Shopify SEO Tutorial for Beginners - 10-Step Action Plan To Drive More Search Engine Traffic

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All right what's up everyone welcome to the Surfside PPC YouTube channel today...
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all right what's up everyone welcome to the Surfside PPC YouTube channel today I'm gonna be going through our Shopify SEO tutorial for beginners so I'm gonna give you a step by step action plan some of the things that I do for a Shopify website and some of the things that I would recommend you do it's really gonna focus more on on-site SEO and some of the things you can do to really optimize for keywords and really optimize for Google so you can drive more organic search engine traffic directly to your website so we're gonna start the first thing I always recommend doing is keyword research for your website so if you have an established website what you want to do is come over here to the Google Ads Keyword planner if you don't have a Google Ads account if you're not running any Google ads campaigns at this time one thing you might want to use is ubersuggest so all you need to do is enter keywords here and to your domain or enter a competitor's domain and you can get a lot of keyword ideas as well I'm gonna give you a quick step by step instruction for using the keyword planner so what I recommend doing is coming in here to discover new keywords and you either want to start with
Keywords or with the website so I'm gonna start with a website and I'm gonna...
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keywords or with the website so I'm gonna start with a website and I'm gonna start with the website that I'm actually using for this tutorial so it's gonna be zero compression back brace com okay so we're gonna use this domain and we're gonna use the entire website and click on get results so now what that's gonna do is take all of the top keywords for this website and just list them here and I just make it really simple what I would do is just click on download keyword ideas so what that's gonna do is it's gonna download a spreadsheet directly to your computer so if you're using Microsoft Excel it'll download an Excel spreadsheet to your computer there's other free alternatives you can use so you can always check out LibreOffice just download these keyword ideas and it should look something like this so you're gonna see right here I've already kind of used this spreadsheet a little bit so if we come to the top it's gonna show keywords that's keyword currency average monthly searches the two things you want is keyword and average monthly searches that's really where we want to focus to begin with so you should have something that looks something like this so you're just gonna have two columns here keyword average monthly searches and what I generally do is I'll take all of them for the time
Being I'll open up Google sheets and I'll copy and paste them right here so...
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being I'll open up Google sheets and I'll copy and paste them right here so if you've watched our SEO keyword research tutorial before you're gonna see this is the same exact process that we use so what I'm gonna do is I'm going to back over here two keyword ideas again so we entered our website first downloaded the keyword ideas we just took the keywords and the average monthly searches we ended up putting it into a Google sheets file you can also just use Microsoft Excel for this whatever you're more comfortable with now the next thing we're gonna do is we're gonna enter some keywords here so we're gonna come to the top again rather than starting with a website we're gonna start with keywords so I would enter things like back brace and introduce the top keywords for your business so we'll do the lower back brace and I would enter all ten keywords here so what you would want to do is just keep adding keywords until you add ten total pick the ten best keywords for your business click on get results here and then you want to do the same thing again download keyword ideas you're gonna download them again you're gonna get another spreadsheet that looks just like this I generally just delete these columns so I'll delete the currency column delete
All these other columns delete these rows at the top and then you just end up...
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all these other columns delete these rows at the top and then you just end up with something like this again even though there's gonna be duplicates we're gonna copy and paste it directly into this Google sheets file so I ended up doing it all in this first column here to the left-hand side and then what I'll do to pick out keywords and make sure they're unique is just use the unique function so you can see it over here in Google sheets Google sheets is completely free with your Google account so you can also use the Google Keyword planner as well and what you can see right here is if I use equals unique and I just end up entering this right here and I'll just go all the way down to the bottom and then click on enter and it will pull out only the unique keywords and the average monthly searches that match that keyword right here so these are the types of keywords who want to start targeting for this website and then the next thing so this is gonna be step number two is to come up with a list of content ideas come up with a list of the top keywords that you really want to target and you really want to pull out things that are really unique so if you see posture corrector here back brace so you see posture brace so those three
I'll put right here now something with anything with a brand name or anything...
