8 Website SEO Tips To Rank Your Website HIGHER On Google!
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- Tell me, you're an entrepreneur without telling me you're an entrepreneur.
- Tell me, you're an entrepreneur without telling me you're an entrepreneur. I'll let Shanti, a reader on my email newsletter list go first. When I ask what your number one business frustration is this is what she says. She said, finishing this dang website. It takes so much longer than I anticipated. and for everything, I go down a rabbit hole plus I want to launch it right and not have to fix things up, SEO particularly. I know it's holding me back. I need to not be such a perfectionist, but it's hard. So if you are a creator or a creative entrepreneur and you feel like you've got so many I's to dot and T's to cross before your website is finally actually finished, that ever really feels finished, then stay tuned because in this video I'm going to give you eight SEO copywriting tips. These are going to be things that you can implement for your overall website copy and your SEO website strategy and make sure that your website is in a good place for Google's 2021 rollout of algorithm updates. I'm going to take you through some things you can do pretty immediately. So you can go through this video and pause them tip by tip. I think I've got eight in all. You can do the step and then come back to the video. I'm also going to share with you a Google docs website copywriting template freebie for you. This will help you go ahead and get started sketching out your website, copy and content today. Click like if this is exactly what you need and if we haven't met yet, my name is Ashlyn Carter. I have helped thousands of small business owners just like you make more money with their words as a conversion copywriter and brand lot strategists. And right now you're watching video three and a three part series I did where I focus primarily on SEO content and copy. In video one we dove into a little more overall holistic SEO strategy and some tips about what you can do to get ready for this algorithm update that I just mentioned. In video two last weeks, we dove more specifically into blog content writing and SEO there. And in this video video three, we're going to go specifically into your website pages themselves. That's like your home about your services pages et cetera and make sure that they are set up to rank and bubble up in search engine results as well. Okay. Let's get into these SEO copywriting tips starting with number one. First of all, I want to talk to you about how to use the keyword you're going for in your on page body copy. Okay, so last week we talked about
How to read those keywords into your blog strategy and your blog content.
how to read those keywords into your blog strategy and your blog content, but in comparison to your blogs, your website's key pages, again, home, about, services, contact, resources, all those big kahuna pages that you're spending so much time on, They're typically lighter on content, word count, and they should be, again, those long form blogs you're writing, maybe they're five, 7,000 words, you're spending a lot of time there, but these pages just by nature, unless it's a long form sales page, 3000 to 5,000 plus words, it's probably going to be a little bit shorter from a copy standpoint. And if you're like so many of my students and copywriting for creatives, they say, okay, then how do I implement an SEO strategy that does not sound robotic when my word count is diminished even more? I'm about to flip the camera around and show you how to do that. But this is important because these pages are likely going to have more higher of a domain authority than your blog pages in overall. Think about it. What pages do you more likely link to on a week to week basis. Week in and week out, I'm constantly giving out my main website or linking off to my about page or to the services pages more so than I am to specific blog posts. A quick tour of your Google analytics can show you, you're probably somewhere in the middle where you've got a lot of your blogs providing some of that SEO juice that's driving to your website, but a lot of your key pages, those top pages that people are looking at are likely the big pages of your website. Okay, so here's why it's important that we figure out the keyword strategy for these pages. It's easier for them to rank for more competitive keywords or long tail keyword phrases. And when I talked about Google's 2021 algorithm update in the other video, I mentioned how much of a prioritization they're going to put on load time and mobile optimization. The lower your scores are in those key areas, then theoretically, the lower those pages will rank, again, starting after May, 2021. But before we can fix all that we have to make sure that the on-page content is souped up and ready to go firing on all cylinders. So you need to know your hot keywords that you're going for on these big pages of your website. And then you need to lace them in organically
In your web pages on page body copy.
