10 Useful and Free SEO Tools - SPPC SEO Tutorial #7

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What's up everyone welcome to the Surfside PPC youtube channel today I'm...
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what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over ten useful and free SEO tools that you can use as you're trying to improve the rankings for your website this is part 7 of my SEO tutorial for beginners you can find the earlier parts on my channel and I'll also include a link to the playlist right in the video description so you can easily find the playlist so I'm gonna get right into it and the first thing I want to do is just show you the list of tools that I'm gonna be going over in this video in case you're just interested in what the tools are you can easily access them so the list is right here there's 11 total tools here so I have a bonus tool as well but the first four are gonna be on SEO review tools comm so if you come to this website SEO review tools com they have 38 free SEO tools so they have a keyword tool rank checker backlink checker but I'm gonna come over here so the four that I really like are the SEO checker and the SEO content score checker the featured snippet tool bulk
Google rank checker and then the bonus is gonna be the bulk webpage word count...
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Google rank checker and then the bonus is gonna be the bulk webpage word count checker so all of those I think are really good tools that you can use so they're all on SEO review tools com they have a bunch of free tools on their website now the other tools that I recommend using GT metrics for website speed Google search console to see how your website's performing in the Google search results Google Keyword planner to find keyword ideas both for SEO and for PPC ubersuggest so that's another great keyword tool content tool can I rank com so I'll go over exactly what you can do with can I rank but it's gonna give you some opportunities and some areas where you can improve your website to rank higher in search engines SEO bility net so I think this is the best free tool for looking for SEO issues in terms of technical issues or any types of content issues on your website and then SEO minion so there's a bunch of different Chrome extensions that you can use for search engine optimization SEO minion is completely free and gives you a lot of insights about your website and specific
Pages on your website so I'm gonna get into each tool to get started for this...
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pages on your website so I'm gonna get into each tool to get started for this video I'm gonna be doing it using this page right here my floor Jack's complete guide for 20 20 it's a page I want to rank higher in search engines page I'm currently work improving the content for I don't gonna be doing it for my website just floor Jack's Entercom so I'm gonna enter this website using all these different tools so I can analyze this website if you're looking for a paid search engine optimization tool the one I recommend using is SEM rush it's gonna cost at least a hundred dollars a month for the basic plan you it's a little bit cheaper if you choose to sign up with the annual plan but it's a great tool for pay-per-click advertising for search engine optimization so if you're interested in a paid tool SEM rush is the one that I would recommend trying they do have a free trial so you can get started with the free trial if you like so I'm gonna get into these tools the first four are on SEO review tools calm the first three are part of the list number four is really just a bonus tool that I like using sometimes so the first one is the website checker
It's the SEO checker so what you do is you enter your website URL and you enter...
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it's the SEO checker so what you do is you enter your website URL and you enter a keyword click on I'm not a robot and perform check and then part of this is also the SEO content score checker so what I can do is I can take this page right here floor Jack's Entercom slash floor jacks and I'm gonna enter it into both of these so for the SEO checker I've entered the website I've entered the keyword floor duct so I'm gonna click on I'm not a robot and perform check and then we're also gonna do the same exact thing in the SEO content score checker so entering my the same exact URL in keyword okay and we're gonna perform check for this tool as well so we'll come back over here for now on the website SEO checker and see it's gonna take a little time to get all this information and then the same thing with the SEO content score checker both have finished now so we're gonna start with the SEO checker and what you're gonna see is something that looks like this so you are gonna have an SEO dashboard at the top it's gonna show errors warnings and optimized so it's looking at 12 total factors and as we scroll down the things that it's gonna look at our backlinks so it's gonna say right now I need to improve the number and quality of linking websites pointing
To my domain so that's one issue that I need to improve...
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to my domain so that's one issue that I need to improve so that's backlinks summary keyword search volume for the keyword that I entered title tag Meta Description word count on paid to link summary and it's gonna look at all of these different aspects and tell me whether or not I need to improve this or if I'm optimized so if I keep scrolling down page heading summary my h1 tags h2 tags h3 tags keep coming down URL analysis Google PageSpeed summary so whether or not I need to improve my page speed so you can see here here I need to optimize this page make it load faster so two things I need to improve backlinks and page speed keeps going down robots.txt file accelerated mobile pages so it's saying there's no amp URL for this page it says something I need to improve as well canonical so it's saying I'm using a canonical tag social media Authority so my social media is zero zero zero so that's something I need to improve as well so the SEO checker is gonna give you some quick things that you can improve for your content and for your website and then the other one is going
To be the SEO content score checker so when this is done it's gonna say success...
