Simplify Etsy SEO with PRO ranking tips using eRank Rank Checker tool
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Do you want to use your time more effectively in your eetzi shop do you...
do you want to use your time more effectively in your eetzi shop do you feel lost with your keyword research and just don't know if you're seeing results there's so much toast stats and data out there to help you that they can end up being a confusing time suck so today I'm going to show you this one quick simple tool that it can actually do loads of easy research help you make changes and immediately see if your changes are working this is the e rank rank checker I love this tool so much in fact it's how I first found I ranked way back in 2016 way back when in the past I used to experiment with keywords find things that I thought were good and try them out in my listings optimize them from my shop and then wonder if I was ranking for them so I would physically go on to eat see and search for the search terms that I was trained to rank for and then scroll through that results page until I finally saw my listings that is if that
Was before my eyes were too blurry to even notice my listings if I was...
was before my eyes were too blurry to even notice my listings if I was experimenting with a listing it was super important for me to see before I made the change where my item was ranking and then after I made the change if I'd made it better or if it made it worse and also to look at my other listings and see if the changes I've made to this one listing had impacted any of them and also I'm a bit of a graphs nerd so I like to see how they rank over time each he tells us that new or relisted listings get a slight bump in the ranking and then fall away over time so I liked to study this by checking minute by minute or hour by hour how they were dropping away in the ranking and I found this super important to know because more popular search terms might drop down quicker in their ranking and this would help me to know when I was planning out a range of items that I wanted to launch when was a good time till then launch the next one when
The first one had dropped off the first page of search when was a good time till...
the first one had dropped off the first page of search when was a good time till I list the next one was it going to be in two hours time or in two days time so yeah I was sitting there and for an my computer scrolling away and making making changes and then searching every ten minutes for a large period of time sometimes I am not nerds so after doing this a bit and realizing how unscientific it was because I was quite often missing my listings if they were down in some far pages and I was tired out so I googled some term or other to find out how could I find where my items were listing on Etsy and lo and behold I ranked popped up or brother eetzi rank at that time because this that was its name and Anthony's gonna kill me I've even found what the old page looked like when I first joined the site cute in it over the years the site has got more functionality and more tools with great
Additions like the keyword explorer and keyword lists but the rank checker is...
additions like the keyword explorer and keyword lists but the rank checker is still a firm favorite of mine that I come back and check often and even this tool itself has got some added functionality over time so there's even more that I can do with it and it's even more super important because search engines have changed now on most search engines in most places online where they search what people see when they're searching is going to be different for everyone it tends to be dependent on a personalization to do with you so where you're located what you've interested in what you've liked on Facebook and in many cases all these things are taken into account before the search engine shows you your results and this is very much the case in eetzi even if you use a VPN search incognito or get your friends to search for you easy still personalizes those results so to get an idea how good my SEO has been to get an
Idea of how I'm ranking we have to strip back a layer and get away from those...
idea of how I'm ranking we have to strip back a layer and get away from those personalizations this means going back to the eetzi API this is the interface that allows apps like I rank to get the data directly from eetzi and easy tells us there are three steps that go into their ranking of an item on each see there's three steps that go into that search engine algorithm first step is query matching this is just simply whatever the keywords a searcher a buyer puts into that search box the eetzi algorithm goes and searches all this things across eetzi and finds all of the ones that might be a match for that that have the words somewhere in their title tags and attributes and says yes those have the same words this is a dumb algorithm it has no understanding it just puts them all together into a massive list and says yep I've found all of the listings
That have those words somewhere and stage two is the ranking this is taking...
that have those words somewhere and stage two is the ranking this is taking this massive list and sorting it into something a little more manageable ranking it based on many factors that eetzi tells us including the relevance how relevant is your listing to what the buyer typed in the more of an exact match the words that you typed in in the right order the more whatever the person puts in if that's included exactly in your title and in one of your tags then the more ranking power each C's gonna give that item another factor is the listing quality that is how that listing has been performing in the past for that keyword how does it convert how do people like it when they see it in that search how many sales has it had another factor recency how old is it newer items do get a little bit of a boost up in the search if you're a Tom's been sitting there for two months and nobody's really
Liked it then it's he's not gonna like it that much either customer and market...
