenshot so it is a bit more continuing to do it this way then in the Google search console because you have more or less a full preview why it's not analyzing so you guys are using it heavily right now and the full query actually I am not using okay I see something it's a Polish query but it doesn't matter actually to show
You let's take maybe this one so it basically renders your page and shows...
38:23
you let's take maybe this one so it basically renders your page and shows you how it looks like if there is any there are missing elements you can spot it and you know fix it so yeah this is the Googlebot screenshot ok barbecue ribs are almost done maybe we can wait for it okay actually it's really cool to see I almost 200 people watching all the time thanks for being with me okay let's let's move on to last thing which is an audit but the audit has its own chapter so I will review those tabs and then move to the audit and the last thing you can do with the search results tab is to put your own URL I can put servers your
URL and hit the compare button and what is cool about that is that you can...
39:34
URL and hit the compare button and what is cool about that is that you can refresh URL on-demand so you can make some changes then refresh the URL and if your query is set up like you exclude a lot of competitors prepared the environment then you don't have to rerun the whole prayer and lose a credit and you can just refresh the URL and get the most recent audit okay okay let's let's move - let's move - let's move to other tabs so the keywords tab it was built to help you inspire yourself in terms of keywords that your competitors are ranking for the domain and for the URL and if you click on it you will see
Their keywords but it is not that commonly used feature and we are...
40:33
their keywords but it is not that commonly used feature and we are thinking on of rebuilding it so I want focus on it that much I will move to similar keywords which is much much better because it is related with the keyword research tool that we have that I mentioned about in the beginning so with the similar keywords you will be able to find keywords that have the same search result as the main keyword so we start to barbecue ribs vbq ribs and looks like that there are 16 exactly the same URLs ranking for best barbecue ribs recipe so this way you can find out a cluster of of keywords that are the most similar as the main keyword and if you optimize for the main keyword then you can just try to incorporate those keywords within the content
Somewhere and it will be a you know really easy to rank for them since like...
41:36
somewhere and it will be a you know really easy to rank for them since like if you have 15 pages ranking for both best ribs recipe and barbecue ribs then why you cannot do it so you can be the 16th page ranking both of them so it is really easy to you know incorporate them and build a cluster and just rank more keywords with the same URL the lower you go the less similar keywords you will find and those are ideas for supportive pages so you can build a silo like let's see we see the recipes for the oven again oven oven oven so the barbecue recipe in general can be supported we have the special recipes for four ribs made in oven so this is the the schema that you can you can
Follow to to build successful pages money pages and supportive pages...
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follow to to build successful pages money pages and supportive pages internally linking to the main landing page ok so we have similar keywords and we have a questions and questions are basically similar keywords that are also a questions so it is very a good idea to build an FAQ section for the money page barbecue ribs including those let's say popular questions so I searched I sorted them by the search volume and I see that ok how to put ribs in the oven how to cook pork spareribs how to something guys ok so you see there are many questions that people are like in the barbecue so people are asking specific questions about how to do the ribs how to make the ribs how to
Cook ribs and so you can even build a page that consists only of faq like 99...
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cook ribs and so you can even build a page that consists only of faq like 99 questions about making great barbecue ribs and yeah it will be definitely really helpful for the users and yeah I feel like it will be also a really good idea to you know rank all of those questions within the Monster content if it's dessert by the user so yeah really really cool idea for building the FAQ next you will find the popular popular words and popular phrases and those are similar to each other but first one is about words and the second one is about the phrases and it is pretty similar to what SEO quick does but you have the whole set of terms in one place so as you can see here the most frequently
Used word on those top-ranking pages is ribs ribs ribs ribs ribs on top...
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used word on those top-ranking pages is ribs ribs ribs ribs ribs on top everywhere except one page so it is definitely a good idea to have the most frequently used term ribs okay so we have it covered then let's move to the common words and common phrases that was actually the first thing that helped us reduce the content gap on the pages because we were highlighting the common words and common phrases that you are missing which is really really powerful feature and it evolved into the true density which I will show in the audit but basically what common phrases does is that it takes phrases that are used commonly so 9 out of 10 top 10 ranking pages were using barbecue sauce 8 out of 10 use the brown sugar 7 out of 10 used barbecue ribs so mmm based on that you can you know find out
What are the commonly used phrases and just use them within the content and...
45:42
what are the commonly used phrases and just use them within the content and when we crossed the popular words and common words and popular phrases and common phrases it turned out that it is a great idea to cross them and we build the prominent words and phrases which are actually a source for the true density that you see in audit so you get all the words with the frequency density and number of times that they appear within the content as well for for the praised phrases you can export it copy it or do whatever you want but right now it's obsolete because you can use the audit or the content editor I just wanted to show you that there is a data available so we can you know follow where does it come from last thing in here is a common backlinks this is also
Really cool I like it because it gives me instantly the link intersection for...
46:44
really cool I like it because it gives me instantly the link intersection for the top 20 pages ranking for this keyword so basically I can I get the domains that are commonly linking to my competitors so let's say this speciality produced com it is linking to 19 competitors you see who is linked where is the link placed and how much traffic the sub page generates so you can find out who has the best backlink and you have a list of pages that you can instantly try to pitch and you know do a niche edit or whatever it will be definitely not harmful to your page because the competitors are having the links there so it is really a great idea to start with it building your backlinks profile
In a safe way and what's cool about that that you can find niches where we find...
47:45
in a safe way and what's cool about that that you can find niches where we find even without the US database we find enormous um and of domains that are commonly linking to competitors it's all about the food as you can see here or maybe some blog posts but in general I can spot a lot of foodie pages like chocolate something right and we have seven competitors linked and the food network's taste of something taste of home actually so you can export the whole list it is actually I think it's limited to 1000 so you can export the list as your VA to acquire those backlinks and you are good to go with with on-page definitely so really easy and convenient way to to acquire to do the research for the opportunities ok
So now let's move to let me take a bit of water okay one set one more second I will copy...
48:44
so now let's move to let me take a bit of water okay one set one more second I will copy the the URL and put it here so let's talk a little bit more about excluding pages all right because it's really essential for every single analysis and if you don't do it properly then you will end up with recommendations that are based not on the pages that are strong with on page you will compare yourself to the pages that are really different type so ah this is why you just have to exclude it you have to exclude based on the business model the page type the length the intent date target so this is pretty basic and how to exclude it's really
Easy you just click on the I icon and instantly exclude the page and as you...
