RankTracker From SEO Powersuite (UPDATED 2021)

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Here from seo tool view maybe you remember me from two dogs design...
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here from seo tool view maybe you remember me from two dogs design but i did recently sell two dogs design i wasn't really interested in web design anymore decided to start this new venture where i will actually take you on a view of all the seo tools that are available out there from content writing to rank trackers to auditors and everything in between i'm going to do videos that kind of just walk you through them so you can see what the tool is what it does get an idea of what it looks like we all react to different tools differently i thought this would be a good thing to help you make a decision as to which tool might be right for you so today i'm going to start oh and i just want to preface these are not reviews guys these are just views that's why i named it seo tool view if i do actually use one of the tools i'm doing a view of i will let you know that i use it and why i use it and you know just tell you really why i love it but again these are not meant to be reviews these are just views so let's get started today i'm going to
Show you seo power suites rank tracker which is a tool that i use and i've used...
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show you seo power suites rank tracker which is a tool that i use and i've used it for many many years so seo powersuite if you're not familiar with it is um kind of a suite of tools there's four different components to it i mainly use their seo power suite and their their rank tracker and their website auditor um i think they have one for like backlink building and seo spyglass i don't really use those but i will do a view of those in the future as well so this is not meant to be a tutorial i will do future videos um on tutorials as well down the pike but today we're just going to take a look at what this tool is so you can see everything that it's got going for it so um when you come on to the left you can see the navigation target keywords is where you're going to do your rank tracking this is where i spend most of my time right here there's a keyword research section a competitor research section domain strength and reports i don't think you guys will use too much reports are great if you are um actually i'll jump over here real quick if you are a seo consultant or you know
Have some seo clients that you're using this for you can create custom reports for your...
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have some seo clients that you're using this for you can create custom reports for your clients which is really kind of cool they have these pre-made report templates that you can start from and then you can customize them to do anything you want them to do you can run different metrics for different dates and time periods i mean there's just an endless amount of data that you can pull out of here you can edit it in so many ways rank history i mean i i can go on for hours on this i don't want to spend too much time here but you can run reports for anything you need for all the clients that you have domain strength this is just telling you what your domain strength is it just gives you a bird's eye view if you're actually improving if you're doing better worse just in a nutshell and it'll also show you if you have competitors it'll show you your competitors as well so you can see how you're doing against your competitors i don't really look at these too often so let's do competitor research
Is where you can find out how a competitor is doing so if i type in elevation web which would...
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is where you can find out how a competitor is doing so if i type in elevation web which would be a competitor of two dogs design and i click search this is what i get so i can see who their competitors are can see how many keywords they rank for approximately how much organic traffic they have who their top competitors are i can click on here and see you know your unique keywords the keywords that intersect so that's why the higher up a competitor is the more related keywords there are between the two websites so all this great information here and then you could pull there's i could go on for hours guys but you can do desktop you can do mobile you can do top 20 top 50 top 100 you can click on different things and get different you can add this as a competitor to two dogs design which actually it probably would be a competitor so if i wanted to use them in my comparison reports i could just check that from
Here unique keywords we can look at these um i'm not going to click through...
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here unique keywords we can look at these um i'm not going to click through everything but give you an idea there so this is just useful from getting an idea of other competitors that you can be looking at and reviewing topic competitors so what you do here is you put in your main keyword whatever it would be so from my website it would have been non-profit web design i click search these are all the competitors for that term okay so wired impact which i know is a competitor we intersect 100 on that keyword key medium web links elevation web these are all the competitors that i have so what i can do from here is i can take a look at the website see what they're about i can add them as a competitor i can see what our keywords are that are related how many sites are linking to the page so this gives me an idea of who i can compete against and who i can't like sites linking to page elevation web has 646 i know two dogs design does not have 646 sites linking
To it i might not want to try and compete with them but maybe...
