How to Rank in Google Position Zero 0

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Hi Taylor here from DMA today we're going to talk about ranking in position...
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hi Taylor here from DMA today we're going to talk about ranking in position zero or more commonly known as a featured snippet for years the goal has been to rank in position one and of course we know that position one does tend to get the majority of the clicks in traffic to the websites but recently Google has changed the search results for different types of searches to include a position zero or a featured snippet now you may have seen these when asking a more informational based search such as what is digital marketing or types of digital marketing you may see a list of different types of digital marketing SEO PPC social media all before you even click on the first organic result that is what we refer to as position zero one unique thing about position zero is it doesn't necessarily mean you have to rank position one in order to show up while Google does pull that featured snippet from the first page of results it doesn't necessarily
Pull it from the first organic listing meaning if you're having a hard time...
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pull it from the first organic listing meaning if you're having a hard time overtaking your competitor and you're currently ranking in position four or five this may be your opportunity to capture some of that traffic and search demand by ranking in position zero rather than position one just like every other type of search Google is trying to show the most relevant results to the user so in order to show up in position zero you need to clearly and concisely answer the question to whatever the query was especially focused on the intent and completely answer the question that is being asked make sure that you're doing your keyword research surrounding the entire topic and not just focused on one particular keyword and make sure that you're clearly addressing the answer to the question closer to the top of the page or the top of the blog post it could be one common misconception is that the featured
Snippet comes from schema now Google has come out and said that schema does not...
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snippet comes from schema now Google has come out and said that schema does not have a huge effect on what is going to show up in the featured snippet in the positions results now it doesn't have to do with the actual structure data of the page but it does have to do with the way that the data is structured so if you're having a hard time understanding how you should structure the content of the page my advice would be to research results that are already showing up so if there is an opportunity or a search term that you're trying to rank for that already has a featured snippet look at what content that particular page has on it look at how its structured look at how the questions are being asked and of course addressed in reverse engineer that if there is not already a featured snippet for that particular topic do your keyword research surrounding that topic and format it in a similar way to a result that you know Google is showing
A featured snippet to increase your chances of showing up if you want to...
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a featured snippet to increase your chances of showing up if you want to learn more about how to rank in position zero or featured snippets feel free to reach out to us and talk to one of our marketing strategists on the specifics of your website as always leave any questions in the comment section and don't forget to subscribe for more videos like this

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