50:11
easy you just click on the I icon and instantly exclude the page and as you can see here we have the Home Depot Lowe's Amazon and now I can see some affiliate pages so if I were writing a post for a court record less circular saw reviews or whatever then I would definitely exclude the Home Depot exclude the Lowe's exclude the Amazon and leave only five pages that are my direct competitors and definitely those are like the point guide best in 2018 best cordless so definitely those are affiliate sites and I need to end up with five pages that are not excluded because the audit will consist of the top five top five available pages by
Default it is top five but if I exclude number one two and three I end up with...
51:14
default it is top five but if I exclude number one two and three I end up with the audit that it consists of four five six seven and nine page so this is how we exclude it is really easy it's like thirty seconds or even less if you know your niche if you know that of course Amazon easy Home Depot easy but even each is if you are new to the niche it will just take a little bit more time to investigate if the page should be excluded or not but once you once you get used to it it will be really quick and easy so definitely do it I will I will tell you it one more time you just have to do it and I saw someone on a chat who I shared this tip with and he get amazing results after implementing on-page optimization with
Some competitors excluded from the analysis actually I saw quite a lot of...
52:17
some competitors excluded from the analysis actually I saw quite a lot of situations like this so do it please if if you start the analysis started with preparing the environment it is really crucial ok so we we have it covered how to exclude and why to exclude now we can move to other examples like here we have those big pages ecommerce or Authority pages that we exploded from the analysis but let's take a look at the pages that are high authority pages verses and niche pages so I will move to example about the crossbows and as you can see number one is Wikipedia right so all the other are about the hunting crossbows either
Selling or affiliating but if you start the analysis we have the Wikipedia on...
53:19
selling or affiliating but if you start the analysis we have the Wikipedia on top then your out it will be based of course it will be based on the top 5 but there will be a Wikipedia changing drastically the use of keywords so definitely excluding them and we are ready to go I have another example on those this type of excluding pages we will spend like a 3 or 4 minutes excluding because it is really really crucial to do it properly so we can we can do it this way let's say we don't know the niche and we just want to have the pages that our direct competitors within our range so I will turn on search visibility for domain and put let's say number of ranked keywords to spot pages that are running for so
Many keywords and what is there of course Wikipedia excluding another one...
54:22
many keywords and what is there of course Wikipedia excluding another one CNET excluding Webster Amazon of course excluding again excluding and ok Forbes so you see how easy is to group week you have of course so all the peaks New York Times so all the peaks you are excluding all the peaks and we end up with a set of results that it's that is much easier to to analyze and now we are left with one two three higher authority pages and number two number five six eight and ten that are definitely smaller Authority so in this case I would also exclude number one number seven and number line and up
With pages that are weakest out Dority so I am pretty sure that they are...
55:23
with pages that are weakest out Dority so I am pretty sure that they are ranking because of content not of not because of the Authority and doing it this way will help you compared to the right pages and this is really this is really important now let's move to really simple example I just have to go through it because I want you to do it every time you start the analysis you will thank me later but let's go through it local SEO versus directories what we have here electricians in London definitely the list so excluding Oh actually not it's not but checkatrade definitely it's a review rated people another review okay London electrician's local Gumtree
Directory again electrician electrician okay now we are fine so I just occlude...
56:25
directory again electrician electrician okay now we are fine so I just occlude that excluded three pages and I'm good to go with doing on-page recommendations for my local client who is a electrician in London I can start the audit so yeah simple easy really quick two examples left another one is about short answer and the skyscrapers so I just want to show you that like in this situation we have one number one number two shorter articles then we have much longer one another really really big one and number nine another big one from Robbie Richards so what I can do I'm going to exclude them because I'm looking at the majority of the search results in the top ten if the majority is rather short
Then I'm writing short if the majority is rather long I'm writing long as you...
57:28
then I'm writing short if the majority is rather long I'm writing long as you can see here for this mobile web co uk it doesn't help that they have 25,000 words on page as well as for detail calm it didn't help so now we end up with pretty cool kind of correlation in the top 10 that is left that having more is better but not too much like the 6,000 words for the article about link building techniques is enough I think that people are looking for the techniques not for reading a book about link building techniques that are looking for actionable that's why the skyscrapers are not winning this this even if they are quality I I'm not telling that they have like poor quality content but it is just too much to read for the people or at least Google says that because it's ranking shorter pages
Okay the last one so we have different intent let's take a look at the top four...
58:31
okay the last one so we have different intent let's take a look at the top four so we have email marketing guide then we have a product page now we have email marketing campaigns and the product page so if I were writing a description for a product page I would compare with the MailChimp and with the Constant Contact instead of comparing to optimum stir and hotspot I know that it sounds obvious but you just have to be aware of that and do it when you're starting the analysis okay now let's move to the audit I will just pick some cool example
Maybe this link building techniques then let's find a good example I will exclude...
59:29
maybe this link building techniques then let's find a good example I will exclude this detailed and horrible web.com since we are not looking to optimize for really what don't content let's find some okay I I was thinking about this life marketing because I stopped with the big errors on the page so let's stick to it this is the audit so the most important part of the audit is the true density and it is it pulls all the words and phrases from the top ranking pages and tells you how you use them within your content taking into account a huge competitor's length and current length so you will keep the right density for every single term that
Is here the true density is the most powerful thing for the content gap...
01:00:34
is here the true density is the most powerful thing for the content gap reduction and for optimizing the content to the sweet spot that it covers all the topics in the right the right way I mean if they are tackled the right amount of times okay so the tree density consists from the words and phrases you have the list of the terms you have your usage you have competitors usage you have such a state range which is calculation for your current length and their length the relevance which is nothing more than how many pages from the top 10 are using the term plus the action so what you actually should do to fix it and we can sort by the action to get the most important errors for the page so as you
Can see here all the 70% of the competitors were using the link profile...
01:01:36
can see here all the 70% of the competitors were using the link profile but our outdated page didn't so but social media is really over optimize the piece of content missing guest post is missing link building campaign missing building a link missing broken links broken link building so looks like for the live marketing broken links technique is not not cool anymore like the guest posting is not cool because they just don't mentioned while half of the pages in the top 10 did like the link building strategy inbound links quality links domain Authority tools for local business all the stuff you see all the zeros and this is the content gap and the content back up for the live marketing is huge and what I would definitely recommend doing right now is to fix the content gap to include all of
Those terms from the true density maybe don't start with polishing it like to...