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I'll put right here now something with anything with a brand name or anything like that I'm not going to be using for this so anything like Walmart this dr. ho's back brace all these different things I'm not gonna be using them so I'm just gonna pull out different content ideas that are gonna be really unique so back pain causes back support belt scoliosis brace lower back brace and I'm gonna continue to do this until I have about 50 to 100 keywords over here to the right hand side under content ideas so really your first two steps are gonna be to do keyword research either use a Google Keyword planner enter a bunch of keywords here as well or use ubersuggest enter a domain and our competitors domain or enter a keyword and just find the closest keywords for your business so that's really where I'd start and then I like just using Google sheets here because I can use that unique function and pull out some of the top keywords for my business here and these are the keywords that I know are gonna drive people to my website and get them to buy my products and services that's step one and two is do keyword research come up with a list of content ideas and I would
Recommend starting with about 50 content ideas here so the way I do it is you can...
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recommend starting with about 50 content ideas here so the way I do it is you can see a lumbar back brace right here so as I scroll down you can see lumbar back brace right here so the next one we pregnancy back brace there's pregnancy back support lumbar support brace so what I'll end up doing is if I have something like lumbar back brace I'll come over here take lumbar support brace and just put it right next to that because I don't need to end create two different things for one individual page so as I'm building content I'm gonna target both these keywords with the same piece of content the next thing I'll do under content ideas is just to pregnancy back brace so really simple process you can check out our SEO keyword research tutorial for 2019 we go through this process in a little bit more detail but this is really where you would want to start with your Shopify website is making sure you're doing keyword research so you're really targeting the keywords that people are gonna be typing in to find your business okay so the next thing we're going to do so this is gonna be number three is to make sure you update your title tag your meta description specifically for your homepage so we're gonna come over to
Shopify now a lot of the work now is gonna be done in Shopify so you want to...
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Shopify now a lot of the work now is gonna be done in Shopify so you want to open up your Shopify website go to online store go to preferences make sure you have an optimized homepage title and an optimized Meta Description so for homepage title you can see I have zero compression back brace a superior medical device for back pain so what I'm gonna do is change this around a little bit and just do something like okay so I have zero compression back brace here medical lower back brace for back pain so something pretty simple I'm trying to target lower back brace medical back brace so trying to target a few different keywords here and then I can use the meta description as well to target few more keywords if I want so I'm gonna update this now as well okay so we optimize our title here our meta description I just said relieve back pain with the zero compression back brace for women back brace for men and back brace for pregnancy our lower back support braces hold us and international patents there were relieved back pain due to scoliosis sciatica spinal stenosis and muscle tightness so the real keyword that I want to really target here is lower back brace so
That's where I want to try to get as much traffic as possible now some of the...
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that's where I want to try to get as much traffic as possible now some of the other things that are gonna be helpful is medical back brace so I can create articles and content on my website related to some of these different types of keywords so that's really gonna be number four here is to make sure that you're creating consistent content on your website that's gonna promote your products or promote your services so with a Shopify website it's more likely to be products so you're gonna see here if I come over to zero compression back brace you can see I have my content ideas so what you really want to do is start creating pages for all these top keywords so I'm gonna go through optimizing your products in a minute but for right now what I'm gonna do is open the blog okay so number four is gonna be to make sure that you're creating content around your top keywords so you're gonna see right here I have a page best lower back brace for men this is something I really want to continue to improve but you can see right at the top zero compression mens back brace people can easily click here and shop this product to scroll down there's some benefits to wearing this back brace now a few more examples here same exact thing best golf back brace so clearly
I'm targeting the keyword golf back brace right here and you can see for men...
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I'm targeting the keyword golf back brace right here and you can see for men and women because both men and women are gonna be looking for golf back braces if they're experiencing back pain and they want to continue to play golf now I have the same thing best lower back brace for women and we have best lower back brace for pregnancy these articles are all set up for people that are specifically dealing with back pain whether it's a man a woman or a pregnant woman who want to get a back brace to relieve some of those lower back pain so creating content around your top keywords and this is really where coming up with this list of content ideas is really gonna be helpful because what I need to do is make sure I'm creating content around posture correctors so you can see back brace right here this is really broad so maybe what you want to do is create a really good page related to back braces and linked to some things like back pain causes maybe you want to deal talk about scoliosis and braces that will help with scoliosis lower back braces specifically back braces that people can wear at work so all of those things can kind of link back to this back brace page and this
Page can be used basically as a guide for other parts of your website so for...