liked it then it's he's not gonna like it that much either customer and market score this is saying how satisfied the customer has been with your shop in the past how good it is for them as a shopper how good are your reviews and things like are your policies filled out basically this is your trust metric to say to eat see if you show me to people and people buy from me you can trust that I'm a good seller postage price is sadly a factor that free shipping thing ain't gonna go away any time soon and translations depending on what language everything's and what language the customer searches in and how good the translation is so with these matching the exact words and then these ranking factors eetzi effectively makes a master list it orders all the listings from 1 to 50,000 with the ones that it considered the best according to all these factors at the top and the ones that are not so
Important way down the bottom and this master list is of what the APA gives to...
important way down the bottom and this master list is of what the APA gives to e rank this is the list that we see when we're looking for rankings and this is fantastic although it doesn't tell us exactly where we're going to show up for everybody it tells us we're doing the right things it tells us our SEO is on point it tells us our shop and how we're dealing with our customers are all good enough it tells us that we're matching that query well enough so it Stalin knows yet we've done well compared to all the other items out there and then every time somebody searches on eat see eat see the algorithm takes this master list and applies the personalizations to it and this is a learning algorithm it's trying to learn what items shoppers are more likely to buy so based on your location and all the other factors but it's looking at what did similar people do when I showed them this item so even
If it's looking at what did people logged into a VPN do when I showed them...
if it's looking at what did people logged into a VPN do when I showed them this item and clever things they're not only learning they're experimenting because if an algorithm didn't experiment then as we said a lot of the factors here will the SEO and everything in our listings going to stay the same unless you change it but if items are shown on the front page and they get the sales because they're on the front page they're going to keep getting more views they're going to keep getting more sales and the front page will be static the entire time so this third factor in the algorithm has to experiment sometimes and show some wild cards for a bit of time so it might shuffle down the order and say okay well that one was number one but I want to see what happens if I try item number 50 at the front so I don't throw up some wild cards so basically you'll face something might be ranking really well on that master list it could for a little while be showing up lower just
Because the algorithm saying no I want to experiment with something else today...
because the algorithm saying no I want to experiment with something else today and see if it's better and if it's not better then the thing that's number one on the ranking list will get put back up again because eat see okay yeah I made an experiment it didn't work let's stick back to what we know so hopefully now you've got a little bit of an idea of what ranking is the limitations of the rank checker but also the awesomeness but there's a whole lot more to this tool let's pop down to my computer and have a have a close look at how I use this so from my ear anchor count to get to the rank checker all I click is tools in the top menu bar and then rank checker and I can add any shop I want by default it's going to show you your shop that you're currently working in from a rank so this is on my main shop Ben Mike fuzzy lugs so let's try some terms and see what we see so needle faulty dog ok I'm ranking but page four Wow not only can they see
Where I'm ranking but here we get a little free taste of some of the...
where I'm ranking but here we get a little free taste of some of the statistical data for this term I can see the search volume the amount of clicks how much competition there is for this item and so needle felted dog yeah fairly low search volume but it's not the most horrible term but sometimes it helps to think outside the box for different terms then you will think of for your items so individual breeds of dogs when I make dog sculptures so let's look at Sam Boyd so yes I'm on page two and actually it's a pretty good term with more people searching it and not too much competition but when I look down at all the other listings ranking for that term I'm very different this might not be what people want when they're searching for certain terms if you stand out try and figure out what is the buyer intent when they're searching for something in this case if I'm offering to make a sculpture of a Sam Wade dog then people searching for some weight
Might well wake it another thing to do when you're investigating how you think...
might well wake it another thing to do when you're investigating how you think your items are going to fit in in here look at all the other data you have the price how old the item is some things that I really like to look at here first of all if it's a really competitive keyword I have a look and see are there any dead new items here or items that stand out because they have particularly low views this is telling me that potentially a new item could sneak into this slot could overtake the slot that the other listing is there and this is something I really work on when I'm aiming for a super competitive keyword although it's difficult to rank for are there other items that have managed to do it and they're not necessarily from shops that are any bigger than mine and they're not getting massive amount of views if they can do it with some good SEO maybe I can do it too let's try some different terms cat lovers gift that's gonna be good right not great term there's some searches but
At least I'm on page 2 and make it some sales especially if the term is seasonal...