01:02:39
those terms from the true density maybe don't start with polishing it like to get within the suggested range to use like SEO link building five or six times in this case I would rather go for at least mentioning them since we are about to implement the 80/20 rule so low effort higher impact and if you go with just including those terms mention Ingraham within the content you will get your content come fixed and after that you can go back to it and tweak it more because if I click on the action again I will get all the orange errors on top and the orange errors are keywords that are under optimized so guest blogging under optimized build links search engines all of those are under optimized stuff if you mention those keywords or D optimize because they are over optimized
They will go into the orange error that can be fixed later and there is this...
01:03:40
they will go into the orange error that can be fixed later and there is this relevance metric and I just want to tell you that it is not for cutting off some recommendations it is more for prioritizing your work because the cut off is already done with the lowest value of 40% where we find that they are not relevant anymore so please include as many phrases as possible if they make sense for your business because it will benefit you in the future so when all of the true density elements all the students if phrases are fixed then you can move two words and tweak it so yet this is how you can utilize the true density but before you go for it it is really a good idea to find out if your
Length is in the sweet spot and looking at this right now I can tell that the...
01:04:42
length is in the sweet spot and looking at this right now I can tell that the article could be a little bit longer okay it could be like 1,000 to 2,000 longer than it is right now but since we have so many terms that are not mentioned at all within within the content it will obviously make the content longer if I write about the guest post I need a paragraph about guest posting about getting quality links about the increasing the domain authority so it will definitely rise the length so fixing this content in iterations will definitely help you keep an eye on the progress what is left to do what is still missing right so let let me move a little bit more into this outed
Description because we have a bit more features in here so the first segment is...
01:05:45
description because we have a bit more features in here so the first segment is about the words words in body words in paragraphs words that are bolded words that are within the headings and looks like the headings are not long enough like the mangles they really have long headings 500 words in headings itself so it's it's quite a lot but since they are ranking number two they are leading the way like with those three pages link research mangos and moss they have the best content so it is really a good idea to get closer to them okay exact keywords in use it will be covered with the true density of course but it is really a good idea to put a little bit more attention to the exact keyword and since the Mongols is using six times and then maybe one time is it's not enough I
Know that moss is using it zero times but they can afford because they are...
01:06:47
know that moss is using it zero times but they can afford because they are most actually it may be a good idea to exclude most from the analysis as well I am Not sure but you can make a such a decision it's not a killer for the analysis I mean it it can be done but it's you it's not that easy to decide right away you will find also some blue elements that are about that they are informational so you will be able to find out if they use exact in image odds if they use exact in paragraphs and looks like mangles is using three times in paragraphs and three times in headings so it's pretty balanced but what's the most important is the use of exact keyword in h1 and inch title in title those are really obvious elements
But hey look it is missing four for our you know pipes that we are optimizing so...
01:07:49
but hey look it is missing four for our you know pipes that we are optimizing so maybe it's a good idea to include it if it's a mindfuck focus keyword for the page if it's not and it's fine it may be link building tips instead of link building techniques then I'm okay with that but if if so then we should analyze link building tips instead of link building techniques okay partial keywords it will be mostly fixed by the student City but let me quickly tell you what the partial keywords are so they are the words that start with the same three letters as any word from the query so every Lin every Bui and TE see words that starts with it like a tag and then they will be counted as a partials and looks like there's a little bit of room
To optimize it more to staff a little bit more keywords since number one have...
01:08:53
to optimize it more to staff a little bit more keywords since number one have more number five more and number seven twice as many so it is safe because you know they are still running high they are ranking seven so they are definitely not penalized because of using so many partial keywords so it is you know you are free to use at least the same amount of as they are and similar us for the exact keywords you can spot the placing like the paragraphs you can compare where they put those keywords so you can find out if there are photographs if they are in headings let's say supplemental headings and as you can see here link research tools with moss and optinmonster they are really stuffing in in headings while the life marketing is not so it will be a good idea to add some some more
Partial keywords in headings so basically it is all about following the...
01:09:54
partial keywords in headings so basically it is all about following the competitors that are strong with on-page to you know make your page at least as good as they are but if you take the past out of all the pages that are ranking then you will just benefit more in the future and as you see here there are three parcels in h1 and in cycle so it's probably they are not focusing the techniques they are focusing something else okay number of elements so this is the structure number of paragraphs is within the range but again reading pages they are definitely outlying those other pages and if I am going to include more content within the page I will also restructure it to add more paragraphs even if it's screen then it's a good idea to review it and see if there are
There is any pattern like we see right now number one number two outlying maybe...
01:10:56
there is any pattern like we see right now number one number two outlying maybe it's a stylish strength so I would go closer to them strong bold elements okay so the light marketing is bolding a lot and I would consider reducing it a bit since it's you know pages on the top are not balding that much again structure headings mangles 200 headings so quite a lot I don't think it's the best idea of having 200 headings still I have to have more headings and number one number three number five they have over 50 I have 20 so at least double the number of headings right you see one h1 this is okay but for Mo's and space number six they have like three H
Ones so it will be a good idea to have only one images and then length of the...
01:11:58
ones so it will be a good idea to have only one images and then length of the title and description so it's okay within the range almost but the last thing is the time to first byte and load time so the server is pretty bad in this for this page so it respond in almost four seconds a lot definitely it's a lot and comparing to two other pages in the top where the highest result is slightly over a second it will be a good idea to fix the server because like four seconds is it's just a match and let's see if the total load time is but yeah it's probably bad because of the time to first byte if the time to first byte was like one second then they will place themselves around the Mongols and optinmonster so it will be not that bad
But they are the worst so that's the audit to take away from...
01:12:59
but they are the worst so that's the audit to take away from the audit is that true density start with phrases then move to the words take a look at the length and structure of your page and try to fix it based on top competitors don't be afraid of clicking the show details to review more information and what I wanted to show you is that you can share the audit just by clicking here and it will resolve with the audit that is accessible for everyone who have the link so you can share it with your client VA with someone in the team that you don't want to give access to server just to tell what to do or convince the client whatever actually suits you but you can just use the data outside the server with shareable audit but the trailer on
Top of the audit is the missing common backlinks and this is actually what...