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to be the SEO content score checker so when this is done it's gonna say success view the results we're gonna click on results here and it's gonna give me an SEO content score so this one is high for the SEO keyword floor Jack's for this URL so my score right now is a hundred percent and it's gonna look at content analysis so input URL easy to read returns the right status code targets my focus keyword my title tag is the perfect length and targets your focus keyword and you can click on these for a little bit more information it's gonna show my title tag and my title length my Meta Description is the perfect Lang targets my focus keyword webpage contains an h1 tag targets my focus keyword webpage contains enough words to perform well in search engines so it's gonna be a word count in total and then the corrected word count tonal for this actual blog post my webpage doesn't contain too many links and I've used my focus keyword 42 times in the content of my page which is fine the keyword density of 1.3% I just try not to stuff the keyword when I'm creating content so using these two
Tools this is my first one is the SEO checker and the SEO content score check...
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tools this is my first one is the SEO checker and the SEO content score check you're able to look at individual pieces of content now the next thing I want to go over is the featured snippets tool so this is great for finding the questions that people ask related to your keywords so you want to answer your keyword here enter your language and then do the I'm not a robot and perform check and be doing this for floor jacks and click on perform check okay so the featured snippet tool loaded you're gonna see there's 60 total keyword suggestions and as I scroll down what you're gonna see is gonna say suggested questions so how for Jack works what for Jack's are made in the USA what for jaktip I keep scrolling down how to repair for Jax how to bleed for Jax keep coming down which floor jack for jeep wrangler which floor jack is good keep scrolling down what are floor jacks used for so you can find a lot of different questions that people are typing into google and it helps you as you're creating content and make sure that you're answering all those questions with your content so featured snippet tool that's gonna be number two and it's really useful for finding questions you can also just go directly
To google and they're gonna have some questions there but the featured snippet...
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to google and they're gonna have some questions there but the featured snippet tool is gonna give you a lot of different questions and then all you need to do is take out the best questions that are gonna help a lot of people as they do review your content so the next tool is going to be the rank checker so with the rank checker what you do is you select the search engines we have google.com here enter website URLs you're gonna want to enter your website here okay so i've entered for jack's Entercom and then you want to add your keywords here and you can enter T 10 keywords maximum and it's gonna show you the rank that you currently have in Google for those keywords okay so I've entered some keywords in here I've entered my website URL gonna click on the I'm not a robot and perform check ok so here's the summary it's gonna say input total seven keywords my input URL and then it's gonna say six results found my average ranking is 5.2 and it's seven total keywords checked so if I scroll down here you're gonna see for some of these keywords I know I'm already ranking high for them and then the keyword that I do want to rank high for is floor jack and you're gonna see not found so it's gonna just gonna show that I'm not ranking high enough for that keyword yet so it's gonna help you
Look up individual keywords to make see how your ranking for some of your top...
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look up individual keywords to make see how your ranking for some of your top keywords so as you put together your spreadsheet with your keyword research you can start to check the ranking and where you are ranking for some of these keywords by using the rank checker so that's gonna be tool number three so now the bonus tool and I'm gonna go through this one pretty quickly is the bulk webpage word count checker so with this what I like to do is as I'm trying to rank for a keyword like floor Jack's I come over to Google I search it directly into Google and I scroll down trying to see what's ranking high so a lot of the things that are ranking high are websites that list products for sale like Sears com you're gonna see they just have 130 products for sale for craftsman for Jack so if I keep scrolling down here's an example of a content type page rather than a product listing page so on all cylinders tool time what to look for when shopping for a floor jack best 10 choices calm top 10 best automotive floor Jack's in 2020 reviews so if I take some of these pages here that are more content based rather than product based I can come
Over here and I can do a bulk web page word count checker to see how many words...
