What is PageRank, How Does It Work, and Why Does It Matter?

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Pagerank is a system developed in 1997 by google founders...
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pagerank is a system developed in 1997 by google founders larry page and sergey brin it was designed to evaluate the quality and quantity of links to a page along with other factors the score determined page's positions in search engine rankings to illustrate this concept it helps to think of google interpreting links as votes page rank is calculated based on a mathematical formula which the original google paper defines as follows in this equation t1 to tn are all pages linking to page a c represents the number of outbound links and d is a damping factor usually set to 0.85 to simplify this formula we could say google considers the quantity of inbound and outbound links in the page rank of each linking page essentially the amount of points also called link juice that a page can pass depends on its own total page rank
Well-maintained linking structures can pass substantial link juice...
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well-maintained linking structures can pass substantial link juice which can boost your website's position on search engine results pages aka serps let's say page a has accumulated 10 pagerank points linking to page b will transfer the maximum amount which is 10 points however linking to four other pages will dilute the link juice so page a will only pass two points to each page in some situations you might prefer not to pass any page rank points to a page for instance a certain link might lead to a paid ad or an untrustworthy source which can undermine your authority in that case you can use the no follow tag which tells google not to transfer any link juice note that the no follow links still count in the total page rank calculation so the number of points you can pass will remain lower here are some useful external link building tips you can implement to improve your page rank seek quality
Backlinks avoid broken links encourage organic link building be present on social media...
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backlinks avoid broken links encourage organic link building be present on social media and use backlink checker tools internal linking can also boost your page rank and seo efforts so don't neglect references to your own posts finally be careful not to overuse links google's algorithm can interpret this as spam and penalize your website as a result link building takes time which can be frustrating however when it comes to seo it never pays off to take shortcuts if you enjoyed this video then be sure to give it a like and subscribe for more content with that said thanks for watching and we'll catch you in the next one [Music]
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