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page can be used basically as a guide for other parts of your website so for me I really want to target lower back brace because I think it's something where I could start driving some more traffic to this website if I can get more people to understand that these lower back braces can help with back pain and if I can talk about causes and some of the solutions that people can use so number four is to make sure you're consistently creating content really a best practice is to create two three four pieces of content on your website per week whether that's videos whether that's articles you really want to keep up with it because it's gonna help you consistently create new pages on your website and Google is gonna overtime reward you by sending more traffic to your website because you're showing hey we're providing solutions for people here are some of the ways that we're providing solutions and we've taken the time to create all these different pages on our website and we're really targeting all these top keywords here so what I generally do is I'll continue to keep taking keywords from over here and I'll add them over to my content ideas list and if you have something where it let's just say for
Example we come down you can see lumbar support belt you might just want to add...
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example we come down you can see lumbar support belt you might just want to add that to a lumbar brace page lumbar back brace lumbar back support page or you can create your own specific pages for these keywords I really try to group them together as best as possible by theme so that's really where you want to start with and just coming back over to the keyword planner real quick so coming back over here to keyword ideas one thing you can do is click on grouped ideas and this will end up giving you some content ideas as well so you can see right here they have wellness posture corrector they have pregnancy back brace pregnancy back support belt so Google kind of considers all these keywords very similar so you can use these grouped ideas as well to come up with some content ideas as you're looking up the top keywords so if you see right here sciatic nerve brace brace for sciatic nerve pain so that's a way that I can target this keyword sciatic nerve brace brace for sciatic nerve pain and I can start targeting all these different keywords with one of content now you can see right here back support belt for lifting support
Belt for lifting so I can target all these keywords here as well with one...
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belt for lifting so I can target all these keywords here as well with one piece of content so using grouped ideas is another way to come up with some content ideas as well and to really mix and match and make sure that you're targeting the best possible keywords for your business so I'll generally do it this way and I'll also use these grouped ideas over here when you're using the Google Keyword planner so these are basically the way they would tell you to set up your ad groups but you can use these also for ways to set up your content as well since we're talking about search engine optimization so that's gonna be number four okay so number five if we come into our back-end for Shopify here when you are creating blog posts you're gonna see the search engine listings you you should make sure that you're using a Meta Description here your URL and handle should really match the types of keywords that you're trying to target so for this page I'm specifically trying to target lower back brace for pregnancy so I did best lower back brace for pregnancy so you can see my title is right up here I have my website title here as well so 65 of 70 characters used in the Meta Description I have some different keywords pregnancy
Belly support bands and back braces and I'm really trying to target this keyword...
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belly support bands and back braces and I'm really trying to target this keyword lower back brace for pregnancy same thing in the URL and handle here so as we come up to the top I generally recommend using a featured image my featured image if we're gonna look says best lower back brace for pregnancy and then any images that you have in here is you want to make sure that you're using alt tags so pregnancy lower back brace so making sure that Google understands when they look at your page you're using some of the best on-page SEO factors that you can now there's a lot of content out there and a lot of videos a lot of articles about some of the best ranking factors and on-page SEO ranking factors to make sure you're constantly improving your content so this is something I would really follow so you can see I have zero compression pregnancy back brace why use a zero compression back brace for pregnancy and you'll just see I have a lot of different keywords in here as well pregnancy belly support bands so it's a natural way to make sure that you're providing solutions to people and also optimizing your content for search
Engines now the more details your content is the better it looks to Google...