in your web pages on page body copy, as often as you can but in a way that is a little more natural. As I flip the camera around, let me pause and say, if you haven't found those keywords, again, make sure, sorry to keep plugging them but they were pretty good, go back and watch the videos, specifically last weeks, I show you my keyword research strategy. So if you don't know how to find that then go back and watch that video. That will help you. But right now we're starting from a place where we know the keywords that we're trying to rank for. So let's try to incorporate them in the body copy on our website's landing pages. I told you, it's going to help you get started with my Google docs website copywriting template. This is a starter guide. It's 24 pages, but it'll help you go ahead and begin to write with SEO in mind. This is a little snippet that copywriting for creative students know, but even when we're working on the agency side of my business with our brand story and website copywriting clients, we want to ask them, we always do during the onboarding process, what words are you trying to rank for? And then this template will help you make sure that you keep these top of mind as you're drafting this on page, landing page copy. The second thing to do is to use that keyword once and a header phrase on this webpage copy. So we went to label this keyword phrase once as H one copy. And if we're saying it again on this page then we'll drop down to H two. Now this part becomes a little bit of a dance between on page copy and design, like any install is going to be. So let me show you again. I'll flip the camera around and show you what I mean when I'm saying labeling things as H one and H two. Okay, I'm going to show you this in Show It. Again, that's the tool that we use. So this is a landing page service that we provide, like all the time. So let me show you, first of all, in Show it I'm going to go under design settings. So this is where you go ahead and label and name your types of copy. This is H one. This is H two in Show it, this is H three and this is P or paragraph copy. So in the code, if you actually looked at the code that's what these would be labeled as. You can go as far down to H six but Google is typically going to crawl one and two a little bit of three. So those are the ones that you're going to go ahead and name. So, just wanted to let you know the in Show it
That's what each correlates to. Okay.
that's what each correlates to. Okay. Let's close out of this cause what I want to show you is a Ninja trick and this has been so helpful for me. So on this, I want to be ranking for launch copy. So what I need to do then is go in and make sure that these, all the other words even if I'm using this H one, I'm using quotation marks with my hands here, you can't see me, I need to make sure that in other instances it's pulled down a level. So I wouldn't here and I need to make sure that this is set to H one and that's going to be the one-time on this page. So these I'm going to H two is just fine. This is H three actually. Yep, there it is. See where that was over on the side. I'm going to keep coming down and just make sure that like these are labeled. Nope, not H one. So that is H two. This I need to pull off. P is fine because remember I'd just want that keyword which is launched copy to be mentioned one time with H one. So I'm gonna keep going down and breaking this. P is fine. This is H three. I'm going to go ahead and bump that up. Okay. So I hope you can see that you can go in manually and change these in Show it. So the code is properly pulled into what it needs to be. I'm going to keep changing these. Clearly, I got some work to do on this page but that's something that I've found recently that's been super helpful. Okay that tip two brings me to my next tip number three. Now we want to use that keyword in non copy spots on this page. Okay, what's she talking about? Well, there's three specifically. You've heard of them before probably. They're your title text, your meta-description, and then any alts text that is used on this page. I'm going to break those down in detail. I like analogies. I like books. So let's explain this like parts of a book. So if Google is a library and we want to find your book, your website, here are the pieces of it. First step, the title tag. This tells the search engine what that page is about. Think about this as the title of the book, it's going to be what bubbles up at the top in Google or whatever search engine it is. It also needs to be unique for every separate page of your website. That's key, okay?
We want it to be a concise accurate description of what's actually on this page...
We want it to be a concise accurate description of what's actually on this page and you want to aim for 50 to 60 character count here. I use wordcounter.net. I think it is. Yes, dot net. All of the time, I just have it favorited to count word count for whatever I'm working on with copy. So I would just go there and play around until you find that 50 to 60 mark. You need to focus on your title tags because your webpage, your website's landing page, maybe exactly what your reader needs to land on. But if that title isn't clear, that's not helping. Don't waste that valuable SEO copy. You need to help them understand what they're going to find after the jump from the search engine pages results to landing on your website and be very clear there and not waste that space. There's a good old David Ogilvy quote about headlines that I keep in mind. I always talk about when I'm teaching on headline copy, kind of want to remember it for this as well. You're probably spending a lot of time on crafting your blog titles, but don't negate your websites and landing pages, titles as well. Spend time on those with your title tag. Number two, the meta-description, I'm going to analogize this. Is that a word? Sure. This is going to be like the back cover of the book. So you see it, you got the title, you flip it around to kind of learn a little bit more about what's inside. So before you hit publish on a website page make sure that you go into whatever website development tool you're using and you add a compelling meta-description as well. This is key when you Google something, you're kind of judging that click that you're going to land on based on what comes up in the description field, right? We're going to make sure that you use these keywords you're trying to rank for in this copy 100%. I use Show it for my website. A lot of our clients, a good bit of our students do too. So I'm going to flip the camera around and show you where this lives in Show it in case you find that helpful. And this is how you update the meta-description on this page. So I'm going to come over here, go down to where it says SEO settings and open this up. Okay, this is old. This is when I still did calligraphy in my business and stuff that all of that reference I'm going to pull it out, and I'm going to say, learn how to start, I'm going to say, and grow your creative business with, okay, here's where I'm going to pull this out,
With copywriting templates. I'm gonna say free, so it's going to help me with SEO.