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over here and I can do a bulk web page word count checker to see how many words I'm gonna have to put in one of my articles to even have a chance to rank in the top couple pages so we're gonna do the check here and click on perform check ok so that's done now so you're gonna see these different URLs that I inputted total word count on the page the corrected word count for the individual blog post anchor text word and anchor percentage so it's gonna allow me to see the word count for some of the top ranking pages so then I kind of have an idea of how many words I'm gonna have to write as I'm creating content for some of these keywords that I want to rank for so these are four different tools all by SEO review tools calm highly recommend checking it out they have a lot of free tools that you can look for including tools related to backlinks and keyword research so we're gonna keep moving along and we're gonna come to tool number four which is gonna be GT metrics com so the GT metrics com you go to the website and all you do is you enter your website right into the search bar and what its gonna do is gonna give me performance scores so it's gonna give me a PageSpeed score a yslow
Score and then give me some page details folio two-time total page size and...
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score and then give me some page details folio two-time total page size and requests but the best part about GT metrics is it actually tells you what you need to fix so if we're looking at some of these different options here under PageSpeed it's giving me some different recommendations defer parsing of JavaScript inline small CSS optimize the order of styles and scripts so by doing some of these things it's gonna increase my page speed and my page speed score so then if I keep coming over here I can click on this tab here for yslow and it's gonna give me some more recommendations make fewer HTTP requests add expires headers use cookie free domains so all these different things and it as you click over here you can find some of the areas that are slowing down your website so if I just use PageSpeed and yslow I can easily find some different things that are gonna help me improve the page speed on my website which is gonna help my rankings in Google and other search engines okay moving along now to tool number 5 so 12 over 5 is gonna be the Google search console so with the Google search console you install it on your website
And what it's gonna do is gonna show you how your website is performing in the...
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and what it's gonna do is gonna show you how your website is performing in the Google search engine so it's gonna give me the total clicks total impressions my average click-through rate and my average position for my website and you can see here this is for the last three months so this website doesn't get a ton of search engine traffic I'm hoping to improve this that's gonna my goal with this entire video series is to show you me improving this website in organic search results and specifically in Google so as we scroll down here you can see some of the top search terms that are driving clicks and impressions for my website my top pages that are getting clicks and impressions in the Google search engine but really what I like to do is you can come here to search queries you can see clicks impressions I can click click on average click-through rate average position and I can see this for some of these individual keywords here so if I just do it by impressions you can see trolley jack is getting 2,300 impressions a little bit over 2,300 over the last three months my position is fourteen point six for Jack so I'm in the 77th position right now
For four Jack's that's something I really need to improve only 1.
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for four Jack's that's something I really need to improve only 1,500 impressions but what I know is if I can get this position much higher I can take advantage of some of that search volume for keywords like for Jack like trolley jack like best floor jack so that's gonna be my goal as I continue to create content for this website the Google search console gives you a lot of information so you can see performance information you can inspect individual URLs you can see your coverage your index in Google sitemaps you can make sure you have a sitemap submitted to the Google search console any removals that you've requested and then enhancements down here they have speed mobile usability breadcrumbs site link search box so there's a lot of different things to do with the Google search console all of an updated tutorial for the Google search console as I continue to create more videos this year so it's a really great tool highly recommend getting started using it and trying to learn all these different things but mainly you just want to come in here and see what's driving clicks to your website what's driving impressions and which keywords you need to continue to optimize for to
Improve your position here so the Google search console is going to be tool...
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improve your position here so the Google search console is going to be tool number five tool number six is going to be the Google Keyword planner so I use google keyword planner all the time both with Google ads and when I'm doing search engine optimization research and essentially what I like to do click on discover new keywords you can enter your website here you can start with keywords so I can just come here and I can enter a floor Jack's click on get results and it's going to give me the most relevant keywords related to floor jacks so if I scroll down here you can see relevant keywords I can do it by average monthly searches I can look at overall competition which is gonna be the advertising competition how many advertisers are bidding on each keyword so for all of these its high I can see some bid ranges so it doesn't really matter for a search engine optimization but it can be useful as you're creating Google ads campaigns but what you can see here is all these different keywords that are related to floor Jack's so they have car jack 3 ton for Jack car jack lift you can find my Google Keyword planner tutorial on my channel I'll also
Put a link in this video description if you want to learn how to use the keyword...