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engines now the more details your content is the better it looks to Google the more they're higher they're really going to rank it so if I come over to my Paige here as well so you can see best golf back brace for men and women golf back braces specifically up here so golf back brace for women for men we keep scrolling down I have a bunch of different resources here so lower back pain from golf how golfers can avoid lower back pain so these are some of the things that people type into Google so you can see lower back pain from golf swing that's another thing people constantly type into Google back pain golf stretches so I link to a couple different pages here causes a back pain in general so I'll look link to another page on my website and then relieve golf pack back pain and making sure people understand that they can use these back braces before after around even maybe during around to help them relieve some of that back pain so it's a great way to integrate the products with some of the problems that people are dealing with so they can come to my website find this page and then end up purchasing a product from this website so number five
Making sure that you're really targeting the top keywords here again use those...
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making sure that you're really targeting the top keywords here again use those grouped ideas make sure you're targeting all these different keywords here and answering all the questions people have for the problems that they're dealing with so that's gonna be number five it's making sure you're using on-page SEO factors whether it's just optimizing your page for search engines and also including really high-quality and relevant content continuously improving it over time as well okay so number six is gonna be to make sure that you're optimizing your product pages as well so you can see I have a title here zero compression back brace for men up at the top the URL is men back support brace so just making sure that you're targeting keywords with your product titles while also naming your products if we scroll down here a little bit you want to make sure that you're using keywords in your description here you want to make sure using a lot of images and that all your images are also optimized for search engines using alt tags when you upload them so when you upload a picture like this you might want to do zero compression back brace for men when you upload a picture like this one you might want to do something like lower back
Brace for men so all these different things that you might want to do so...
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brace for men so all these different things that you might want to do so making sure that you're really targeting keywords with your product pages as well so then people can also find those in search engines better especially as they're specifically looking for your products so making sure you completely fill out your titles and your descriptions here putting a lot of useful information into your product pages will really help them rank well and as people do find your website and they go back to Google to maybe search for your products again if they didn't purchase them the first time around then they can easily find them as well so different ways you can really optimize your website and your products to drive more traffic directly to your product pages okay so number seven it's a little bit more difficult to show at this specific store because there's only three products on the entire store so with stores that have a lot of products you're gonna have a lot of different categories you want to make sure you use really good category names based on what people are typing in so if for example there were specific support braces for scoliosis on this different braces that were better for posture then you would want to make sure that you're
Categorizing everything in the right categories so for this one it's all just...
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categorizing everything in the right categories so for this one it's all just lower back support braces again I want to make sure I'm ranking for this keyword lower back brace so these are different ways that you can really make sure that people are gonna find your products is using product pages and product categories that are really gonna be organized for the types of problems that they help with or exactly what they do what people are gonna type in to find those types of products so you'll see it all the time when you go to Google whether you're searching for home decor whether you're searching for health products if you type in something like golf iron sets so let's just say for example you're a golfer you're looking for golf iron sets if you type that into Google so we're gonna come over to Google I just type that in golf iron sets what you're gonna see that ranks really high our pages like golf galaxy that specifically goes to a page with golf iron sets and if we keep scrolling down same thing with Dick's Sporting Goods golf irons and iron sets golf iron sets at the PGA Tour's superstore so making sure that you really have good categories for your pages and making
Sure that when people do type in specific keywords they're gonna find the...
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sure that when people do type in specific keywords they're gonna find the right category for your products so you don't just want to put everything into one category so for this one it does work because there's only three products but let's just say for example there are two separate pregnancy back braces then I would want to make sure that I create a separate category that's lower back braces for Pegman pregnancy so the same thing with men with women if there is different braces you would want to make sure you set up different categories now with these ones it works to have one category because you have each individual product page it's gonna promote those types of back braces but for something like golf iron sets or anything else you want to make sure that you're really categorizing your products as best as possible so that's gonna be number seven so number eight is gonna be to make sure that you verify your Shopify website with the Google search console so it's a really simple process to be able to do it so what you want to do is just follow this page right here I will put it in the description for this video so you can see verify a domain with third-party services so it's gonna say like Pinterest and Google Webmaster so all
You need to do is enter this Google site verification here or you can just verify...
