The Country Plumber Website SEO Audit
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Hey catherine this is baruch i spoke to you on the phone earlier today about...
hey catherine this is baruch i spoke to you on the phone earlier today about sending a video and explaining what i do so i'd like to give you a few pointers that can help you to uh with your website uh number one being google loves content you guys don't have all that much content on your home page uh you want about a thousand fifteen hundred and you guys have uh 255 words when you save videos and images you want to make sure you save them with keywords you guys have this image saved as portable restrooms which is great if you want to rank for that but i would uh probably put in mass in wisconsin or whatever area you want to target and when it comes to content google wants unique content and it has to also be relevant content when it comes to content one of my favorite tools to use is arifs
And so i punch in here you'll notice that it's got...
and so i punch in here you'll notice that it's got your organic keywords here 143 it's gone down a little bit since last month any traffic as 16 it's also gone down by over half this past month you know this stuff is just estimate it's not 100 accurate but it can give you a good idea you can also click here to see what your organic keywords are one thing you notice is that your most traffic keyword is port-a-potty rentals medicine wisconsin it doesn't have a lot of volume but you guys get the most traffic on it and you guys are ranked number two on google search and you go down you know you'll see your name but what you really want is like madison wisconsin plumbers you know it's got 90. you guys get about one every two months
On that you guys ranked number 18.
on that you guys ranked number 18. uh you guys over here this uh madis plumbing plumber madison wisconsin you'll have a hundred there's 150 people roughly i'll search that a month you guys again get about one every two months on that so you want to focus on the higher volume keywords as well as the ones that are relevant to your area that you're targeting and let's so go look at your competitor and go look at you'll notice he has quite a bit more organic keywords and his traffic is also quite a bit higher he's also lost a fair amount of people this last month so let's go in there and see what he's got going on um and he knows his top top one's madison wisconsin plumbers he's got a low search volume but he gets you know he gets 15 people a month on that then you go look at the other ones you know all these keywords are
Targeted to plumbing and the mass in wisconsin area and they all got you know they got a...
targeted to plumbing and the mass in wisconsin area and they all got you know they got a decent amount of volume on them some more than others and he's getting a fair amount of traffic from them you know if you add that all up you know it's it comes out to be quite a few people as well as his positioning and all of these you know those are all first page all the way until you get down to this one which is bathroom repairs near me so anyways that's kind of the organic keywords now if we go back you can check out uh your backlinks which is another big thing when it comes to seo and you'll notice that you guys have 309 referring domains and quite a few backlinks here as well as you you know you you blow your competitor out of the water when it comes to that which is really good and you know you guys you guys are doing really good with
Your backlinks uh the next thing i'd like to talk about is citations which are important...
your backlinks uh the next thing i'd like to talk about is citations which are important when it comes to google map ranking and i like to use whitespark.ca it lets you see how many citations your competitor has as well as how many citations you have not only that you can also go in here and it'll list the citations that it found for them so you can come in here find all the citations that they have and then you can go there yourself to copy their citations then you don't you know you don't have to stop there you can you can go to google and find a whole bunch of other directories and get more citations that way you can also go to other competitors and grab their citations also and just you know beat your uh be your
Competition outrank them not only in the organic searches but also the google...
competition outrank them not only in the organic searches but also the google map pack so you're welcome to use all that information how you guys want um i'd love to talk to you guys more about what i can do to help you guys um and i'll touch base with you later or you guys can call me i look forward to hearing from you also i'd love to hear any advice and feedback you have for me on this video uh thank you and have a good rest your day
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