01:14:00
top of the audit is the missing common backlinks and this is actually what evolved from the common backlinks so we had the list of those common ducklings for a whole niche but what if I tell you that we can select the domains that you are missing backlinks that life marketing is missing a buckling so the most common is quarrel Cairo villager scroll different comments LinkedIn okay reddit search engine journal but the lowest we go the more tricky backlinks we will find like the more pages are commonly linked and the easier link is to acquire but if we go lower we will find some harderbach things like let's see let's see something hard okay be commerce calm a lot of referring domains quite a big traffic let's find out who
Is linked there so in the patel words three matrix optimum stir-crazy egg and as you can...
01:15:01
is linked there so in the patel words three matrix optimum stir-crazy egg and as you can see here those two new patel and were three and are in the same mentioned in the same page a través is on how to perform competitive analysis of the monster ism affiliate marketing so based on that you can you know help like you can find out where your page fits and just do it by exporting again this list of missing comment back things it is over 800 domains that you can try to acquire backing from so it will be a lot of work for a BA or for the link builder or even for yourself it will be just a lot of work to acquire at least 10% of those so basically the research is done and you can just proceed with the list and start acquiring
All right we have the audit done I will just look if I didn't miss anything...
01:16:03
all right we have the audit done I will just look if I didn't miss anything okay I can mention how the ranges are calculated because it is pretty frequently asked question so the ranges are based on the average length and so the lower value is the average and the highest value is the highest plus 10% so this is how we calculate the ranges of between the average and highest plus 10% so this is where does this greenery account from okay this is done okay another one should I take a look at the words in body or the words in paragraph this is also a frequently asked question so you can compare those two charts to see if the paragraphs are the majority of the content and if so like in this situation
Then you can you can say that okay all of those are article type of contents so...
01:17:07
then you can you can say that okay all of those are article type of contents so you can analyze the I would rather compare to the whole body since comments are also user-generated content and they are content counted to 2d analysis and I would stick to two to the whole body but if there are similar values for the body and paragraphs you can also rely on the paragraphs and it will be just fine it will just mean that the paragraphs are the majority of the content so okay I shirt this and that what you have to know about the shirt out it is that it doesn't require the common buckling so you have to export the list by clicking
Here we kind of run the optimization process with the audit which is the first step...
01:18:08
here we kind of run the optimization process with the audit which is the first step of doing existing content optimization so the true density length structure they are easier accessible from the audit but if you like dig deeper into the data you can do it and I will show you how you can do it on the charts I will just open an example that will share a few patterns second okay so we have this wealthy affiliate to review and let's find some weird elements so basically you have to go through those factors on the left those that are correlating or not I mean you
Might find some factors even if they don't correlate that will be important...
01:19:25
might find some factors even if they don't correlate that will be important like exact keyword in title almost everyone have exact keywords in title while the correlation is zero because it's almost a straight line right but you should go through as many of those and find places where you are off so let's take a look at image alt and exact keywords so you see number 18 they use twenty nine wealthy affiliate review image alt though this is definitely over optimized page and it can be penalized I mean if it's not penalized and I am surprised so if I was you know
Optimizing this page which is okay so the - long to pronounce but anyway if I...
01:20:24
optimizing this page which is okay so the - long to pronounce but anyway if I was optimizing it and I would definitely start with reducing the exact keywords so another element let's say because I have pretty cool examples in here so number of bolded words number of bolded elements so every every time you have bored or strong in the code and it will be up all the time element so as you can see here four hundred bolded elements it's quite a lot here's an discard this guy and disc right there are outliers and definitely it's not a good situation like if you go through the segments and you see something like this you on the top with the horizontal line then definitely fix it you should always be looking for the for the values that are
Closer to the top pages another one let's take a look at the query words and...
01:21:25
closer to the top pages another one let's take a look at the query words and as you can see in this case they they are really really spammy with with affiliate word in bolts again with with with for the wealthy so if you see yourself in this situation if you are the spike then you have to to fix it right away right away definitely and now we will be talking about how to pick the right density I will take another example let's get it loaded latex ma latex mattress so what you have to do is to find even though it's not
Correlating like here exact your density is not correlating but we are really...
01:22:36
correlating like here exact your density is not correlating but we are really focusing on it because exact cured is still a big player in ranking factors so what we gonna do is we are going to find highest but not penalized exact keyword density in body how to do that you just have to go between the highest and the second highest density in the top 10 this way you will be able to find double safe density that will definitely not make your site penalized but you were you will utilize the exact keyword density factor properly I I know that there are a lot of people telling that keyword density is not working anymore it is maybe more about use of keywords with the specific
Amount of words or the more words you have the more exact keywords you can put...
01:23:39
amount of words or the more words you have the more exact keywords you can put in there but still I find it pretty useful to do it this way because keyword stuffing is still working but you just cannot do too much so in this situation I would go with something between seven times per thousand and eleven times per thousand I would go for ten times ten per thousand in terms of use latest latex mattress within within my content and that will be the best way safe and really effective way of putting more keywords on your page like this guy is probably over optimized I feel like it's I think that it can be even penalized for using too many latex mattress within the content as well as this guy on position number 28 all right what else
We have here all right let's take a look maybe at the placement of those exact...
01:24:46
we have here all right let's take a look maybe at the placement of those exact keywords because since we know that there is a rule of having 10 times per per thousand in the whole body but it is still important to find out where we should use those keywords so in this situation and number six that was actually the highest density they are using it 23 times in the paragraphs which is a lot it is even the highest value in the top in the whole SERP so it looks like it is safe if you use enough content in paragraphs and looks like they are not using that much content it's only 2 K while you know this guy has 4 K and the density is two times lower so definitely you can you can do it this way and stuff it a lot because they they
Didn't get penalized for it so you can do it the same the same way and you will...
01:25:52
didn't get penalized for it so you can do it the same the same way and you will be safe in terms of no keyword stuffing in paragraphs you just have to have similar amount of content in paragraphs to keep the same density so the density will be like 11 times ask me as we mentioned previously because in this case paragraphs is the majority of the whole content so yeah let's let's move on above the fold section it's really important to find out like even if the top one is not using key word about default then it's a good idea to use it at least once or maybe twice three times will be too much or four times definitely too much but it's really a good idea to mention the key word about default so yeah this is how you can find where to put those key words by browsing those elements this is definitely a
Second step after you do the audit and tweak it properly so placement is it's...