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you need to do is enter this Google site verification here or you can just verify it if you're using Google Analytics already so you can use your Google Analytics account so all you need to do is install Google Analytics on your Shopify website and then you can just verify your Google search console profile with your website there as well and it's gonna give you a lot of different data for your website in the Google search engine specifically clicks impressions you're gonna be able to see average click-through rate average position for your website in the search results so I'm gonna scroll down a little bit so down at the bottom you're gonna be able to see this top search queries for your website so you can see back brace back brace support back brace is for lower back pain for women in pregnancy so you're gonna be able to see a lot of different information that will really help you optimize your website you can see clicks impressions you can see your average position for some of these different search queries and what you really want to do is make sure you're continuing to optimize to drive more clicks from Google directly to your website because it's gonna help you drive more sales in the long run if we
Click on pages here you're also gonna be able to see your top pages so the top...
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click on pages here you're also gonna be able to see your top pages so the top one usually is your home page or if you have a really good page on your website those are generally gonna be your top ones but you can see clicks impressions I'm looking at some old data here so this isn't actually relevant data for right now but you're able to see some of the top pages on your website and one of the things I love to do is click on an individual page so you click on that page and then what you do after you click on that page is clicking on search queries so you can see our filter at the top here so we're looking at this individual page you can also just add a page as a filter right here or you could look at a specific search term that people are typing in specific devices so what I'd like to do is look at a specific page and seeing the search terms that are actually driving to that page so I can continue to optimize for these different search terms so let's just say for example as you're adding content like I talked about in an earlier step you're looking at these different grouped ideas here so just to give a quick example we'll do the sciatic nerve brace so let's say I have a page on the website about sciatic nerve back pain how to relieve it with a
Zero compression back brace so as that page starts ranking I'm gonna be able to...
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zero compression back brace so as that page starts ranking I'm gonna be able to get a ton of different ideas for different keywords that I can optimize for same thing with a golf back brace so anything like that as you're adding more content you can see right here back support during pregnancy and all back pain back brace for pregnant women back support in pregnancy so I can find a lot of different keywords that I can really optimize this page for to make sure that I'm driving relevant traffic directly to the correct pages on my website so another thing you want to do number 8 is make sure you're using the Google search console and last but not least make sure you submit your sitemap so if we click here for sitemap all you need to do is take your URL and just enter sitemap XML here so it would just be and it's automatically created on your Shopify website click on submit and then every time you add a new page Google is gonna be able to quickly crawl that page you should also use some internal linking strategies as well so I'll go over that in a little bit but number eight making sure you're using Google search console to understand the top pages on your website understand some of the search
Terms that you can really optimize for even better so you can continue to...
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terms that you can really optimize for even better so you can continue to increase traffic to your website this is one my favorite free tools that you can use and it's just a Google search console you can verify it and a lot of different methods I like to just use Google Analytics or you can enter a little piece of code to your website as well okay so number nine is gonna be to make sure you're using some of the top content marketing strategy so you can really get your content out there the best ways to really do this is to build an audience on social media channels to build an email list and to make sure you have a following because when you do get a following of people that are interested in your content for example there's people that are interested in my youtube videos so as I create YouTube videos and I send them out it's much easier for me to actually get more people to watch my videos because I have an existing built-in audience there I didn't have it when I first started creating videos but now I have an audience so when I do put out videos I end up getting a decent mount of views it beginning and I can also promote my content on other social channels I can send it out to my email list so that's really where you want to focus on this
Is a long-term strategy content marketing isn't something that's gonna...
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is a long-term strategy content marketing isn't something that's gonna happen overnight what you need to do is continuously create new content so for example I have this best golf back brace for men and women here so I take this page and I start to share it on something like Pinterest so you can see top-rated golf back support braces I can use some different images here and then hopefully people end up seeing my posts like this they click on it and they end up clicking through to my website especially as people are looking for ideas so certain things work better on Pinterest some things might work better on Facebook so as we scroll down here you can see I also have top-rated pregnancy back and belly support band with some different images different types of grids if you're interested in creating really good images for your website I recommend using canva so with canva you can create designs really easily upload images and create some different images just like this they have a lot of Pinterest templates already built in that you can use there so I highly recommend using canva you really want to repurpose your content using images using video and share it
Out to different social media engines so if we come back over to the best golf...