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to it i might not want to try and compete with them but maybe neon crm which actually is not a web design company um but uh maybe la design studio i might be able to compete against them so just a good bird's eye view and guys there's a lot more to this again this is just an overview to help you see the kind of information you will receive top pages so if i wanted to see what elevation web is ranking for i put them in hit search and i can see their top ranking page is their home page their next top ranking page is best non-profit websites i actually do have that on two dogs design as well we do have a best non-profit website page so you can see how much traffic it brings in what that traffic value is based on the cost per click in google adwords spend how many keywords it's ranking for the in link rank which is just a rank tracker metric for how important a page is
Site's linking to page the top keyword for the page and...
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site's linking to page the top keyword for the page and top keyword traffic so nonprofit websites is bringing about 400 visits a month okay so all this is some really great information for you to be able to see where maybe you're missing an opportunity to add content so that's what i would use this for content ideation okay so if i click on that i can see the keywords okay that they're ranking for for this page six essential logo design for tips for non-profits these are the six keywords that were found that they are ranking for okay so you can do that as well okay and if i just click back it'll take me back to top pages so you can do that for any one of these if i want to see best nonprofit websites click keywords it'll take me into the keyword research area and then i can see all of the keywords that their non-profit page their best nonprofit websites page ranks for best non-profit web design best nonprofit website design nonprofit websites
Which i am tracking so it'll tell me i'm already tracking this keyword i don't...
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which i am tracking so it'll tell me i'm already tracking this keyword i don't need to do anything with it i'm already tracking this but maybe now i want to track this one best non-profit website design i don't have that in my rank tracker so i can actually click that i can put it into non-profit and now i'm tracking it so right from here i can track the keywords that i want to add okay it'll tell me if there's an image serp feature a local pack obviously they only have an image serp somewhere in here okay so that is everything on competitor research again i'm gonna try and do a whole tutorial on this at some time but this will give you a good overview of what you can do with your competitors so for keyword research okay and it's the same thing i can put this in see what keywords if i wanted to just do i could just do take away the end just do exact url search it'll show me just the keywords
They rank for their home page i can do domain to get all the keywords...
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they rank for their home page i can do domain to get all the keywords they rank for for their whole site i'm not going to run it right now because it does take a couple minutes to run i don't want to waste your time with that but that's what ranking keywords is you can find whatever keywords are ranking for one of your competitors keyword gap so if i put in my website and i put in elevation web and there are different options in here but typically you're going to use competitor keywords so any competitor it's going to find a keyword that my competitor is ranking for that i am not okay and that's what all of these are okay so like nonprofit website design apparently i'm not ranking for it which i didn't realize um so nonprofit web design they're ranking for it at number one i'm not ranking for it at all nonprofit logo they are ranking about it they they are ranking for nonprofit logo i'm not ranking for it at all but i'm not targeting that keyword so this is a great place to go through and see what keywords that you don't
Rank for that your competitors do that are relevant like there are some...
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rank for that your competitors do that are relevant like there are some things on here that i don't want to rank for i'm not i don't want to rank for volunteer jobs i don't want to rank for places to do volunteer work you know i'm focused on web design and seo so those are the things i'd want to look at okay so that's keyword gaap search console this actually pulls in the data um from whatever websites you have in your search console so i have two dogs design in my search console obviously i'm not going to have elevation web so this will give me i love this um this is actually one thing i do use because it just helps me see it i know you can look at it in search console but this helps me see it a little clearer excuse me and helps me understand you know what i can improve on so these are all the terms that google search console has me ranking for okay and i would actually go clicks okay so dib reviews i'm getting clicks for my click-through rate is five percent i wanna see if i can get that higher because it's saying my average rank is two i would love to
See this higher so i might work on that um dib here i'm only at point seven percent but...