01:26:55
second step after you do the audit and tweak it properly so placement is it's another step but still really worth doing for especially for the stock keywords let's move quickly to the correlations because like the correlational SEO and all that stuff is important so let's go through a few examples of how you can read the correlation like in this situation again the fastest WordPress template there is a strong correlation between length and even if we go without averages there is a pretty strong correlation so just if you see it this way even like here even if there is a yellow indicator
Just go for it because false positives are happening very unlikely so even if...
01:27:56
just go for it because false positives are happening very unlikely so even if there is 49% of correlation they take a look take your time and look at the keyword you at the factor you'll definitely see a problem and not a problem of course the correlation I'm talking for more than an hour or so so maybe I will move a little bit slower okay what we have now and be outliers I actually I showed that example with Kingston see outliers can skew the correlation so do it and fix the correlation you can try to find correlation in a segment or in a specific factor like in this situation partial cures density does not correlate
At all but when we take a look at a partial P words in total it looks like...
01:29:06
at all but when we take a look at a partial P words in total it looks like they are correlating and I am pretty sure that it will be close to the length so as you can see here I mentioned it a few minutes ago the more content you have the more keywords you were allowed to use and it is going really close to each other in this case so this way you you are able to find really strong bonds between lengths and partial keywords in use and actually length and partial keywords in use will like if they are going close to each other they will end up with really density on the same on the same level but they together they correlate a lot so this is really really important to know that even if the density does not correlate then take a
Look at the use of keywords length compare it to each other and if...
01:30:07
look at the use of keywords length compare it to each other and if you see such a situation then it is really a good idea to invest in more content and put more keywords in there okay you can look for the correlations in segments this is also a cool story because as you can see no correlation ok but if we go for the top 10 you will see a pretty strong correlation though so it doesn't have to be like the whole SERP is correlating you can find correlation in segments which will also be beneficial for you so the more content is ok but not too much like this is definitely too much too much but two hundred to two thousand two thousand and
A half it's fine so look for the correlation not only in a whole third...
01:31:11
a half it's fine so look for the correlation not only in a whole third part in a segments thesis this is worth mentioning plus those correlations of the factors that are essential like exact in title of course it won't correlate but it is important like in this case no one is using ok so probably they target some different keyword but what about h1 they will probably not use it as well okay but do they use acne yes they use everyone is using acne in h1 so even if there is no correlation it is important ok the takeaway from the serpent Eliezer is that you have to make sure that you are not an outlier for any of those factors correlating or important plus you should find a sweet spot for your page based on the top ranking pages so the horizontal line
Meets the required the values that are represented by pages at the top and yeah...
01:32:13
meets the required the values that are represented by pages at the top and yeah place keywords in the way that they are in the highest but not penalize density and now it's time for the content editor were kind of running out of time I have like 30 minutes more so I will do my best to share the most about the content editor actually I thought that two hours will be too much time but it looks like it's never too much okay so what's the content editor detailed brief for the writers is time-consuming for the SEO when you produce it and when you have to execute it and review the content however is effective the skimpy briefs are quick to do but then you have to optimize the content by yourself and I was on the
Detailed side previously I was preparing really detailed briefs and then...
01:33:14
detailed side previously I was preparing really detailed briefs and then reviewing them but it was really pain in the ass and this is what surfers content editor is helping with so you will be able to prepare really detailed brief for the writers and let them write review it really quickly to get the best results I have a key word about the mobile car wallet in Edinburgh and I wanted to show you it because it is really cool in terms of customizing the search results so a similar situation as we have for the audit or for Europe analyzer number one number two direct competitors number three outlier with 30 thousand words on page number four gum tree number five competitor number six competitor with skimpy content number seven competitor with pretty pretty long
Content and then Facebook yell and really skimpy content again so we end up...
01:34:16
content and then Facebook yell and really skimpy content again so we end up with only four pages to include within requirements and once it's saved you are allowed to get with the average length that is proposed in here or you can change it to the values of your choice let's say if it says too much you can reduce it if the budget is is you know too loud too right let's say three top 3000 off of words article you will get the structure basic stuff but the most important thing is here below you will get your primary keyword split into the specific terms you will get some secondary keywords that comes from the similar keywords so the similar keywords for the mobile car wallet add import our doubts in here we by default we pick the five but you can remove them you could you can add your own you can
Browse the list on your own like home car cleaning services whatever fits your...
01:35:19
browse the list on your own like home car cleaning services whatever fits your business you can just review the list and do additional research tool to tackle more keywords and those bloggers they are really important in terms of further optimization with the true density and so on because they come from the prominent words and phrases so it is the same source as we have in the audit and the better it is done by the writer while he is writing the less work you will have to do when it's finished and published on the page the new thing that we developed recently is this button that by default it's turned off and it separates the most important terms and other terms that are worth mentioning as well but we found that quite a lot of people asked to be more detailed so by clicking here you can group all of those within the prominent terms and it will
Affect that they will all get the ranges of use so the article will be just...
01:36:22
affect that they will all get the ranges of use so the article will be just better optimized and if there is a term that really annoys you and you definitely don't want to include it you can click on it but if you feel like this term should be excluded always you can open the terms blacklist find it say Facebook click on it and we will be it will be excluded from everyone all users every I mean every kontin the detail that you are going to produce later then you have those topics and questions to answer I added my own because we didn't found any questions by default there are people also ask questions fetch from Google if there are any or similar keywords that are also questions but in this situation the keyword is not that popular so we haven't found any here is a place for the notes where you can ask for the deadline for the type of content tono or voice whatever you finalize it and your writer is good to go
Now it's time for sharing the editor okay so you have two choices the first...
01:37:24
now it's time for sharing the editor okay so you have two choices the first choice is to use our editor that is similar to to the audit you saw previously so writer outsource writer can use it right away with this unique link and it does not require to login does not require any add-ons and extensions anything like that you can just start writing let's say I will write all I think and it's it's counted so I can use it 11 times I will use this right huh okay I got 11 and it turns green so it's more or less about making all of those green and if you are afraid of over optimization I can use volatile up to 31 times I use is 33 and this too much I'm notified that the writer will be notified as well and yeah it was it
Is just that simple what is worth mentioning that it is synchronized...