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out to different social media engines so if we come back over to the best golf brace article the other thing that I did is I shared it directly to the Facebook page and you can also do something like share to your email list if it's something where people are going to continue to purchase from you so we'll just say for example you're running a baby store as you create new content you come up with new products you can use that and share it to people that are on your email list share it's people that follow you on social media so that's why building a following can be really useful because as you start creating more and more content you can share it very easily and certain products with Shopify are really built well to do this especially something like a baby website because when someone has a baby they're constantly looking for new products whether it's clothes whether it's different toys or tools that they need all those things can be very useful so as you're building more and more content on your website using some of the top content marketing strategies to really reach as many people as possible will be really useful and that's gonna bring us right into number 10 so this is me last but not least one of the most important things is building backlinks to your
Website so building backlinks is basically almost a full...
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website so building backlinks is basically almost a full time job it's very difficult to do and the best way I have found to build backlinks is to build up that audience so using some of these content marketing strategies where you're constantly creating new content sharing it out to your social media pages building up an audience at people that are interested in in the types of content that you're creating that are interested in your products that are interested in your services so if you're interested in learning more about backlinks my favorite guide right now is this one on backlinko so it's backlinks the definitive guide it's 100% free they have a bunch of different ideas here so different things you can do is for example if I've had a huge study about wearing a lower back brace and the impact it has the positive impact it has on people that are wearing them as opposed to using surgery or taking pain killers that's something that people would be more likely to link to on their website as they're talking about back pain or causes a back pain or some solutions when it comes to back pain so creating studies can be very
Useful ultimately what it comes down to is creating really useful types of...
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useful ultimately what it comes down to is creating really useful types of content whether it's a study whether it's something that people are gonna get a lot out of and creating shareable types of content so something like this a best golf back brace so maybe as someone is talking about golf back pain maybe they end up finding this article here and they link back to it on their website now the other thing you can do is try to find other bloggers in your industry other websites in your industry connect with them tell them hey I'll share some of your articles if you want to share some of my articles I think these ones would be very useful for you and if you can specifically say here's a page that you have on your website I think if you added this best golf back brace page to your website it'd be very useful for you and you also link back to their website as well maybe you share each other's content on social media that's one of the best ways to gain more backlinks is to make sure that you're making connections with other people writing really detailed content using studies all those different types of things will help more and more people share your content more people share my videos when they find them useful and
Especially when I have a little bit of a built-in audience when I share it out to...
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especially when I have a little bit of a built-in audience when I share it out to my social media audience when I share it out to my email list it helps me gain more and more backlinks to my content same thing with my website and what I found with my website is as I create better articles in my website the same few people tend to than the most and then I end up getting additional shares on them so it's really a long-term strategy to use content marketing it starts with creating content around your top keywords consistently doing that so this is where I think it's important to have a blog especially on your Shopify website because you can't just throw up a catalog of products and just expect them to rank perfectly so all these websites that rank really well generally write a lot on their website they have really optimized products really optimized images and they have a website that's focused on the top keywords in their industry so these 10 steps will be very helpful for ranking your website higher in Shopify there's other guides you can look for so other Shopify guides if you're looking for a little bit more detail about the types of content you should create really what helps websites
Rank and I highly recommend looking at your competitors website seeing the...
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rank and I highly recommend looking at your competitors website seeing the types of pages that they have ranking already because you can find some ideas based on the content that they've created and then what you want to do is go in and create better content than they have already so that's how to do Shopify SEO especially if you're a beginners a 10-step action plan that you can take so some different things so you can really target the top keywords for your industry drive more people back to your website and hopefully drive more sales in the long run so if you have any questions leave them in the comment section thanks for watching my video today and make sure you subscribe to the Surfside PPC youtube channel

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