1 SEO tip that DOUBLES the size of your rankings (in 24 hrs)
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It's fair to say that online marketing is getting harder and harder especially...
it's fair to say that online marketing is getting harder and harder especially when it comes to search engine optimization seo results have become very crowded making it difficult for any business to stand out between the increasing number of ads direct answers maps and many other snippets how'd you get noticed right but when there's a wheel there's a way and in today's video i'm going to show you a simple technique that will double up the size of your google listings which will make your business pop out in this crowded space the result you'll drive more clicks to your site squeeze your competitors out and it will also prepare your business for the next marketing onslaught also known as voice search so stay tuned hi there my name is luke duran the founder of rankingacademy.com.uk where i talk about the best tools tips and ways to promote your local business online step by step and click by click on my channel i cover everything any local business owner needs to know from search engine optimization
To social media my goal is to help you thrive online so you can drive more visitors to your...
to social media my goal is to help you thrive online so you can drive more visitors to your business and ultimately make more money if you're new here consider subscribing and clicking on the bell button so you don't miss any of my new videos one last thing don't forget to check out the description below which is where i put additional notes and links i refer to in this tutorial as the internet is continuously evolving and maturing we are slowly moving away from conducting our searches in google from a string of keywords such as cheap tickets rodeo houston to a more natural language in the form of a question such as how much are tickets to the houston rodeo in their quest to remain the number one search engine on the planet and to keep users on their site google has multiplied the number of results which include direct answers to those questions in multiple formats using featured snippets like this one as well as a box called people also ask but at the same time google has also given website owners the ability to enhance
And expand their google listing results with special features...
and expand their google listing results with special features obviously this is not new you may have already come across results which display star ratings for example but now you can also integrate frequently asked question listings which literally doubles up the size of your results look at this example for one of my clients who is an electrician and wanted to rank for the keyword storage heater repair his result went from this to this let me show you how it's done [Music] step number one identify the right content page for this to work you need to identify a page from your website that ranks quite high in google search engine results it will not work with your home page if you don't know how go to ubersuggest.com type your domain name in the search box then press enter let's use my electrician client as an example on the left hand side menu click on the top pages option the top page is likely to be your
Homepage so ignore it the pages below that with the most...
homepage so ignore it the pages below that with the most estimated traffic are likely to be the best candidates click on the view all drop down next to the page which will show what keywords this page is ranking for if the page ranks for keywords that are positioned between 1 and 10 then you are good to go step number 2 add relevant frequently asked questions to the content of the page once you've identified which content page is most appropriate just add a list of faqs to it this is the perfect opportunity to enhance your page with more relevant keywords and to answer some of the most common questions users may ask if you can't think of any specific question to add go to answerthepublic.com type your keyword in the search box and click on the got a question button this will give you a list of the most popular questions people ask about this topic
To make it easier click on the data option above the graph...
to make it easier click on the data option above the graph the other alternative is to use google search for your keyword and check the results scroll down and find out if there is a people also ask for snippet results there will be the most popular questions people ask in relation with this keyword you can expand the box by clicking on the bottom question for more results use these results as inspiration don't copy and paste once you've got your list just add it to your content pages like this or even this it doesn't really matter step number three add structured data to your page don't panic this is easy structured data is scored in a specific format written in such a way that makes it easy for such engines to understand content search engines read the code and use it to display search results in a specific and much richer way like our faq the integration of this piece of code on your website
Is very easy head over to technical seo dot com slash tools...
is very easy head over to technical seo dot com slash tools schema markup generator from the drop down select the faq option you should see a form with two fields one is called question and the other is called answer just copy and paste your questions and answer from your content page using these fields to add a question simply click on the add question button you should see the code being automatically created on the right hand side of your window once you're done click on the g icon located right above the code select the option rich result test this will open a google testing page with the code you've just created automatically copied in a small window from there you can verify either code you've created is valid click on test code and your code will be analyzed you should now see a detected item called faqs with a green tick next to it
Confirming your code is good go back to the schema markup generator tool...
confirming your code is good go back to the schema markup generator tool and this time click on the blue copy icon this should copy the code to your clipboard time to move on to step four step number four integrate the code to your page all you need to do now is to copy and paste the structured data in the html code of your page more specifically in what is called the head of the page i can't cover all scenarios here because it would take too long but if you are using wordpress here is how to do it download and install a plugin called header and footer script locate the page where you've added your faqs and click on edit scroll down until you see a box called insert script to head paste your script in there and save your page every content management system will be different so if you are unsure how to add code to the head of the page just refer to your provider and now for
The last step step number five tell google the page has been updated...
the last step step number five tell google the page has been updated this is optional but it will speed up the process for this step you need to have a google search console profile installed if you haven't do it today it's essential to have if you're serious about your online business and it's free for those of you who do log into your google search console profile copy the web address on which you have added your faq's content and the code and paste it in the inspect any url box field then hit the return key you should see a box with the option request indexing click on the link this will submit a request to google for the page to be crawled make sure you do this only once and then you're done that's all i have for you today repeat this process for all your content pages and you will double the size of your presence in google search results almost overnight i did this on multiple pages for one of my clients and some of his listings were updated
Within 24 hours the others only took another couple of days this is a simple technique with...
within 24 hours the others only took another couple of days this is a simple technique with huge benefits one of which being your website content showing in the answer snippets of google which is used for voice search results preparing your business for the next generation of search voice so don't miss out and start today if you like this video please give me a little thumbs up otherwise i'll see you for another tutorial very soon happy marketing
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