01:38:27
is just that simple what is worth mentioning that it is synchronized between this editor and this adit or so you are able to outsource your your orders really easy just with sharing the link but what if you are using the Google Docs so there is also a way to incorporate Surfer if your company is producing content within to Google Docs the only thing you have to do is to install the Chrome extension that is still in beta test but works really well so if you are really willing to test it you can you can let me know I can I can share it with you so let me show you how it looks for another editor actually I prepared it for the diet pills because when you hook the editor with the Google Docs you cannot write in here anymore to keep the
Progress in Google Doc so when you click it the regular Google Docs appear and...
01:39:29
progress in Google Doc so when you click it the regular Google Docs appear and thing is that it contains the sidebar so it is it's working basically the same as regular Google Docs but with the sidebar and only difference is that the user who want to see the sidebar the user has to install the Chrome extension that I mentioned before so for everyone else it will be just like a regular Google Doc while for the people that are about to write optimized content for you it will be the Google Doc with surfer so you can even ask your client to do it this way it's it's up to us but especially if it's like a technical content writers are not not keen on writing it then you can read what I wanted to show in terms of this
More popular term as diet pills is that we actually fetched the people also...
01:40:29
more popular term as diet pills is that we actually fetched the people also asked questions from Google if the diet pills are safe is the best thing to take for weight loss bla bla bla but there are additional questions that are also similar keywords where you can you know just inspire a root writer to use them as headings and answer those or to use like write an article about the questions you were afraid to answer about the diet pills you can you can use it for the FAQ schema they include definitely it will be topically relevant they are also a search terms so pretty pretty decent long title traffic as well can be expected if you are going to rank on the main focus keyword alright so what else is there with for the content editor of course it's customizable you can close those open
Just a structure open this you can export guidelines to txt if you want to...
01:41:32
just a structure open this you can export guidelines to txt if you want to it will be it will look like may I move it or not okay it's just a txt file whatever it is it appeared on my second monitor and I'm not able to move it so it doesn't matter really so this is the content editor really useful for outsourcing content your mind benefits are that you produce the data-driven brief with all the terms to use with the topics tool to cover with questions to answer within a minute or two or three or maximum five minutes when it's really well customized and then your writer find it really handy to have all those those recommendations on the right side with the important terms to use and they are calculated on the fly so it's really
Easy and convenient way to get your content optimized by someone else...
01:42:32
easy and convenient way to get your content optimized by someone else because there is nothing worse than getting 10,000 words article and then sticking 100 keywords with a certain frequency after it's like it's really painful I mean I've been doing it and I really didn't like it so I can imagine that you don't like it too so yep that will that will be a big pain reliever for the content creation outlined the content and reviewing your control-f will be you know you won't be broken anymore you'll be able to just take a look see all green okay I'm fine the content is good I can publish it and go back to it later since I know that is already optimized for me so that's that's one the biggest one of the biggest advance yes and what I just wanted to mention in
This for this Chrome extension is that we decided to go with the Chrome...
01:43:35
this for this Chrome extension is that we decided to go with the Chrome extension instead of add-on for the Google Docs because it can be extended for other inputs I saw it working with the WordPress input I think like it will be really beneficial for you if you could have this server-side part on the right side within your Guttenberg or other WordPress WordPress inputs it may work with e-commerce engines as well so this is why we decided to go with the Chrome extension because it is just much more we can can build more on the chrome extension instead of building let's say WordPress specific plugin or Google Docs specific plug-in add-on or whatever so yeah let's move on to the keyword research what do we have here we have like 20 plus countries in the keyword
Research we are still missing the US but the data is already there I mean where...
01:44:38
research we are still missing the US but the data is already there I mean where we have it in the keyword surfer extension but we don't have it in here so you can expect that coming really soon there are most of the European countries Australia Canada UK so you can inspire yourself even if you are in the US which I will show you in you know in a minute so I'll let me let me let me do something cool do I have any cool example in here okay let's go with those diet clothes maybe since it's a really wide keyword so I will show you how to reach down the diet pills to build a really good supplementary page that will be a great asset for the money page so you start with something big they are of
Course similar keywords you know from the serpent Eliezer here they have the syrup...
01:45:40
course similar keywords you know from the serpent Eliezer here they have the syrup similarity which is the percentage of overlapping pages in the top 20 plus the search volume and the lower you go the lower self similarity is and if you are looking for let's say something okay we are looking for something cheap okay weight-loss pills cheap so I can click on it and get similar keywords to this cheap weight-loss pills actually I didn't found too many examples of cheap weight-loss tablets but I can find some so let's analyze against those two and maybe we will find something hot of course I had better examples but looks like it's you know it always like
If you are going live then the example is is just sucks so let me move to...
01:46:40
if you are going live then the example is is just sucks so let me move to something else so I had this pretty cool idea about use of how to fix keyword but not as looking for a similar since it's not the keyword itself but with the having same terms with having same tells we are looking for keywords that include how to fix so this way I can find something that is really frequently searched on how to fix and as you can see here the most searched how to fix think is a zipper in the UK so when I click on there how to fix a zipper I can build a cluster of keywords that will be all about the fixing a zipper so how to repair how to fix super on a pack how to fix separated zippers split zipper broken zipper zipper slider separated again and research against them to get
Even more like how to fix separating zipper that separates how to fix a...
01:47:42
even more like how to fix separating zipper that separates how to fix a plastic zipper so you see how reached down it is how to fix a plastic zipper that separates so 2,200 people searching for specifically for the plastic zipper I know if it's different two different way to fix the plastic zipper than the metal zipper but you know it's up to you to to find out let's see let's see if people are looking for the plastic zipper okay how to fix again plastic zipper zipper from how to stop zipper from splitting so different angle of split zipper and plastic zipper again so I can research again and build even better set of keywords that are really about the broken zipper and the cool thing is that you can sort by similar keywords to see the terms that are similar to s - most -
The highest number of of other keywords so they are like wide topics and it is...
01:48:43
the highest number of of other keywords so they are like wide topics and it is really cool to do it this way to build a page about fixing the separated zipper based on those recommendations so we end up with the answer on how to how to repair zebras or actually with search volume global search volume so how to fix the separated zipper this is the most frequently searched term so we can analyze against it and go with another clustering or we can take a keyword and create a content editor or separate our serpent wiser directly from here we can export those terms with this export feature so there is a plenty of ideas like if we scroll down we'll find that
People are looking for zipper reapers in specific elements as specific pieces...