with copywriting templates. I'm gonna say free, so it's going to help me with SEO, copywriting templates, copywriting resources, and more. Let's see how many keywords this is. So wordcounter.net, pull a sample that copy out. I can go a little bit more, learn how to start and grow your creative business with (mumbles) resources. There we go. That's better. All right, and I'm going to paste that in, and that's how you update the meta description. The word count we're looking for here is between 150 and 160 words, can use that wordcounter.net tool. And don't duplicate this copy or copy and paste it for each page, even if they're similar. So you want to vary it from home, to about, to services, to contact, so on and so forth. So if you've got a service page for a $1,000 price point offer and for a full-blown five to $10,000 offer, then make sure that those meta descriptions are different. Okay? And finally, number three, the alt text on the image descriptions. So this is like the inside of the dust jacket of the book or maybe even the captions under the pictures in the book. It's not the first thing you'll look at when you're trying to scope out. Do I want to take this book home with me or not? But it's definitely something that you may look at. Side note photographers, I feel like you guys always know this. The rest of us sometimes get a little left out. So let me hand flip the camera around and show you how to make sure that your alt text is okay as well. Image search is way more widely used than you may think it is. So make sure that you're updating your alt text for SEO as well. I've got a couple of hot tips for you as you do this. The first one, name your images in a way that describes what they actually are. Google in the past, has prioritized and recommended hyphens in between the words to describe this instead of underscore. Also don't use non alpha characters in the descriptions like these guys or even those pretty vertical lines that we all like. Just do the words to describe exactly what's in the picture hyphen in between, call it a day. Okay, tip number four I have for you, make sure you're using testimonials and displaying your reviews.
This does actually help your SEO.
This does actually help your SEO. I have talked about this in so many videos but if you haven't heard me say it before, stop putting all your testimonials or your case studies or whatever on one page make sure you're sprinkling them throughout your website. As long as you're formatting these in an optimized way I'll show you a couple of examples of those. This is going to help your ranking. Google's algorithm is going to read the presence of testimonials as credibility. It's communicates trustworthiness, authority, you've worked hard for those reviews, so again, make sure you're not just burying them on one page, but you're helping put those through different pages of your website. Tip number five, making sure you've got that address in your on-page copy. Okay, especially if you are a brick and mortar or a local businesses is huge, but shout out to those of you who have a digitally based business. Oh my gosh! Please have your address on your website. I feel like I'm always looking for someone's contact information or to see where they're based. Sometimes I want to send something, sometimes I just need to know. Have that. I promise it's going to help you from an SEO standpoint too. If you're doing any kind of email marketing, you know you already need to have your address to send out email and adhere to CAN-SPAM law. So have it on your website as well. If you're not comfortable doing your home address, as a lot of us aren't, just use a PO box or a UPS box, something like that, but have a address, a physical address that you're listing on your website. Tip number seven, put a big priority especially this year on responsive website design. Okay. We talked a lot about the on page copy making sure that that's ready. Let's move a little bit more to some of the other things that Google has told us specifically that they're going to be looking for in this algorithm update. Site speed and page load time, site design across different devices, mobile versus tablet versus desktop, ease of user experience and use, and then definitely the visual stability of the pages content. These are some things we need to work on. So let's start here. What does this actually mean for you? I want you to go through every single page of your website and look at it on a mobile device and a tablet device. I'm going to show you a trick that I do all the time for this, and make sure that you like the way it looks that it is clear and understandable and laid out
In a way that gives a good user experience. Again, I know I'm like blue in the face from saying this.