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see this higher so i might work on that um dib here i'm only at point seven percent but that's going to be normal because dib if they're typing and did by itself i would expect them to go right to the dib website they're not looking for a review they're not looking so again it's going to come down to what the user intent of the keyword is but again this is just a great tool it brings everything in from search console so you can see what your metrics are like this is a fantastic one i'm getting a 41 click-through rate on this one so this is a really good one for me even though i'm only getting 10. it's probably not a lot of search volume but that's a great click-through rate keyword planner um this actually pulls in the data from i'm not going to run this the whole way keyword planner pulls in data for non-profit websites from google ads keyword planner so you can kind of get some of the search volume and cost per click auto complete if i type in non-profit websites and click search this is pulling from the google auto-complete so when you're typing a search
And you see that drop-down when you're searching for something...
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and you see that drop-down when you're searching for something that's what this is it's pulling in other things that people are searching for that are related to this term this is a great tool for finding related topics that you can include in your article to get um google to better understand what your content is about so for non-profit websites i might wanna you know talk about um you know non-profit donation websites or uh dot org websites just different terms that you can look through in here or you can also find additional topics for other content maybe that you can create for a silo or something like that and then you got related searches and related questions same thing these are the ones that are usually at the bottom of the search results people also ask and then related related searches that you see at the bottom so again same thing just finding additional terms additional keywords that you can optimize for
Tf idf explorer now this is where you add additional um topical words or phrases...
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tf idf explorer now this is where you add additional um topical words or phrases into your content to get google to really have a better understanding of what your content is about so these are singular words um and sometimes they have phrases in here so you can see like user experience non-profit websites if you're talking about nonprofit websites you should definitely be talking about user experience i mean without a doubt because that's the key to a non-profit website it needs to be accessible the user experience needs to be good you want to make sure you're using this in your keyword and it's in your content and it's telling you nine of your top competitors are using this term in your content so that's what this is it's helping you understand how much of your competition is using these terms to help you understand what you should be adding to your content a great tool this is also part of their website auditor tool so i use that to really make sure my tfidf is on point
Keyword combinations i'm not going to play with this i haven't used this yet...
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keyword combinations i'm not going to play with this i haven't used this yet it's just another way to generate new keyword ideas um i haven't even played with this one yet and then keyword sandbox is kind of it where it dumps all the work that you just did so everything is kind of in here for you i haven't played with this too much yet because i usually kind of focus up here and i actually use a refs for most of my keyword research to be honest i don't really use um rank tracker too much i just feel like arefs gives a little more data than this does and that's one of the things you'll find with the different tools each tool gives a different amount of data so ring tracker is fantastic if you're looking for something on a budget it gives you enough to work with for a really long time but once you feel like you grow out grow rank tracker a-refs might be an investment you want to make so that's everything so a ton of opportunity for keyword research here guys excuse me and last but not least is your
Target keywords this is again where i spend most of my time i...
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target keywords this is again where i spend most of my time i don't really use this it's just a summary of how well you're doing over a period of time you can compare it with you know a year ago however long you've had it for you can compare it as far back as you want you can show your competitors in here or you cannot so i could see elevation web in here if i wanted to you can see i'm up five percent over the last month in traffic i can see you know i have number one rank i have uh two in the local maps i have 17 in the top 10. so lots of good stuff going on here i don't really use this for too much but there it is rank tracking is where i spend probably 95 of my time and keyword mapping is the other 5 so keyword mapping is where you can actually um add your keywords and assign them to a landing page so these are my landing pages that i currently have okay and these are my keyword groups so i break mine out into affiliate posts
Educational posts non-profit related posts service pages and then i have a post...
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educational posts non-profit related posts service pages and then i have a post about a website audit that was doing really well so i separated that out as well but you can have as many groups as you want so my affiliate posts okay i have all my landing pages in here and they're all different key search reviews smarter queue seo power suite surfer these are all affiliate um review posts that i've done on two dogs design you could see the keywords that i was trying to optimize for and rank for so this is what i wanted to get my ranking for okay educational posts these are just informational okay you can see this will give you the estimated number of searches no competition kei is an internal score of keyword difficulty green is good red is bad so if it's green it means it should be easier to rank for and expected visits if i'm ranking at the top of the search results for my term okay i can
See keyword difficulty from here i can see pay-per-click analysis get an...