01:49:46
people are looking for zipper reapers in specific elements as specific pieces like the hand bag zipper reaper trousers backpacks leather jacket again leather jacket so looks like it's a niche on replacing zipper in the other jackets I will clear it and you see how how deep I went with how to fix I see that I can replace zipper in leather jacket in let's say eight different keywords so people are really looking for it and you can go very detailed about our replacing or fixing the zipper in the leather jacket so that's the keyword research the more the more keywords you put into multi analysis the more questions you will get but actually in this case we found pretty pretty a lot of questions that people are looking for in terms of broken zipper so they
Are all related with the broken zipper and on a leather jacket so yeah it's...
01:50:48
are all related with the broken zipper and on a leather jacket so yeah it's really similar to what you saw with similar keywords and questions the difference is that you can do a multi analysis with you know building a set of keywords that you are going to analyze against and by that making the line-of-sight reach more more keywords more questions with with this approach okay so that's that's about the keyword research I had a few tips and tricks for you but I will just quickly mention it so what can I tell is that it is really a good idea to split the true density analysis
Into smaller pieces like if we have this custom URL added then you can open the...
01:51:49
into smaller pieces like if we have this custom URL added then you can open the audit fix a few errors because like in this situation for surfer we definitely don't fit the barbecue niche with then we are missing all of those so you will you will have like to fix over a hundred terms and it's there's no way to do it with one bite so split this task into smaller bites open all it fix a few things publish the page hit the refresh button and repeat that will be the most convenient way of processing the true density right now I wanted to show you also how you can find out if the load time issue is related to the page size or to the server it will
Be really easy visible on this example so I open the load time ok I see the...
01:52:54
be really easy visible on this example so I open the load time ok I see the load times and now I click on the time to first byte and you see here in this situation the load time is 6 seconds and the time to first byte is over 4 seconds so definitely in this situation the time to first byte is ruining the load time or similar situation is here so this way you can find out that the server is guilty but what if the time to first byte is is okay but the load time is high or like in this situation load time is 7 second time to first byte is pretty pretty quick okay I'm looking at the page size I'm sorry time to first line oh yeah that example was really bad so take a look at this and nine seconds load time in seven seconds time to first byte I knew that something is wrong with this example so
You see here we just found out that nine seconds of the load time is strongly...
01:53:55
you see here we just found out that nine seconds of the load time is strongly related with the poor server while I will put the page size again and I will see that like this situation I just put it the opposite so the page is five megabytes and those four seconds or definitely defects it's it's low note time or in this situation it's the same so this way you can find out if if your problem or whoever problem is with the server or with to be tied all right I think we're pretty much done with that we can move to Q&A actually I have it opened somewhere okay got the questions the first one okay let me let
Me switch to to where I need to switch to all right I found it...
01:54:59
me switch to to where I need to switch to all right I found it okay so questions and answers writer marketplaces like Tex broker and others are hesitant to allow surfers you have to be used okay I can see the point because the surfers briefs are really detailed so probably this is why they are not eager to use surfer briefs I don't know what will 2020 come bring to surfer but I feel like there is a pretty big niche to you know work on with delivering optimized content to the people I hope that it's it's enough for for this question roughly media what is the use case to
Use and not use outside links so especially for e-commerce...
01:56:04
use and not use outside links so especially for e-commerce if you imagine a situation where your product name that you have listed on a category page includes an exact keyword that you are trying to optimize category for and you end up if you click the outside links you end up if you include anchors you will end up with like all of those hundred exacts included into analysis while the only thing you want to optimize this the category description so what I can tell is that the anchors are I will say that they refer to the at the point - they are not like the part of the page that they are placed on unless they are linking to to yourself I mean not internally but to exactly the same page but it's a different situation
Mm-hmm is there a way to filter out the domain that has the most of each one's...
01:57:04
mm-hmm is there a way to filter out the domain that has the most of each one's for exact match keywords okay we had this idea of having automated outliers filtering but it may be a bit too much I mean automating too many things may end up with having no pages with in the analysis like it may end up with excluding every single page because every single page will be out lying in in summary yeah so automated maybe not because of the most each one's for exact match I would say they can be they can be filtered but by the trafficker rank
Keywords so we could filter out all tidy pages okay do you adjust in there's...
01:58:07
keywords so we could filter out all tidy pages okay do you adjust in there's correlation calculations so you can adjust the results and it will recalculate the correlation but I I'm not sure if I know what are you talking about if about the skewness so if you could mail me maybe it's mich IL at surfer SEO calm and that would be great maybe we could discuss it a little bit more okay listen you are the backings using the follow attribute they are all the backlinks so no following to follow as well and within the us crawl we will make that we know if it's no follow you do follow sponsored or anything else so not
Yet but it will be there soon I it is it is really the next task after the NLP is...
01:59:08
yet but it will be there soon I it is it is really the next task after the NLP is done actually I have the NLP on a staging server I can I can show you after the Q&A so it will be there what do you do if you are number three only one and two leave yourself you are in so [Music] it's hard situation where you are a trendsetter already so what I would do in in a situation when you are already not ranking number three so the only thing I would do is I would add missing terms from the true density even don't tweak the densities just add what are you missing to make your content more comprehensive to make your content like
Answering all the topics that people are looking for okay no more questions...
02:00:08
answering all the topics that people are looking for okay no more questions how much time will take to deliver complete automation we are we don't plan to automatically produce those pages with AI that's not the mission that we have I guess but are you thinking about it I'm thinking about it pretty frequently but I don't feel like it will be like included anytime soon or even ever this is good question from water damage restoration actually huh it's a good question I mean if you are ranking a blog post then definitely including in the
Analysis homepage is not a good idea but if the homepage is the article type of content...
02:01:14
analysis homepage is not a good idea but if the homepage is the article type of content then I would include him so I would check the page and see if it fits as as it is with the content or not so it's the matter of analyzing it manually to finding if it fits or not let me in the meantime maybe there will be some more questions but I can open the staging server to show you the NLP in the true density haha barbecue ribs will it work or should I run a new query that's the question does the question add it now I have to run new query what I like reads
So I will stick to barbecue ribs good question from Bob so you'll find there...