at least I'm on page 2 and make it some sales especially if the term is seasonal these bookmarks do sell a lot more at Christmas so this is possibly worth diving deeper into with a keyword Explorer and seeing what the seasonal graphs for this cat bookmark it's not great but it might be a better term it's specific and has some searches and I'm on page one ranking number eleven here black cat I know that's got me some views from my shop stats it's competitive but there are a lot of searches I'm not ranking for it at the minute so maybe I could focus something on on that so let's have a look in my shop oh I have one with very poor optimized cat bookmark listing let's quickly change that based on what we've learned here so now I've got a title that's optimized for quite a few terms that I found here needle felting and cat lovers gift and black cat and cat bookmark there's a whole heap of things that this quite short title could hit for and if you're experimenting with
This then it's a good time to go back in and check the rancor to see where you're...
this then it's a good time to go back in and check the rancor to see where you're ranking but I want to show a slight different experiment because my been mcfuzz helix shop is rather old to say the least I started that in 2008 so let's see what we can do with this with a brand new shop so at the end of last year I started up a brand new shop and had found some keyword terms that I thought might be useful for it that were quite competitive that might be difficult for a brand new shop and I did one of my usual strategies for launching a range of items so not just launching one and hoping that it hit the search knowing fine well when I launched one it might reach the search and then slowly or quickly over time it would drop down the search so I just want to show you a few days of me listing several items so you get a feel of how this works so in my brand new shop 30 minutes after I created my first listing I searched for
One of the keyword terms I identified and I was trained to optimize for which...
one of the keyword terms I identified and I was trained to optimize for which was custom dog portraits 30 minutes in with my brand new shop with its very first listing this item was ranking on page 1 at rank 25 so I left that for the rest of the day knowing fine well that that listing would drop down the rankings and then on the second day I launched my second item aiming for similar keywords and pretty much straight away give yourself where we came to make a cup of coffee for easy to find your listings and my second listing for this spaniel ranked on page one at rank 21 so even slightly higher up and that original listing that I put in there it had gone all the way down to page 4 ranked a hundred and eighty-two by the point that this listing came out so a little later still on day two I checked this listing again and by this stage without me having done anything
Else this second listing had dropped all the way down to page four ranking a...
else this second listing had dropped all the way down to page four ranking a hundred and forty nine so they dropped like a stone on day three I added another listing and that listing went straight up into page one at rank 22 it's hovering around the same place and that second listing that I'd published it had gone all the way down to page four ranked 183 and my first listing was nowhere to be seen so using the rank checker I'm able to keep a track while I'm putting in these new listings in my brand new shop I'm able to see how quickly they dropped down the rankings stick another listing in once I've lost my place on page one so this means with a brand new shop for several days in a row I was ranking on page one for a fairly difficult term and I just wanted to do this to give a trial of that keyword to see if I'm spotted in search
For that keyword if I'm doing well for that keyword will I sell well if it gets...
for that keyword if I'm doing well for that keyword will I sell well if it gets listed up there will people want to buy my item because that drop had a page one is only because each sees given you a chance and you're not doing great if on page one you start to make tons of sales you know you've landed the perfect keyword in the perfect page now in a brand new shop it's a little more difficult to make sales obviously I didn't have any reviews I didn't have any sale history so customers are a little more nervous about buying from a brand new shop but it certainly told me that for a fairly competitive keyword using some ideas I was getting from the rank checker I could keep my listings on page number one so let me know in the comments do you use the rank checker what do you what parts of it do you use did you learn anything from me today or did I miss anything let me know in the comments and give everyone else's comments a read because they might have
Something to teach you as well and I would like to remind you that although I...
something to teach you as well and I would like to remind you that although I also work for I rank the videos on this YouTube channel are my own and I neither sponsored or endorsed by ear ank in any way I hope that helps and I'll see you next time
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