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put a link in this video description if you want to learn how to use the keyword planner not only for your Google ads but also for search engine optimization to do your keyword research so that's the Google Keyword planner so now number seven is going to be Luber suggest so ubersuggest it's neil patel dot-com slash ubersuggest it's a free keyword research tool and what you can do is enter keywords here enter domain here so what I'm gonna do is I'm just gonna enter floor Jack's Entercom and we're gonna click on search ok so a few things that I want to go over first things first you want to sign up with your Google account you can sign up create a project and add keywords and actually track your rankings using ubersuggest when you enter a domain so I entered my domain here you're gonna see organic keywords organic monthly traffic my domain score my total backlinks if I keep scrolling down it's gonna show me which keywords I'm ranking for and right here it's gonna show me how many keywords I'm ranking for based on each month so if I scroll down you're gonna see some of these different pages that are driving search engine traffic back to my website total shares total backlinks estimated
Visits so I obviously want to improve all these numbers here as I continue to...
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visits so I obviously want to improve all these numbers here as I continue to go through with the search engine optimization tutorial keep scrolling down my top SEO keywords so you're gonna see some of these top keywords here my position and search results my estimated visits based on these keywords so if I click here and do view all SEO keywords this domain ranks four and we click on this it's gonna show me all the keywords for my website and it's gonna show me based on average search volume I can see my position in search results and how many visits I'm getting from some of those keywords so you can see here something like motorcycle Jack I currently have the 21st position so that's a keyword I can start to optimize a little bit better for and hopefully improve my rankings and take advantage of some of this search volume you can export this data to a CSV file you can copy it directly to your clipboard and just paste it into Microsoft Excel or Google sheets or whatever spreadsheet program that you're using so tool number seven is gonna be over suggest there's a lot you can do with it and it's really great in terms of keyword research and finding opportunities for the keywords that you can continue to improve your rankings
For so the next tool is gonna be number eight and number eight is gonna be can I...
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for so the next tool is gonna be number eight and number eight is gonna be can I rank com so can I rank com has a completely free version what you want to do is create an account so you can see I have an account here and then you want to enter your website so I enter my website floor Jack's Entercom and it's gonna give you some different scores in terms of a percentage so basically how optimized you are for your content for optimization on your website your overall website Authority and then for social media and what I like to do is click on some of these tabs over here to the left so marketing performance so it's gonna show me my online marketing performance with a percentage compared to my competitors keep scrolling down it's gonna show some of my top competitors here so these are obviously massive websites but it's gonna give me some scores content Authority optimization social and if we keep scrolling down it's gonna show me some highest priority marketing goals avoid overusing keyword anchor text earn at least 1,000 likes tweets shares Plus Ones links from at least 1,000 quality
Websites at least 1.
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websites at least 1,000 pages indexed by Google at least 100 page one Google rankings so all these different things are gonna help me with my domain Authority and what we can also do is come over here to the left we have marketing performance if we click on opportunities it's gonna give me some quick opportunities that I can use to not only improve my rankings but also start to optimize for some different keywords so you can see here it's telling me to submit my website to this directory keeps going down answer questions on Yahoo Answers so I'm probably not going to do some of things but if we scroll down here and you can see new easy win it's giving me a keyword that I'm currently ranking 11th for and it's just in this one individual page so if I can continue to improve for this keyword it's showing I can capture a greater portion of the 90 people searching this keyword each month and by optimizing for this keyword the projected value so this is essentially what advertisers are spending to drive this traffic to their website keep scrolling down it's gonna show me a new
Easy win rhino gear ramps so it's gonna give you some different opportunities...