02:02:12
so I will stick to barbecue ribs good question from Bob so you'll find there if they run together but we are not crawling the whole website to tell you that you are optimized for this query with two landing pages so it is not available though we are thinking of it in like so called the plane for the domain action plan for the domain that will tell you that you have cannibalization that will tell you what kind of pages you are missing to fill the content gap for a website as a like for the whole for the whole website so yeah now it's not not there not there sentiment is based on the IBM Watson but
The entities are based on the Google NLP IPI because entities from IBM Watson are...
02:03:17
the entities are based on the Google NLP IPI because entities from IBM Watson are crop while sentiment from Google is not that good at finding the negative sentiment all right the analysis is ready Luton is it there or not maybe I'll have to refresh where is the sentiment now it's not deployed yet I'm really sorry guys I thought that it will be there but as you can see NLP phrases words there are some labels but they are empty so yeah we didn't manage to have it yet okay and other questions okay body and check
The messages on your phones now I didn't put the magic okay I don't get it I...
02:04:27
the messages on your phones now I didn't put the magic okay I don't get it I don't get it I don't get it really Lucy and I don't get it I like the question the question about the body and the paragraphs so basically server is analyzing the page structure based on the HTML so the body is everything within the open patty talk and close body tag while the content in paragraphs are all the content within open PETA and closed P tag so all the paragraphs are included in body but there is another type of content that is included in body but not included in paragraphs in general so like headings image also they are not within
Paragraphs so in terms of paragraphs we can understand the content that is like...
02:05:33
paragraphs so in terms of paragraphs we can understand the content that is like the article type of content styled properly I will try with this magic password I don't know how it works but I will try and second I hope to show you I don't know if I did it right but something is resulting nah I did it wrong okay I'm sorry guys I I don't know how to activate our new analysis barbecue ribs Freeman are okay there's a question that would be very useful to have a list of internal links with an vertex for every page it's so important today is it man this is a good idea
It requires what we got do we I don't think we have such a...
02:06:48
it requires what we got do we I don't think we have such a knowledge ease yeah I also like it I mean we might have it as a feature but like for now we have on the the amount of internal links but anchors actually that that will be created her no no lighter distance volume data okay so it is it comes from data for SEO it's a third-party data provider that support us we have the search volume the
Keywords to search the Serbs for the analysis not the Serbs...
02:07:55
keywords to search the Serbs for the analysis not the Serbs for the real-time analysis in SERP analyzer so with the keyword we also buy the SERP and this is why we can do the similar keywords analysis so every time you analyze it is a real time but if you analyze for the similar keywords it is the the database is used okay let's see if the magic password worked I think it didn't but oh yes it's there I didn't expect that really working so NLP analysis IBM Watson sentiment it's done for the top ten and it looks like everyone is loving the barbecue ribs except guy number five and the guy number 10 there are less positive about the ribs if I were writing this article it will
Be like zero not one point zero it will be on the top but still they are very...
02:08:56
be like zero not one point zero it will be on the top but still they are very positive about the barbecue ribs but let's take a look at the entities in the true density to find out if they are working progress sentiment how cool is that okay NLP praises barbecue sauce from sugar baby back ribs I will like them pork ribs ok it's probably about a tablespoon okay I'm seeing it for the very first time and they look really well like the cayenne pepper cool apple cider vinegar great so we have those NLP phrases that Google API brought us after analyzing the top top 10 ranking pages so they are sorted by the relevance by default but they also have this salience score which is kind
Of close to the relevance the lower in terms of the relevance we go the lower...
02:10:01
of close to the relevance the lower in terms of the relevance we go the lower salience ease so they kind of much with each other and as you can see here the top ten NLP phrases are really relevant to the topic so the day looks they looks promising really maybe those numbers are not necessarily there but I feel like they are really really important in here it is just a matter of testing which how to combine the NLP and what we have right now what I can tell you is that the NLP phrases are Reacher like we found only twenty four phrases while the NLP found 57 which is a bit more like twice as many so will be more detailed so I feel
Like it's it's a good idea to have it this NLP at the first glance because...
02:11:04
like it's it's a good idea to have it this NLP at the first glance because really I am seeing it for the first time on my on my laptop so yeah I I didn't prepare myself for this let's take a look at something that will have a negative sentiment I will go for by Instagram followers and this is the last thing that we are going to do today definitely like the two hours cup is it's gone we still have over 100 people watching life I really love you guys that you you know made it two hours with me it's a lot appreciate that so that's the last thing I want to check my Instagram followers will have mixed
Sentiment or not thanks Alexander thanks kamila thanks Christophe thanks Eric...
02:12:04
sentiment or not thanks Alexander thanks kamila thanks Christophe thanks Eric thank you guys thanks Marie if you haven't already with happy you could mention about the keyword or attachment ah yeah yeah so uh actually it's more tricky than I thought because the recommendations in in in content editor might differ a little bit but it is because of the logic that is not implemented that shouldn't be it will be all covered like in the nearest future but guys since you are will meet for two hours I really encourage you to subscribe to the channel really and hit the bell icon I really
Appreciate if you do that would be great I could mention it in the beginning okay...
02:13:07
appreciate if you do that would be great I could mention it in the beginning okay let's see yeah well let's see how the sentiment looks like I'm really waiting for it there is a mixed sentiment so but it's it's different and so rad polish Shack showed us sentiment analysis for this keyword and it was like 50/50 I guess in terms of positive and negative articles in the top ten for by Instagram followers and right now we had one really negative article about buying followers on Instagram but the most of the articles are positive maybe this one and this one is less positive but still it is all about services of selling
Instagram links and back then it was more about preventing buying those...
02:14:08
Instagram links and back then it was more about preventing buying those followers it was like informational intent to tell people like hey you shouldn't buy the Instagram followers while now Google puts 7 pages that are saying positively about buying Instagram followers which is which is a big change I guess thank you Joe thank you guys really appreciate that and with this insight about NLP analysis and IBM Watson sentiment I wanted to thank you for your attention ceil over a hundred people with me so thanks again it was great two hours or even more have a great rest of the day
And see you soon on another episode of server webinars hope that they will be a...
02:15:09
and see you soon on another episode of server webinars hope that they will be a bit shorter so have a great day and talk soon

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