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see keyword difficulty from here i can see pay-per-click analysis get an idea of the cost of the pay-per-click and i can see my rank analysis right from in here so you can see i'm doing pretty well entering i'm growing um the site's been doing really well lately so you can see the improvement right from here okay enter my same and this is just a different way of looking at it so you have your keyword groups or you can look at it from landing pages if i wanted to do best non-profit websites you can see these three okay and then you can see my rank for these three so these are the terms i had wanted to rank for for this page okay so this is your keyword groups keyword mapping just helps keep you organized and then you'll understand in a minute so let's look at affiliate posts again now i'm going to go over to rank tracking okay and what you're going to see here is affiliate okay so i have a separate rank tracker just for my affiliate posts so i can see them separately and the way i created this was using my keyword group affiliate okay which came out of my
Keyword map okay so that's what i really love about this like it just makes it really easy...
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keyword map okay so that's what i really love about this like it just makes it really easy to break things down and you can have as many reports as you want like i can have a separate um report for my affiliate posts i can have one for my non-profit posts i can have one for my informational posts so i can see how i'm doing which each specific thing um i just love that and you can build it out any way you want this dashboard completely customizable if i click here edit workspace these are all the different columns of data that i can get okay this is what i'm currently using you could see keyword keyword google rank i'm looking at google difference google serp if you look here landing page kei landing page kei so i can add things i can delete things i can add the keyword group okay so now i have my keyword group affiliate posts so i know what i'm looking at now if i want to delete that let me get rid of it keyword group
And i can get rid of keyword i can get rid of the landing page...
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and i can get rid of keyword i can get rid of the landing page okay make it a little bigger so you have all these different ways of playing with it okay from here so let's go i'm going to do google rank website auditor review i'm currently ranking at number one this is going to tell you if you have any specific features so anything that's green is telling me i have a specific feature this is a review so i have a google serve feature i have a review okay do dogs design i'm number one and i do have the review spot okay so this is going to tell me everything so here i have a people also ask i have website auditor i have the review people also ask okay so lots of good stuff going on here so when you click on something up here web auditor review i can see rank progress i have three years here let me do one year you could do it by seven days two weeks one month so
However it works for you i'm going to do one year it's been kind of consistent so you can...
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however it works for you i'm going to do one year it's been kind of consistent so you can look at it as a graph or you can look at it as a chart like this okay you can look at it in different things if you want to see if it's on maps serp analysis is going to tell me who's ranking how the movement has happened and i've been tracking this since january of 2020. you can see i've always been pretty high up there i've always been kind of at the top i did drop for a little while here i don't know why apparently i dropped out came back in and i've been pretty consistent since then i can see sometimes search engine journal beats me out but i beat them out here so it's really good for seeing who's up and coming and who's kicking you out of your spot visibility just kind of gives you an idea if you're up or down i don't really use this one too much but just you know i just care more about the organic traffic and where i'm actually ranking organic traffic uh i don't know that i have this set up this might not be set
Up but you will be able to see if you're getting anywhere...
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up but you will be able to see if you're getting anywhere oh there it is i was too far out so 2021 i must have not um i must have did something i have to look to see why it's not tracking anymore you can see it'll tell me i had about 155 website sessions this day so you can get a little bit of tracking information here and then keyword difficulty i do use a lot and you need to refresh this every once in a while but it'll tell me what my opportunities here are like if technically speaking i should not be beating out link assistant i should not be beating out seo search engine journal i haven't updated this in a while so let me click update see there we go so you can see it updated a little bit 29.3 but this gives you a good eyes eye view of whether or not you can actually compete with the pages that you think you can compete with so this is something i do use quite often and then um keywords and ranking i have one full
This is every keyword i rank for i just built one dashboard that kind of compiles...
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this is every keyword i rank for i just built one dashboard that kind of compiles everything um so that's everything so this is seo powersuite um love to hear your thoughts what do you think and if you have any questions just let me know have a great day guys

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