in a way that gives a good user experience. Again, I know I'm like blue in the face from saying this, but this is something they're definitely prioritizing in the 2021 update. And mobile first indexing is big for Google. Your website needs to look as good as it does. If not, I would probably even say better not just on desktop, but on mobile devices. And trust me, I literally have to make myself focus on this because it doesn't come naturally. I work on desktops all day and I just... I have to make myself do this. So I told you I was going to show you a trick. Let me walk you through that right now. Okay, so I'm on my current website, so excited to get a new website this year, in a couple of weeks, but what I want to do this trick, you will love, okay. You're going to left click and then I'm going to come all the way down to click inspect. And once I open up this, this is so much easier to me than going back and forth on like actual devices, is being able to toggle here. So you can like, this is how I'm able to look at it responsive so it can look at it on different. This is how it would show up on an iPad pro. So I can like check it out here and see what is going on, what is this search. I can also toggle up here, let's find, let's go ahead and look at iPhone 10 and see what it looks like here. So, this is just a so much more helpful really few formatting things that I don't love but you're able to look at it this way. And I know in native, like in FG funnels or click funnels or lead pages, there is an option to look at it on mobile too. But I honestly find it easier to go through page by page on something like this. And you can see what it looks like right here instead of like going back and forth and clicking different things. So, that is what I would recommend doing 100%. It's a lot easier. So again, you just, you're going to hit that left click go down to inspect and then be able to toggle back and forth here. That brings me to the next tip, number seven, making sure that the content is easy to read and laid out in a way that gives a great user experience. I've told a few clients and students slightly but people are theoretically only reading about 20%
Of the copy on your website. What! I know. It hurts my heart.
of the copy on your website. What! I know. It hurts my heart, but that means that we just have to make our websites very clear for the skimmer to read. We have to write our websites for the skimmer and you need to do that. I've got some hot takes here. First of all, it makes sure your paragraphs, I have a rule usually about three sentences or less in a paragraph. Use bullet points, bolding, break up your texts, style it up, make sure that you're, again, playing to the skimmer and the reader, and you're actually dictating and showing them exactly what you want them to read on this page. If your copy is not easy to scan, you're doing it wrong. So get out of the way of your reader. Let me show you a few examples of this done really well from some copywriting for creative students. This is a long form sales page. I think it ended up clocking in around 5,000, 4,500, 5,000 words. And what I wanted you to see is a couple of ways that we broke up the copy with larger texts but also these smaller paragraphs. See how small they are? And then rotating back and forth between larger copies, smaller copy, different ways to stylize it. So there's lots of different ways to do this but I wanted to show you this example. Another example I wanted to show you is Kelly's website. Kelly is a baby sleep consultant and yes she is outside of the room a little bit of the clients that I typically serve but she came to us right before actually I delivered. And so it was like kismet. It was perfect to get to work on this because I had all these questions, and it was fun to get to work on it. Right? So what I'm going to show you is how this copy is broken up into little even like one lines and I'm here and there, and then like this copy pops it's in the middle and it looks a little different. So on and so forth. And the final tip number eight, make sure you link off to other pages of your website internally. Try to use good anchor keywords and then highlight and link those to other pages on your website. These are the little minutia in details that kind of grant work, but it can pay off. So spend 15 minutes going through the pages and doing this as well. What you're doing here is making a little mini spiderweb of linking your pages together and forming a little mini network. So on your homepage, if that links to your about page
And your services page and those pages linked to internal pages of your website and so on and so forth.
and your services page and those pages linked to internal pages of your website and so on and so forth, you're drawing this little map. It's making a mini universe for Google to pick up in for it to signal. Okay, we've covered so much in this video. So as a reminder, for more tactical way to move through some of this, make sure that you look down below and grab that free website Google docs copywriting starter template that I have for you. Like I said, it's 24 pages and it's going to help you so much be able to begin laying out your website, copy and content so you're not just drafting Willy nilly style and whatever website, developer and design tool you have but coming to it from a very strategic standpoint, having those keywords right in front of you and writing from there. Now, you know about writing SEO copy for these landing pages, your website itself, but what about your blog content written from an SEO standpoint? We'll tee it up for you next. I have my video all about SEO blog writing. If this video helped you out then click that like button comment helpful below or any questions that you may have, and as always thank you so much for watching. Here's to working from a place of more rest, less hustle and I'll see you in the next video.
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