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easy win rhino gear ramps so it's gonna give you some different opportunities and it's gonna show estimated time two point four hours projected value back to my website four hundred twenty seven dollars so those numbers aren't perfect obviously but it's just gonna give you some different keywords that you can try to optimize for and some things where some small changes can help me drive more search engine traffic back to my website if we keep coming down here they've grow my content improve my rankings promote my content so they have a lot of different things here if I just click on promote my content what you're gonna see if I scroll down it's gonna show me some different places where I can promote my content some different ways that I can start to get more people to see the pages that I'm creating so can i ranked com they have a completely free version they also have you can start a free trial here and it's gonna give you some different Pro features so it might be worthwhile to try the free trial see if you like it maybe you want to continue to use can I ranked com but the free version gives you a lot of different opportunities it's gonna show you your marketing performance and some areas where you need to improve so the
Next tool is gonna be number nine and that's gonna be SEO bility dotnet so...
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next tool is gonna be number nine and that's gonna be SEO bility dotnet so this is another one where you need to create an account to have a completely free version and then they also have a paid version but with the free SEO checker what we can do is enter our URL right here and then click on analyze website so I'm just using the SEO checker tool here they have some different tools you can use but the SEO checker is the one I really like and what its gonna do is gonna give you a quick SEO score so my SEO score here is eighty-three percent it's gonna show response time file size words media files number of links thirty-nine internal thirteen external and then some different tasks that I can use to improve my SEO reduce the number of you CSS files remove heading texts improve the page response time use good alternative descriptions for all of my images so as you keep scrolling down it's gonna look at my title my Meta Description crawl ability canonical URL language any alternative links or high-flying tags other meta tags domain page URL so it's gonna look
At all these different factors here and try to find some things where I can...
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at all these different factors here and try to find some things where I can continue to improve so SEO abilitynet they have the SEO checker and if you scroll down you can just see how many different things that looks at page quality content mobile optimization keep coming down media lists so it's gonna show every media that I'm linking to my page structure my heading structure my link structure and then some links that are found on this page so there's a lot of different things you can look at by coming to SEO abilitynet it's completely free you can just create a free account so you can see I have a free account up here they do have some different plans and some different premium options with SEO abilitynet but just the free SEO checker allows you to look at your content and find areas of improvement really quickly and easily now last but not least is gonna be tool number 10 and tool number 10 is gonna be a Chrome extension it's SEO minion calm now there's a lot of different SEO Chrome extensions but what I did is I installed SEO minion calm so
You can see right here I have SEO minion they have an overview you can watch the...
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you can see right here I have SEO minion they have an overview you can watch the video here to learn more about how to use it properly if you come into related you can find some other options here so Moz bar keywords everywhere so I use some of these other ones as well so you can continue to add some of these Chrome extensions because they can be very useful but what I like with SEO minion is I can come directly to my page here floor Jack's complete guide for twenty20 click over here on the Chrome extension and then you can see analyze on-page SEO highlight all links check for broken links that's one that I really like SERP preview so you can see how your website would look and how this page would look in the search engine results but if I just do analyze on-page SEO real quick it's gonna look at the title description canonical tag it's gonna look at meta robots some different headings and the heading text that I'm using keeps going down total images images without alt text so if I click on show I can figure out which images I need to make sure are completely optimized and then it's gonna show me all these Open Graph tags as
Well to make sure everything is completely filled out so if I come back...
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well to make sure everything is completely filled out so if I come back up here come back now I can do is highlight all links I can check for broken links so you can see it's gonna check all of my links right here and look for any empty links redirects server errors for or for links valid links and the total links checked up here so I can download this list and kind of make sure that I have all my links proper you don't want any 404 links so this is something I need to fix you don't want any empty links this is something else I need to fix so a SEO minion is gonna be tool number 10 there's a lot that you can do with it and it's really useful for just analyzing individual pages so these are the 10 SEO tools and free SEO tools that I like to use SEO review tools comm gives you a lot of information but I would say what I use the most are the Google search console and ubersuggest and then I also use Google Keyword planner a lot so these three tools 5 6 & 7 are the ones that I use the most but some of these other tools can be really useful especially something like the
Bulk webpage word count checker as you're creating content let's say you...
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bulk webpage word count checker as you're creating content let's say you have a piece of content with 2,000 words everything on the first page has 5,000 or more words you know you need to go into your content and make it more comprehensive and continue to expand upon every type of topic that you're covering so these are 10 free SEO tools this is part 7 of the SEO tutorial if you have any questions please leave them in the comment section thanks for watching my video today and make sure you subscribe to the Surfside PPC youtube channel

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